NEW YORK, March 16, 2026 /PRNewswire/ -- AMAZING SONG, an independent Chinese designer handbag brand built on the spirit of "women supporting women," has officially announced its global expansion, including the U.S. market launch and a comprehensive digital presence across major international platforms.
As part of this strategic milestone, AMAZING SONG has established official accounts on Instagram (@amazingsong_official), TikTok (@amazing.song.store), and YouTube (AMAZING SONG Official). The brand's products are now available with global shipping through its official website https://amazingsong.store, offering international customers their first opportunity to experience the brand's signature design aesthetic and craftsmanship.
This expansion represents a significant evolution for the brand, transitioning from a beloved domestic favorite to an emerging global player, while introducing Chinese designer craftsmanship to a worldwide audience.
A Brand Nurtured by the Power of Women
AMAZING SONG's journey began in the winter of 2013 when founder Nina, driven by her passion for handbag design, opened a small boutique in Beijing. The brand's name draws inspiration from the classic hymn "Amazing Grace," symbolizing hope, resilience, and renewal.
Over the years, AMAZING SONG has cultivated a loyal community through its distinctive designs and meaningful connections with customers. A pivotal moment came during the 2019 pandemic when physical stores were forced to close. In a remarkable show of solidarity, devoted customers rallied together to raise nearly 2 million RMB (approximately $280,000 USD), enabling the brand to successfully pivot to online operations. This extraordinary gesture not only helped the company navigate challenging times but also became a powerful symbol of the deep trust between AMAZING SONG and its community. From that point forward, the brand evolved from Nina's personal vision into a collective mission supported by women across China.
Handbags Designed to Accompany Women's Journeys
AMAZING SONG creates handbags designed to accompany women through life's various chapters. The brand currently offers multiple collections, including Daily, Ace, and Atelier, with a special Collector's Collection forthcoming.
Distinguished by vibrant color palettes, expressive silhouettes, and premium genuine leather craftsmanship, each AMAZING SONG bag is conceived as both a practical accessory and a meaningful companion in daily life. In 2020, the brand established its own integrated supply chain, ensuring rigorous quality control over materials and production processes.
Women remain central to AMAZING SONG's identity and operations. A significant percentage of the brand's workforce—including artisans, designers, and craftspeople—are women, further embodying its founding principle of women supporting women.
A Mission Beyond Design
Guided by its "Love and Share" philosophy, AMAZING SONG actively champions initiatives supporting women's wellbeing. The brand has partnered with organizations including the Chinese Cancer Foundation to advance women's health programs and social causes.
With its global expansion now underway, AMAZING SONG aims to connect with like-minded women worldwide who appreciate thoughtful design, exceptional quality, and authentic emotional connection.
Founder Nina shared, "At AMAZING SONG, we believe a handbag transcends its function as a mere accessory—it becomes a trusted companion throughout a woman's daily journey. We're thrilled to share our story with women globally and build meaningful connections with new communities across the world."
For more information, please visit the official website: https://amazingsong.store
Follow AMAZING SONG on:
Instagram: @amazingsong_official
TikTok: @amazing.song.store
YouTube: AMAZING SONG Official
About AMAZING SONG
Founded in 2013, AMAZING SONG is an independent Chinese designer handbag brand dedicated to creating meaningful companion pieces for modern women. Guided by its "Love and Share" philosophy, the brand seamlessly blends thoughtful design, exceptional craftsmanship, and emotional resonance to create handbags that naturally integrate into women's everyday lives. Following years of building a devoted community across China, AMAZING SONG is now confidently stepping onto the global stage with its official international launch.
CONTACT:
Amazing Song
amazingsonginfo@gmail.com
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AMAZING SONG Expands Globally with U.S. Market Entry, Launches International Social Media and E-commerce Platforms
AMAZING SONG Expands Globally with U.S. Market Entry, Launches International Social Media and E-commerce Platforms
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YIWU, China, May 23, 2026 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. As International Children's Day on June 1 draws near, data from Yiwugo shows that over the past two months, "toys" has not only topped the platform's list of popular sectors, but has consistently ranked among the top three most-searched keywords and most-viewed categories as well. The stationery sector has also posted a strong performance. Many Yiwugo merchants in related industries said that large numbers of high-quality overseas buyers and cross-border traders are now approaching the final stage of shipment. Yet for Children's Day orders, the peak season actually began as early as January 2026.
Zhang Lijuan, proprietress of INTEX TaoQibao Inflatable Toys, explained that Children's Day coincides with the start of summer in the Northern Hemisphere. INTEX mainly exports inflatable pools, large inflatable toys, framed pools, and related products. Between January and March 2026, many cross-border traders contacted the company via Yiwugo to discuss their annual procurement needs, with shipments rolling out in succession after the Lunar New Year. As a well-known brand, INTEX manufactures all of its products using eco-friendly, non-toxic, and safe materials. Its products are available in a wide range of vibrant colors and sizes, and feature thicker inflatable film with higher gram weight, ensuring greater durability for outdoor use in high-temperature conditions.
According to Zhang, more than a dozen INTEX products have already sold out. Its large water slide playset, a perennial bestseller, has sold tens of thousands of units during this procurement season. Inflatable water riders such as rubber ducks and flamingos have maintained their robust sales performance from previous years. In particular, inquiries from Middle Eastern clients through Yiwugo have translated into substantial purchase volumes. Currently, bulk orders are entering the final stage of shipment, and many products have already arrived at overseas ports, ready to bring summer fun to children around the world.
