A survey of 18,000+ shoppers reveals how today's festivalgoers are planning earlier, bringing more looks, and making comfort just as much of a priority as style!
LOS ANGELES, March 17, 2026 /PRNewswire/ -- Festival season is here, and Gen Z and Millennials have never been more ready. Today, SHEIN, the global online fashion and lifestyle retailer, releases its 2026 Festival Trends Survey, a study of more than 18,000 U.S. shoppers, revealing how the next generation of festivalgoers are planning, packing, and styling their way through the season's biggest events.
Festival fashion is becoming a multi-look affair. Nearly 58% of attendees prepare two or more outfits per day, a clear sign that festival fashion has become a full-event styling experience.
When it comes to festival fashion, the planning starts early. Nearly 69% of festivalgoers start putting their looks together at least one month ahead of time, nearly double the 35% who said the same in 2024. Turning to social media for inspiration along the way, shopping haul videos (43.4%), Get-Ready-With-Me content (40.5%) and online mood boards (38.8%) rank as the top influences driving outfit decisions this season.
And when it comes time to shop, affordability remains the top priority. Nearly 62% of festivalgoers say price is one of their top three factors when shopping for festival looks, followed by comfort (49%) and wearability (39%). Shoppers are stretching their budgets further too, targeting $25 or under for individual apparel, including shorts and tops, and under $10 for accessories such as sunglasses, bandanas and jewelry.
When preparing for multi-day festivals, practicality is essential. Comfortable shoes rank as the most important item, with 73% of attendees saying they are a must-pack, followed by sunglasses (67%) and shorts (66%). Tank tops (58%) and lightweight dresses (57%) round out the top picks, reflecting a preference for breathable, easy-to-wear pieces built for long days in the sun.
"What stands out this year is just how early and how intentionally shoppers are planning their festival looks," said Lisa Zlotnick, U.S. Head of Brand PR for SHEIN. "They know what they want, they know what they want to spend, and they look to social media to determine exactly how to pull it off. SHEIN is built to deliver on all of it, down to the last accessory."
To bring the survey findings to life, SHEIN is popping up with the ultimate festival season lineup, a pop-up shopping experience in the heart of Los Angeles. Guests can shop for showstopping trends IRL, perfect for any music genre, including Boho Festival, Cowgirl, Retro Streetwear, Punk Rock, and Desert Rave, score free gifts, and soak up the pre-festival vibes.
The SHEIN Festival House Pop-Up will be located at 8175 Melrose Ave, Los Angeles, California, open from 11 a.m. to 6 p.m. PST, Thursday, March 26, through Saturday, March 28 and 11 a.m. to 5 p.m. Sunday, March 29.
Survey Methodology: Conducted via the SHEIN app from March 2 to March 9, 2026, among 18,603 U.S. customers aged 18 and older who plan to attend music and arts festivals in 2026. Respondents self-reported their shopping priorities and festival preferences.
About SHEIN
SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN, visit www.sheingroup.com.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
SHEIN Kicks Off Festival Season: New Trend Report Reveals Gen Z Is Planning Earlier, Packing More & Styling Harder Than Ever
SHEIN Kicks Off Festival Season: New Trend Report Reveals Gen Z Is Planning Earlier, Packing More & Styling Harder Than Ever
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SAN JOSE, Calif., March 17, 2026 /PRNewswire/ -- LEOTEK, a global provider of intelligent traffic and lighting infrastructure, announced a collaboration with 1NCE, global IoT software and connectivity company, and SoftBank Corp. ("SoftBank"), 1NCE's exclusive sales partner in APAC, to accelerate worldwide deployment of its LEOLink Intelligent Lighting System (ILS). By integrating AI-driven infrastructure management, global IoT connectivity and scalable smart lighting networks, the partnership aims to help cities modernize street lighting infrastructure while improving safety, energy efficiency and operational visibility.
The joint solution combines LEOTEK's AI- powered roadway and lighting infrastructure platform with the global IoT software and connectivity provided by 1NCE. Together, the partners aim to deliver an intelligent lighting platform that allows cities to remotely monitor lighting assets, optimize maintenance operations and improve long-term infrastructure resilience.
Torrent Chin, President and Chief Sustainability Officer of LEOTEK, said the collaboration reflects the growing need for data-driven infrastructure management in modern cities. "The future of urban infrastructure depends on real-time connectivity and intelligent system management," Chin said. "By working with 1NCE and SoftBank, we aim to accelerate the global deployment of intelligent lighting networks that enhance urban safety, operational efficiency and energy performance."
The integrated architecture has already been deployed across multiple infrastructure projects in the United States and the Americas. In Bath, Maine, the intelligent lighting network supports municipal initiatives to improve nighttime road safety and optimize energy use. In the Boston metropolitan area, the system demonstrates its capability to support high-density urban lighting networks while enabling centralized monitoring and infrastructure analytics. In Fort Wayne, Indiana, traditional street lighting infrastructure has been upgraded into a remotely managed intelligent system that provides real-time operational visibility and predictive maintenance capabilities.
