"MTR • Care App 2.0" by Cherrypicks and MTR Wins IAB Hong Kong Digital Awards 2025 -- Best Use of AI & Technology

Award-winning campaign recognised for revolutionizing inclusive travel experience for elderly and customers with special needs through AI-powered innovation

HONG KONG, March 19, 2026 /PRNewswire/ -- Cherrypicks Limited ("Cherrypicks") is honoured to announce that it has been recognised in the Best Use of AI & Technology category at the IAB Hong Kong Digital Awards 2025 for its campaign "MTR • Care App 2.0 — Revolutionizing Inclusive Travel for Customers with Special Needs" developed in collaboration with MTR Corporation. Receiving a Bronze Award from a competitive field of nearly 200 entries across the programme, the recognition underscores Cherrypicks' proven ability to leverage AI and emerging technologies to deliver impactful, inclusive solutions at scale.

The IAB HK Digital Awards 2025 recognise remarkable industry accomplishments, showcasing the year's most innovative and impactful digital campaigns, with nearly 200 entries submitted across eight categories and winners determined through a multi-stage evaluation by an independent panel of industry experts.

The Best Use of AI & Technology category recognises the best application of technology in marketing initiatives that strategically leverage current or emerging technologies — including AI — to drive business objectives and deliver measurable, impactful results, with entries required to demonstrate innovation in areas such as personalisation at scale, customer journey enhancement, and workflow optimisation, while generating meaningful impact across consumers, the company, and the wider community.

Transforming Inclusive Travel with AI

The award-winning MTR • Care App 2.0 redefines inclusive mobility in Hong Kong's public transport ecosystem through creative integration of advanced technologies. The app combines geofencing, Bluetooth beacons, Wi-Fi signals, voice assistance, navigation, and real-time data to deliver a seamless, personalised experience for elderly and passengers with special needs.

With a user-friendly, clear and easy-to-use interface, the App is designed for elderly and customers with special needs. In addition to the two useful functions – Trip Planner (Simplified Version) and Barrier-free Facilities Information, the In-Station Navigation (for Visually Impaired) function has been extended to more stations, while Wheelchair Portable Ramp Booking, Non-emergency In-station Assistance (for Hearing Impaired) and Online Application for "Government Public Transport Fare Concession Scheme for the Elderly and Eligible Persons with Disabilities" are also introduced, making passengers' journeys smoother and easier.

A Testament to Cherrypicks' AI & Technology Leadership

Mr. Kenny Chien, CEO of Cherrypicks, said: "We are deeply honoured to receive the IAB Hong Kong Digital Awards 2025 — Best Use of AI & Technology for the "MTR • Care App 2.0 -   Revolutionizing Inclusive Travel for Customers with Special Needs" campaign. This recognition reflects our longstanding partnership with MTR Corporation and our shared commitment to leveraging AI to build a more inclusive society. As we continue to expand our AI capabilities and prepare for the next chapter of our growth, we remain committed to delivering innovative solutions that drive meaningful change for our clients and the wider community."

Ms Annie Leung, General Manager – Marketing & Customer Experience of MTR Corporation, said: " MTR is committed to building a safe, inclusive and barrier-free travelling environment to provide a more comfortable journey for passengers with different needs. The award reaffirms our team's efforts in leveraging AI and emerging technologies to advance smart mobility. We sincerely thank the IAB Hong Kong Digital Awards 2025 for this honour, as well as our technology partner Cherrypicks for their long-standing support. We will continue to strive for excellence, applying innovative technology to help elderly and special-needs passengers travel with ease, and to foster an inclusive, barrier-free community together."

This latest award further validates Cherrypicks' position as a leading AI solutions provider in Hong Kong and the Asia-Pacific region. A subsidiary of NetDragon Websoft Holdings Limited (HKEX: 777), Cherrypicks' patented and patent-pending products have won over 100 local and international awards, and its world-class mobile innovation solutions are trusted by long-term partners across banking, insurance, F&B, retail, property management, travel, and transportation.

The MTR • Care App 2.0 campaign demonstrates Cherrypicks' ability to deploy AI technologies that create meaningful impact not only for enterprise clients but for the wider community — a hallmark of the company's solutions approach.

Strategic Growth & Partnerships

Backed by strategic investment, Cherrypicks continues to strengthen its AI capabilities. In August 2025, Cherrypicks and Zhongke WengAI formed a strategic alliance to bring China's core AI technologies to global markets — injecting strong momentum into Hong Kong's AI ecosystem. This award-winning track record of delivering transformative AI solutions for marquee clients like MTR Corporation reinforces Cherrypicks' credentials as a trusted technology partner of choice.

