LOS ANGELES, March 18, 2026 /PRNewswire/ -- Today, Lasfit announced the launch of one of the first custom-fit floor mat solutions designed specifically for 2026 Toyota RAV4.The new interior protection kit, which offers extended coverage to help protect the interior of the newest 6th gen RAV4, includes 1st & 2nd row floor mats, seatback protectors, and cargo mats. Pre-orders for the product will open on Lasfit.com on March 18, 2026, giving RAV4 owners who want to shield their car from spills, mud, and everyday wear early access.
After the launch of the new Toyota RAV4 (XA60), Lasfit quickly scanned the vehicle and began developing a custom-fit floor mat solution. Since the Hybrid model is the first variant available, the initial design is based on that configuration. Lasfit will continue to collect vehicle data for upcoming variants, including the RAV4 PHEV, and plans to release dedicated custom-fit mats as soon as the data becomes available in order to respond quickly to customer demand.
Using cutting-edge 3D laser scanning technology, Lasfit was able to create accurate digital models of the 2026 RAV4's interior early in the car's release cycle. A Precision Fit that closely follows the floor area's contours for better coverage is made possible by this early modeling technique. The cargo liner has trim-to-fit sections for flexible installation, and the mats are made to fit a variety of trims, including hybrid models and cargo configurations with or without rear audio systems.
Lasfit mats offer all-weather premium protection against water, snow, mud, and debris and are made for both regular family use and short outdoor excursions. The new RAV4's technologically advanced interior is complemented by a clean surface pattern and contemporary geometric texture, giving it an OEM-upgrade appearance rather than a strictly functional one.
The Lasfit mats are designed using 100% pure premium TPE, giving it a softer and more durable design compared to other floor mats constructed using mixed compounds. The use of 100 percent pure TPE gives the mat more flexibility and durability while being odor-free, which will maintain the fresh environment of the new RAV4.
However, unlike most OEM mats that offer protection in this area, this Lasfit mat provides extended protection in this area and also extends protection more under the front seats for better protection inside the vehicle. The deeper grooves in this surface provide better traction and prevent slipping. The increased sidewalls in this design provide better retention of water and debris in this area around the accelerator pedal. The anti-slip bumps in this design ensure that this mat stays in place over time. This cargo mat system is also designed to be used with both audio and non-audio cargo floor types.
Quick Facts
Vehicle Fitment: 2026 Toyota RAV4 Hybrid
Product Type: Custom-fit all-weather floor mat set
Included Pieces: 1st & 2nd row mats, seatback protectors, cargo liner
Material: Eco-friendly 100% TPE
Design: Precision 3D-scanned fit with raised sidewalls and anti-slip backing
About Lasfit
Lasfit® was established in 2015 as a brand of automotive accessories, aiming to design and manufacture premium vehicle-specific accessories that can improve the safety, performance, and comfort of driving. The current product categories of Lasfit include customized floor mats, LED light upgrades, tire inflators, running boards, and other automotive accessories. Through innovative engineering, fashionable designs, and feedback from customers, Lasfit has been continuously broadening its product lines to cater to the growing demands of today's vehicle owners.
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Lasfit Announces One of the First Custom-Fit Floor Mats Designed for 2026 Toyota RAV4
HONG KONG, March 18, 2026 /PRNewswire/ -- The 31st Shanghai TV Festival (STVF) is set to take place in Shanghai from June 22 to 26, 2026. On March 18, Shanghai International Film & TV Festival held a reception in Hong Kong, where Tong Ying, Deputy Managing Director of Shanghai International Film & TV Events Center, unveiled the news. With this announcement, the dates for the 2026 SIFF & STVF are now fully locked - following the previously confirmed 28th SIFF, which will light up Shanghai from June 12 to 21.
The event was hosted by Shanghai International Film & TV Events Center and co-organized by the China Film Co-Production Corporation. More than 100 distinguished guests and industry partners attended, including: Qin Zhengui, Deputy Director of the China Film Administration and Director of the China Film Archive; Xue Changxu, Deputy Secretary-General of the China Film Association; Huai Wei, Deputy General Manager of China Film Group Film Import and Export Branch; Xu Jingyi, Director of the Television Drama Division of the Shanghai Municipal Administration of Culture and Tourism; See Yuen Ng, Honoray Permanent President of Hong Kong Film Directors' Guild & Chairman of Federation of Hong Kong Filmmakers; Chung Shu Kai, Vice President of TVB and President of 77 Atelier Limited; as well as executive producer, director and screenwriter Chan Mou Yin Anselm.
As a shining cultural icon of Shanghai, Shanghai International Film & TV Festival has, over the past 30 to 40 years of steady growth, evolved into a premier exchange platform that connects global vision, empowers the industry, and engages audiences at scale. In 2025, the 27th SIFF drew over 3,900 submissions from 119 countries and regions, with an impressive 77% world premiere rate among the Golden Goblet Award entries. Screenings took place across 48 cinemas - including venues beyond Shanghai - showcasing 410 titles. Nearly 100 audience meet-and-greets brought filmmakers and filmgoers together, drawing close to 500,000 admissions. Meanwhile, the 30th STVF received nearly 1,000 entries from 43 countries and regions, while the Magnolia Awards Ceremony commanded nearly 40 million live-stream views.
