In the news release, Higgsfield Launches Similarity-Scoring Tool for Responsible AI Use in Media and Entertainment, issued 13-Mar-2026 by Higgsfield over PR Newswire, we are advised by the company that the photo of the release need to be updated, as originally issued inadvertently. The complete release with the updated photo follows:
Higgsfield Launches Similarity-Scoring Tool for Responsible AI Use in Media and Entertainment
As the generative AI industry matures, Higgsfield is taking an important step towards equipping creators and studios with a new tool designed to help assess potential similarity with characters, celebrity likeness, and brands.
SAN FRANCISCO, March 14, 2026 /PRNewswire/ -- Higgsfield, the AI-native video and image platform for professional creators, announced the launch of a similarity-scoring feature for Team Plan customers. The tool evaluates AI-generated content and flags potential visual similarities to celebrity likenesses, characters, brand logos, and other potential intellectual property.
The feature arrives as Higgsfield's platform scales rapidly into commercial production. The company has doubled its user base in under two months, surpassing 20 million users, with a growing share of usage now coming from production teams running commercial campaigns. As AI-generated content moves deeper into professional workflows and elite festivals, creators and teams are increasingly expected to consider similarity, likeness, and whether a generated asset may resemble something protected.
Despite this rapid mainstream adoption, the lack of standardized safeguards remains a bottleneck for wider commercial use. Recognizing this industry-wide challenge, Higgsfield is introducing new features that empower users to make safer choices when using AI generated assets.
The new tool evaluates generated content and assigns it a similarity score to help users identify potential conflicts. Going beyond basic detection, Higgsfield's system is designed to be more nuanced than existing market solutions. The feature evaluates content to known properties, including:
- Characters from popular movies, TV, and video games (e.g., Harry Potter, Spider-Man).
- Likeness of public figures, including stylistic alterations (e.g., a celebrity rendered in unusual forms or wearing obscuring props).
- Brand logos and text assets, such as trademarked taglines.
- Famous artworks and distinct visual concepts.
- Cinematic signatures, such as distinct visual styles associated with specific directors or films (e.g., Wes Anderson, Denis Villeneuve, Alfred Hitchcock).
- Audio content, such as music and other audio content incorporated into video output.
To validate the system's efficacy, the Higgsfield Research Team conducted internal benchmark studies across diverse datasets of AI-generated and reference media. In video detection, Higgsfield's model achieved an 86.6% overall accuracy rate. Higgsfield also significantly reduced false positive rates, flagging incorrect similarities in video only 13.4% of the time.
When a potential similarity is detected, the tool identifies the nature of the similarity, the possible rights holder, and exactly where the similarity occurs in the video. Building on this initiative, Higgsfield has also launched an image model "Soul Cast", which limits image reference uploads, reducing the risk of generating someone else's likeness.
"Generative video is still a new frontier and studios, platforms, and policy experts are all still navigating the complexities of IP and likeness," said Higgsfield CEO Alex Mashrabov. "By activating our content-scoring feature, we give creators a practical way to understand their outputs before final production. We believe that proactive similarity tools like this will soon become standard across the entire generative AI ecosystem."
Higgsfield's initiative reflects a broader company commitment to the ethical and responsible commercialization of AI. For example, the company recently launched the Higgsfield Action Contest with a $500,000 prize pool, accepting nearly 8,800 submissions from all over the world. Content safety is integral to the review process along with originality and storytelling as part of the company's broader approach to building responsibly in this emerging space.
By building tools that empower human creativity while respecting intellectual property, Higgsfield aims to encourage the responsible use of AI technologies.
For more information about Higgsfield's new content-scoring feature, visit https://higgsfield.ai/app/similarity-score.
About Higgsfield
Higgsfield is an AI-native generative video platform built for professional creators, brands, agencies, and marketing teams producing high-fidelity videos at scale. The company develops its own generative video and image models and integrates leading third-party models such as OpenAI's Sora, Google's Veo and Nano Banana, Alibaba's WAN, Kuaishou's Kling, Bytedance's Seedream and Seedance, MiniMax, and others into a single, production-ready workflow, allowing teams to select the best model for each creative task without rebuilding pipelines.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Higgsfield Launches Similarity-Scoring Tool for Responsible AI Use in Media and Entertainment
Higgsfield Launches Similarity-Scoring Tool for Responsible AI Use in Media and Entertainment
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SINGAPORE, May 20, 2026 /PRNewswire/ -- At ATxSummit 2026, hosted by the Infocomm Media Development Authority of Singapore (IMDA), Minister for Digital Development and Information Mrs Josephine Teo unveiled new global partnerships and initiatives to strengthen Singapore's position as a leading AI hub. These announcements mark a shift from exploring AI tools to building, deploying and governing real-world AI systems that deliver impact. As recently highlighted by the Economic Strategic Review committee, Singapore aims to be a trusted hub to develop, test and deploy AI solutions that solve real-world problems at scale.
