Award-winning campaign recognised for revolutionizing inclusive travel experience for elderly and customers with special needs through AI-powered innovation
HONG KONG, March 19, 2026 /PRNewswire/ -- Cherrypicks Limited ("Cherrypicks") is honoured to announce that it has been recognised in the Best Use of AI & Technology category at the IAB Hong Kong Digital Awards 2025 for its campaign "MTR • Care App 2.0 — Revolutionizing Inclusive Travel for Customers with Special Needs" developed in collaboration with MTR Corporation. Receiving a Bronze Award from a competitive field of nearly 200 entries across the programme, the recognition underscores Cherrypicks' proven ability to leverage AI and emerging technologies to deliver impactful, inclusive solutions at scale.
The IAB HK Digital Awards 2025 recognise remarkable industry accomplishments, showcasing the year's most innovative and impactful digital campaigns, with nearly 200 entries submitted across eight categories and winners determined through a multi-stage evaluation by an independent panel of industry experts.
The Best Use of AI & Technology category recognises the best application of technology in marketing initiatives that strategically leverage current or emerging technologies — including AI — to drive business objectives and deliver measurable, impactful results, with entries required to demonstrate innovation in areas such as personalisation at scale, customer journey enhancement, and workflow optimisation, while generating meaningful impact across consumers, the company, and the wider community.
Transforming Inclusive Travel with AI
The award-winning MTR • Care App 2.0 redefines inclusive mobility in Hong Kong's public transport ecosystem through creative integration of advanced technologies. The app combines geofencing, Bluetooth beacons, Wi-Fi signals, voice assistance, navigation, and real-time data to deliver a seamless, personalised experience for elderly and passengers with special needs.
With a user-friendly, clear and easy-to-use interface, the App is designed for elderly and customers with special needs. In addition to the two useful functions – Trip Planner (Simplified Version) and Barrier-free Facilities Information, the In-Station Navigation (for Visually Impaired) function has been extended to more stations, while Wheelchair Portable Ramp Booking, Non-emergency In-station Assistance (for Hearing Impaired) and Online Application for "Government Public Transport Fare Concession Scheme for the Elderly and Eligible Persons with Disabilities" are also introduced, making passengers' journeys smoother and easier.
A Testament to Cherrypicks' AI & Technology Leadership
Mr. Kenny Chien, CEO of Cherrypicks, said: "We are deeply honoured to receive the IAB Hong Kong Digital Awards 2025 — Best Use of AI & Technology for the "MTR • Care App 2.0 - Revolutionizing Inclusive Travel for Customers with Special Needs" campaign. This recognition reflects our longstanding partnership with MTR Corporation and our shared commitment to leveraging AI to build a more inclusive society. As we continue to expand our AI capabilities and prepare for the next chapter of our growth, we remain committed to delivering innovative solutions that drive meaningful change for our clients and the wider community."
Ms Annie Leung, General Manager – Marketing & Customer Experience of MTR Corporation, said: " MTR is committed to building a safe, inclusive and barrier-free travelling environment to provide a more comfortable journey for passengers with different needs. The award reaffirms our team's efforts in leveraging AI and emerging technologies to advance smart mobility. We sincerely thank the IAB Hong Kong Digital Awards 2025 for this honour, as well as our technology partner Cherrypicks for their long-standing support. We will continue to strive for excellence, applying innovative technology to help elderly and special-needs passengers travel with ease, and to foster an inclusive, barrier-free community together."
This latest award further validates Cherrypicks' position as a leading AI solutions provider in Hong Kong and the Asia-Pacific region. A subsidiary of NetDragon Websoft Holdings Limited (HKEX: 777), Cherrypicks' patented and patent-pending products have won over 100 local and international awards, and its world-class mobile innovation solutions are trusted by long-term partners across banking, insurance, F&B, retail, property management, travel, and transportation.
The MTR • Care App 2.0 campaign demonstrates Cherrypicks' ability to deploy AI technologies that create meaningful impact not only for enterprise clients but for the wider community — a hallmark of the company's solutions approach.
Strategic Growth & Partnerships
Backed by strategic investment, Cherrypicks continues to strengthen its AI capabilities. In August 2025, Cherrypicks and Zhongke WengAI formed a strategic alliance to bring China's core AI technologies to global markets — injecting strong momentum into Hong Kong's AI ecosystem. This award-winning track record of delivering transformative AI solutions for marquee clients like MTR Corporation reinforces Cherrypicks' credentials as a trusted technology partner of choice.
About Cherrypicks
Founded in 2000 and headquartered in Hong Kong, Cherrypicks is a subsidiary of NetDragon Websoft Holdings Limited (HKEX: 777). The company focuses on innovative technologies spanning smart cities, augmented reality, artificial intelligence, e‑wallets, and smart location services, and holds a leading position in the Asia‑Pacific region. Cherrypicks' user experiences and solutions are at the forefront of the industry, and its patented and patent‑pending products have won more than 100 local and international awards representing Hong Kong and Mainland China on global stages. The company's early startup story was featured as a Harvard Business School case study (No. N9‑807‑106).
Cherrypicks' world‑class mobile innovation solutions are trusted by long‑term partners across banking, insurance, F&B, retail, property management, travel, and transportation. For more information, please visit https://www.cherrypicks.com.
