SAN FRANCISCO, March 13, 2026 /PRNewswire/ -- LIGHTSPEED STUDIOS has announced today at GDC Festival of Gaming 2026 that it has entered the next phase of its "Original IP Initiative." Reinforcing the studio's commitment to the development of original IPs, LIGHTSPEED STUDIOS is bringing together exceptional creative talents from around the world. Reinforced by the recruitment of top professionals including Creative Director, Feng Zhu, and Motion Capture Studio Manager, Kristin Gallagher, serves as a clear demonstration of the studio's strategy to attract world-class talent.
The initiative underscores the company's commitment to following through on its promise of investing into high-end original game development. In fact, as a part of its "Original IP Initiative," which was first disclosed at GDC 2025, LIGHTSPEED STUDIOS is confirming the development of a globally driven AAA title, signaling its ambition to introduce new, cultural narratives to a global audience.
LIGHTSPEED STUDIOS' "Original IP Initiative" marked a formal commitment to developing original next-generation titles. Over the past year, LIGHTSPEED STUDIOS and its regional studios have created a unified proprietary blueprint designed to lay the foundation for the creation of bold and original blockbuster titles with the signature traits of what marks a successful IP. This has subsequently accelerated the development of both new and existing high-quality projects.
LIGHTSPEED STUDIOS' recently appointed Creative Director, Feng Zhu, who represented the studio through a series of dedicated sessions at the GDC Festival of Gaming 2026, will unpack and offer a deeper look into the core pillars from the studio that underpin LIGHTSPEED STUDIOS' approach to designing an original IP. From recruiting world-class talent and spearheading original IP creation, to building its own state-of-the-art motion capture studio, these efforts collectively contribute to a proprietary game development framework designed by Feng Zhu: a purpose-built system designed to consistently produce high-quality, original games.
Feng Zhu's Framework for Creating Original, High Quality Games
Feng Zhu at GDC Festival of Gaming 2026 revealed how he plans to advance the studio's ambitions for original cinematic-quality game development. Using a proprietary approach, high-quality IPs will be created through a structured system that prioritizes strong visual identity and art direction over sheer graphical fidelity. This is designed to enable the deliberate, and repeatable creative development of multiple original high-quality titles from the ground up, by offering a compelling visual hook that resonates instantly with players. Realizing that ambition, however, requires approaching game development with the scale and discipline of a high-end production, where technology serves as a critical enabler in translating creative intent into immersive, high-impact experiences.
As part of this broader announcement, Zhu previewed elements of LIGHTSPEED STUDIOS' progress and methodologies during his GDC Festival of Gaming 2026 session, "Creating IP Through Understanding," revealing the studio's "90:10 Balance" philosophy in game design.
Within this framework, 90% of a title is built upon a templated foundation informed by real-world references including authentic locations, historical context, and life-like proportions, which creates a game development base rooted in reality. The remaining 10% is where the majority of creative intensity is concentrated. It is within this focused layer that designers reinterpret reality, elevate narrative tension, and craft the distinctive storytelling and experiential hooks that define the game's identity.
In fact, this is the very framework that is being deployed for LIGHTSPEED STUDIOS' next original blockbuster game, rooted in global appeal.
"The core philosophy is to apply a systematic IP creation logic, enabling the team to build a complete and self-consistent IP framework from the ground up that helps teams across teams understand that creating IP isn't only about art, but about a deeper understanding," said Feng Zhu, Creative Director at LIGHTSPEED STUDIOS.
LIGHTSPEED STUDIOS' Framework: End-to-End, Cutting-Edge Motion Capture for High-Production Games with LightSpeed Mocap LA
LIGHTSPEED STUDIOS also revealed further details about its motion capture ambitions, highlighting a purpose-built, state-of-the-art in-house motion capture studio developed from the ground. Led by LightSpeed Mocap LA's Motion Capture Studio Manager Kristin Gallagher, this mocap facility represents a critical pillar in the company's framework for developing high-end games as it's engineered to capture highly complex character performances with minimal friction.