Zhu Qiaojun has been a fixture in the toy industry for nearly 30 years. Her company, Yan Fei Plastic Toy Firm, specializes in the R&D and production of trendy toys, squishy toys, plush bag charms, and related products. Backed by uncompromising quality, licensed well-known IPs, and a steady stream of original designs, its products sell well across Europe, the US, Russia, Southeast Asia, and beyond. Recently, alongside rising sales of plush toys, keychains, and other accessories featuring popular IPs like Hello Kitty and Snoopy, Yan Fei's self-designed squishy toys have also delivered impressive results. Just last month, a European client of eight years placed an order worth more than RMB 500,000 for squishy toys in preparation for Children's Day. According to Zhu, beyond the strong appeal of well-known IPs, Yiwugo's ability to drive online traffic has brought the company many high-quality customers. Furthermore, Yan Fei has long focused on mid- to high-end product lines, using premium materials in everything from exterior fabrics and inner fillings to molds and formulas. This commitment to quality is also Yan Fei's "gift" to children and customers around the world.
Alongside toys, beautifully designed stationery is also a sought-after Children's Day gift, with eye-catching stationery sets and journals proving especially popular. He Renhui, owner of Henci Stationery Store, said that one of the company's five-piece stationery sets, developed by its in-house product and visual design teams, has remained a bestseller for three years. The company has successively introduced eight themed designs for this particular set. Recently, many customers from the Philippines and Indonesia have come to purchase the product, which has also been pinned to the top of the company's Yiwugo storefront for easier ordering. He added that the company maintains a year-round inventory of about two million sets.
These small yet exquisite products carry the joy of childhood to every corner of the world. Toys and stationery traveling from Yiwu to global markets not only embody the craftsmanship and quality of Chinese manufacturing, but also deliver the festive warmth of Yiwugo and its merchants across mountains and seas. Powered by Yiwugo's extensive trade platform, the "world's supermarket" will continue to bring heartfelt and delightful holiday surprises to children worldwide through its diverse offerings, reliable quality, and efficient commercial network.
YIWU, China, May 23, 2026 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. As International Children's Day on June 1 draws near, data from Yiwugo shows that over the past two months, "toys" has not only topped the platform's list of popular sectors, but has consistently ranked among the top three most-searched keywords and most-viewed categories as well. The stationery sector has also posted a strong performance. Many Yiwugo merchants in related industries said that large numbers of high-quality overseas buyers and cross-border traders are now approaching the final stage of shipment. Yet for Children's Day orders, the peak season actually began as early as January 2026.
Zhang Lijuan, proprietress of INTEX TaoQibao Inflatable Toys, explained that Children's Day coincides with the start of summer in the Northern Hemisphere. INTEX mainly exports inflatable pools, large inflatable toys, framed pools, and related products. Between January and March 2026, many cross-border traders contacted the company via Yiwugo to discuss their annual procurement needs, with shipments rolling out in succession after the Lunar New Year. As a well-known brand, INTEX manufactures all of its products using eco-friendly, non-toxic, and safe materials. Its products are available in a wide range of vibrant colors and sizes, and feature thicker inflatable film with higher gram weight, ensuring greater durability for outdoor use in high-temperature conditions.
According to Zhang, more than a dozen INTEX products have already sold out. Its large water slide playset, a perennial bestseller, has sold tens of thousands of units during this procurement season. Inflatable water riders such as rubber ducks and flamingos have maintained their robust sales performance from previous years. In particular, inquiries from Middle Eastern clients through Yiwugo have translated into substantial purchase volumes. Currently, bulk orders are entering the final stage of shipment, and many products have already arrived at overseas ports, ready to bring summer fun to children around the world.
Zhu Qiaojun has been a fixture in the toy industry for nearly 30 years. Her company, Yan Fei Plastic Toy Firm, specializes in the R&D and production of trendy toys, squishy toys, plush bag charms, and related products. Backed by uncompromising quality, licensed well-known IPs, and a steady stream of original designs, its products sell well across Europe, the US, Russia, Southeast Asia, and beyond. Recently, alongside rising sales of plush toys, keychains, and other accessories featuring popular IPs like Hello Kitty and Snoopy, Yan Fei's self-designed squishy toys have also delivered impressive results. Just last month, a European client of eight years placed an order worth more than RMB 500,000 for squishy toys in preparation for Children's Day. According to Zhu, beyond the strong appeal of well-known IPs, Yiwugo's ability to drive online traffic has brought the company many high-quality customers. Furthermore, Yan Fei has long focused on mid- to high-end product lines, using premium materials in everything from exterior fabrics and inner fillings to molds and formulas. This commitment to quality is also Yan Fei's "gift" to children and customers around the world.
Alongside toys, beautifully designed stationery is also a sought-after Children's Day gift, with eye-catching stationery sets and journals proving especially popular. He Renhui, owner of Henci Stationery Store, said that one of the company's five-piece stationery sets, developed by its in-house product and visual design teams, has remained a bestseller for three years. The company has successively introduced eight themed designs for this particular set. Recently, many customers from the Philippines and Indonesia have come to purchase the product, which has also been pinned to the top of the company's Yiwugo storefront for easier ordering. He added that the company maintains a year-round inventory of about two million sets.
These small yet exquisite products carry the joy of childhood to every corner of the world. Toys and stationery traveling from Yiwu to global markets not only embody the craftsmanship and quality of Chinese manufacturing, but also deliver the festive warmth of Yiwugo and its merchants across mountains and seas. Powered by Yiwugo's extensive trade platform, the "world's supermarket" will continue to bring heartfelt and delightful holiday surprises to children worldwide through its diverse offerings, reliable quality, and efficient commercial network.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
With Children's Day approaching, what has Yiwu, the "world's supermarket", prepared for children worldwide?