For the upcoming 2026 Shanghai International Film & TV Festival, Tong Ying offered a concise preview: "A vibrant lineup of events and a host of exciting highlights." She added that the festivals "will stay true to their core values - professionalism, global reach, creative vision, and public engagement - as we continue to build bridges between Chinese and international film and television communities."
Take the industry segment, for example. At its core, the International Film & TV Market will operate on twin engines - exhibitions and industry events - integrating forums, project pitches, deal-making, and more into a tightly focused industry matrix. A special emphasis will be placed on nurturing emerging talent, with initiatives such as the SIFF Project, SIFF NEXT, SIFF ING, and SIFF YOUNG serving as launchpads for young creators. Technological frontiers will be pushed through dedicated sections, including "AI Backlot", SIFF XR and Sci-Fi Film Week, expanding the possibilities of cinematic language and craft. New trends - from Micro-dramas to IP adaptation - will be explored through incubator programs and in-depth forums, positioning SIFF at the forefront of content evolution. And with a global outlook at its heart, a diverse array of exhibitions, presentations, and networking sessions will weave an open and inclusive international cooperation network. Currently, submissions for the Golden Goblet Awards and screening, the Magnolia Awards (TV dramas (China) and variety programs), and the International Film & TV Market booth application (early-bird) remain open until March 31.
Also worth noting: this May, SIFF and STVF will launch their first-ever special exhibition at Shanghai Film Art Center. Curated from over 500 treasured exhibits and enriched by original works and interactive installations from renowned artists, the exhibition traces the festivals' luminous journey through four distinct lenses - trailblazers, industry players, cinephiles, and the unsung heroes behind the scenes. It's a sweeping tribute to the milestones and memories that have defined the festivals since their inception.
"Our collaboration with Hong Kong's film and television industry runs deep - and the results speak for themselves." Tong Ying remarked at the promotional event. She highlighted the close partnership between SIFF and the Cultural and Creative Industries Development Agency of Hong Kong in recent years, as well as the ongoing, good-faith collaboration between STVF and Hong Kong's film and television organizations. This year, SIFF will once again present the "Making Waves Navigators of Hong Kong Cinema" section, a dedicated showcase spotlighting emerging Hong Kong talents alongside restored classics - a testament to the city's enduring creative vitality. "Looking ahead," Tong Ying added, "we aim to deepen exchanges between filmmakers on both sides and further integrate our industries, as we write the next chapter of Chinese-language screen storytelling together."
On the big screen and the small - across the editions of SIFF and STVF - the brilliance of Hong Kong's finest film and television talents has always shone through. It is on this shared stage that we witness another kind of reunion: the embrace of two "Cities of Cinema" - Shanghai and Hong Kong. With every such encounter, we hope to forge lasting friendships and spark genuine collaboration - not just between the two cities, but among filmmakers from around the world.
"SIFF is a place where things actually get done - where ideas turn into action," said See Yuen Ng, who attended the event in person. A former jury member of the 3rd SIFF Golden Goblet Awards, he spoke from the heart: "Over the years, whenever time permits, I make a point of coming back - for panels, for industry gatherings, for the conversations that matter." Such a platform, he reflected, is indispensable to the evolution of Chinese-language cinema. The festival, he noted, has become a vital bridge for Shanghai-Hong Kong film collaboration. "It's not just about discovering great works; it's about finding kindred spirits and unlocking new possibilities." His words carried the weight of decades in the industry: "I hope that more and more filmmakers will find here the opportunities and the stage they deserve."
After serving as a member of SIFF Project Annual Focus Committee at the 2025 SIFF, Chan Mou Yin Anselm left with one clear aspiration: to return soon with a project of his own. He encouraged fellow Hong Kong filmmakers, especially the younger generation, to look to SIFF as a gateway to the mainland. "It's a chance to connect, to exchange ideas," he said. "I've been to many festivals around the world. SIFF has something special. Everyone here genuinely wants to help." He added, "I'm working on a script right now. I hope that my next film will have its moment here in Shanghai."
"Chinese-language dramas need to keep moving forward - and that requires more exchange, more collaboration," said director Chung Shu Kai, a regular participant at STVF. "Great stories know no borders." He spoke with quiet conviction: "For me, what draws me back isn't the buzz – it's the chance to see where the industry is heading, how it's evolving. That kind of dialogue is invaluable."
Film and television speak a universal language. Exchange fuels the future. This June, as early summer arrives in Shanghai, the global screen community will once again gather - to celebrate remarkable works, to forge new partnerships, to share the magic of cinema, and to experience, once again, the glamour of this modern metropolis - a city made for cinema.
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Shanghai International Film & TV Festival Host 2026 Hong Kong Reception, Announcing Dates for the 31st STVF
