Togtoh, a county located by the upper and middle reaches of the Yellow River in north China's Inner Mongolia Autonomous Region, is rallying new vitality in tourism and consumption, driven by the Yellow River carp, a local specialty.
The freshwater fish, which has become a symbol of regional heritage, not only enriches traditional cuisine but also spurs a comprehensive industry chain from aquaculture and fishing to catering and tourism.
The harvest of the carp, as a path to prosperity, means a lot to Haojiayao villagers.
"From last year to this year, we caught about 5,000 kilograms of fish from each pond, which earned us 30,000 yuan (about 4,356 U.S. dollars) to 40,000 yuan," said Chen Jigui, a fisherman.
The region's signature dish has become famous beyond the county, attracting a steady stream of tourists and food lovers eager to taste the authentic flavors.
This culinary tradition, embodying local fishing, cooking and hospitality, has helped foster a thriving cultural tourism scene, revitalizing the local economy and creating new employment opportunities.
Yellow River fishery boosts tourism, economy in Inner Mongolia county
