In the news release, Higgsfield Launches Similarity-Scoring Tool for Responsible AI Use in Media and Entertainment, issued 13-Mar-2026 by Higgsfield over PR Newswire, we are advised by the company that the photo of the release need to be updated, as originally issued inadvertently. The complete release with the updated photo follows:
As the generative AI industry matures, Higgsfield is taking an important step towards equipping creators and studios with a new tool designed to help assess potential similarity with characters, celebrity likeness, and brands.
SAN FRANCISCO, March 14, 2026 /PRNewswire/ -- Higgsfield, the AI-native video and image platform for professional creators, announced the launch of a similarity-scoring feature for Team Plan customers. The tool evaluates AI-generated content and flags potential visual similarities to celebrity likenesses, characters, brand logos, and other potential intellectual property.
The feature arrives as Higgsfield's platform scales rapidly into commercial production. The company has doubled its user base in under two months, surpassing 20 million users, with a growing share of usage now coming from production teams running commercial campaigns. As AI-generated content moves deeper into professional workflows and elite festivals, creators and teams are increasingly expected to consider similarity, likeness, and whether a generated asset may resemble something protected.
Despite this rapid mainstream adoption, the lack of standardized safeguards remains a bottleneck for wider commercial use. Recognizing this industry-wide challenge, Higgsfield is introducing new features that empower users to make safer choices when using AI generated assets.
The new tool evaluates generated content and assigns it a similarity score to help users identify potential conflicts. Going beyond basic detection, Higgsfield's system is designed to be more nuanced than existing market solutions. The feature evaluates content to known properties, including:
- Characters from popular movies, TV, and video games (e.g., Harry Potter, Spider-Man).
- Likeness of public figures, including stylistic alterations (e.g., a celebrity rendered in unusual forms or wearing obscuring props).
- Brand logos and text assets, such as trademarked taglines.
- Famous artworks and distinct visual concepts.
- Cinematic signatures, such as distinct visual styles associated with specific directors or films (e.g., Wes Anderson, Denis Villeneuve, Alfred Hitchcock).
- Audio content, such as music and other audio content incorporated into video output.
To validate the system's efficacy, the Higgsfield Research Team conducted internal benchmark studies across diverse datasets of AI-generated and reference media. In video detection, Higgsfield's model achieved an 86.6% overall accuracy rate. Higgsfield also significantly reduced false positive rates, flagging incorrect similarities in video only 13.4% of the time.
When a potential similarity is detected, the tool identifies the nature of the similarity, the possible rights holder, and exactly where the similarity occurs in the video. Building on this initiative, Higgsfield has also launched an image model "Soul Cast", which limits image reference uploads, reducing the risk of generating someone else's likeness.
"Generative video is still a new frontier and studios, platforms, and policy experts are all still navigating the complexities of IP and likeness," said Higgsfield CEO Alex Mashrabov. "By activating our content-scoring feature, we give creators a practical way to understand their outputs before final production. We believe that proactive similarity tools like this will soon become standard across the entire generative AI ecosystem."
Higgsfield's initiative reflects a broader company commitment to the ethical and responsible commercialization of AI. For example, the company recently launched the Higgsfield Action Contest with a $500,000 prize pool, accepting nearly 8,800 submissions from all over the world. Content safety is integral to the review process along with originality and storytelling as part of the company's broader approach to building responsibly in this emerging space.
By building tools that empower human creativity while respecting intellectual property, Higgsfield aims to encourage the responsible use of AI technologies.
For more information about Higgsfield's new content-scoring feature, visit https://higgsfield.ai/app/similarity-score.
About Higgsfield
Higgsfield is an AI-native generative video platform built for professional creators, brands, agencies, and marketing teams producing high-fidelity videos at scale. The company develops its own generative video and image models and integrates leading third-party models such as OpenAI's Sora, Google's Veo and Nano Banana, Alibaba's WAN, Kuaishou's Kling, Bytedance's Seedream and Seedance, MiniMax, and others into a single, production-ready workflow, allowing teams to select the best model for each creative task without rebuilding pipelines.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Higgsfield Launches Similarity-Scoring Tool for Responsible AI Use in Media and Entertainment
Higgsfield Launches Similarity-Scoring Tool for Responsible AI Use in Media and Entertainment
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DUBAI, UAE, March 14, 2026 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, convened regulators, global payment networks, banking leaders, and digital asset innovators in Tbilisi for a high-level forum exploring the future of crypto-powered payments. The event gathered stakeholders from across the financial ecosystem to discuss how digital assets can integrate with traditional payment infrastructure, expand real-world utility, and support the continued development of Georgia's digital economy.
The forum also marked the introduction of the Bybit Card in Georgia, a step toward enabling everyday crypto payments. The card allows users to spend digital assets for daily purchases and is compatible with Apple Pay in Georgia, enabling secure contactless payments directly from users' digital wallets.
Bybit's expansion into the payments space follows the company securing a Payment Service Provider (PSP) license in Georgia in Q4 2025. The license allows Bybit to issue Bybit cards in Georgia, strengthening local fiat payment rails and enabling closer integration between digital asset services and the country's financial infrastructure.
Government representatives expressed appreciation for the launch of the Bybit Card in Georgia, recognizing it as an important step toward expanding real-world digital asset payments. With strong support from the government and regulators, the Bybit Card has already gained growing adoption locally. Bybit plans to further expand card issuance in Georgia and across neighboring markets, with the country serving as a regional hub for crypto-powered payment innovation.
The event featured keynote remarks from representatives of the Ministry of Economy and Sustainable Development of Georgia and the National Bank of Georgia, highlighting Georgia's commitment to responsible financial innovation and modern payment infrastructure.
