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From immersive alpine experiences to the "12 KuCoin Guardians," the festival presence brings KuCoin's brand philosophy to life by making trust visible for a global music community.
PROVIDENCIALES, Turks and Caicos Islands, March 17, 2026 /PRNewswire/ -- KuCoin, a leading global crypto platform built on trust, today announced the launch of its immersive on-site activations for Tomorrowland Winter 2026, marking the first major festival experience under its global partnership with Tomorrowland.
Tomorrowland Winter will take place March 21-28, 2026 in the renowned alpine resort of Alpe d'Huez, welcoming more than 24,000 visitors on average per day for a week-long celebration of electronic music. The festival will feature internationally acclaimed artists including Steve Aoki, Steve Angello, Lost Frequencies, and Dimitri Vegas. With one week to go before the festival opens, KuCoin will bring its "Guided into the Future" campaign to the French Alps through a series of experiences designed to connect music, culture, and digital innovation.
Building on KuCoin's previously announced 2026-2028 global partnership with Tomorrowland, the upcoming activations reflect a deeper alignment between global music culture and the evolving digital asset ecosystem— both rooted in the principles of community, creativity, and trust.
Reflecting on the collaboration, BC Wong, CEO of KuCoin, emphasized the shared community spirit behind the partnership. "Trust is the foundation of every thriving community," said BC. "Tomorrowland has built one of the most vibrant global communities through music and creativity. At KuCoin, we believe the future of digital finance should be built on the same principles of openness, collaboration, and trust. Our presence at Tomorrowland Winter reflects our commitment to connecting technology with culture and empowering global communities."
As part of its campaign at Tomorrowland Winter, KuCoin will introduce three immersive festival experiences across the mountain, transforming trust into a visible and shared experience for the global Tomorrowland community.
Follow the Green Glow: The 12 KuCoin Guardians
At the heart of KuCoin's festival presence are the 12 KuCoin Guardians, inspired by Tomorrowland's iconic festival guides.
Composed of six performers and six brass-band musicians, the Guardians will move throughout the festival grounds, energizing crowds and guiding attendees toward KuCoin experiences across the mountain.
In the Tomorrowland universe, Guardians are widely recognized as trusted helpers for festivalgoers. By bringing this role to life through KuCoin-inspired performances, KuCoin transforms the abstract idea of trust into a living presence within the festival community.
Sound on the Slopes: Day Time Mountain Sessions
During the daytime, KuCoin will host its primary alpine activation next to the Frozen Lotus stage at La Folie Douce, one of the most vibrant social hubs on the ski slopes.
Running daily from 12:00 PM to 4:30 PM, the space will feature DJ performances and a lively après-ski atmosphere, creating a natural gathering place for the international Tomorrowland community.
Immersive After Dark: Base Point in the Main Festival Area
In the evening, KuCoin will host the KuCoin Base Point in the Main Festival Area, open from 7:00 PM to midnight throughout the festival.
The experience will feature an immersive installation with dynamic green motion-tracking visuals, creating interactive photo and video moments designed to capture the energy of the festival while bringing KuCoin's brand identity to life.
Over the past two decades, Tomorrowland has grown into one of the world's most influential music festivals, bringing together hundreds of thousands of fans each year while reaching millions more through global broadcasts and digital experiences. Its winter edition in the French Alps blends music, travel, and culture into a unique alpine festival environment that attracts an international community of fans.
By collaborating with a globally recognized cultural platform like Tomorrowland, KuCoin continues expanding its presence beyond the crypto industry-connecting digital innovation with global audiences through shared cultural experiences. Through music, culture, and immersive storytelling, KuCoin's presence at Tomorrowland Winter reflects its broader vision of building a global digital ecosystem where trust connects communities across borders and empowers the future of digital finance.
About KuCoin
Founded in 2017, KuCoin is a leading global crypto platform trusted by over 40 million users across 200+ countries and regions. The platform delivers innovative digital-asset services, offering access to 1,000+ listed tokens, spot and futures trading, institutional wealth management, and a Web3 wallet.
Recognized by Forbes and Hurun, KuCoin holds SOC 2 Type II and ISO 27001:2022 certifications, underscoring its commitment to top-tier security. With AUSTRAC registration in Australia and a MiCA license in Austria, KuCoin continues expanding its regulated footprint under CEO BC Wong, building a reliable and trusted digital-asset ecosystem.
