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Publishes Trust Whitepaper outlining governance and operational frameworks as institutional participation in digital asset markets grows.
SINGAPORE, March 20, 2026 /PRNewswire/ -- Matrixport announced that it has rebranded as BIT, reflecting the firm's continued development in digital asset financial infrastructure and services. Going forward, the firm will operate under the BIT brand.
The rebrand marks the next phase of the firm's development as digital asset markets continue to mature and participation expands across institutions and individual investors globally. Institutional participation in particular has increased demand for stronger governance, operational controls and financial infrastructure across the digital asset sector.
Alongside the brand transition, the firm also published its BIT 2026 Trust Whitepaper, outlining the governance, risk management and operational frameworks supporting its services. The paper provides a structured overview of the firm's governance, compliance and operational foundations.
Commenting on the rebrand, John Ge, CEO of BIT, said:
"Digital asset markets are entering a phase in which governance, transparency and operational discipline are increasingly important. BIT reflects the continued evolution of our business and our commitment to building trusted digital asset financial infrastructure.
'Bridge into Tomorrow' reflects BIT's role in connecting today's financial system with the future of digital markets."
The company said the rebrand would not affect existing client accounts, products or services and that legal entities and contractual arrangements would remain unchanged.
As part of this next phase, the Singapore-headquartered firm is also exploring potential U.S. capital markets opportunities, including a possible public listing.
About BIT (formerly Matrixport)
BIT (formerly Matrixport) is a global digital asset financial infrastructure and services group focused on building long-term financial infrastructure for modern investors. Built on integrity and trust, BIT bridges traditional finance and digital assets through disciplined governance, advanced technology and regulatory compliance.
Founded in 2019, BIT has grown into a unicorn with a valuation exceeding US$1 billion. Headquartered in Singapore with seven offices worldwide, BIT manages over US$6 billion in assets and facilitates more than US$7 billion in monthly trading volume, with cumulative interest payments exceeding US$2 billion.
BIT offers digital financial services including custody, trading, asset and wealth management, liquidity and financing solutions, and tokenised real-world assets (RWA), serving institutional and professional investors globally.
BIT Group entities maintain a licensed and regulated footprint across Singapore, Hong Kong, Switzerland, the United Kingdom, the United States and Bhutan, including a Major Payment Institution licence in Singapore and a FINMA-licensed Manager of Collective Assets in Switzerland. BIT has been recognised on the Hurun 2024 Global Unicorn Index and the 2025 Singapore FinTech Unicorn List.
Publishes Trust Whitepaper outlining governance and operational frameworks as institutional participation in digital asset markets grows.
SINGAPORE, March 20, 2026 /PRNewswire/ -- Matrixport announced that it has rebranded as BIT, reflecting the firm's continued development in digital asset financial infrastructure and services. Going forward, the firm will operate under the BIT brand.
The rebrand marks the next phase of the firm's development as digital asset markets continue to mature and participation expands across institutions and individual investors globally. Institutional participation in particular has increased demand for stronger governance, operational controls and financial infrastructure across the digital asset sector.
Alongside the brand transition, the firm also published its BIT 2026 Trust Whitepaper, outlining the governance, risk management and operational frameworks supporting its services. The paper provides a structured overview of the firm's governance, compliance and operational foundations.
Commenting on the rebrand, John Ge, CEO of BIT, said:
"Digital asset markets are entering a phase in which governance, transparency and operational discipline are increasingly important. BIT reflects the continued evolution of our business and our commitment to building trusted digital asset financial infrastructure.
'Bridge into Tomorrow' reflects BIT's role in connecting today's financial system with the future of digital markets."
The company said the rebrand would not affect existing client accounts, products or services and that legal entities and contractual arrangements would remain unchanged.
As part of this next phase, the Singapore-headquartered firm is also exploring potential U.S. capital markets opportunities, including a possible public listing.
About BIT (formerly Matrixport)
BIT (formerly Matrixport) is a global digital asset financial infrastructure and services group focused on building long-term financial infrastructure for modern investors. Built on integrity and trust, BIT bridges traditional finance and digital assets through disciplined governance, advanced technology and regulatory compliance.
