SINGAPORE, March 13, 2026 /PRNewswire/ -- North London Collegiate School (Singapore) marked International Women's Day 2026 with a series of meaningful events under the banner 'HerStory', bringing together students, parents, media, community leaders, and Singapore-based advocates designed to highlight women's voices, stories, and leadership in a shared commitment to empowerment, equality, and purposeful giving.
The week-long programme celebrated women and inspired young people, creating a space where the next generation sits alongside those already driving change, and where shared purpose translates into collective action.
Rooted in a 175-Year Legacy of Female Empowerment
The values driving HerStory Week are inseparable from the founding story of NLCS itself. Frances Mary Buss established North London Collegiate School in 1850, pioneering girls' academic education at a time when rigorous learning for women was far from guaranteed. She believed that every girl deserves equal opportunity to access education that builds confidence, knowledge, and the power to shape her own future and she gave her life's work to making that belief a reality, shaping generations of leaders, innovators, and change-makers in the process.
The HerStory Dinner
The centrepiece of the week was the HerStory Dinner, a thought-leadership event built around the theme: "What Will You Give to Gain through Knowledge, Time, and Advocacy." It was an evening designed not just to commemorate, but to ask everyone in the room how they might contribute meaningfully through knowledge-sharing, service, and advocacy.
Presentations across the evening explored what it truly means to give, shining light on the initiatives, causes, and communities that NLCS (Singapore) has rallied around.
Student Leadership and Advocacy in Action
HerStory Week placed student voices and student action at its heart. Across the school, young people stepped forward to reflect on what equality means to them through their societies, their service, and their leadership, showing that the next generation is not waiting to inherit a more equal world, they are already building it.
Student ambassadors from across year groups spoke to the importance of equity, inclusion, wellbeing, and belonging, sharing their commitment to upstanding values, advocacy, and creating a community where every individual feels valued and supported.
MercuriX, the school's national champion STEM Racing team preparing for the World Finals, used the week to champion inclusive leadership in STEM, pledging to mentor younger female students and making the case that the most diverse teams build the best solutions.
The Student Athlete Coaching Programme connects Junior and Senior School students through sport, with female senior students modelling leadership and inspiring younger peers to see themselves as capable leaders.
The Amnesty International Society continued its steady work writing letters and petitions in support of human rights cases worldwide, rounded in the belief that no act of advocacy is too small to matter.
The GreenWave Society channeled its energy into sustainability on and off campus, fundraising grassroots charities and proving that student-led action reaches far beyond the classroom.
The school's Pacha Club, the first chapter of the global Pachamama Project to launch in Asia, has been creating reusable period pads for refugees and people experiencing period poverty, keeping girls in school and restoring dignity where it matters most.
Community Partners: Giving Where It Matters Most
HerStory Week also made room for the voices beyond the school walls, including women and organisations from across Singapore's women's empowerment, migrant worker welfare, and gender advocacy communities who joined the gathering not as guests, but as proof that giving through knowledge, time, and advocacy is already remaking the world.
About North London Collegiate School (Singapore)
Founded in 2020, NLCS (Singapore) is a British International School offering the academically ambitious NLCS curriculum, the IB Middle Years Programme, and the IB Diploma Programme. Drawing on 175 years of heritage, the school nurtures individuals to be intellectually curious and socially confident. Part of a global family of schools, NLCS (Singapore) is committed to developing compassionate global citizens.
Discover the full 'HerStory' Exhibition gallery and more stories from our community by following NLCS (Singapore) on Instagram, Facebook, and LinkedIn. To learn more, please visit nlcssingapore.sg or get in touch with us today.
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NLCS (Singapore) celebrates International Women's Day with 'HerStory' Exhibition
McDonald's Hong Kong and OMD Hong Kong Crown as Grand Winners
HONG KONG, April 17, 2026 /PRNewswire/ -- The "IAB Hong Kong Digital Awards 2025" concluded successfully on 16 March at M+ AGATE, celebrating outstanding achievements in Hong Kong's digital marketing industry. The event brought together more than 300 marketing professionals, agency executives, and brand leaders to celebrate excellence in an increasingly complex digital landscape. Miss Drew Lai, Commissioner for Cultural and Creative Industries, graced the occasion as Guest of Honour.