"At LightSpeed Mocap LA, we foster a culture of innovation, curiosity, and follow-through. We've taken on stunt sequences that rank among the most complex I've encountered in my 20 years working in motion capture, and each time we've engineered solutions that have come to life inside our mocap studio. Our culture truly speaks for itself," said Gallagher. "Our team thrives on solving intricate challenges and turning ambitious ideas into reality. That creative energy defines our space. It's something you feel the moment you step onto the stage."
At the core of the motion capture pillar within the framework is a complete rethinking of how motion capture data is analyzed, organized, and deployed across production. Teams within LIGHTSPEED STUDIOS and LightSpeed LA have jointly developed a custom API to streamline file management and establish the technical foundation for the majority of its motion capture tools, significantly increasing efficiency and scalability.
This infrastructure enables scenarios that would traditionally require much larger teams or prove technically prohibitive. For example, the system can successfully capture and isolate a single hero performer surrounded by 13 motion capture artists in close proximity, with the Vicon camera system maintaining precise subject separation. In even more complex shoots, LightSpeed MoCap LA's team has coordinated sessions involving seven performance capture actors (five double-mic'd, two single-mic'd, alongside four additional performers without head-mounted cameras) all within a unified and highly controlled pipeline.
LIGHTSPEED STUDIOS disclosed further details of its purpose-built motion capture pipeline through the session, "Creating a State-of-the-Art MoCap Studio from Scratch," led by LightSpeed MoCap LA's Motion Capture Studio Manager Kristin Gallagher and Senior Motion Capture Tech Artist Christopher Jarvis.
About LIGHTSPEED STUDIOS
LIGHTSPEED STUDIOS is a leading global game developer with teams across China, United States, Singapore, Canada, United Kingdom, France, Japan, South Korea, New Zealand, and United Arab Emirates. LIGHTSPEED STUDIOS has created over 50 games across multiple platforms and genres for over 4 billion registered users. It is the co-developer of worldwide hit PUBG MOBILE (co-developed with KRAFTON, Inc.) and the developer of the upcoming AAA open-world game, Last Sentinel.
LIGHTSPEED STUDIOS is made up of passionate players who advance the art & science of game development through great stories, great gameplay, and advanced technology. We are focused on bringing next generation experiences to gamers who want to enjoy them anywhere, anytime, across multiple genres and devices.
More information about LIGHTSPEED STUDIOS please visit www.lightspeed-studios.com, and follow us on Twitter, Facebook and YouTube.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
LIGHTSPEED STUDIOS Announces Proprietary IP Framework for High-End Game Development, Designed to Shape Future Portfolio
LIGHTSPEED STUDIOS Announces Proprietary IP Framework for High-End Game Development, Designed to Shape Future Portfolio
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YIWU, China, March 13, 2026 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. With the 2026 Lunar New Year barely behind us, Yiwu International Trade City has set out on a new journey amid the festive atmosphere of its market reopening, carrying forward the strong momentum of 2025 and igniting a fresh wave of global procurement. As a core platform anchored in Yiwu's physical marketplace and bridging supply and demand across the world, Yiwugo has seen rising demand across multiple product categories, including perler beads and pet toys. Orders are pouring in, painting a vivid picture of the "world's supermarket" kicking off the Year of the Horse with remarkable vitality. It also underscores Yiwugo's role in empowering the real economy and linking domestic and global markets.
Since the reopening, perler bead toys have become one of the market's standout categories, extending the explosive growth recorded in 2025. Demand has remained strong both at home and abroad, leaving many merchants in the hectic yet enviable position of scrambling to keep up with customers' requests for restocking.
Yan Lijuan, owner of Bright Toys on Yiwugo, has been in the industry for seven years. The company specializes in 2.6 mm perler beads, handmade beaded products, and related items. Since the perler bead market surged in the second half of 2025, her business has entered a period of rapid expansion. Orders from domestic and international markets are now roughly evenly split, including purchases from several high-quality Amazon clients. On peak days, order volumes can reach as high as RMB 20,000. Such a robust demand has carried over from last year into the new market-opening season, keeping her workshop running at full capacity.
