NEW YORK, March 16, 2026 /PRNewswire/ -- AMAZING SONG, an independent Chinese designer handbag brand built on the spirit of "women supporting women," has officially announced its global expansion, including the U.S. market launch and a comprehensive digital presence across major international platforms.
As part of this strategic milestone, AMAZING SONG has established official accounts on Instagram (@amazingsong_official), TikTok (@amazing.song.store), and YouTube (AMAZING SONG Official). The brand's products are now available with global shipping through its official website https://amazingsong.store, offering international customers their first opportunity to experience the brand's signature design aesthetic and craftsmanship.
This expansion represents a significant evolution for the brand, transitioning from a beloved domestic favorite to an emerging global player, while introducing Chinese designer craftsmanship to a worldwide audience.
A Brand Nurtured by the Power of Women
AMAZING SONG's journey began in the winter of 2013 when founder Nina, driven by her passion for handbag design, opened a small boutique in Beijing. The brand's name draws inspiration from the classic hymn "Amazing Grace," symbolizing hope, resilience, and renewal.
Over the years, AMAZING SONG has cultivated a loyal community through its distinctive designs and meaningful connections with customers. A pivotal moment came during the 2019 pandemic when physical stores were forced to close. In a remarkable show of solidarity, devoted customers rallied together to raise nearly 2 million RMB (approximately $280,000 USD), enabling the brand to successfully pivot to online operations. This extraordinary gesture not only helped the company navigate challenging times but also became a powerful symbol of the deep trust between AMAZING SONG and its community. From that point forward, the brand evolved from Nina's personal vision into a collective mission supported by women across China.
Handbags Designed to Accompany Women's Journeys
AMAZING SONG creates handbags designed to accompany women through life's various chapters. The brand currently offers multiple collections, including Daily, Ace, and Atelier, with a special Collector's Collection forthcoming.
Distinguished by vibrant color palettes, expressive silhouettes, and premium genuine leather craftsmanship, each AMAZING SONG bag is conceived as both a practical accessory and a meaningful companion in daily life. In 2020, the brand established its own integrated supply chain, ensuring rigorous quality control over materials and production processes.
Women remain central to AMAZING SONG's identity and operations. A significant percentage of the brand's workforce—including artisans, designers, and craftspeople—are women, further embodying its founding principle of women supporting women.
A Mission Beyond Design
Guided by its "Love and Share" philosophy, AMAZING SONG actively champions initiatives supporting women's wellbeing. The brand has partnered with organizations including the Chinese Cancer Foundation to advance women's health programs and social causes.
With its global expansion now underway, AMAZING SONG aims to connect with like-minded women worldwide who appreciate thoughtful design, exceptional quality, and authentic emotional connection.
Founder Nina shared, "At AMAZING SONG, we believe a handbag transcends its function as a mere accessory—it becomes a trusted companion throughout a woman's daily journey. We're thrilled to share our story with women globally and build meaningful connections with new communities across the world."
For more information, please visit the official website: https://amazingsong.store
Follow AMAZING SONG on:
Instagram: @amazingsong_official
TikTok: @amazing.song.store
YouTube: AMAZING SONG Official
About AMAZING SONG
Founded in 2013, AMAZING SONG is an independent Chinese designer handbag brand dedicated to creating meaningful companion pieces for modern women. Guided by its "Love and Share" philosophy, the brand seamlessly blends thoughtful design, exceptional craftsmanship, and emotional resonance to create handbags that naturally integrate into women's everyday lives. Following years of building a devoted community across China, AMAZING SONG is now confidently stepping onto the global stage with its official international launch.
CONTACT:
Amazing Song
amazingsonginfo@gmail.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
AMAZING SONG Expands Globally with U.S. Market Entry, Launches International Social Media and E-commerce Platforms
AMAZING SONG Expands Globally with U.S. Market Entry, Launches International Social Media and E-commerce Platforms
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Local Las Vegas Robotics Company to Conduct Testing That May Lead to Broader Deployments
SINGAPORE, March 16, 2026 /PRNewswire/ -- YY Group Holding Limited (NASDAQ: YYGH) today announced the launch of a robotics pilot program in Las Vegas, Nevada, where the Company will begin testing hospitality and security robots in collaboration with a local Las Vegas robotics company. The pilot program is expected to run for approximately one year, with the goal of evaluating how robotics solutions can improve operational efficiency, service delivery, and security across hospitality environments.
Las Vegas, one of the largest hospitality markets in the world, provides an ideal environment for testing robotics technology at scale. The program will focus on deploying robotics solutions designed to assist with hospitality services and security operations across hotels and commercial properties.
The testing program will evaluate robotics capabilities in real-world hospitality settings, including hotel operations, guest service support, and commercial security monitoring. YY Group believes robotics may help hospitality operators address labor challenges while improving consistency and efficiency in service and safety operations.
If the pilot program proves successful, the Company believes the initiative may lead to additional robotics deployments and potential orders across hospitality properties and security operations throughout Las Vegas.
"Robotics is rapidly becoming an important part of our business," said Mike Fu, Chairman, Chief Executive Officer and Founder of YY Group Holding Limited. "We have already begun deploying robotics solutions in Malaysia and Singapore, including some of the finest hotels in the world. Given Las Vegas' position as the entertainment capital of the world, it is a natural next step for us to test our robotics products in this dynamic market. We believe the city provides an ideal environment to demonstrate how robotics can support hospitality operations and enhance security services at scale."
