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"Bold Ideas, Big Impact" campaign spotlights SMU's focus on creating meaningful, measurable impact through education, research and partnerships
SINGAPORE, March 16, 2026 /PRNewswire/ -- Singapore Management University (SMU) has launched a new brand campaign, "Bold Ideas, Big Impact", anchored on its SMU2030 Strategic Plan and aimed at sharpening how the university communicates its ambitions and impact in Singapore, across Asia and beyond.
 
Singapore Management University (SMU). What begins here changes lives; what we do here changes the world. As Asia’s premier global city university, SMU drives innovation, transcends boundaries and transforms lives. From shaping graduates who think critically, act decisively, and lead with purpose, to advancing research that addresses societal challenges, and building partnerships around the world, SMU turns insight into action and bold ideas into transformative impact.
The campaign reflects SMU's push to translate its strategic priorities into clearer public expression as it builds on its position as Asia's premier global city university. It is centred on the university's focus on creating meaningful impact through education, research and partnerships, while strengthening how that impact is understood, measured and demonstrated.
At the heart of the campaign is the idea that bold ideas should not remain confined to the classroom, research paper or boardroom, but lead to action and outcomes that improve lives and address real-world challenges.
The campaign launches with a new brand video and tagline, "Bold Ideas, Big Impact", which captures SMU's intent to connect insights with practical impact — from nurturing graduates who can think critically and lead with purpose, to advancing research that informs policy and practice, and forging partnerships that scale solutions across sectors and borders.
A series of print, digital and out-of-home advertisements will also be rolled out as part of the campaign, each focused on one of SMU's core pillars:
Education
Highlighting SMU's approach to learning beyond the classroom and its commitment to developing graduates who think critically, act decisively and lead with purpose.
Research
Highlighting SMU's purpose-led research and its contribution to shaping policy, influencing industries and improving lives.
Partnerships
Highlighting SMU's collaboration with industry, government and communities to co-create solutions and scale impact across borders.
"At SMU, we are entering a new chapter — one that calls on us to be more intentional about the impact we create, and more ambitious about the future we want to help shape. As we deepen our role as Asia's premier global city university, this new brand campaign gives expression to that ambition. It provides a clear and compelling platform to communicate who we are, what we stand for, and the difference we seek to make through education, research and partnerships. Because bold ideas matter most when they move beyond the page, the classroom or the lab, and into people's lives," said Christopher Chew, Vice President, Office of Corporate Communications and Marketing at the Singapore Management University.
The campaign marks an important step in how SMU presents its identity and ambitions to external audiences. As the University advances its SMU2030 priorities, "Bold Ideas, Big Impact" will serve as a platform to communicate how SMU intends to deepen its relevance, broaden its reach and strengthen its contribution to society through meaningful and measurable impact.
About SMU
A premier university in Asia, SMU is internationally recognised for its world-class research and distinguished teaching. Established in 2000, SMU's mission is to generate leading-edge research with global impact and to produce broad-based, creative, and entrepreneurial leaders for the knowledge-based economy. SMU's education is known for its highly interactive, collaborative, and project-based approach to learning.
Home to over 13,000 students across undergraduate, postgraduate professional and postgraduate research programmes, SMU comprises eight schools: School of Accountancy, Lee Kong Chian School of Business, School of Economics, School of Computing and Information Systems, Yong Pung How School of Law, School of Social Sciences, College of Integrative Studies, and College of Graduate Research Studies. SMU offers a wide range of bachelors', masters', and PhD degree programmes in the disciplinary areas associated with its schools, as well as in multidisciplinary combinations of these areas.
SMU emphasises rigorous, high-impact, multi- and interdisciplinary research that addresses Asian issues of global relevance. SMU faculty members collaborate with leading international researchers and universities around the world, as well as with partners in the business community and public sector. SMU's city campus is a modern facility located in the heart of downtown Singapore, fostering strategic linkages with business, government, and the wider community. www.smu.edu.sg
"Bold Ideas, Big Impact" campaign spotlights SMU's focus on creating meaningful, measurable impact through education, research and partnerships
SINGAPORE, March 16, 2026 /PRNewswire/ -- Singapore Management University (SMU) has launched a new brand campaign, "Bold Ideas, Big Impact", anchored on its SMU2030 Strategic Plan and aimed at sharpening how the university communicates its ambitions and impact in Singapore, across Asia and beyond.
 
Singapore Management University (SMU). What begins here changes lives; what we do here changes the world. As Asia’s premier global city university, SMU drives innovation, transcends boundaries and transforms lives. From shaping graduates who think critically, act decisively, and lead with purpose, to advancing research that addresses societal challenges, and building partnerships around the world, SMU turns insight into action and bold ideas into transformative impact.
The campaign reflects SMU's push to translate its strategic priorities into clearer public expression as it builds on its position as Asia's premier global city university. It is centred on the university's focus on creating meaningful impact through education, research and partnerships, while strengthening how that impact is understood, measured and demonstrated.
At the heart of the campaign is the idea that bold ideas should not remain confined to the classroom, research paper or boardroom, but lead to action and outcomes that improve lives and address real-world challenges.
The campaign launches with a new brand video and tagline, "Bold Ideas, Big Impact", which captures SMU's intent to connect insights with practical impact — from nurturing graduates who can think critically and lead with purpose, to advancing research that informs policy and practice, and forging partnerships that scale solutions across sectors and borders.