Learn more: www.kucoin.com
About Tomorrowland
Tomorrowland was founded 20 years ago by Belgian brothers Manu & Michiel Beers and remains a family-owned business, driven by a creative and passionate team. Over the years, Tomorrowland has evolved into a global entertainment brand. The WEAREONE.world group consists of several business units, including Festival & Events, Music, Experiences, Leisure, Products, and Fiction. Today, over 350 passionate team members create magic from the headquarters in Antwerp (Belgium), as well as from local offices in Brazil, France and Ibiza.
From immersive alpine experiences to the "12 KuCoin Guardians," the festival presence brings KuCoin's brand philosophy to life by making trust visible for a global music community.
PROVIDENCIALES, Turks and Caicos Islands, March 17, 2026 /PRNewswire/ -- KuCoin, a leading global crypto platform built on trust, today announced the launch of its immersive on-site activations for Tomorrowland Winter 2026, marking the first major festival experience under its global partnership with Tomorrowland.
Tomorrowland Winter will take place March 21-28, 2026 in the renowned alpine resort of Alpe d'Huez, welcoming more than 24,000 visitors on average per day for a week-long celebration of electronic music. The festival will feature internationally acclaimed artists including Steve Aoki, Steve Angello, Lost Frequencies, and Dimitri Vegas. With one week to go before the festival opens, KuCoin will bring its "Guided into the Future" campaign to the French Alps through a series of experiences designed to connect music, culture, and digital innovation.
Building on KuCoin's previously announced 2026-2028 global partnership with Tomorrowland, the upcoming activations reflect a deeper alignment between global music culture and the evolving digital asset ecosystem— both rooted in the principles of community, creativity, and trust.
Reflecting on the collaboration, BC Wong, CEO of KuCoin, emphasized the shared community spirit behind the partnership. "Trust is the foundation of every thriving community," said BC. "Tomorrowland has built one of the most vibrant global communities through music and creativity. At KuCoin, we believe the future of digital finance should be built on the same principles of openness, collaboration, and trust. Our presence at Tomorrowland Winter reflects our commitment to connecting technology with culture and empowering global communities."
As part of its campaign at Tomorrowland Winter, KuCoin will introduce three immersive festival experiences across the mountain, transforming trust into a visible and shared experience for the global Tomorrowland community.
Follow the Green Glow: The 12 KuCoin Guardians
At the heart of KuCoin's festival presence are the 12 KuCoin Guardians, inspired by Tomorrowland's iconic festival guides.
Composed of six performers and six brass-band musicians, the Guardians will move throughout the festival grounds, energizing crowds and guiding attendees toward KuCoin experiences across the mountain.
In the Tomorrowland universe, Guardians are widely recognized as trusted helpers for festivalgoers. By bringing this role to life through KuCoin-inspired performances, KuCoin transforms the abstract idea of trust into a living presence within the festival community.
Sound on the Slopes: Day Time Mountain Sessions
During the daytime, KuCoin will host its primary alpine activation next to the Frozen Lotus stage at La Folie Douce, one of the most vibrant social hubs on the ski slopes.
Running daily from 12:00 PM to 4:30 PM, the space will feature DJ performances and a lively après-ski atmosphere, creating a natural gathering place for the international Tomorrowland community.
Immersive After Dark: Base Point in the Main Festival Area
In the evening, KuCoin will host the KuCoin Base Point in the Main Festival Area, open from 7:00 PM to midnight throughout the festival.
The experience will feature an immersive installation with dynamic green motion-tracking visuals, creating interactive photo and video moments designed to capture the energy of the festival while bringing KuCoin's brand identity to life.
Over the past two decades, Tomorrowland has grown into one of the world's most influential music festivals, bringing together hundreds of thousands of fans each year while reaching millions more through global broadcasts and digital experiences. Its winter edition in the French Alps blends music, travel, and culture into a unique alpine festival environment that attracts an international community of fans.
By collaborating with a globally recognized cultural platform like Tomorrowland, KuCoin continues expanding its presence beyond the crypto industry-connecting digital innovation with global audiences through shared cultural experiences. Through music, culture, and immersive storytelling, KuCoin's presence at Tomorrowland Winter reflects its broader vision of building a global digital ecosystem where trust connects communities across borders and empowers the future of digital finance.