Las Vegas attracts tens of millions of visitors annually, making it one of the most active hospitality hubs globally. The Company believes robotics may play an increasingly important role in helping hotels and commercial properties support staff, improve operational efficiency, and enhance security coverage.
YY Group expects to provide updates as testing progresses and as additional opportunities for robotics deployment are evaluated.
About YY Group Holding Limited
YY Group Holding Limited (Nasdaq: YYGH) is a Singapore-headquartered, technology-enabled platform providing flexible, scalable workforce solutions and integrated facility management (IFM) services across Asia and beyond. The Group operates through two core verticals: on-demand staffing and IFM, delivering agile, reliable support to industries such as hospitality, logistics, retail, and healthcare.
Leveraging proprietary digital platforms and IoT-driven systems, YY Group enables clients to meet fluctuating labor demands and maintain high-performance environments. In addition to its core operations in Singapore and Malaysia, the Group maintains a growing presence in Asia, Europe, Africa, Oceania and the Middle East.
Listed on the Nasdaq Capital Market, YY Group is committed to service excellence, operational innovation, and long-term value creation for clients and shareholders.
For more information on the Company, please visit https://yygroupholding.com/.
Safe Harbor Statement
This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the YY Group Holding Limited's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. These factors include, but are not limited to, (i) growth of the hospitality market (ii) capital and credit market volatility, (iii) local and global economic conditions, (iv) our anticipated growth strategies, (v) governmental approvals and regulations, and (vi) our future business development, results of operations and financial condition. In some cases, forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. All information provided in this press release is as of the date of this press release, and YY Group Holding Limited undertakes no duty to update such information, except as required under applicable law.
Investor Contact
Jason Phua Zhi Yong, Chief Financial Officer
YY Group
enquiries@yygroupholding.com
Local Las Vegas Robotics Company to Conduct Testing That May Lead to Broader Deployments
SINGAPORE, March 16, 2026 /PRNewswire/ -- YY Group Holding Limited (NASDAQ: YYGH) today announced the launch of a robotics pilot program in Las Vegas, Nevada, where the Company will begin testing hospitality and security robots in collaboration with a local Las Vegas robotics company. The pilot program is expected to run for approximately one year, with the goal of evaluating how robotics solutions can improve operational efficiency, service delivery, and security across hospitality environments.
Las Vegas, one of the largest hospitality markets in the world, provides an ideal environment for testing robotics technology at scale. The program will focus on deploying robotics solutions designed to assist with hospitality services and security operations across hotels and commercial properties.
The testing program will evaluate robotics capabilities in real-world hospitality settings, including hotel operations, guest service support, and commercial security monitoring. YY Group believes robotics may help hospitality operators address labor challenges while improving consistency and efficiency in service and safety operations.
If the pilot program proves successful, the Company believes the initiative may lead to additional robotics deployments and potential orders across hospitality properties and security operations throughout Las Vegas.
"Robotics is rapidly becoming an important part of our business," said Mike Fu, Chairman, Chief Executive Officer and Founder of YY Group Holding Limited. "We have already begun deploying robotics solutions in Malaysia and Singapore, including some of the finest hotels in the world. Given Las Vegas' position as the entertainment capital of the world, it is a natural next step for us to test our robotics products in this dynamic market. We believe the city provides an ideal environment to demonstrate how robotics can support hospitality operations and enhance security services at scale."
Las Vegas attracts tens of millions of visitors annually, making it one of the most active hospitality hubs globally. The Company believes robotics may play an increasingly important role in helping hotels and commercial properties support staff, improve operational efficiency, and enhance security coverage.
YY Group expects to provide updates as testing progresses and as additional opportunities for robotics deployment are evaluated.
About YY Group Holding Limited
YY Group Holding Limited (Nasdaq: YYGH) is a Singapore-headquartered, technology-enabled platform providing flexible, scalable workforce solutions and integrated facility management (IFM) services across Asia and beyond. The Group operates through two core verticals: on-demand staffing and IFM, delivering agile, reliable support to industries such as hospitality, logistics, retail, and healthcare.
Leveraging proprietary digital platforms and IoT-driven systems, YY Group enables clients to meet fluctuating labor demands and maintain high-performance environments. In addition to its core operations in Singapore and Malaysia, the Group maintains a growing presence in Asia, Europe, Africa, Oceania and the Middle East.
Listed on the Nasdaq Capital Market, YY Group is committed to service excellence, operational innovation, and long-term value creation for clients and shareholders.
For more information on the Company, please visit https://yygroupholding.com/.
Safe Harbor Statement
This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the YY Group Holding Limited's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. These factors include, but are not limited to, (i) growth of the hospitality market (ii) capital and credit market volatility, (iii) local and global economic conditions, (iv) our anticipated growth strategies, (v) governmental approvals and regulations, and (vi) our future business development, results of operations and financial condition. In some cases, forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. All information provided in this press release is as of the date of this press release, and YY Group Holding Limited undertakes no duty to update such information, except as required under applicable law.
Investor Contact
Jason Phua Zhi Yong, Chief Financial Officer
YY Group
enquiries@yygroupholding.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
YY Group Holding Limited Announces Robotics Pilot Program in Las Vegas Hospitality and Security Markets