About Cherrypicks

Founded in 2000 and headquartered in Hong Kong, Cherrypicks is a subsidiary of NetDragon Websoft Holdings Limited (HKEX: 777). The company focuses on innovative technologies spanning smart cities, augmented reality, artificial intelligence, e‑wallets, and smart location services, and holds a leading position in the Asia‑Pacific region. Cherrypicks' user experiences and solutions are at the forefront of the industry, and its patented and patent‑pending products have won more than 100 local and international awards representing Hong Kong and Mainland China on global stages. The company's early startup story was featured as a Harvard Business School case study (No. N9‑807‑106).

Cherrypicks' world‑class mobile innovation solutions are trusted by long‑term partners across banking, insurance, F&B, retail, property management, travel, and transportation. For more information, please visit https://www.cherrypicks.com.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

"MTR • Care App 2.0" by Cherrypicks and MTR Wins IAB Hong Kong Digital Awards 2025 -- Best Use of AI & Technology

• Resumes services to Fukuoka, Japan from September 2026 after nearly two decades
• Expands China footprint with new direct services to Shenzhen and Changsha, commencing July 2026
• "MAG Arena" showcases Asia's Largest Airline Pavilion at MATTA Fair 2026, featuring the region's premier sports partnership activation by an airline
• Increases frequencies across ASEAN, South Asia, Australia and New Zealand and Europe to further strengthen global connectivity

SINGAPORE, April 5, 2026 /PRNewswire/ -- Malaysia Airlines is significantly expanding its East Asia footprint with the return of direct flights to Fukuoka, Japan, and the launch of new services to Shenzhen and Changsha, China. Commencing between July and September 2026, these additions bring the airline's China network to nine key gateways and reinforce its commitment to providing greater travel flexibility across the region.

As part of this expansion, the airline will introduce new services between Kuala Lumpur and Shenzhen (SZX) and Changsha (CSX) in China, alongside the resumption of services to Fukuoka (FUK) in Japan, which the airline last operated in September 2006. With the launch of these destinations, Malaysia Airlines consolidates its presence across a total of nine strategic destinations in China, including Beijing (PKX), Shanghai (PVG), Guangzhou (CAN), Xiamen (XMN), Hong Kong (HKG), Taipei (TPE), and Chengdu Tianfu (TFU). Ticket sales for the new services commence today, supporting the growing travel demand and strengthening connectivity between Malaysia and these high-growth regional hubs.

Captain Nasaruddin A. Bakar, President and Group Chief Executive Officer of Malaysia Aviation Group (MAG), said, "This expansion reflects our strategic focus on scaling our presence in key growth markets across East Asia while cementing Kuala Lumpur's position as a key strategic gateway. Both Shenzhen and Changsha align perfectly with our network strategy, driven by robust demand across both business and leisure segments. The return to Fukuoka further enhances our network depth. As the only carrier operating direct flights on this route, we are proud to offer passengers a seamless non-stop experience that eliminates the need for transit. These developments demonstrate our ongoing commitment to optimising our network and delivering a more integrated travel experience for our customers."

Beyond the East Asia expansion, Malaysia Airlines is increasing flight frequencies across key routes namely Brisbane, Australia; Manila, Philippines and Colombo, Sri Lanka to meet rising demand while supporting growing tourism and trade links. In addition, the airline will operate ad-hoc Kuala Lumpur–London flights on 18 and 22 April 2026 to accommodate passengers affected by recent Middle Eastern carrier disruptions.

As the returning Official Airline Partner and Premier Sponsor of MATTA Fair 2026, MAG unveiled its most ambitious presence yet with the launch of the MAG Arena, recognised by both the Asia Records and ASEAN Records as Asia's Largest Airline Trade Pavilion at a consumer travel fair.

Spanning approximately 46,000 square feet, nearly three times the scale of its participation in September last year, the expanded pavilion transforms the MATTA Fair experience into a fully immersive destination showcasing curated experiences and next-generation travel technology that brings journeys to life before travellers even board the aircraft. Visitors will be able to explore destinations, discover travel innovations and experience the warmth of Malaysian Hospitality through interactive engagements designed to inspire their next journey.

In addition, the pavilion will host Asia's largest sports partnership activation by an airline, celebrating Malaysia Airlines' collaborations with global clubs like Manchester United and national sporting icons Datuk Azizulhasni Awang and others. The dedicated sports experience zone will allow football fans and travellers to engage with legends and their favourite sports personalities — reinforcing how sport and travel connect people across borders and generations.

Through the expansion of its network and increased flight frequencies, the airline continues to strengthen Kuala Lumpur's position as a key gateway to Asia and beyond, while supporting Malaysia's tourism ambitions under Visit Malaysia 2026 and advancing its journey towards becoming one of the world's Top 10 global airlines by 2030.

-ENDS-

New Routes