NEW YORK, March 18, 2026 /PRNewswire/ -- LILYSILK, the world's leading silk brand dedicated to inspiring people to live spectacular, sustainable lives, today announced the launch of its SilkContour™ Collection. Built around a new patent-pending silk-based blend developed for everyday movement and lightweight performance wear, the collection reimagines active essentials through a soft, close fit, and second-skin comfort. Designed for everyday sports and dynamic lifestyles, it includes biker shorts, flared pants, leggings, and supportive sports bras in blush pink, coffee bean, and black.
SilkContour™ is a patent-pending tri-blend fabric composed of 36% silk, 42% recycled nylon, and 22% LYCRA®. Unlike traditional shapewear that relies on compression, SilkContour™ contours softly without squeezing or restricting movement. The double-faced knit construction places durable nylon outward for structure while silk rests gently against the skin to deliver a breathable comfort and refined stretch.
The fabric offers four-way stretch with high recovery, quick-dry performance, and wrinkle resilience, together with everyday durability engineered for abrasion resistance and shape retention. Incorporating recycled nylon, the material also reflects LILYSILK's ongoing commitment to responsible innovation.
Key pieces highlight the versatility of the collection that are designed to transition seamlessly between active and everyday settings. The SilkContour™ Second Skin Short combines technical structure with breathable comfort to offer medium support for both hard training sessions and daily wear. The Drape Flow Pant blends elegant drape with functional stretch to create a flattering silhouette that moves fluidly from active settings to everyday wear. The Streamline Pant features contour lines and contrast piping that enhance the body's natural curves while maintaining a smooth, second-skin fit. The Streamline Bra and Air Touch Bra provide medium support through sculpted seams and silk-lined interiors that balance strength with softness to ensure stability without compromising ease or refinement.
"We spent a long time asking whether comfort could also feel refined," said David Wang, CEO of LILYSILK. "With SilkContour™, we wanted to create something that follows the body's natural lines without pinching or squeezing. It's not about reinventing shapewear, but about creating something that simply feels good to wear."
The SilkContour™ Collection marks LILYSILK's continued evolution beyond traditional silk apparel and marks its expansion into performance-driven essentials that unite material innovation, sustainability, and everyday elegance.
To discover more, please visit www.lilysilk.com and follow @lilysilk on Instagram.
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LILYSILK Debuts SilkContour™, Built Around a Patent-Pending Silk Blend Designed for Movement and Ease
LILYSILK Debuts SilkContour™, Built Around a Patent-Pending Silk Blend Designed for Movement and Ease
HOUSTON, March 18, 2026 /PRNewswire/ -- After serving more than 30 million customers online, VEVOR officially opened its first U.S. flagship retail store in Houston earlier this month, marking a major milestone in the company's expansion from e-commerce into physical retail. More than just a new storefront, the launch brings VEVOR's core promise to life: pro-level performance without the pro-level price.
The nearly 32,000-square-foot space is designed as a hands-on destination for local homeowners, DIYers, and small businesses — and, just as importantly, as the starting point for a long-term commitment to supporting Houston's local communities and neighborhoods.
The grand opening also drew an appearance by a Houston Rockets player, adding to the excitement and turning the event into a celebration of hands-on creativity.
Located at 10951 Farm to Market 1960 Road W, the store arrives just as Houston enters its busiest home improvement season. Designed around a "try before you buy" concept, the flagship aims to give customers a more confident and practical way to shop for tools. Alongside the launch, VEVOR also announced a partnership with Rebuilding Together Houston, committing to support home repair projects for families in need across the city this spring.
A Spring Season Built for Getting Things Done
Inside the store, the atmosphere feels less like a traditional retail space and more like a working garage. Instead of quiet aisles, visitors hear power tools running and conversations about torque, pressure, and performance.
In the store's "Hands-on Pro Zone," a local contractor tests the lifting power of a car jack, while nearby a homeowner compares the pressure output of several power washers. The goal is simple: let people interact with the tools before taking them home.
March marks the start of Houston's peak home improvement season, when homeowners begin projects ranging from yard cleanup to garage upgrades. To coincide with this seasonal momentum, VEVOR has launched a spring promotion spanning multiple categories — from garage organization systems to outdoor cleaning equipment — aimed at both DIYers and professionals preparing for new projects.
"Buying tools online used to feel like opening a mystery box," said a Houston resident shopping for lawn care equipment. "The photos might look impressive, but when the product arrives it's not always what you expected. Here I can actually pick it up, feel the weight, check the build quality, and decide if it's right for my garage."
For VEVOR, that confidence is exactly what physical retail is meant to deliver.
"We want to be a helpful and trusted presence in the community," said Gavin Wu, VEVOR's brand director. "When people want to renovate their homes, organize their garages, or maintain their yards, they should have a place where they can try the tools, ask questions, and leave ready to start the project."
Beyond Retail: Supporting Homes Across the Community
Alongside the store opening, VEVOR is also investing in the community through its partnership with Rebuilding Together Houston, a nonprofit organization dedicated to helping vulnerable homeowners maintain safe living conditions.
In a city like Houston, home maintenance costs can be a significant burden for many households, particularly for low-income families and elderly residents. Issues such as leaking faucets, loose stair railings, or broken outdoor fixtures can affect daily comfort and sometimes pose safety risks.
Through the partnership, VEVOR will support a repair and yard improvement project for one local family, with employee volunteers participating in hands-on work alongside Rebuilding Together Houston. The effort is designed to help create a safer, more functional, and more welcoming home environment for the selected household.
"We don't just want to be part of people's home improvement projects," Wu said. "We also want to support families who need help creating safer, more livable spaces. For a brand entering a new market, running ads is easy. But working alongside residents to help repair homes — that's how real trust is built."
Looking Ahead
As the Houston flagship store begins its first season of operation, VEVOR sees the location as a model for future expansion in the United States — one that combines hands-on retail with deeper community engagement.
But for Houston this spring, the story may be less about how many tools leave the store and more about how many homes become safer and more livable through the partnership.
Residents interested in learning more about VEVOR's spring promotions or supporting community repair projects with Rebuilding Together Houston can visit the Houston flagship store or explore the brand online.
About VEVOR
VEVOR is a global home improvement brand that empowers home creators, who actively reshape living spaces to express their inner pursuits, finding joy in turning visions into reality with their own hands to upgrade spaces with pro-level gear at fair prices. From backyard makeovers to apartment innovations, VEVOR delivers uncompromised quality through vertical integration — combining precision engineering with the joy of making.
Founded in 2007 as an eBay seller, VEVOR began selling on Amazon in 2013 and launched vevor.com in 2020. The brand unveiled its refreshed identity in 2025. Today, VEVOR operates in over 50 countries, with a network of 200+ global warehouses and a catalog of over 15,000 products spanning tools, outdoor equipment, and home improvement solutions.
The brand's promise is built on four pillars: professional-grade performance, unexpected value, complete home ecosystem coverage, and uncompromising quality. This commitment is reflected in its 90% customer satisfaction rate, supported by 24/7 assistance and a 30-day hassle-free return policy.
For more information, visit www.vevor.com or search "vevor" on Amazon.
Media Contact: media@vevor.com
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More Than a Store: VEVOR Opens Houston Flagship and Launches Community Repair Initiative to Empower Local Homeowners
More Than a Store: VEVOR Opens Houston Flagship and Launches Community Repair Initiative to Empower Local Homeowners