About KuCoin
Founded in 2017, KuCoin is a leading global crypto platform trusted by over 40 million users across 200+ countries and regions. The platform delivers innovative digital-asset services, offering access to 1,000+ listed tokens, spot and futures trading, institutional wealth management, and a Web3 wallet.
Recognized by Forbes and Hurun, KuCoin holds SOC 2 Type II and ISO 27001:2022 certifications, underscoring its commitment to top-tier security. With AUSTRAC registration in Australia and a MiCA license in Austria, KuCoin continues expanding its regulated footprint under CEO BC Wong, building a reliable and trusted digital-asset ecosystem.
Learn more: www.kucoin.com
About Tomorrowland
Tomorrowland was founded 20 years ago by Belgian brothers Manu & Michiel Beers and remains a family-owned business, driven by a creative and passionate team. Over the years, Tomorrowland has evolved into a global entertainment brand. The WEAREONE.world group consists of several business units, including Festival & Events, Music, Experiences, Leisure, Products, and Fiction. Today, over 350 passionate team members create magic from the headquarters in Antwerp (Belgium), as well as from local offices in Brazil, France and Ibiza.
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KuCoin Launches First Tomorrowland Winter Activations Under Global Partnership, Bringing "Guided into the Future" to the Alps
CAC2026 Opened in Shanghai, Building a Global Ecosystem for the Entire Crop Inputs Industry Chain
SHANGHAI, March 17, 2026 /PRNewswire/ -- The 26th China International Agrochemical & Crop Protection Exhibition (CAC2026) grandly opened on March 17 at National Exhibition and Convention Center (Shanghai).
Guided by the mission of "Connecting the World, Serving the Industry, Empowering the Companies," this year's exhibition brings together 2,320 exhibitors from home and abroad across an exhibition space over 160,000 square meters. Through its four sub-exhibitions—CropProtection, FSHOW, CACE, and AgTech—CAC2026 creates a high-quality global trade platform that integrates both domestic and international markets, striving to build a "Global ecosystem for the entire crop inputs industry chain." The opening day witnessed overwhelming attendance, with thousands of industry professionals from home and abroad gathering to chart a new sustainable future for the global agrochemical industry.
I. Global Industry Professionals Gather in Shanghai, Building a High-Quality Global Trade Platform
With 25 years of development, CAC2026 fully leverages its unique advantages in linking upstream and downstream industries and connecting domestic and international markets. The exhibition attracts 2,320 exhibitors from 37 countries worldwide. During the exhibition, over 50,000 industry professionals are expected to gather, with delegation visits from Argentina, Brazil, India, South Korea, Thailand, Vietnam, and others, a spectacular showcase of CAC's extraordinary global influence. Today's CAC not only meets exhibitors' needs to explore global markets, fosters collaboration across the industry chain, but also serves the procurement demands of domestic agricultural input distributors. It has established itself as a high-quality global trade platform that integrates both domestic and international markets.
II. Four Sub-exhibitions Create a Panoramic Ecosystem, Covering the Entire Value Chain of Agricultural Modernization
With the grand vision of "Where the Agrochemical World Meets", this year's exhibition features four sub-exhibitions—CropProtection, FSHOW, CACE, and AgTech—dedicated to building a "Global Ecosystem for the Entire Crop Inputs Industry Chain."
CropProtection, serving as a barometer of the global pesticide industry, comprehensively showcases key segments across the entire value chain, from pesticide technical materials, formulations, and intermediates to biopesticides and biocontrol technologies, adjuvants and formulation technologies, testing services, industry consulting, and logistics services. The specially designated "Biopesticides & Biocontrol Technologies Pavilion" and "Sci-Tech Commercialization Pavilion" aim to promote the industrialization and internationalization of agricultural biological products, establish an innovative platform for deep industry-academia-research integration, and inject new momentum into high-quality and sustainable industry development.
FSHOW, as a bellwether of the global fertilizer industry, covers all product categories including mineral raw materials, compound fertilizers, specialty fertilizers, biostimulants, and fertilizer additives. FSHOW is dedicated to building a synergistic development system integrating "Resources-Technologies-Markets," providing a professional exchange platform for fertilizer industry professionals worldwide and driving the transformation and upgrading of the fertilizer sector towards greater efficiency, environmental protection, and sustainable development.
