BEIJING, March 20, 2026 /PRNewswire/ -- Yili Group, a global leader in the dairy industry, announces the upcoming start of the "2026 Yili Online Tour" and officially launches a global recruitment campaign for "Yili Quality Ambassadors." Yili invites enthusiasts worldwide to join a journey to "Taste the world with Yili," turning their lenses and taste buds toward Thailand, Indonesia, Singapore, the Netherlands, and New Zealand to explore diverse flavors and cultures.
The program aims to empower passionate individuals to share authentic experiences and promote quality living. While open to all enthusiasts, applicants who are familiar with local cultures—such as natives or long-term residents—or possess strong content creation skills, particularly in VLOG filming and social media, are especially welcome.
Selected ambassadors will enjoy an exclusive experience, with 3-5 ambassadors chosen to take center stage in the filming of the "2026 Yili Online Tour" and visit Yili's modern international facilities to witness the technology and craftsmanship behind world-class quality.
The recruitment period runs from March 20 to April 30, 2026. To join the tour, candidates should post a photo, video, or text on X or Instagram that briefly introduces themselves (location and profession) and outlines their creative concept for the specific destination they wish to visit. To finalize the application, participants must include the official campaign hashtags #YiliQualityAmbassador and #YiliOnlineTour2026, while tagging Yili's official global account (@Yili_global on X or @Yili_global on Instagram).
Since its inception in 2023, the "Yili Online Tour" initiative has explored various locations across Asia, Europe, and Oceania, becoming a crucial bridge for Yili to connect with global consumers. The search for ambassadors is now open. Join Yili and start your global flavor journey!
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2026 Yili Online Tour Kick-off: Global Recruitment for "Yili Quality Ambassadors" Now Open!
SHANGHAI, May 16, 2026 /PRNewswire/ -- INS LAND, the urban entertainment complex recently ranked No.12 in DJ Mag's 2026 Top 100 Clubs worldwide and No.3 in Asia, announced the opening of three new venues: Soul House, an immersive club; Radi, a fully reimagined and expanded reopening; and Jump, a new high-energy club featuring a spring-loaded dance floor designed to keep guests literally off the ground.
"Soul House, Radi, and Jump are our answer to 2026," said Leo Liu, Cofounder & Head of Brand and Growth at INS LAND. "Each one is a new chapter in INS LAND's vision of bringing the gaming world to life — with a single ticket, guests don't just visit a venue; they enter a world where experiences are reborn every 45 days."
The openings mark a strategic evolution ahead of INS LAND's third anniversary on June 16, 2026, shifting from a "club cluster" identity into a multi-format urban playground. The brand now spans 20 fully owned and operated venues under one ticketed ecosystem.
Soul House is INS LAND's most ambitious immersive concept to date. It features multiple themed rooms, each with its own narrative universe. Guests move through distinct worlds with beverage items, scenography, and storytelling elements, blending immersive theatre and spatial design into a layered experience.
Radi returns after a complete transformation, with an expanded footprint, upgraded sound and lighting systems, and a refreshed design direction positioning it as a signature, design-forward destination within the INS LAND portfolio.
Jump introduces a new experiential format centered on movement. Built around a spring-loaded dance floor, it features high-energy programming across electronic and bounce genres, designed to create a physically kinetic nightlife experience.
About INS LAND
INS LAND is a 20-venue urban entertainment complex in central Shanghai, combining nightlife, immersive experiences, dining, and music under one unified brand. With a single-ticket model granting access across venues, it welcomed over 4 million visitors in 2025 and ranks No.12 globally in DJ Mag's Top 100 Clubs. The platform refreshes its core themes every 45 days and its mobile app supports over 1 million active users across online and offline experiences. INS LAND has collaborated with brands including Mercedes-Benz, Nike, Douyin, Doritos, and Publicis Groupe, and is preparing international expansion with INS LAND Bangkok planned for 2027.
More information: INS LAND Official Site
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Shanghai's INS LAND Unveils Three New Immersive Venues -- Soul House, Radi, and Jump