A central highlight of the program was a panel discussion titled "The Future of Payments," which explored how collaboration between regulators, global payment networks, banks, and blockchain companies can accelerate the adoption of real-world crypto payments.
Panel participants included Ben Zhou, Co-Founder and CEO of Bybit; Shota Lomtadze, Director of Bybit Georgia; Natia Turnava, Governor of the National Bank of Georgia; David Zgudadze, Vice President for Georgia and Armenia at Mastercard; Salim Dhanani, Co-Founder and CEO of Pave Bank; Marco Dal Lago, VP of Global Expansion and Strategic Partnerships at Tether; and Tekla Iashagashvili, Regional Manager of Bybit Georgia.
Bybit executives highlighted the company's long-term commitment to building payment infrastructure and supporting the local digital asset ecosystem.
"Georgia has emerged as one of the most promising environments for digital financial innovation," said Shota Lomtadze, Director of Bybit Georgia. "With the launch of the Bybit Card and the foundation provided by our PSP license, we are strengthening the infrastructure that allows digital assets to move seamlessly between trading platforms and everyday payments. Together with regulators, global partners, and local financial institutions, we aim to support Georgia's ambition to become a regional leader in next-generation financial services."
"Bybit is here to stay," said Ben Zhou, Co-Founder and CEO of Bybit. "We are committed to being the most reliable partner for the National Bank of Georgia and the most valuable ally for Georgia's business community. We will continue to invest, hire, and bring our global capabilities to this local market. Together, let's show the world what happens when a brave nation and a global platform build the future of finance together."
Bybit currently offers users in Georgia access to a comprehensive digital asset platform, including over 600 spot trading pairs, one-click buy functionality, OTC services, and institutional-grade security infrastructure.
The event concluded with networking sessions among policymakers, financial institutions, fintech leaders, and blockchain innovators, reinforcing Georgia's growing role as a hub for digital asset innovation and the future of global payments.
#Bybit / #CryptoArk
About Bybit
Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit's Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
DUBAI, UAE, March 14, 2026 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, convened regulators, global payment networks, banking leaders, and digital asset innovators in Tbilisi for a high-level forum exploring the future of crypto-powered payments. The event gathered stakeholders from across the financial ecosystem to discuss how digital assets can integrate with traditional payment infrastructure, expand real-world utility, and support the continued development of Georgia's digital economy.
The forum also marked the introduction of the Bybit Card in Georgia, a step toward enabling everyday crypto payments. The card allows users to spend digital assets for daily purchases and is compatible with Apple Pay in Georgia, enabling secure contactless payments directly from users' digital wallets.
Bybit's expansion into the payments space follows the company securing a Payment Service Provider (PSP) license in Georgia in Q4 2025. The license allows Bybit to issue Bybit cards in Georgia, strengthening local fiat payment rails and enabling closer integration between digital asset services and the country's financial infrastructure.
Government representatives expressed appreciation for the launch of the Bybit Card in Georgia, recognizing it as an important step toward expanding real-world digital asset payments. With strong support from the government and regulators, the Bybit Card has already gained growing adoption locally. Bybit plans to further expand card issuance in Georgia and across neighboring markets, with the country serving as a regional hub for crypto-powered payment innovation.
The event featured keynote remarks from representatives of the Ministry of Economy and Sustainable Development of Georgia and the National Bank of Georgia, highlighting Georgia's commitment to responsible financial innovation and modern payment infrastructure.
A central highlight of the program was a panel discussion titled "The Future of Payments," which explored how collaboration between regulators, global payment networks, banks, and blockchain companies can accelerate the adoption of real-world crypto payments.
Panel participants included Ben Zhou, Co-Founder and CEO of Bybit; Shota Lomtadze, Director of Bybit Georgia; Natia Turnava, Governor of the National Bank of Georgia; David Zgudadze, Vice President for Georgia and Armenia at Mastercard; Salim Dhanani, Co-Founder and CEO of Pave Bank; Marco Dal Lago, VP of Global Expansion and Strategic Partnerships at Tether; and Tekla Iashagashvili, Regional Manager of Bybit Georgia.
Bybit executives highlighted the company's long-term commitment to building payment infrastructure and supporting the local digital asset ecosystem.
"Georgia has emerged as one of the most promising environments for digital financial innovation," said Shota Lomtadze, Director of Bybit Georgia. "With the launch of the Bybit Card and the foundation provided by our PSP license, we are strengthening the infrastructure that allows digital assets to move seamlessly between trading platforms and everyday payments. Together with regulators, global partners, and local financial institutions, we aim to support Georgia's ambition to become a regional leader in next-generation financial services."
"Bybit is here to stay," said Ben Zhou, Co-Founder and CEO of Bybit. "We are committed to being the most reliable partner for the National Bank of Georgia and the most valuable ally for Georgia's business community. We will continue to invest, hire, and bring our global capabilities to this local market. Together, let's show the world what happens when a brave nation and a global platform build the future of finance together."
Bybit currently offers users in Georgia access to a comprehensive digital asset platform, including over 600 spot trading pairs, one-click buy functionality, OTC services, and institutional-grade security infrastructure.
The event concluded with networking sessions among policymakers, financial institutions, fintech leaders, and blockchain innovators, reinforcing Georgia's growing role as a hub for digital asset innovation and the future of global payments.
#Bybit / #CryptoArk
About Bybit
Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit's Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Bybit Brings Regulators and Global Payment Leaders Together in Georgia to Explore the Future of Crypto Payments
Bybit Brings Regulators and Global Payment Leaders Together in Georgia to Explore the Future of Crypto Payments