This year's Awards featured eight competitive categories and four overall honours, reflecting the evolving landscape of digital marketing and the industry's growing focus on cross-border collaboration, emerging technologies, and AI-driven creativity.
A total of 72 brands submitted nearly 200 entries for consideration—setting a new record for the number of participating brands and reflecting the awards' standing as the industry's premier benchmark for digital marketing effectiveness. Entries were rigorously evaluated by an independent panel of 64 esteemed judges drawn from brands, agencies, academia, and technology platforms. (For the full list of judges, click here.)
Key winners included:
- Best Branding Campaign (Gold): McDonald's - Back to The Beginning (Brand: McDonald's Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)
- Best Cross-border Campaign (Gold): The Panda-Monium: When Pandas Became Family (Brand: Ocean Park Hong Kong; Agency: EternityX Marketing Technology Limited)
- Best Small Budget Campaign (Gold): The Airport Code War (Brand: Uber Hong Kong; Agency: Omelette Digital)
- Best Use of AI & Technology (Gold): HSBC Loan - Tax Election Campaign (Brand: HSBC Hong Kong; Agencies: Quantcast, Omnicom Media, Saatchi & Saatchi)
- Best Use of Content Innovation (Gold): McDonald's – Back to The Beginning (Brand: McDonald's Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)
- Best Use of Data & Insights (Gold): Salary Intelligence – Bonus Saver Performance Engine (Brand: Standard Chartered Bank (Hong Kong) Limited; Agencies: dentsu Hong Kong, Hungry Digital)
- Best Use of Omnichannel Strategy (Gold): 50 Benches (Brand: McDonald's Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)
- Best Use of Performance Marketing (Gold): Always On Performance Campaign (Brand: HK Express; Agency: FABCOM Limited)
Grand Awards
- Best Campaign of the Year – McDonald's - Back to The Beginning (Brand: McDonald's Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)
- Best Brand of the Year – McDonald's Hong Kong
- Best Agency of the Year – OMD Hong Kong
- Best Marketer of the Year – Ivan Choi, McDonald's Hong Kong
As Hong Kong's only non-profit-organised digital marketing awards programme, the IAB Hong Kong Digital Awards proudly recognises outstanding work made possible through the support of its partners — Gold Sponsors: EternityX, Hang Seng Bank, and TVB; Silver Sponsors: AnyMind Group, HK01, HKT, iClick Interactive, and Uni-China Group.
Congratulations to all winners and finalists for their exceptional contributions in setting new standards of excellence and creativity in digital marketing.
For high-resolution event photos, please visit here. PR Newswire is the Official Press Release Distribution Partner of IAB HK.
About IAB HK
IAB Hong Kong is the city's leading non-profit association dedicated to developing digital marketing standards and nurturing industry talent. Founded by comScore, Google, Meta, South China Morning Post, and Yahoo!, with PwC as a strategic partner, IAB HK represents the interests of media companies, platforms, agencies, and brands in the digital marketing ecosystem.
