A survey of 18,000+ shoppers reveals how today's festivalgoers are planning earlier, bringing more looks, and making comfort just as much of a priority as style!
LOS ANGELES, March 17, 2026 /PRNewswire/ -- Festival season is here, and Gen Z and Millennials have never been more ready. Today, SHEIN, the global online fashion and lifestyle retailer, releases its 2026 Festival Trends Survey, a study of more than 18,000 U.S. shoppers, revealing how the next generation of festivalgoers are planning, packing, and styling their way through the season's biggest events.
Festival fashion is becoming a multi-look affair. Nearly 58% of attendees prepare two or more outfits per day, a clear sign that festival fashion has become a full-event styling experience.
When it comes to festival fashion, the planning starts early. Nearly 69% of festivalgoers start putting their looks together at least one month ahead of time, nearly double the 35% who said the same in 2024. Turning to social media for inspiration along the way, shopping haul videos (43.4%), Get-Ready-With-Me content (40.5%) and online mood boards (38.8%) rank as the top influences driving outfit decisions this season.
And when it comes time to shop, affordability remains the top priority. Nearly 62% of festivalgoers say price is one of their top three factors when shopping for festival looks, followed by comfort (49%) and wearability (39%). Shoppers are stretching their budgets further too, targeting $25 or under for individual apparel, including shorts and tops, and under $10 for accessories such as sunglasses, bandanas and jewelry.
When preparing for multi-day festivals, practicality is essential. Comfortable shoes rank as the most important item, with 73% of attendees saying they are a must-pack, followed by sunglasses (67%) and shorts (66%). Tank tops (58%) and lightweight dresses (57%) round out the top picks, reflecting a preference for breathable, easy-to-wear pieces built for long days in the sun.
"What stands out this year is just how early and how intentionally shoppers are planning their festival looks," said Lisa Zlotnick, U.S. Head of Brand PR for SHEIN. "They know what they want, they know what they want to spend, and they look to social media to determine exactly how to pull it off. SHEIN is built to deliver on all of it, down to the last accessory."
To bring the survey findings to life, SHEIN is popping up with the ultimate festival season lineup, a pop-up shopping experience in the heart of Los Angeles. Guests can shop for showstopping trends IRL, perfect for any music genre, including Boho Festival, Cowgirl, Retro Streetwear, Punk Rock, and Desert Rave, score free gifts, and soak up the pre-festival vibes.
The SHEIN Festival House Pop-Up will be located at 8175 Melrose Ave, Los Angeles, California, open from 11 a.m. to 6 p.m. PST, Thursday, March 26, through Saturday, March 28 and 11 a.m. to 5 p.m. Sunday, March 29.
Survey Methodology: Conducted via the SHEIN app from March 2 to March 9, 2026, among 18,603 U.S. customers aged 18 and older who plan to attend music and arts festivals in 2026. Respondents self-reported their shopping priorities and festival preferences.
About SHEIN
SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN, visit www.sheingroup.com.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
SHEIN Kicks Off Festival Season: New Trend Report Reveals Gen Z Is Planning Earlier, Packing More & Styling Harder Than Ever
SHEIN Kicks Off Festival Season: New Trend Report Reveals Gen Z Is Planning Earlier, Packing More & Styling Harder Than Ever
- Reduces the consumption of glass bottles with Coway's IDEA and Good Design Award-winning non-electric water purifier 'P-350N' across all room categories
- Delivers hassle-free, optimal water quality through Coway's signature 'Heart Service' — regular professional maintenance by Cody experts
- Achieves a nearly 99% reduction in monthly glass bottle usage (from 24,000 to 200), strengthening sustainable hospitality in partnership with Rosewood Hotel Group
HO CHI MINH CITY, Vietnam, Aug. 18, 2026 /PRNewswire/ -- Coway Vina, the Vietnam subsidiary of Coway - South Korea's "Best Life Solution Company", announced today that it has successfully supplied its premium water purifiers to all 542 guest rooms at New World Saigon Hotel, a premier 5-star luxury hotel in Ho Chi Minh City, accelerating its expansion into the hospitality B2B market.
Under this partnership, Coway Vina completed the installation of 542 units of the Coway P-350N water purifier across all accommodation categories at New World Saigon Hotel. Situated in the heart of District 1, Rosewood Hotel Group's New World Saigon Hotel has equipped its Deluxe Rooms, Premier Rooms, Residence Club Rooms, and its full luxury suite line-up—including Deluxe Suites, Director Suites, Executive Suites, and the Presidential Suite—with Coway's water filtration system.
Driving ESG Innovation in Luxury Hospitality
This deployment directly supports the growing global emphasis on Environmental, Social, and Governance (ESG) practices within the hospitality sector. By adopting Coway water purifiers, New World Saigon Hotel has slashed its monthly glass bottle consumption by nearly 99%—from 24,000 to just 200— establishing a sustainable, wellness-focused hospitality environment that offers guests instant access to clean, safe drinking water.
The initiative is projected to reduce more than 285,000 units of reusable glass bottles annually at New World Saigon Hotel, significantly lowering the carbon footprint associated with bottle logistics.
Premium Water Filtration and Worry-Free Maintenance for Luxury Hotels
The installed Coway P-350N features a non-electric, ultra-compact design with a width of just 13 cm, seamlessly blending into New World Saigon Hotel's sophisticated room interiors. Its top-mounted dial control offers an intuitive user experience, allowing international travelers to effortlessly customize water dispensing volume. Recognized with prestigious IDEA and Good Design Awards, the unit combines user-centric design with Coway's multi-stage filtration performance to deliver fresh drinking water while maximizing space efficiency.
Central to this partnership is Coway's signature 'Heart Service,' a premier maintenance program delivered directly by Cody (Coway Lady)—Coway's specialized service experts. To guarantee optimal filtration and eliminate operational burdens for New World Saigon Hotel, trained Cody experts conduct regular on-site visits every six months to perform a rigorous multi-step protocol, including filter replacements and comprehensive deep-cleaning. Through this hassle-free, professional care, Coway enables the hotel to seamlessly deliver clean, safe drinking water to its international guests without adding a single burden to hotel staff.
"New World Saigon Hotel's decision to partner with Coway reflects a shared commitment to actionable ESG practices and underscores trust in our wellness technology," said Junhee Oh, CSO of Coway Vina. "We look forward to elevating the everyday experience for both guests and staff at New World Saigon Hotel while continuing to expand our eco-friendly B2B solutions across Vietnam's hospitality sector."
For additional detail, please visit https://cowayvina.com.vn/
About Coway Vina Co., Ltd.
Established in 2020, Coway Vina is the Vietnam subsidiary of Coway Co., Ltd. (KRX: 021240) — South Korea's "Best Life Solution Company." Dedicated to delivering healthy and comfortable living environments through innovative home appliances, including water and air purifiers, alongside professional maintenance services, Coway Vina brings premium wellness solutions to homes and businesses across Vietnam. For more information, please visit the official Coway Vina website.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Coway Vina Installs 542 Water Purifiers Across All Guest Rooms at New World Saigon Hotel to Cut 285,000 Reusable Glass Bottles Annually