Founded in 2019, BIT has grown into a unicorn with a valuation exceeding US$1 billion. Headquartered in Singapore with seven offices worldwide, BIT manages over US$6 billion in assets and facilitates more than US$7 billion in monthly trading volume, with cumulative interest payments exceeding US$2 billion.
BIT offers digital financial services including custody, trading, asset and wealth management, liquidity and financing solutions, and tokenised real-world assets (RWA), serving institutional and professional investors globally.
BIT Group entities maintain a licensed and regulated footprint across Singapore, Hong Kong, Switzerland, the United Kingdom, the United States and Bhutan, including a Major Payment Institution licence in Singapore and a FINMA-licensed Manager of Collective Assets in Switzerland. BIT has been recognised on the Hurun 2024 Global Unicorn Index and the 2025 Singapore FinTech Unicorn List.
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Matrixport Rebrands as BIT in Strategic Repositioning
GRAND CAYMAN, Cayman Islands, March 20, 2026 /PRNewswire/ -- Deepcoin, a leading global crypto exchange, announced today that it has entered into a strategic partnership with the Argentine Football Association (AFA), officially becoming an Official Regional Partner of the Argentina National Football Team. The partnership covers the entirety of the 2026 FIFA World Cup cycle.
This collaboration represents a cross-industry fusion of elite sporting spirit and cutting-edge fintech, marking a significant milestone in Deepcoin's global strategic expansion.
Claudio Tapia, President of the AFA, expressed his enthusiasm for the partnership:
"We are delighted to welcome Deepcoin into the Argentine National Team family. As the AFA continues its global expansion, we are committed to partnering with industry leaders who share our vision for technological innovation. Deepcoin's technical excellence and relentless pursuit of performance perfectly align with the spirit and competitive standards of Argentine football. This collaboration will further extend our global reach and create more opportunities for fans to connect with the glory of our champions."
Resonance of Champion DNA: Driven By Passion
Deepcoin believes that the pursuit of an ultimate trading experience shares the same core values as peak competitive sports. As three-time World Cup champions, the Argentine National Team has maintained world-class competitiveness for decades. From Maradona's legacy to Messi's recent triumph, the team's tactical precision and teamwork under pressure mirror the brand essence that Deepcoin strives for.
Ego, Founder and CEO of Deepcoin, added:
"Football is a sport defined by precision and passion. For Deepcoin, this is more than a sponsorship; it is a resonance of values. By continuously optimizing our trading products, we aim to empower global users to make clear, precise judgments in volatile markets, just like elite players do in critical moments on the pitch."
Empowering the Global Ecosystem: Building "Champion-Level" Financial Standards
Under the collaborative theme "Beyond the Pitch," Deepcoin is accelerating the upgrade of its global ecosystem, translating on-field excellence into superior crypto-financial services. Key strategic upgrades include:
- Global Market Expansion: Leveraging the influence of world-class tournaments to bring high-standard crypto services to broader international audiences.
- Trading Ecosystem & Liquidity: Continuous technical iterations to provide efficient execution and deep liquidity in complex market environments.
- Global Compliance Framework: Proactively embracing regulation across jurisdictions to uphold "champion-level" asset security standards.
- Customer Service Excellence: A 24/7 multi-language support system providing professional services across all time zones.
Connecting with Legends: Unlocking Exclusive Champion Benefits
As the journey to defend the world title begins, Deepcoin users and AFA fans will enjoy unprecedented engagement opportunities. Throughout the partnership, Deepcoin will launch a series of "Champion Glory" themed activities, offering:
- Rare signed memorabilia and limited-edition merchandise.
- Exclusive opportunities to attend worldwide matches.
- Offline viewing events and deep emotional connections with football idols.
About Deepcoin
Founded in 2019, Deepcoin features an independent crypto asset trading system and the industry's most advanced matching engine. With over six years of stable operation, Deepcoin remains dedicated to the cryptocurrency sector, providing innovative services to global users. In 2026, Deepcoin's strategic partnership with the world champion Argentine National Football Team marks a new era of empowering users through the collision of sporting passion and financial innovation.
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Deepcoin Becomes Official Regional Sponsor of the Argentine Football Association (AFA)
