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Asia Pacific strengthens its position as a global trade anchor as Singapore ranks #1 worldwide – DHL Global Connectedness Report 2026

Asia Pacific

Asia Pacific strengthens its position as a global trade anchor as Singapore ranks #1 worldwide – DHL Global Connectedness Report 2026
Asia Pacific

Asia Pacific

Asia Pacific strengthens its position as a global trade anchor as Singapore ranks #1 worldwide – DHL Global Connectedness Report 2026

2026-03-13 10:30 Last Updated At:13:39

    • Globalization holds firm at a record level while trade flows in Asia expand and diversify
    • Despite geopolitical tensions and rising uncertainty, countries largely maintain trade and investment ties with their traditional partner countries
    • Record-long trade distances, AI-driven commerce, and resilient cross‑border flows paint a surprisingly robust picture of globalization
    • U.S.–China trade fell to 2.0% of global trade, down from 2.7% in 2024

SINGAPORE / HANOI, VIETNAM / NEW YORK, US - Media OutReach Newswire - 13 March 2026 - Globalization remains at a historically high level at 25% in 2025 – despite escalating geopolitical tensions, rising U.S. tariffs, and uncertainty about future trade policies. Equally, the Asia Pacific region features prominently in this year's DHL Global Connectedness Report, with Singapore ranked #1 globally. A broad swath of regional economies in the Asia Pacific region has also strengthened its position on cross-border flows. The DHL Global Connectedness Report 2026 is produced with New York University's Stern School of Business. It examines four 'pillars' measuring the depth and breadth of trade, capital, information, and people flows.

DHL Global Connectedness Report 2026

DHL Global Connectedness Report 2026

Asia Pacific remains a global anchor in cross-border trade

The Asia Pacific region is one of the world's strongest pillars of global connectedness with several markets continuing to post strong breadth and depth of international ties. In fact, broad-based gains were observed across the Southeast Asia, Northeast Asia, and Oceania regions. The report shows East Asia & Pacific's share of world trade has climbed from 24% (2001) to 32% (2025), underscoring the region's long-run momentum. Several other economies in Asia Pacific also advanced sharply in the global connectedness ranking: Malaysia (#16; +13 ranks), Thailand (#27; +7), Korea (#31; +6), Taiwan (#32; +4), and Vietnam (#36; +3).

Intra-Asia trade has also strengthened since 2023. The report's country profiles show that Asia-Pacific economies are deeply networked within the region, with most major trade and investment flows anchored in Asian partner markets. At the same time, China's redirected exports to ASEAN markets—up 13% (+USD 79 billion) in 2025 — further cement ASEAN's position as a fast growing trade corridor.

Singapore leads the country ranking

Singapore has retained the top position among 180 economies – reflecting exceptional depth in trade and capital flows. The country is ranked first on the trade pillar (out of 180 countries) and second on the capital pillar (out of 158 countries). Particularly on trade flows, Singapore ranks first on 'depth' (up one place from 2019), with the largest international flows relative to its domestic economy. Additionally, the city-state stands out most for the breadth of its inward foreign domestic investment (FDI) stocks (ranked first worldwide).

"Asia Pacific continues to demonstrate extraordinary resilience and adaptability," said Ken Lee, CEO of DHL Express Asia Pacific. "The DHL Global Connectedness Report shows that countries across our region – from Singapore to Malaysia, Thailand, Vietnam and beyond – are deepening their global ties and attracting new trade flows. Even as global patterns shift, Asia remains a central engine of global trade. This is why we continue to invest in and enhance our Asia Pacific network, particularly in the eight fast-growing markets that DHL Group has identified. Our priority is to support businesses to stay connected and diversify their markets."

AI boom and race to beat tariff hikes fueled trade in 2025

Global trade grew faster in 2025 than in any year since 2017, excluding the volatile Covid-19 period. U.S. importers accelerated shipments early in the year ahead of tariff increases. U.S. imports dropped below prior-year levels, but rising Chinese exports to non-U.S. markets helped sustain global trade volumes.

Trade in AI-related goods surged as countries and companies raced to build AI infrastructure. AI-related products drove 42% of goods trade growth in the first three quarters of 2025, according to WTO figures. In fact, AI hardware and data infrastructure are amplifying Asia Pacific's trade. Notably, Taiwan, Korea, Singapore and Malaysia's tech supply chains are benefitting from the surge in demand for AI chips, servers and data center buildouts. In answer, DHL Express has added significant payload capacity for flights out of Hanoi to support Vietnam's rapidly expanding tech manufacturing sector.