Singapore Government and eight industry leaders to research, test and deploy physical AI in Punggol Digital District
IMDA, JTC and the Singapore Institute of Technology (SIT) are collaborating with eight industry leaders to bring physical AI into the real world at Punggol Digital District (PDD). Launching later in 2026, the testbed will be Singapore's first scaled mixed-use public space for multi-use case and multi-operator physical AI deployments. Certis, DHL, Grab and QuikBot will be among the first to co-design, deploy, test and validate commercially viable robotics services, including food and parcel delivery, cleaning and security patrolling, to complement human operations. The testbed is facilitated with the Land Transport Authority (LTA) through a precinct-level exemption framework under the Active Mobility Act.
To strengthen Singapore's embodied AI (EAI) capabilities, IMDA and National Robotics Programme (NRP) will work with FieldAI and Thoughtworks, alongside companies like Slamtec, Unitree, and QuikBot, to develop and trial EAI use cases through SIT's new Centre for Intelligent Robotics at PDD.
Strengthening Singapore's AI Research Frontier
To sharpen Singapore's manufacturing advantage, NVIDIA is launching its Singapore AI research lab, its second research presence in Asia Pacific, focused on embodied and efficient AI with university researchers, industry partners, and government.
The lab will focus on two domains with manufacturing potential: Embodied AI, enabling intelligent systems to perceive, reason and act in the physical world, and Efficient AI computing, which optimises models and infrastructure to reduce compute costs, improve energy efficiency and support scalable AI deployment.
Accelerating AI for Public Good: New Industry Partnerships
The Ministry of Digital Development and Information (MDDI) and Google announced a new National AI partnership to expand collaboration with the Singapore Government. The partnership aims to harness frontier AI to address societal challenges, fostering an AI-ready workforce in Singapore, and creating a secure, trusted ecosystem.
MDDI and OpenAI signed a Memorandum of Understanding (MOU) on the "OpenAI for Singapore" initiative to strengthen Singapore as a hub for applied AI innovation. The MOU covers advancing applied AI innovation, building AI talent, and making AI accessible to citizens, enterprises and the public sector, backed by OpenAI's over S$300 million commitment to Singapore's AI ecosystem.
Building the foundations for trusted, scalable AI deployment
Singapore is advancing ecosystem-wide initiatives to support AI adoption in high-trust sectors like finance and the public sector, where reliability, governance and safety are critical.
Temus, a Temasek-established AI and digital transformation firm, will launch an AI Foundry to help enterprises scale AI solutions and develop talent pipelines. Supported by Digital Industry Singapore (DISG), the Foundry will hire 50 professionals and deploy them on enterprise projects including financial services and precision health.
A*STAR Institute for Infocomm Research (A*STAR I2R) is updating the MERaLiON (Multimodal Empathetic Reasoning and Learning in One Network) AI Model to advance capabilities, drive real-world use cases, and scale adoption. The updated MERaLiON AudioLLM v3 will deliver paralinguistic intelligence across Southeast Asian languages. MERaLiON will be available through cloud hosting, API access, and edge computing, including Apple silicon devices such as Mac and iPad.
Governance that keeps pace with AI
Singapore continues to take a practical, risk-based approach. Two initiatives reflected this approach:
- Updated Model AI Governance Framework for Agentic AI: First launched at the World Economic Forum in January 2026, the Model AI Governance Framework for Agentic AI ("MGF") has been updated with real-world case studies and new best practices contributed by over 50 organisations.
- Google Whitepaper on AI Agents: Google worked with CSA, GovTech Singapore, and IMDA to explore how AI agents can be safely and effectively used in the real world. The resulting Whitepaper provides guidance for governments looking to harness AI agents for public good.
As Singapore grows its AI ecosystem, these initiatives will help translate innovation to real-world impact, strengthening Singapore's position as a trusted global AI hub where businesses, researchers and governments can develop, test and deploy AI solutions at scale.
Minister for Digital Development and Information Mrs Josephine Teo attended an ASEAN-US AI Ministerial Roundtable on the sidelines of ATxSummit today. Bringing together ASEAN Digital Ministers, the ASEAN Secretariat, the US government, and industry leaders from Amazon and Google, the Roundtable marked the launch of "The Road to 50 Years of ASEAN-US Relations" under the ASEAN-US Comprehensive Strategic Partnership. Discussions centred on inclusive AI adoption across the region.
For more information on ATxSG, please visit asiatechxsg.com.
Media: atxsg.imda@archetype.co
SINGAPORE, May 20, 2026 /PRNewswire/ -- At ATxSummit 2026, hosted by the Infocomm Media Development Authority of Singapore (IMDA), Minister for Digital Development and Information Mrs Josephine Teo unveiled new global partnerships and initiatives to strengthen Singapore's position as a leading AI hub. These announcements mark a shift from exploring AI tools to building, deploying and governing real-world AI systems that deliver impact. As recently highlighted by the Economic Strategic Review committee, Singapore aims to be a trusted hub to develop, test and deploy AI solutions that solve real-world problems at scale.
