SHEIN Kicks Off Festival Season: New Trend Report Reveals Gen Z Is Planning Earlier, Packing More & Styling Harder Than Ever

A survey of 18,000+ shoppers reveals how today's festivalgoers are planning earlier, bringing more looks, and making comfort just as much of a priority as style!

LOS ANGELES, March 17, 2026 /PRNewswire/ -- Festival season is here, and Gen Z and Millennials have never been more ready. Today, SHEIN, the global online fashion and lifestyle retailer, releases its 2026 Festival Trends Survey, a study of more than 18,000 U.S. shoppers, revealing how the next generation of festivalgoers are planning, packing, and styling their way through the season's biggest events.

Festival fashion is becoming a multi-look affair. Nearly 58% of attendees prepare two or more outfits per day, a clear sign that festival fashion has become a full-event styling experience.

When it comes to festival fashion, the planning starts early. Nearly 69% of festivalgoers start putting their looks together at least one month ahead of time, nearly double the 35% who said the same in 2024. Turning to social media for inspiration along the way, shopping haul videos (43.4%), Get-Ready-With-Me content (40.5%) and online mood boards (38.8%) rank as the top influences driving outfit decisions this season.

And when it comes time to shop, affordability remains the top priority. Nearly 62% of festivalgoers say price is one of their top three factors when shopping for festival looks, followed by comfort (49%) and wearability (39%). Shoppers are stretching their budgets further too, targeting $25 or under for individual apparel, including shorts and tops, and under $10 for accessories such as sunglasses, bandanas and jewelry.

When preparing for multi-day festivals, practicality is essential. Comfortable shoes rank as the most important item, with 73% of attendees saying they are a must-pack, followed by sunglasses (67%) and shorts (66%). Tank tops (58%) and lightweight dresses (57%) round out the top picks, reflecting a preference for breathable, easy-to-wear pieces built for long days in the sun.

"What stands out this year is just how early and how intentionally shoppers are planning their festival looks," said Lisa Zlotnick, U.S. Head of Brand PR for SHEIN. "They know what they want, they know what they want to spend, and they look to social media to determine exactly how to pull it off. SHEIN is built to deliver on all of it, down to the last accessory."

To bring the survey findings to life, SHEIN is popping up with the ultimate festival season lineup, a pop-up shopping experience in the heart of Los Angeles. Guests can shop for showstopping trends IRL, perfect for any music genre, including Boho Festival, Cowgirl, Retro Streetwear, Punk Rock, and Desert Rave, score free gifts, and soak up the pre-festival vibes.

The SHEIN Festival House Pop-Up will be located at 8175 Melrose Ave, Los Angeles, California, open from 11 a.m. to 6 p.m. PST, Thursday, March 26, through Saturday, March 28 and 11 a.m. to 5 p.m. Sunday, March 29.

Survey Methodology: Conducted via the SHEIN app from March 2 to March 9, 2026, among 18,603 U.S. customers aged 18 and older who plan to attend music and arts festivals in 2026. Respondents self-reported their shopping priorities and festival preferences.

About SHEIN

SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN, visit www.sheingroup.com.

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SHEIN Kicks Off Festival Season: New Trend Report Reveals Gen Z Is Planning Earlier, Packing More & Styling Harder Than Ever

SHEIN Kicks Off Festival Season: New Trend Report Reveals Gen Z Is Planning Earlier, Packing More & Styling Harder Than Ever

TATU CITY, Kenya, July 4, 2026 /PRNewswire/ -- Mabani Aljazeera Holding Group, a leading private Saudi Arabian construction and investment company, will invest in Jabali Towers, the premier mixed-use development located at the heart of Tatu City Special Economic Zone (SEZ) in Kenya. The equity investment by Mabani – through its subsidiary, Swan Properties – marks a major milestone for East Africa, representing a significant vote of confidence by a major Saudi investor and highlighting Tatu City SEZ's record attraction of foreign direct investment to Kenya.

Jabali Towers, whose 25- and 36-storey towers soar over Tatu City, includes exclusive amenities for residents and 35 restaurants and shops open to the public. The first tower is more than 80% sold. Earlier this week, Tatu City appointed China Road and Bridge Corporation as the main contractor for the 88,000/m2 development.

"Mabani Aljazeera Holding Group and Swan Properties are delighted to invest in the landmark Jabali Towers development at Tatu City," said Abdullah AlMalki, Chairman of Mabani Group. "A combination of our skills, construction materials and capital will make Jabali Towers the preeminent real estate development in Africa."

Swan Properties will receive 50% minus one share for its investment in the Jabali Towers development company, with Rendeavour, Tatu City's owner and developer, as the majority shareholder.

The joint venture was lauded by the Saudi Export Import Bank, which aims to promote the development and diversification of Saudi exports and increase their ability to compete in global markets.

Stephen Jennings, Founder and CEO of Rendeavour, said: "Mabani Aljazeera Holding Group and Swan Properties' investment in Tatu City and Kenya is underpinned by Rendeavour's 20-year track record of delivering on its promises in Africa. Every year, Tatu City attracts more than half of all foreign direct investment in Kenya. We are engaging with numerous Saudi investors ready to invest in Kenya and are delighted that Swan Properties is the pioneer."

Jabali Towers offers studio, one-, two- and three-bedroom apartments starting from KES 10.2 million (USD 78,200), providing homeowners and investors with an opportunity to own a residence in Kenya's leading mixed-use SEZ. Jabali Towers is supported by more than 15 years of infrastructure investment in Tatu City, including 24-hour potable water, 99.7% power uptime, high-speed fibre internet connectivity and more than 70 kilometres of international-standard roads, providing the infrastructure expected of a modern global city.

The long-term appeal of Jabali Towers is reinforced by Tatu City's unique live-work-play ecosystem. Wellington College International Kenya, scheduled to open in 2028, will further enhance the city's appeal among Kenyan families, expatriates and professionals seeking world-class education within a secure, master-planned environment.

Residents also enjoy more than 100 kilometres of walking and cycling trails, parks, lakes and expansive green spaces, while the Tatu Wildlife Sanctuary, the world's only urban wildlife sanctuary, opens at the end of 2026, delivering Tatu City's vision of integrating nature with modern urban living.

Developed by Rendeavour, Africa's new city builder, Tatu City is the continent's fastest-growing urban destination. Home to more than 7,000 residents with a population growing by over 40% annually, the city welcomes more than 35,000 people every day who live, work, learn and recreate within its integrated ecosystem. With development valued at more than USD 3.5 billion, Tatu City hosts over 110 businesses, schools educating more than 6,000 students, and 3,500 mixed-income homes that are either occupied or under development.

CONTACT: Prudence Karimi, pkarimi@tatucity.com

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Saudia Arabia's Mabani Aljazeera Group invests in Tatu City's Jabali Towers development