Full list of Winners for the IAB HK Digital Awards 2025
| Category | Award | Brand / Agency | Campaign Name |
| Best Branding Campaign | Gold | Brand: McDonald's Hong Kong Agencies: BBDO Hong Kong, OMD Hong Kong | McDonald's - Back to The Beginning |
| Silver | Brand: Preface Agency: N/A | Just Start |
| Bronze | Brand: Hang Seng Bank Agency: Sunny Idea (HK) Limited | Hang Seng Preferred Banking - Plan Smart! Maximise Every Dollar of Your Salary |
| Merit | Brand: Ocean Park Hong Kong Agency: The Bread Digital Limited | Ocean Park Halloween Fest 2025: The Cursed Collection - Everything taken demands a soul |
| Best Cross-border Campaign | Gold | Brand: Ocean Park Hong Kong Agency: EternityX Marketing Technology Limited | The Panda-Monium: When Pandas Became Family |
| Silver | Brand: HSBC Hong Kong Agencies: Omnicom Media, Saatchi & Saatchi, Television Broadcast Limited | HSBC Premier x HSBC Life campaign |
| Bronze | Brand: Lee Kum Kee Agency: Havas Hong Kong | Flavours That Bind – Hong Kong at the Heart of a Global Launch |
| Best Small Budget Campaign | Gold | Brand: Uber Hong Kong Agency: Omelette Digital | The Airport Code War |
| Silver | Brand: Fairwood Holdings Limited Agency: CMRS Digital Solutions Limited | FAIRWOOD ORANGE: 72 HOURS FROM MEME TO MILLIONS |
| Bronze | Brand: TamJai SamGor Mixian Agency: Noah Workshop | SamGor Rap the Shrimp and Squid campaign |
| Best Use of AI & Technology | Gold | Brand: HSBC Hong Kong Agencies: Quantcast, Omnicom Media, Saatchi & Saatchi | HSBC Loan - Tax Election Campaign |
| Silver | Brand: Standard Chartered Bank (Hong Kong) Limited Agencies: dentsu Hong Kong, Accenture Song, Adzymic | Standard Chartered "FLY MOMENTS" Campaign |
| Bronze | Brand: MTR Corporation Agency: Cherrypicks Limited | MTR • Care App 2.0- Revolutionizing Inclusive Travel for Customers with Special Needs |
| Merit | Brand: Hong Kong Telecommunications (HKT) Limited Agency: Can't Sleep Tonite Ltd. | 'The Thinking Game': Architecting Value Dominance. |
| Merit | Brand: Mead Johnson Nutrition (Hong Kong) Limited Agency: PHD Hong Kong | Total Equity Campaign _Video-Reach-Campaign |
| Merit | Brand: Mox Bank Limited Agencies: Appier, Hearts & Science | FLYWITHMOX: AI-Driven User Acquisition Innovation for Mox Credit |
| Best Use of Content Innovation | Gold | Brand: McDonald's Hong Kong Agencies: BBDO Hong Kong, OMD Hong Kong | McDonald's – Back to The Beginning |
| Silver | Brands: TamJai Yunnan Mixian and TamJai SamGor Mixian Agencies: De goose Limited, 合闊(香港)科技有限公司 | TamJai and TamJai SamGor Loyalty App's finale - Bespoke RPG Mission Games |
| Bronze | Brand: MTR Corporation Agencies: DDB Worldwide Limited, WPP Media Hong Kong | Building the Future Today |
| Merit | Brand: 50 Megumi Men Agencies: iProspect Hong Kong, ZOO Allies Limited | Hair Freedom: The Ultimate Hair Growth Duo |
| Merit | Brand: Hang Seng Bank Agency: BYFA Consultancy | Hang Seng Anti-Fraud Band |
| Best Use of Data & Insights | Gold | Brand: Standard Chartered Bank (Hong Kong) Limited Agencies: dentsu Hong Kong, Hungry Digital | Salary Intelligence – Bonus Saver Performance Engine |
| Silver | Brand: HK Express Agency: FABCOM Limited | Always On Performance Campaign |
| Bronze | Brand: HSBC Hong Kong Agencies: Omnicom Media, Hungry Digital | HSBC Credit Card - Go North or Go Not? That is the Question |
| Merit | Brand: McDonald's Hong Kong Agencies: BBDO Hong Kong, OMD Hong Kong | McDonald's App Activation |