With Yiwugo's support, Set Sail DIY Gift Firm, another business long engaged in the perler bead industry, has grown from an export-oriented enterprise into one thriving in both domestic and international markets. Its owner, Wu Yin, has been involved in the production and sales of perler beads since 2013. In the early years, she capitalized on Yiwugo's strengths to introduce 5 mm perler beads to overseas markets. Known for their premium quality—eco-friendly and non-toxic, free of burrs and holes, and featuring a high melting point and remarkable durability—the products quickly gained popularity in Spain, Mexico, Chile, Japan, and the Republic of Korea (ROK). Through Yiwugo's precise business matchmaking, these high-quality perler beads have built a stable and loyal customer base, including a Spanish client who has maintained the partnership for more than a decade, with monthly purchases consistently ranging from RMB 30,000 to RMB 50,000.
As demand for perler beads surges in China, Yiwugo's market insights and extensive customer network have also encouraged overseas buyers to source 2.6 mm perler beads, creating a positive cycle in which domestic and international markets energize and empower each other. Today, Set Sail DIY Gift Firm offers up to 296 color options for the Chinese market, while its international product line includes more than 70 varieties. Such a broad portfolio enables the company to meet the diverse needs of customers across different markets.
Since the beginning of the Year of the Horse, one of Wu Yin's long-standing clients in Wuhan has referred 15 owners of brick-and-mortar handmade craft stores from across China to her. Meanwhile, a steady flow of accurately matched Yiwugo customers from Wuhan, Shanghai, Lanzhou, and other regions has provided fresh impetus for the growth of Set Sail DIY Gift Firm. On the day of our interview alone, Wu Yin secured two trial orders from new clients via Yiwugo, each valued at RMB 10,000. The outstanding quality of her products has left her highly confident in winning repeat orders.
The surging popularity of perler beads is by no means an isolated phenomenon. On Yiwugo, other categories such as pet toys have also seen a strong start to the trading season. Their emergence as frequently searched products in overseas markets highlights Yiwugo's diversified and forward-looking category strategy.
With Yiwugo's support, Ninghai Dougez Pet Products Co., Ltd. is exporting its products to Europe, the United States, South America, Southeast Asia, Japan, the ROK, and other countries and regions. Its operator, Lu Yanfei, has devoted 18 years to this industry and runs a modern factory integrating manufacturing and sales. Recently, procurement demand for pet toys on Yiwugo has continued to grow, while customer preferences have become increasingly segmented: some buyers prioritize premium quality, whereas others place greater emphasis on value for money. Among these products, electric cat teaser wands have seen particularly strong demand in the US and Southeast Asian markets, with Dougez's top-performing clients purchasing up to 20,000 units per month. At the same time, a steady stream of high-quality overseas buyers, precisely matched and connected through Yiwugo, has provided the company with sustained confidence in expanding its global presence.
From the perler bead boom at home and abroad to the growing overseas demand for pet toys, each wave of activity on Yiwugo offers a vivid testament to the dynamism of the "world's supermarket". Anchored in Yiwu's physical marketplace and powered by digital technology, the platform bridges offline stores with buyers around the world. It helps local merchants bring their premium products beyond Chinato the international stage, while enabling overseas buyers to source directly from primary suppliers without ever leaving home. With the Year of the Horse off to a strong start, Yiwugo will continue to capitalize on its strengths to help more merchants capture business opportunities, enhance the global influence of Yiwu's small commodities, and usher in a new chapter in the high-quality development of the "world's supermarket".
YIWU, China, March 13, 2026 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. With the 2026 Lunar New Year barely behind us, Yiwu International Trade City has set out on a new journey amid the festive atmosphere of its market reopening, carrying forward the strong momentum of 2025 and igniting a fresh wave of global procurement. As a core platform anchored in Yiwu's physical marketplace and bridging supply and demand across the world, Yiwugo has seen rising demand across multiple product categories, including perler beads and pet toys. Orders are pouring in, painting a vivid picture of the "world's supermarket" kicking off the Year of the Horse with remarkable vitality. It also underscores Yiwugo's role in empowering the real economy and linking domestic and global markets.
Since the reopening, perler bead toys have become one of the market's standout categories, extending the explosive growth recorded in 2025. Demand has remained strong both at home and abroad, leaving many merchants in the hectic yet enviable position of scrambling to keep up with customers' requests for restocking.