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"MTR • Care App 2.0" by Cherrypicks and MTR Wins IAB Hong Kong Digital Awards 2025 -- Best Use of AI & Technology
WILMINGTON, Mass. and CHONBURI, Thailand, March 19, 2026 /PRNewswire/ -- Global semiconductor leader Analog Devices, Inc. (NASDAQ: ADI) today announced the opening of its new advanced manufacturing facility in Thailand, further strengthening its advanced manufacturing and test capacity while expanding resilient, sustainable semiconductor production in the Asia-Pacific region. The expansion builds on ADI's hybrid manufacturing strategy, which leverages a global network of internal factories and external foundry/Outsourced Semiconductor Assembly and Test (OSAT) partners to deliver resilient, high‑performance solutions.
Thailand plays a critical role in ADI's global manufacturing network, supporting long‑term growth by expanding the company's footprint with the resilience, flexibility and scale needed to serve customers across several markets. Designed as a smart, sustainable factory, the new facility brings together advanced automation, digital manufacturing technologies and operations optimized for efficiency and environmental performance to enable faster response to demand while continuing to deliver the quality, reliability and performance customers expect in a dynamic global environment.
"Thailand is one of the strategic hubs of ADI's global manufacturing footprint," said Vincent Roche, CEO and Chair at ADI. "This expansion underscores our long-term commitment to Thailand and the region as key links in our ability to reliably and sustainably deliver our world-class technology. As our customers' needs evolve, our investments ensure we can continue to deliver differentiated innovation at scale."
"The new facility greatly enhances our ability to test operations efficiently and responsibly," said Vivek Jain, Executive Vice President of Global Operations and Technology at ADI. "With strong engineering talent, supply chain advantages and an environment that supports long-term growth, Thailand is an essential part of how we build a more agile, resilient and future-ready manufacturing network."
A Strengthened Global Packaging and Test Hub
Established in 2000, Analog Devices Thailand (ADTH) is one of ADI's most critical backend manufacturing sites supporting industrial, automotive, communications, consumer and digital healthcare markets. The facility adds significant cleanroom and manufacturing capacity, enabling ADI to scale test, wafer-level processing, chip scale packaging and final IC test operations. Designed as a hub of innovation and automation, it integrates advanced manufacturing technologies that enhance efficiency, precision, and intelligent operations. The facility also enables smarter processes, strengthens ADI's manufacturing capabilities and empowers teams to create meaningful impact in their daily work to support faster response to customer demand while maintaining world‑class quality standards.
Enhancing Global Supply Chain Resilience
The expansion of ADI's Thailand operations reinforces the company's global resilience strategy through greater geographic diversification, improved operational agility and enhanced flexibility across its manufacturing network. Located in Thailand's Eastern Economic Corridor (EEC), the facility benefits from strong infrastructure, access to skilled engineering talent and a stable, neutral operational environment to further strengthen ADI's ability to support customers worldwide.
Advancing Sustainable Semiconductor Manufacturing
Developed in alignment with LEED standards, the facility reflects ADI's commitment to environmentally responsible manufacturing and is the first in the ADI manufacturing network being built with the intent of achieving Platinum LEED certification. From energy‑efficient systems and resource optimization to thoughtfully designed spaces that promote employee wellbeing, it is a workplace built not only for performance but also for the planet. The expansion supports ADI's broader sustainability commitments, including 100% renewable electricity, energy-efficient facility design, enhanced water recycling systems and real-time environmental performance monitoring. ADTH is also the first semiconductor manufacturer in Thailand to adopt low-carbon liquid nitrogen, further reducing carbon intensity across testing operations and reinforcing ADI's leadership in sustainable semiconductor manufacturing.
Developing Thailand's Semiconductor Talent Ecosystem
ADI continues to invest in Thailand's growing semiconductor talent ecosystem through ADI Thailand Academy and partnerships with leading Thai universities. These initiatives support the development of engineering and technical capabilities across test engineering, automation, failure analysis and smart factory technologies. The facility supports expanded internship programs and long-term workforce development efforts, helping build the next generation of semiconductor talent while strengthening ADI's local and global engineering capabilities.
For more information about ADI's hybrid manufacturing model, visit https://www.analog.com/en/who-we-are/resilient-hybrid-manufacturing.html
About Analog Devices, Inc. (ADI)
Analog Devices, Inc. (NASDAQ: ADI) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, AI, and software technologies into solutions that combat climate change, reliably connect humans and the world, and help drive advancements in automation and robotics, mobility, healthcare, energy and data centers. With revenue of more than $11 billion in FY25, ADI ensures today's innovators stay Ahead of What's Possible. Learn more at www.analog.com and on LinkedIn and X.
About Analog Devices Thailand (ADTH)
Analog Devices Thailand (ADTH) serves as a key manufacturing hub for global semiconductor leader Analog Devices, Inc. (ADI). The site supports ADI in bridging the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADTH delivers high-quality manufacturing, assembly and test operations for customers across Asia, Europe and the United States.
With more than two decades of operations in Chonburi, ADTH strengthens ADI's global supply chain through factory modernization, capacity enhancement and operational risk mitigation. The site plays an essential role in ensuring supply assurance and supporting ADI's growth across industrial, automotive, and emerging markets.
ADTH's capabilities include precision analog and mixed signal manufacturing, high reliability assembly and world-class quality systems supported by strong engineering expertise and a culture of continuous improvement.
CONTACT:
Jeff Ambrosi
Senior Director, Investor Relations
Analog Devices
Investor.Relations@analog.com
(781) 461-3282
Ferda Millan
Global PR and External Communications
Analog Devices
CorpComm@analog.com
(408) 373-1854
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Analog Devices Strengthens Global Manufacturing Resilience with New Thailand Facility