| Best Use of Omnichannel Strategy | Gold | Brand: McDonald's Hong Kong Agencies: BBDO Hong Kong, OMD Hong Kong | 50 Benches |
| Silver | Brand: Ocean Park Hong Kong Agency: EternityX Marketing Technology Limited | The Panda-Monium: When Pandas Became Family |
| Bronze | Brand: Ocean Park Hong Kong Agency: The Bread Digital Limited | Ocean Park Halloween Fest 2025: The Cursed Collection - Everything taken demands a soul |
| Merit | Brand: HSBC Hong Kong Agencies: Omnicom Media, Saatchi & Saatchi, Television Broadcast Limited | HSBC Premier Elite - Client Continuum Campaign |
| Merit | Brand: SHISEIDO HONG KONG Agencies: iProspect, Omelette Digital, Pontac, Untitled | ULTIMUNE Full Bloom Beauty Campaign |
| Merit | Brand: TamJai SamGor Mixian Agency: Noah Workshop | TamJai SamGor Mala Soup Flavour Instant Noodles Campaign |
| Best Use of Performance Marketing | Gold | Brand: HK Express Agency: FABCOM Limited | Always On Performance Campaign |
| Silver | Brand: Standard Chartered Bank (Hong Kong) Limited Agencies: dentsu Hong Kong, Accenture Song, Adzymic | Standard Chartered "FLY MOMENTS" Campaign |
| Bronze | Brand: Hang Seng Bank Agency: WPP Media | Hang Seng Preferred Banking - Plan Smart! Maximise Every Dollar of Your Salary |
| Merit | Brand: Promise Agency: WPP Media | Promise Always-On Acquisition Campaign |
| Best Campaign of the Year | - | Brand: McDonald's Hong Kong Agencies: BBDO Hong Kong, OMD Hong Kong | McDonald's – Back to The Beginning |
| Best Brand of the Year | - | McDonald's Hong Kong |
| Best Agency of the Year | - | OMD Hong Kong |
| Best Marketer of the Year | - | Ivan Choi, McDonald's Hong Kong |
Category
Award
Brand / Agency
Campaign Name
Best Branding Campaign
Gold
Brand: McDonald's Hong Kong
Agencies: BBDO Hong Kong, OMD Hong Kong
McDonald's - Back to The Beginning
Silver
Brand: Preface
Agency: N/A
Just Start
Bronze
Brand: Hang Seng Bank
Agency: Sunny Idea (HK) Limited
Hang Seng Preferred Banking - Plan Smart! Maximise Every Dollar of Your Salary
Merit
Brand: Ocean Park Hong Kong
Agency: The Bread Digital Limited
Ocean Park Halloween Fest 2025: The Cursed Collection - Everything taken demands a soul
Best Cross-border Campaign
Gold
Brand: Ocean Park Hong Kong
Agency: EternityX Marketing Technology Limited
The Panda-Monium: When Pandas Became Family
Silver
Brand: HSBC Hong Kong
Agencies: Omnicom Media, Saatchi & Saatchi, Television Broadcast Limited
HSBC Premier x HSBC Life campaign
Bronze
Brand: Lee Kum Kee
Agency: Havas Hong Kong
Flavours That Bind – Hong Kong at the Heart of a Global Launch
Best Small Budget Campaign
Gold
Brand: Uber Hong Kong
Agency: Omelette Digital
The Airport Code War
Silver
Brand: Fairwood Holdings Limited
Agency: CMRS Digital Solutions Limited
FAIRWOOD ORANGE: 72 HOURS FROM MEME TO MILLIONS
Bronze
Brand: TamJai SamGor Mixian
Agency: Noah Workshop
SamGor Rap the Shrimp and Squid campaign
Best Use of AI & Technology
Gold
Brand: HSBC Hong Kong
Agencies: Quantcast, Omnicom Media, Saatchi & Saatchi
HSBC Loan - Tax Election Campaign
Silver
Brand: Standard Chartered Bank (Hong Kong) Limited
Agencies: dentsu Hong Kong, Accenture Song, Adzymic
Standard Chartered "FLY MOMENTS" Campaign
Bronze
Brand: MTR Corporation
Agency: Cherrypicks Limited
MTR • Care App 2.0- Revolutionizing Inclusive Travel for Customers with Special Needs
Merit
Brand: Hong Kong Telecommunications (HKT) Limited
Agency: Can't Sleep Tonite Ltd.
'The Thinking Game': Architecting Value Dominance.
