BEIJING, March 20, 2026 /PRNewswire/ -- Yili Group, a global leader in the dairy industry, announces the upcoming start of the "2026 Yili Online Tour" and officially launches a global recruitment campaign for "Yili Quality Ambassadors." Yili invites enthusiasts worldwide to join a journey to "Taste the world with Yili," turning their lenses and taste buds toward Thailand, Indonesia, Singapore, the Netherlands, and New Zealand to explore diverse flavors and cultures.
The program aims to empower passionate individuals to share authentic experiences and promote quality living. While open to all enthusiasts, applicants who are familiar with local cultures—such as natives or long-term residents—or possess strong content creation skills, particularly in VLOG filming and social media, are especially welcome.
Selected ambassadors will enjoy an exclusive experience, with 3-5 ambassadors chosen to take center stage in the filming of the "2026 Yili Online Tour" and visit Yili's modern international facilities to witness the technology and craftsmanship behind world-class quality.
The recruitment period runs from March 20 to April 30, 2026. To join the tour, candidates should post a photo, video, or text on X or Instagram that briefly introduces themselves (location and profession) and outlines their creative concept for the specific destination they wish to visit. To finalize the application, participants must include the official campaign hashtags #YiliQualityAmbassador and #YiliOnlineTour2026, while tagging Yili's official global account (@Yili_global on X or @Yili_global on Instagram).
Since its inception in 2023, the "Yili Online Tour" initiative has explored various locations across Asia, Europe, and Oceania, becoming a crucial bridge for Yili to connect with global consumers. The search for ambassadors is now open. Join Yili and start your global flavor journey!
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2026 Yili Online Tour Kick-off: Global Recruitment for "Yili Quality Ambassadors" Now Open!
By combining their complementary strengths, the two companies are creating a more localized and competitive platform to develop innovative products, enhance operational efficiency and support long-term sustainable growth.
CHARLOTTE, N.C., Oct. 2, 2026 /PRNewswire/ -- Midea Group and Electrolux Group are advancing their long-term strategic partnership in North America as all three joint ventures are now live. This milestone brings together two global industry leaders with a shared ambition: to strengthen product competitiveness, accelerate innovation and deliver even greater value to consumers and customers.
The partnership was announced on April 23, 2026, building on more than 20 years of collaboration. It brings together the companies' capabilities in manufacturing, product development, innovation, supply chain and commercial strategies to deliver stronger value to customers and consumers in North America.
"As all three joint ventures go live, the partnership marks a concrete step forward in the companies' long-term strategy in North America. By bringing our strengths together and working more closely across product development, operations and go-to-market, we can convert years of collaboration into new opportunities to innovate, improve efficiency and better serve consumers and customers," said Louis Zhao, Vice President of Midea Group & President of Smart Home Business Group.
"This partnership marks a major milestone in the execution of Electrolux Group's strategy and puts us in a position to accelerate profitable growth. It enables us to continue to invest in sustainable, consumer-centric innovations to serve our customers and consumers with even stronger product offerings in North America," said Yannick Fierling, President & CEO of Electrolux Group.
Looking ahead, Midea Group and Electrolux Group will continue strengthening local manufacturing and supply capabilities to meet evolving consumer needs. Together, the companies plan to achieve annual North American production of Food Preservation and Fabric Care products that is roughly double current capacity, while also expanding into new product categories.
About Midea Group
Midea is a global technology group covering seven business segments, including smart home, industrial technology, building technologies, robotics and automation, energy, healthcare, as well as smart logistics. Founded in 1968, Midea serves over 500 million users annually and operates more than 400 subsidiaries, 41 R&D centers and 68 major production bases across more than 200 countries and regions. The group has invested over USD 10.4 billion in R&D over the past five years.
About Electrolux Group
Electrolux Group is a leading global appliance company that has been shaping living for the better for more than 100 years. Through leading brands including Electrolux, AEG and Frigidaire, the group delivers solutions across taste, care and well-being to consumers in around 120 markets, with sustainability at the heart of its products and operations. In 2025, Electrolux Group recorded sales of 131 billion Swedish kronor and employed approximately 39,000 people worldwide.
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Midea and Electrolux Group Officially Begin New Chapter in North America as All Three Joint Ventures Go Live
Midea and Electrolux Group Officially Begin New Chapter in North America as All Three Joint Ventures Go Live