Yan Lijuan, owner of Bright Toys on Yiwugo, has been in the industry for seven years. The company specializes in 2.6 mm perler beads, handmade beaded products, and related items. Since the perler bead market surged in the second half of 2025, her business has entered a period of rapid expansion. Orders from domestic and international markets are now roughly evenly split, including purchases from several high-quality Amazon clients. On peak days, order volumes can reach as high as RMB 20,000. Such a robust demand has carried over from last year into the new market-opening season, keeping her workshop running at full capacity.
With Yiwugo's support, Set Sail DIY Gift Firm, another business long engaged in the perler bead industry, has grown from an export-oriented enterprise into one thriving in both domestic and international markets. Its owner, Wu Yin, has been involved in the production and sales of perler beads since 2013. In the early years, she capitalized on Yiwugo's strengths to introduce 5 mm perler beads to overseas markets. Known for their premium quality—eco-friendly and non-toxic, free of burrs and holes, and featuring a high melting point and remarkable durability—the products quickly gained popularity in Spain, Mexico, Chile, Japan, and the Republic of Korea (ROK). Through Yiwugo's precise business matchmaking, these high-quality perler beads have built a stable and loyal customer base, including a Spanish client who has maintained the partnership for more than a decade, with monthly purchases consistently ranging from RMB 30,000 to RMB 50,000.
As demand for perler beads surges in China, Yiwugo's market insights and extensive customer network have also encouraged overseas buyers to source 2.6 mm perler beads, creating a positive cycle in which domestic and international markets energize and empower each other. Today, Set Sail DIY Gift Firm offers up to 296 color options for the Chinese market, while its international product line includes more than 70 varieties. Such a broad portfolio enables the company to meet the diverse needs of customers across different markets.
Since the beginning of the Year of the Horse, one of Wu Yin's long-standing clients in Wuhan has referred 15 owners of brick-and-mortar handmade craft stores from across China to her. Meanwhile, a steady flow of accurately matched Yiwugo customers from Wuhan, Shanghai, Lanzhou, and other regions has provided fresh impetus for the growth of Set Sail DIY Gift Firm. On the day of our interview alone, Wu Yin secured two trial orders from new clients via Yiwugo, each valued at RMB 10,000. The outstanding quality of her products has left her highly confident in winning repeat orders.
The surging popularity of perler beads is by no means an isolated phenomenon. On Yiwugo, other categories such as pet toys have also seen a strong start to the trading season. Their emergence as frequently searched products in overseas markets highlights Yiwugo's diversified and forward-looking category strategy.
With Yiwugo's support, Ninghai Dougez Pet Products Co., Ltd. is exporting its products to Europe, the United States, South America, Southeast Asia, Japan, the ROK, and other countries and regions. Its operator, Lu Yanfei, has devoted 18 years to this industry and runs a modern factory integrating manufacturing and sales. Recently, procurement demand for pet toys on Yiwugo has continued to grow, while customer preferences have become increasingly segmented: some buyers prioritize premium quality, whereas others place greater emphasis on value for money. Among these products, electric cat teaser wands have seen particularly strong demand in the US and Southeast Asian markets, with Dougez's top-performing clients purchasing up to 20,000 units per month. At the same time, a steady stream of high-quality overseas buyers, precisely matched and connected through Yiwugo, has provided the company with sustained confidence in expanding its global presence.
From the perler bead boom at home and abroad to the growing overseas demand for pet toys, each wave of activity on Yiwugo offers a vivid testament to the dynamism of the "world's supermarket". Anchored in Yiwu's physical marketplace and powered by digital technology, the platform bridges offline stores with buyers around the world. It helps local merchants bring their premium products beyond Chinato the international stage, while enabling overseas buyers to source directly from primary suppliers without ever leaving home. With the Year of the Horse off to a strong start, Yiwugo will continue to capitalize on its strengths to help more merchants capture business opportunities, enhance the global influence of Yiwu's small commodities, and usher in a new chapter in the high-quality development of the "world's supermarket".
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Year of the Horse Kicks Off with a Multi-Category Procurement Boom on Yiwugo