Singapore Government and eight industry leaders to research, test and deploy physical AI in Punggol Digital District
IMDA, JTC and the Singapore Institute of Technology (SIT) are collaborating with eight industry leaders to bring physical AI into the real world at Punggol Digital District (PDD). Launching later in 2026, the testbed will be Singapore's first scaled mixed-use public space for multi-use case and multi-operator physical AI deployments. Certis, DHL, Grab and QuikBot will be among the first to co-design, deploy, test and validate commercially viable robotics services, including food and parcel delivery, cleaning and security patrolling, to complement human operations. The testbed is facilitated with the Land Transport Authority (LTA) through a precinct-level exemption framework under the Active Mobility Act.
To strengthen Singapore's embodied AI (EAI) capabilities, IMDA and National Robotics Programme (NRP) will work with FieldAI and Thoughtworks, alongside companies like Slamtec, Unitree, and QuikBot, to develop and trial EAI use cases through SIT's new Centre for Intelligent Robotics at PDD.
Strengthening Singapore's AI Research Frontier
To sharpen Singapore's manufacturing advantage, NVIDIA is launching its Singapore AI research lab, its second research presence in Asia Pacific, focused on embodied and efficient AI with university researchers, industry partners, and government.
The lab will focus on two domains with manufacturing potential: Embodied AI, enabling intelligent systems to perceive, reason and act in the physical world, and Efficient AI computing, which optimises models and infrastructure to reduce compute costs, improve energy efficiency and support scalable AI deployment.
Accelerating AI for Public Good: New Industry Partnerships
The Ministry of Digital Development and Information (MDDI) and Google announced a new National AI partnership to expand collaboration with the Singapore Government. The partnership aims to harness frontier AI to address societal challenges, fostering an AI-ready workforce in Singapore, and creating a secure, trusted ecosystem.
MDDI and OpenAI signed a Memorandum of Understanding (MOU) on the "OpenAI for Singapore" initiative to strengthen Singapore as a hub for applied AI innovation. The MOU covers advancing applied AI innovation, building AI talent, and making AI accessible to citizens, enterprises and the public sector, backed by OpenAI's over S$300 million commitment to Singapore's AI ecosystem.
Building the foundations for trusted, scalable AI deployment
Singapore is advancing ecosystem-wide initiatives to support AI adoption in high-trust sectors like finance and the public sector, where reliability, governance and safety are critical.
Temus, a Temasek-established AI and digital transformation firm, will launch an AI Foundry to help enterprises scale AI solutions and develop talent pipelines. Supported by Digital Industry Singapore (DISG), the Foundry will hire 50 professionals and deploy them on enterprise projects including financial services and precision health.
A*STAR Institute for Infocomm Research (A*STAR I2R) is updating the MERaLiON (Multimodal Empathetic Reasoning and Learning in One Network) AI Model to advance capabilities, drive real-world use cases, and scale adoption. The updated MERaLiON AudioLLM v3 will deliver paralinguistic intelligence across Southeast Asian languages. MERaLiON will be available through cloud hosting, API access, and edge computing, including Apple silicon devices such as Mac and iPad.
Governance that keeps pace with AI
Singapore continues to take a practical, risk-based approach. Two initiatives reflected this approach:
- Updated Model AI Governance Framework for Agentic AI: First launched at the World Economic Forum in January 2026, the Model AI Governance Framework for Agentic AI ("MGF") has been updated with real-world case studies and new best practices contributed by over 50 organisations.
- Google Whitepaper on AI Agents: Google worked with CSA, GovTech Singapore, and IMDA to explore how AI agents can be safely and effectively used in the real world. The resulting Whitepaper provides guidance for governments looking to harness AI agents for public good.
As Singapore grows its AI ecosystem, these initiatives will help translate innovation to real-world impact, strengthening Singapore's position as a trusted global AI hub where businesses, researchers and governments can develop, test and deploy AI solutions at scale.
Minister for Digital Development and Information Mrs Josephine Teo attended an ASEAN-US AI Ministerial Roundtable on the sidelines of ATxSummit today. Bringing together ASEAN Digital Ministers, the ASEAN Secretariat, the US government, and industry leaders from Amazon and Google, the Roundtable marked the launch of "The Road to 50 Years of ASEAN-US Relations" under the ASEAN-US Comprehensive Strategic Partnership. Discussions centred on inclusive AI adoption across the region.
For more information on ATxSG, please visit asiatechxsg.com.
Media: atxsg.imda@archetype.co
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Singapore Deepens AI Ecosystem with Global Collaborators to Accelerate Real-World Deployment
