GROWNSY Unveils Its Next Brand Evolution, Reframing Parenting as a Journey of Growth

NEW YORK, March 17, 2026 /PRNewswire/ -- GROWNSY, a baby care innovator trusted by over 3 million households globally, announced a brand refresh centered on a new core philosophy: Space to Grow. The rebrand responds to the evolving realities of modern parenting, where parents are constantly learning and adapting in real time. Rather than expecting parents to have everything figured out from day one, GROWNSY is embracing a more human view of family life, one that recognizes parenting as a process of learning, adjusting, and growing together.

Making Room for Parents to Grow

At the heart of GROWNSY's rebrand is a simple belief: parenting is not something people master overnight. It is something they grow into.

That idea sits behind the brand's new philosophy, Space to Grow, which reflects a more human and realistic view of family life. In GROWNSY's updated brand framework, growth is not only about the baby. It is also about the parent. Parenting is understood not as a fixed role to perfect, but as a shared process in which parents and babies grow together.

The new positioning is designed to resonate with a generation of parents navigating constant change and learning in real time. Rather than adding more pressure or prescribing what "good parenting" should look like, GROWNSY aims to create room for parents to adjust, learn, and build confidence over time.

Making Everyday Parenting Smarter And Simpler

GROWNSY's tagline, Grow Smart, Made Easy, expresses the two sides of its updated brand direction.

For today's young parents, growth is not a finished state. It is an ongoing process. In that sense, Grow Smart speaks to a generation of parents who are still learning and adjusting, while also reflecting the role GROWNSY wants to play in that journey: helping make parenting feel clearer, more intuitive, and less driven by guesswork. Made Easy captures the other side of that promise, pointing to products designed to simplify routines, reduce friction, and make everyday parenting feel lighter and more manageable.

Together, the tagline shifts the focus away from perfection and toward a more practical, supportive view of parenting.

That same perspective is also reflected in GROWNSY's broader brand storytelling. As part of the rebrand, the company released a new parenting insights white paper based on a 2025 U.S. survey of 1,000 parents, alongside a new TV campaign centered on a similar message: that modern parenting is a process of ongoing adjustment, and that support should feel practical, human, and easier to live with.

"Most parents aren't looking to be told how to do everything perfectly," said Yvonne, CEO of GROWNSY. "What they need from us is support that feels practical, thoughtful, and genuinely helpful in everyday life. We want GROWNSY to help parents grow smart with more confidence and less guesswork, while making everyday parenting feel simpler and easier to move through."

About GROWNSY

GROWNSY designs thoughtful baby care solutions that fit naturally into modern family life.

We believe parenting does not need more noise; it needs clarity, trust, and smart-designed support. Guided by evidence and shaped by real family routines, our products simplify everyday essentials across feeding, hygiene, and early childhood care.

From smart feeding tools to intuitive hygiene systems, every detail is created with one purpose: to reduce friction and create space for families to grow.

At GROWNSY, growth is not about doing more. It is about growing smart and making it easier along the way.

Grow smart, made easy.

Learn more at www.GROWNSY.com

Media Contact:

GuoChenwen
awen@grownsy.com 
+86 19842300386

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GROWNSY Unveils Its Next Brand Evolution, Reframing Parenting as a Journey of Growth

GROWNSY Unveils Its Next Brand Evolution, Reframing Parenting as a Journey of Growth

SINGAPORE, March 18, 2026 /PRNewswire/ -- At ITB Berlin 2026, the Visit Maldives pavilion quickly stood out, drawing visitors with a distinctive two-storey design inspired by the experience of setting sail toward the island destination.

The pavilion was designed and built by Singapore-based Leon Exhibition Pte. Ltd., delivered through a turnkey design-and-build approach covering concept development, fabrication, and on-site construction in Berlin. The pavilion spans 504 square metres on the ground level and 231 square metres on the upper level, combining immersive destination branding with a functional business environment for tourism partners and international travel buyers attending one of the world's largest travel trade shows.

The ground level serves as the main networking hub, featuring 54 B2B meeting tables where exhibitors can engage with international travel buyers throughout the event. Several private meeting rooms are also located on this level, providing a more comfortable and discreet space for resorts and tourism brands to host important clients.

The upper level functions as a VIP business area designed for meetings with key partners and industry guests. The open layout, together with curved structural elements, creates a visually distinctive environment while maintaining practical meeting spaces for exhibitors.

The project was led by Shuhui Mai, second-generation leader of Leon Exhibition, as the company continues to expand its portfolio of international pavilion and destination marketing projects. Mai noted that working with tourism and retail brands often allows greater creative freedom compared with more traditional corporate exhibition spaces.

"We enjoy these projects because the designs can be more playful, colourful, and experiential. It gives us the opportunity to create something memorable," she said.

For the Visit Maldives pavilion, Leon Exhibition developed a concept inspired by a luxury cruise vessel, inviting visitors to step into the pavilion as if boarding a ship bound for the Maldives.

"Our goal is to translate the destination story into a physical space," Mai explained. "When visitors walk in, the design itself becomes a conversation starter, naturally leading to discussions about the Maldives and what it has to offer."

Beyond the design, the pavilion also required strict safety and regulatory approvals. In Singapore, the structure was reviewed by the Building and Construction Authority (BCA), while German engineers conducted detailed structural evaluations and on-site inspections in Berlin. The static calculation documentation alone exceeded 200 pages, ensuring the temporary structure met stringent safety requirements.

Additional structural supports were added where necessary during installation, allowing the pavilion to be cleared for safe use throughout the exhibition.

At major international trade shows, a distinctive pavilion design can play an important role in attracting visitors and creating lasting impressions. During ITB Berlin, the Visit Maldives pavilion drew strong attention from attendees and industry professionals, standing out from more conventional exhibition stands.

For Leon Exhibition, the project also served as a showcase of the company's ability to deliver large-scale experiential environments that combine creative spatial storytelling with precise technical execution. From concept development to on-site construction, the pavilion demonstrates how thoughtful design can transform a temporary exhibition space into both an engaging destination experience and an effective platform for international tourism partnerships.

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Singapore-Based Leon Exhibition Designs Visit Maldives Pavilion at ITB Berlin