Trade outlook: growth continues, even with higher tariffs

Looking ahead, recent U.S. tariff increases are expected to modestly slow trade growth in 2026 – but not stop it. Global goods trade is projected to expand by an average of 2.6% per year through 2029, in line with the past decade.

One reason trade can keep growing despite U.S. tariff hikes is that most trade does not involve the U.S. In 2025, 13% of imports went to the U.S., and 9% of exports came from the U.S. In addition, many countries are pursuing new trade agreements to secure access to alternative markets, such as the recently minted India-EU free trade agreement.

Information flows face barriers, people flows reach new highs

The report notes that people flows – travel, migration, and student mobility – have fully recovered and reached record highs. This trend is especially pronounced in Asia Pacific, where highly connected hubs such as Singapore and Hong Kong continue to attract substantial cross‑border movement.

Many of the region's most connected markets, such as Hong Kong SAR, Japan, and Korea – remain deeply tied to global data and digital exchanges as these have risen in ranks in the information pillar since 2019. Capital flows remain resilient overall in the region, where there is no broad shift of investment from foreign to domestic markets.

U.S.–China tensions affect only small share of global flows

The report also finds that ties between the world's two largest economies – the U.S. and China – continue to weaken. However, these ties are surprisingly small in a global perspective. For example, trade between the U.S. and China accounted for 3.6% of world trade at its peak in 2015, before falling to 2.7% in 2024 and to only 2.0% during the first three quarters of 2025. The U.S.–China share of international business investment is even smaller – less than 1% in 2025.

No global split into rival blocs

Even as the U.S. and China decouple, most countries – including those in Asia – continue to engage with their longstanding partners. Over the past decade, only 4–6% of global goods trade, greenfield FDI, and cross-border M&A have shifted away from geopolitical rivals. Of these flows, most have not moved to close allies but to countries with flexible geopolitical positions, such as India and Vietnam. Overall, the world economy remains far from a broad split into rival blocs.

"The politics and policy surrounding globalization are much more volatile than the actual flows between countries," said Prof. Steven A. Altman, Director of the DHL Initiative on Globalization at NYU Stern's Center for the Future of Management. "In Asia Pacific, as in the rest of the world, the data shows that cross‑border flows have remained remarkably resilient despite heightened geopolitical tensions. Sound decision‑making in this region requires a calibrated view of how much global business ties are really changing. The risks to globalization are real, but so is the resilience of global flows, and Asia Pacific continues to play a pivotal role in sustaining that connectivity."

The DHL Global Connectedness Report

Published regularly since 2011, the DHL Global Connectedness Report provides reliable insights on globalization by analyzing 14 types of international trade, capital, information, and people flows. The 2026 edition is based on more than 9 million data points. It ranks the connectedness of 180 countries, accounting for 99.6 percent of global gross domestic product and 99.0 percent of the world's population. A set of 180 one-page country profiles summarizes each country's pattern of globalization.

The report was commissioned by DHL and authored by Steven A. Altman and Caroline R. Bastian of New York University Stern School of Business.

Note to editors:

      • The report and further resources are available at dhl.com/gcr.
      • DHL Group's "GT20 Initiative" refers to 20 markets worldwide that the Group has identified to benefit strongest from Geographic Tailwind. Eight of them are in Asia Pacific including China, India, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

Hashtag: #DHL

The issuer is solely responsible for the content of this announcement.

DHL – The logistics company for the world

DHL Group is the world's leading logistics company. The Group connects people and markets and is an enabler of global trade. It aspires to be the first choice for customers, employees, investors and green logistics worldwide. To this end, DHL Group is focusing on accelerating sustainable growth in its profitable core logistics businesses and Group growth initiatives. The Group contributes to the world through sustainable business practices, corporate citizenship, and environmental activities. By the year 2050, DHL Group aims to achieve net-zero emissions logistics.​

DHL Group is home to two strong brands: DHL offers a comprehensive range of parcel, express, freight transport, and supply chain management services as well as e-commerce logistics solutions. Deutsche Post is the largest postal service provider in Europe and the market leader in the German mail market. DHL Group employs approximately 584,000 people in over 220 countries and territories worldwide. The Group generated revenues of approximately 82.9 billion Euros in 2025.

The logistics company for the world.

New York University Stern School of Business

New York University Stern School of Business, located in the heart of Greenwich Village and deeply connected to the City after which it is named, is one of the United States' premier management education schools and research centers. NYU Stern offers a broad portfolio of transformational programs at graduate, undergraduate, and executive levels, all of them enriched by the dynamism and deep resources of one of the world's business capitals. NYU Stern is a welcoming community that inspires its members to embrace and lead change in a rapidly transforming world. Visit www.stern.nyu.edu.