CACE focuses on the intelligent, green, and sustainable future of agrochemical production, showcasing intelligent production equipments and operating systems, innovative packaging solutions, novel label design and applications, green technologies, and precision crop protection equipments. It presents cutting-edge technologies, innovations, and solutions across the entire agrochemical equipment industry chain, offering one-stop technology and equipment support for agrochemical enterprises pursuing green intelligent manufacturing and high-quality sustainable development, while also providing new solutions for precision pesticide application.
AgTech, under the theme "Innovation-driven, Technology-empowered." panoramically presents cutting-edge technologies and equipments spanning the entire industry chain, including smart agriculture, modern seed industry, intelligent greenhouses, precision irrigation, agricultural IoT, and digital agriculture platforms. It creates an efficient global platform for trade matching and industry exchange, injecting new momentum into agricultural modernization.
III. Merge Global Expert Wisdom, Empowering Companies to Seize New Opportunities
CAC2026 is not merely a stage for product display and trade exchange—it is fertile ground for thought leadership, trend insights, and business opportunity cultivation. Through diverse conference activities, the exhibition truly "empowers the companies," enabling global exhibitors and professional visitors to maximize their gains within a limited timeframe.
1. Merge Global Expert Wisdom, Creating Industry Information Feast
CAC Conference Week 2026, held during the exhibition, brings together global expert intelligence through three major conferences (CropProtection, FSHOW, and AgTech), 14 conference sessions, and over 100 expert reports. Covering topics such as industry policies, technological innovation, product applications, and market development, the conference week provides industry professionals with an information feast for knowledge updating and sustainable development.
Crop Protection Conference offers in-depth insights into global pesticide industry policies, market trends, biopesticide and biocontrol technologies, regulatory changes in registration management, market development experiences, nano-pesticide development, and the latest scientific and technological achievements, supporting the international and sustainable development of pesticides and upstream/downstream industries.
FSHOW Conference fully leverages its role as an industry bridge, focusing on global fertilizer markets, biologicals, fertilizer efficiency improvement, and agricultural sustainable development. Through keynote forums, specialized sub-forums, and international brand matchmaking sessions, it provides channels for policy interpretation, technological exchange, and market connections, promoting industrial collaboration and mutual success.
AgTech Conference aims to establish a high-level, international dialogue platform, conducting in-depth discussions around four core areas: smart equipment, seed industry innovation, modern greenhouses, and intelligent irrigation. It brings together cutting-edge industry trends and innovative practices to explore how advanced technologies can empower the entire agricultural production chain, collectively envisioning the future of agriculture and driving the global agricultural sector toward precision, intelligence, and sustainability.
2. Pesticide Industry Forum Supports Overseas Market Development of High-Quality Pesticides
This year's forum invited leaders from China Petroleum and Chemical Industry Federation (CPCIF) and Institute for the Control of Agrochemicals, Ministry of Agriculture and Rural Affairs (ICAMA), Shanghai Customs, Yangshan Customs, along with representatives from 20 companies. In-depth exchanges and discussions focused on new situations, challenges, and difficulties encountered in China's pesticide import and export, as well as new trends, directions, and approaches in trade and industrial development—providing valuable insights and recommendations for high-quality overseas market development.
IV. Strengthen CAC Brand Building, Enrich CAC Cultural Connotations
While promoting the development of the global crop inputs industry, CAC places great emphasis on its own brand building, having received international recognition as an UFI Approved International Event and honors such as "Shanghai Excellent Exhibition."
During CAC2026, we proudly introduced the CAC mascot—Maimeng. Through Maimeng's lively and lovely image, we aim to further enhance CAC brand visibility, enrich its cultural connotations, and advance the development of CAC's global brand as we stride toward becoming a world-class brand exhibition.
V. Exhibition Services Further Upgraded, Co-creating a New Chapter for Industry Development
This year, we have innovated our exhibition and optimized our service system, placing greater emphasis on meeting the needs of both exhibitors and visitors. By simplifying the registration and badge collection process, enhancing the CAC Guide and Booth Navigation System, we have improved participant experience, supporting precise businesses connect with target partners and efficiently schedule business meetings. Our goal is to create an indispensable platform for exchange and collaboration within the industry and create a new chapter in industry development and make even greater contributions to safeguarding global food security and abundant harvests!
CONTACT: Vicky Li, lixiaoxuan@ccpitchem.org.cn
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Connecting the World, Empowering the Future
Connecting the World, Empowering the Future