Merit
Brand: Mead Johnson Nutrition (Hong Kong) Limited
Agency: PHD Hong Kong
Total Equity Campaign _Video-Reach-Campaign
Merit
Brand: Mox Bank Limited
Agencies: Appier, Hearts & Science
FLYWITHMOX: AI-Driven User Acquisition Innovation for Mox Credit
Best Use of Content Innovation
Gold
Brand: McDonald's Hong Kong
Agencies: BBDO Hong Kong, OMD Hong Kong
McDonald's – Back to The Beginning
Silver
Brands: TamJai Yunnan Mixian and TamJai SamGor Mixian
Agencies: De goose Limited, 合闊(香港)科技有限公司
TamJai and TamJai SamGor Loyalty App's finale - Bespoke RPG Mission Games
Bronze
Brand: MTR Corporation
Agencies: DDB Worldwide Limited, WPP Media Hong Kong
Building the Future Today
Merit
Brand: 50 Megumi Men
Agencies: iProspect Hong Kong, ZOO Allies Limited
Hair Freedom: The Ultimate Hair Growth Duo
Merit
Brand: Hang Seng Bank
Agency: BYFA Consultancy
Hang Seng Anti-Fraud Band
Best Use of Data & Insights
Gold
Brand: Standard Chartered Bank (Hong Kong) Limited
Agencies: dentsu Hong Kong, Hungry Digital
Salary Intelligence – Bonus Saver Performance Engine
Silver
Brand: HK Express
Agency: FABCOM Limited
Always On Performance Campaign
Bronze
Brand: HSBC Hong Kong
Agencies: Omnicom Media, Hungry Digital
HSBC Credit Card - Go North or Go Not? That is the Question
Merit
Brand: McDonald's Hong Kong
Agencies: BBDO Hong Kong, OMD Hong Kong
McDonald's App Activation
Best Use of Omnichannel Strategy
Gold
Brand: McDonald's Hong Kong
Agencies: BBDO Hong Kong, OMD Hong Kong
50 Benches
Silver
Brand: Ocean Park Hong Kong
Agency: EternityX Marketing Technology Limited
The Panda-Monium: When Pandas Became Family
Bronze
Brand: Ocean Park Hong Kong
Agency: The Bread Digital Limited
Ocean Park Halloween Fest 2025: The Cursed Collection - Everything taken demands a soul
Merit
Brand: HSBC Hong Kong
Agencies: Omnicom Media, Saatchi & Saatchi, Television Broadcast Limited
HSBC Premier Elite - Client Continuum Campaign
Merit
Brand: SHISEIDO HONG KONG
Agencies: iProspect, Omelette Digital, Pontac, Untitled
ULTIMUNE Full Bloom Beauty Campaign
Merit
Brand: TamJai SamGor Mixian
Agency: Noah Workshop
TamJai SamGor Mala Soup Flavour Instant Noodles Campaign
Best Use of Performance Marketing
Gold
Brand: HK Express
Agency: FABCOM Limited
Always On Performance Campaign
Silver
Brand: Standard Chartered Bank (Hong Kong) Limited
Agencies: dentsu Hong Kong, Accenture Song, Adzymic
Standard Chartered "FLY MOMENTS" Campaign
Bronze
Brand: Hang Seng Bank
Agency: WPP Media
Hang Seng Preferred Banking - Plan Smart! Maximise Every Dollar of Your Salary
Merit
Brand: Promise
Agency: WPP Media
Promise Always-On Acquisition Campaign
Best Campaign of the Year
-
Brand: McDonald's Hong Kong
Agencies: BBDO Hong Kong, OMD Hong Kong
McDonald's – Back to The Beginning
Best Brand of the Year
-
McDonald's Hong Kong
Best Agency of the Year
-
OMD Hong Kong
Best Marketer of the Year
-
Ivan Choi, McDonald's Hong Kong
For the full list of finalists, click here.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
IAB Hong Kong Digital Awards 2025 Honours Brilliance in Digital Marketing
IAB Hong Kong Digital Awards 2025 Honours Brilliance in Digital Marketing
IAB Hong Kong Digital Awards 2025 Honours Brilliance in Digital Marketing
