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51Talk Celebrates 15 Years with Global Brand Refresh and Debut of New Character Toki

Business

51Talk Celebrates 15 Years with Global Brand Refresh and Debut of New Character Toki
Business

Business

51Talk Celebrates 15 Years with Global Brand Refresh and Debut of New Character Toki

2026-03-16 08:00 Last Updated At:08:15

SINGAPORE, March 16, 2026 /PRNewswire/ -- As 51Talk celebrates its 15th anniversary, the global one-on-one online English learning platform is entering a new stage of international growth with the launch of a comprehensive brand refresh.

For learners and parents, the upgrade introduces a clearer and more intuitive visual identity, along with warmer, more engaging product interfaces designed to encourage active participation. Simplified layouts and IP-guided interactions across lessons aim to create a more supportive, interactive, and personalized learning experience for children.

Since launching its global expansion strategy in 2021, 51Talk has expanded across key markets in Southeast Asia, the Middle East, and East Asia. The 15-year milestone represents not only sustained growth but an important step toward building a more unified and internationally recognizable education brand.

A Stronger Global Brand System

The refreshed global visual identity system is designed to deliver greater clarity, consistency, and cohesion across the company's brand identity. The upgrade aligns brand visuals, product interfaces, and communication touchpoints, creating a seamless and intuitive experience for families worldwide.

This transition reflects 51Talk's shift from rapid international expansion toward long-term brand building. By strengthening recognition and consistency, the company aims to deepen trust with families while supporting the next stage of its global growth.

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Introducing Toki: A Learning Companion for a New Chapter

At the heart of the refresh is Toki, 51Talk's new brand character and learning companion. More than a visual mascot, Toki embodies curiosity, confidence, and the courage to communicate.

Integrated across product interfaces, online classrooms, and brand touchpoints, Toki helps create a warmer and more engaging learning environment for young learners. By guiding children through lessons and encouraging participation, Toki reinforces a sense of companionship throughout their English learning journey.

The introduction of Toki reflects 51Talk's belief that effective one-on-one online English education combines a structured curriculum with emotional connection, enabling children not only to learn English but also to use it confidently in real-world communication.

Reinforcing Human Interaction in the AI Era

As artificial intelligence continues to reshape how people access language and information, automated tools and translation technologies are becoming more widespread. In this context, the value of authentic human interaction in education becomes even more important.

For children, learning English today is no longer about vocabulary acquisition or exam preparation. It is about developing the confidence to speak up, express ideas clearly, and engage meaningfully with the world.

Through its one-on-one live online learning model, 51Talk ensures real-time interaction between teachers and students, emphasizing personalized guidance, immediate feedback, and meaningful communication as essential elements of effective language learning.

Looking Ahead

Fifteen years after its founding, 51Talk continues to pursue its mission: Empower Everyone to Speak Up, Stand Out and Succeed. With a stronger global brand system and an enhanced learning experience, 51Talk is preparing for its next stage of international growth, empowering more young learners to communicate confidently in an increasingly connected world.

To learn more, please visit: www.51talk.com

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

51Talk Celebrates 15 Years with Global Brand Refresh and Debut of New Character Toki

51Talk Celebrates 15 Years with Global Brand Refresh and Debut of New Character Toki

SYDNEY, March 16, 2026 /PRNewswire/ -- Humanforce, a leading global provider of intelligent, AI-driven human capital management (HCM) solutions for frontline workforces, today announced the launch of Rewards & Recognition, new capabilities within Humanforce Benefits that use workforce data and event-triggered automation to recognise and reward frontline employees for everyday behaviours that drive operational performance.

Frontline industries, such as retail, healthcare, hospitality, childcare, aged care and logistics, face persistent challenges including high turnover, inconsistent compliance behaviours and disengagement in shift-based work environments. While the average employee turnover across Australian organisations sits at around 16 percent, frontline sectors like retail and hospitality often experience turnover rates exceeding 40 percent.

"Frontline organisations are under constant pressure to improve engagement, retention and compliance without increasing operational complexity," said Clayton Pyne, CEO of Humanforce. "Recognition tied to everyday operational behaviours allows organisations to reinforce the actions that matter most. Too often, recognition programs sit outside the systems where frontline work actually happens. When actions such as attendance, task completion and teamwork are recognised in the moment, positive habits start to scale across the workforce."

Unlike traditional recognition platforms designed for office-based employees and operating separately from workforce systems, Rewards & Recognition is embedded directly within the Humanforce platform and connected to workforce management and HR data, eliminating the need for additional tools or manual administration.

Built into the Humanforce Thrive employee app, Rewards & Recognition uses workforce data from across the Humanforce suite to automatically recognise every day operational behaviours in real time, including onboarding completion, on-time attendance and compliance tasks. Event-triggered automation allows organisations to reward these behaviours as they occur, without adding administrative burden for HR or operations teams. In addition, employees and managers can recognise great work through peer-to-peer recognition.

Employees can instantly redeem points for digital gift cards, while birthdays, work anniversaries and other key milestones are also recognised automatically within the platform.

"Traditional recognition programs usually sit outside the flow of daily work, which means they often fail in frontline environments," Pyne said. "By connecting recognition directly to operational data and automating rewards based on workforce events, organisations can reinforce the behaviours that drive engagement, performance and compliance."

Employee recognition is widely acknowledged as a powerful driver of engagement and retention. Gallup research shows employees who do not feel adequately recognised at work are twice as likely to leave their organisation within the next year.

"In fast-moving frontline environments, culture is built through the small daily moments, not annual reviews or a one-off instance," Pyne added. "When recognition is tied to everyday operational behaviours, organisations can turn compliance into culture."

Rewards & Recognition further expands Humanforce's unified, AI-enabled HCM platform for frontline and flexible workforces, linking workforce data, automation and employee experience tools within the broader platform.

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About Humanforce

Humanforce provides the market leading, employee-centred, intelligent and compliant HCM suite for frontline and flexible workforces, offering highly configurable, all-in-one WFM, HR, Talent, Benefits and Payroll - without compromise. Our vision is to make work easier and life better by focusing on the employee experience (EX), and the efficiency and optimisation of businesses.

Founded in 2002, Humanforce has a 2300-strong customer base and is heading towards one million employees under management, across a wide range of industries including Aged Care, Childcare, Healthcare, Retail, Hospitality, Events & Stadia, Local Government and more. Today, we have offices across Australia, New Zealand, the United Kingdom, the Philippines, and the USA.

Customers include Accor, Flight Centre, Hungry Jack's, Vodafone, Fujitsu, Alfred Health, Hostplus and more: https://humanforce.com

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Humanforce Launches Behaviour-Driven Recognition for Frontline Workforces

Humanforce Launches Behaviour-Driven Recognition for Frontline Workforces

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