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  • No. 1 QSR in Vietnam (Euromonitor): Achieved top ranking despite not having the largest store network
  • 250+ stores across 50+ provinces: Sustained expansion since market entry in 2005
  • Strong local relevance: Growth driven by localized menu, superior taste, and consistent execution
  • ~1.5 million students reached across 676 schools: Deep engagement with youth, supported by 500+ scholarships and a 15,000-attendee anniversary concert
  • Recognized by independent institutions: Named No. 1 most reputable F&B company in Vietnam and Grab Vietnam's 2025 Restaurant Partner of the Year

MANILA, PHILIPPINES - Media OutReach Newswire - 8 May 2026 - Jollibee Vietnam has been named the No. 1 quick-service restaurant brand in Vietnam by Euromonitor International in its Consumer Foodservice 2026 edition study—achieving the top ranking despite not having the largest store network in the market. The recognition underscores the brand's strong consumer relevance and execution in one of the Jollibee Group's key international growth markets.

Loved by locals. Strong consumer demand continues to drive high traffic across Jollibee Vietnam’s growing store network.

Loved by locals. Strong consumer demand continues to drive high traffic across Jollibee Vietnam’s growing store network.

Jollibee Vietnam's success reflects the brand's steady growth over two decades, built through consistent execution and a strong connection with Vietnamese consumers. Since opening its first store in Ho Chi Minh City in 2005, Jollibee Vietnam has expanded to over 250 stores across more than 50 provinces and cities, establishing a broad national presence.

The expansion has been supported by a range of store formats—including mall-based, street-front, and delivery-oriented locations—allowing the brand to serve different consumer occasions across the country.

"Vietnam is a highly dynamic and competitive market, and our progress reflects our focus on understanding local consumers and executing well on the fundamentals," said Ernesto Tanmantiong, Global President and CEO of Jollibee Group. "It also underscores the strength of combining a well-loved brand with deep local understanding and consistent execution, reinforcing our belief that long-term growth in international markets comes from staying relevant to consumers while building strong operating foundations."

Strong local relevance

Jollibee Vietnam's growth has been anchored on a clear understanding of local tastes and behaviors. Core products such as Chickenjoy fried chicken, Chili Chicken, and Jolly spaghetti continue to resonate with consumers, supported by a passion for superior taste and warm, joyful service that encourages repeat visits.

The brand has also maintained strong engagement with younger consumers through school and community-based activations, as well as digital platforms. In 2025, Jollibee Vietnam's high school and university programs reached 676 schools and approximately 1.5 million students, while awarding more than 500 scholarships. Its 20th-anniversary concert, attended by over 15,000 people, further underscores the brand's connection with the youth segment.

"We're grateful to the Vietnamese consumers who continue to choose Jollibee and make us part of their everyday moments," said Dennis Flores, EMEAA Region President. "This recognition belongs equally to our Jollibee Vietnam team, whose care for the customer and commitment to getting the fundamentals right have made this possible. As we move forward, we remain focused on delivering superior-tasting food and a consistently positive customer experience."

Jollibee Vietnam's performance has also been recognized by independent organizations. The brand was named the No. 1 most reputable F&B company in Vietnam by Vietnam Report and was awarded Restaurant Partner/Merchant of the Year 2025 by Grab Vietnam, reflecting its strong brand equity and market execution.

For the Jollibee Group, Vietnam reflects how its brands can grow in international markets through a consistent approach to local adaptation and disciplined execution. And as Jollibee Vietnam continues to grow, the milestone underscores how sustained performance is built over time through relevance, consistency, and trust.

*Euromonitor International Limited; Consumer Foodservice 2026 edition, Foodservice Value sales in RSP, data for 2025. Fast food restaurants as per Limited-Service Restaurants category definition.

Hashtag: #Jollibee #QSR

The issuer is solely responsible for the content of this announcement.

About Jollibee Group

Jollibee Foods Corporation (PSE: JFC) (the "Company") is one of the world's fastest-growing restaurant companies, driven by its purpose of spreading joy through superior taste. It manages and operates a portfolio that includes 19 brands (the "Jollibee Group") with over 10,000 stores and cafés across 33 countries.

The Jollibee Group's portfolio includes nine (9) wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger and Tim Ho Wan), five (5) franchised brands (Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery in the Philippines), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and in Botrista, a leader in beverage technology.

The Jollibee Group's global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).

The Company has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World's Best Employers and Top Female-Friendly Companies. The Company is also a five-time Gallup Exceptional Workplace Award recipient and featured in TIME's World's Best Companies and Fortune's Southeast Asia 500 List.

To learn more about Jollibee Group, visit www.jollibeegroup.com

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