Additional deployments include projects in Syracuse, New York, as well as infrastructure modernization initiatives with DTE Energy in Michigan. The solution has also expanded to smart city initiatives in San Francisco and deployments in Mexico and several cities across Latin America. Through AI-based monitoring and equipment diagnostics, operational data can be transmitted in real time through the 1NCE global IoT software and connectivity, enabling centralized infrastructure management and improved asset visibility.
The collaboration was highlighted during Smart City Expo Taipei, where SoftBank and 1NCE demonstrated the integrated architecture of LEOTEK's LEOLink Intelligent Lighting System and its ability to connect intelligent devices, global IoT connectivity and AI-based infrastructure management.
About LEOTEK
LEOTEK is a global provider of intelligent traffic and sustainable lighting infrastructure, with headquarters in Silicon Valley and Taipei. Since its founding in 1992, LEOTEK solutions have been deployed in more than 30 countries and over 300 cities worldwide, supporting smart mobility, intelligent lighting networks and AI-powered infrastructure management. The company focuses on developing intelligent sustainable infrastructure solutions that help cities improve safety, efficiency and environmental performance.
For more information, please visit: leotek.com | linkedin.com/company/leotek-electronics-usa-corp/
About 1NCE
1NCE delivers the fundamental software and connectivity platform for customers to create and manage the world's best intelligent products. The software platform enables customers to easily, securely and reliably collect device data across 170+ countries, and turn it into actionable intelligence.
Learn more: www.1NCE.com and follow on Facebook, LinkedIn and X.
SAN JOSE, Calif., March 17, 2026 /PRNewswire/ -- LEOTEK, a global provider of intelligent traffic and lighting infrastructure, announced a collaboration with 1NCE, global IoT software and connectivity company, and SoftBank Corp. ("SoftBank"), 1NCE's exclusive sales partner in APAC, to accelerate worldwide deployment of its LEOLink Intelligent Lighting System (ILS). By integrating AI-driven infrastructure management, global IoT connectivity and scalable smart lighting networks, the partnership aims to help cities modernize street lighting infrastructure while improving safety, energy efficiency and operational visibility.
The joint solution combines LEOTEK's AI- powered roadway and lighting infrastructure platform with the global IoT software and connectivity provided by 1NCE. Together, the partners aim to deliver an intelligent lighting platform that allows cities to remotely monitor lighting assets, optimize maintenance operations and improve long-term infrastructure resilience.
Torrent Chin, President and Chief Sustainability Officer of LEOTEK, said the collaboration reflects the growing need for data-driven infrastructure management in modern cities. "The future of urban infrastructure depends on real-time connectivity and intelligent system management," Chin said. "By working with 1NCE and SoftBank, we aim to accelerate the global deployment of intelligent lighting networks that enhance urban safety, operational efficiency and energy performance."
The integrated architecture has already been deployed across multiple infrastructure projects in the United States and the Americas. In Bath, Maine, the intelligent lighting network supports municipal initiatives to improve nighttime road safety and optimize energy use. In the Boston metropolitan area, the system demonstrates its capability to support high-density urban lighting networks while enabling centralized monitoring and infrastructure analytics. In Fort Wayne, Indiana, traditional street lighting infrastructure has been upgraded into a remotely managed intelligent system that provides real-time operational visibility and predictive maintenance capabilities.
Additional deployments include projects in Syracuse, New York, as well as infrastructure modernization initiatives with DTE Energy in Michigan. The solution has also expanded to smart city initiatives in San Francisco and deployments in Mexico and several cities across Latin America. Through AI-based monitoring and equipment diagnostics, operational data can be transmitted in real time through the 1NCE global IoT software and connectivity, enabling centralized infrastructure management and improved asset visibility.
The collaboration was highlighted during Smart City Expo Taipei, where SoftBank and 1NCE demonstrated the integrated architecture of LEOTEK's LEOLink Intelligent Lighting System and its ability to connect intelligent devices, global IoT connectivity and AI-based infrastructure management.
About LEOTEK
LEOTEK is a global provider of intelligent traffic and sustainable lighting infrastructure, with headquarters in Silicon Valley and Taipei. Since its founding in 1992, LEOTEK solutions have been deployed in more than 30 countries and over 300 cities worldwide, supporting smart mobility, intelligent lighting networks and AI-powered infrastructure management. The company focuses on developing intelligent sustainable infrastructure solutions that help cities improve safety, efficiency and environmental performance.
For more information, please visit: leotek.com | linkedin.com/company/leotek-electronics-usa-corp/
About 1NCE
1NCE delivers the fundamental software and connectivity platform for customers to create and manage the world's best intelligent products. The software platform enables customers to easily, securely and reliably collect device data across 170+ countries, and turn it into actionable intelligence.
Learn more: www.1NCE.com and follow on Facebook, LinkedIn and X.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
LEOTEK and 1NCE Accelerate Global Deployment of AI-Powered Smart Lighting Infrastructure
LEOTEK and 1NCE Accelerate Global Deployment of AI-Powered Smart Lighting Infrastructure
LEOTEK and 1NCE Accelerate Global Deployment of AI-Powered Smart Lighting Infrastructure