A series of print, digital and out-of-home advertisements will also be rolled out as part of the campaign, each focused on one of SMU's core pillars:
Education
Highlighting SMU's approach to learning beyond the classroom and its commitment to developing graduates who think critically, act decisively and lead with purpose.
Research
Highlighting SMU's purpose-led research and its contribution to shaping policy, influencing industries and improving lives.
Partnerships
Highlighting SMU's collaboration with industry, government and communities to co-create solutions and scale impact across borders.
"At SMU, we are entering a new chapter — one that calls on us to be more intentional about the impact we create, and more ambitious about the future we want to help shape. As we deepen our role as Asia's premier global city university, this new brand campaign gives expression to that ambition. It provides a clear and compelling platform to communicate who we are, what we stand for, and the difference we seek to make through education, research and partnerships. Because bold ideas matter most when they move beyond the page, the classroom or the lab, and into people's lives," said Christopher Chew, Vice President, Office of Corporate Communications and Marketing at the Singapore Management University.
The campaign marks an important step in how SMU presents its identity and ambitions to external audiences. As the University advances its SMU2030 priorities, "Bold Ideas, Big Impact" will serve as a platform to communicate how SMU intends to deepen its relevance, broaden its reach and strengthen its contribution to society through meaningful and measurable impact.
About SMU
A premier university in Asia, SMU is internationally recognised for its world-class research and distinguished teaching. Established in 2000, SMU's mission is to generate leading-edge research with global impact and to produce broad-based, creative, and entrepreneurial leaders for the knowledge-based economy. SMU's education is known for its highly interactive, collaborative, and project-based approach to learning.
Home to over 13,000 students across undergraduate, postgraduate professional and postgraduate research programmes, SMU comprises eight schools: School of Accountancy, Lee Kong Chian School of Business, School of Economics, School of Computing and Information Systems, Yong Pung How School of Law, School of Social Sciences, College of Integrative Studies, and College of Graduate Research Studies. SMU offers a wide range of bachelors', masters', and PhD degree programmes in the disciplinary areas associated with its schools, as well as in multidisciplinary combinations of these areas.
SMU emphasises rigorous, high-impact, multi- and interdisciplinary research that addresses Asian issues of global relevance. SMU faculty members collaborate with leading international researchers and universities around the world, as well as with partners in the business community and public sector. SMU's city campus is a modern facility located in the heart of downtown Singapore, fostering strategic linkages with business, government, and the wider community. www.smu.edu.sg
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Singapore Management University Launches New Brand Campaign to Support SMU2030 Ambitions
Singapore Management University Launches New Brand Campaign to Support SMU2030 Ambitions
Singapore Management University Launches New Brand Campaign to Support SMU2030 Ambitions
OTTAWA, ON, May 29, 2026 /PRNewswire/ -- Gastops, a Canadian leader in intelligent condition monitoring and maintenance solutions, today announced it has been awarded a contract for FluidSIGHT™ under Canada's Innovation for Defence Excellence and Security (IDEaS) program as a Test Drives participant in the All Systems Go! challenge.
Test Drives enable the Department of National Defence (DND) and the Canadian Armed Forces (CAF) to evaluate innovative technologies in realistic operating environments to assess their potential to address future defence capability needs. As part of this effort, Gastops will further adapt and demonstrate its FluidSIGHT technology in support of advanced health and usage monitoring applications onboard military land vehicles, helping inform future capability decisions.
FluidSIGHT is a real-time oil condition, contamination, and wear monitoring system that provides continuous insight into the health of lubricated systems directly at the asset. FluidSIGHT allows operators to transition from periodic oil sampling to continuous, real-time condition awareness.
The IDEaS program has played a key role in advancing FluidSIGHT's technical maturity. Through participation in an IDEaS Competitive Projects challenge, Gastops has progressed FluidSIGHT from an early proof‑of‑concept to a deployable, testable system suitable for evaluation. The Test Drives phase represents a critical step in validating the technology's performance, integration readiness, and operational relevance alongside DND and CAF stakeholders.
"Being selected for IDEaS Test Drives reflects both the technical maturity of FluidSIGHT and its alignment with Canada's defence innovation priorities," said Shaun Horning, President and CEO at Gastops. "The IDEaS program has allowed us to systematically mature FluidSIGHT from concept to a product that can now be evaluated in a brand-new environment, military land vehicles, helping demonstrate how real-time oil condition awareness can improve equipment availability, safety, and maintenance decision‑making."
Gastops brings decades of experience delivering diagnostics, prognostics, and condition‑based maintenance solutions for mission‑critical platforms across aerospace, defence, marine, energy, and industrial sectors. The IDEaS Test Drives project builds on this foundation and supports Canada's objective to accelerate the adoption of innovative, Canadian-developed technologies in defence and security applications.
About Gastops
Gastops is the world's leading provider of intelligent condition monitoring solutions used in Aerospace, Defence, Energy, and Industrial applications to optimize the availability, performance, and safety of critical assets. We offer peace of mind to our customers with innovative online monitoring sensors, at-line analysis, complex modeling and simulation, world-class laboratory testing, engineering, design, and MRO services that predict performance to enable proactive operating decisions. We have been providing powerful insights into the condition of critical equipment since 1979. Gastops is the intelligence inside what moves you.
www.gastops.com
Media Contacts: media@gastops.com, +1 (613) 744-3530
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Gastops FluidSIGHT™ Awarded IDEaS Test Drives Contract Under Canada's All Systems Go! Challenge
