SHANGHAI, March 22, 2026 /PRNewswire/ -- On the occasion of World Water Day, WuXi Biologics reaffirms its commitment to sustainability through responsible operations and efficient, circular water‑use practices that reduce environmental impact.
WuXi Biologics has been named to the CDP Water Security "A List" for three consecutive years, underscoring an industry-leading performance in environmental stewardship and transparency. This achievement reflects the company's long-standing dedication to sustainable water management, including its diligent efforts to meet water targets, fulfill clients' sustainability expectations, and continually enhance water management practices.
Significant Progress in Systematic Water Management
WuXi Biologics actively supports the United Nations Sustainable Development Goal regarding clean water and sanitation (SDG 6), and has established a comprehensive water management framework with clear targets and ongoing progress tracking. With 2019 as the base year, the company aimed to reduce water consumption intensity by 30% by 2025, and, at the conclusion of 2025, had fully achieved this ambitious goal, demonstrating the company's unflagging commitment to excellence in water stewardship, and the success of its endeavors to improve water efficiency and minimize its environmental footprint.
Roll Out of WES Across Global Operations
To promote and support site-specific water stewardship and management across the company, WuXi Biologics launched a Water Excellence Stewardship (WES) program in 2024 covering such material topics as water governance, water balance, water quality, and safe water/environmental and personal hygiene (WASH). Through WES, each site can assess its own sustainable water management performance, identify improvement opportunities, and ensure alignment with international best practices. By the end of 2025, the WES program had been rolled out at 10 of the company's global sites.
Dr. Chris Chen, WuXi Biologics CEO and Chairman of the ESG Committee, commented, "Natural resources are fundamental to the human well-being, and are indispensable in the the research, development and production of biologics. WuXi Biologics is committed to protecting the environment and pursuing sustainability by operating responsibly, while advancing exemplary water stewardship, and promoting universal access to water and sanitation. As a global leader in Green CRDMO, we consistently deliver ESG excellence, enable partners worldwide to fulfill ESG commitments, and jointly work with all stakeholders to promote responsible practices throughout the entire value chain."
As a participant of the United Nations Global Compact (UNGC) and the Pharmaceutical Supply Chain Initiative (PSCI), WuXi Biologics proactively advocates sustainability and has earned widespread recognitions for its efforts. In addition to being named to the CDP "A List" for Water Security, the company was named to the CDP "A List" for Climate Change and rated "A" in the CDP Supplier Engagement Assessment; granted an MSCI AAA Rating; awarded an EcoVadis Platinum Medal; listed in the Dow Jones Best-in-Class Indices; given the highest negligible-risk rating by Sustainalytics, and recognized as a Sustainalytics industry and regional ESG top-rated company for five consecutive years; selected as a Constituent of the FTSE4Good Index Series; listed in the Hang Seng Corporate Sustainability Benchmark Index; and rated as Prime by ISS ESG Corporate Rating.
About WuXi Biologics
WuXi Biologics (stock code: 2269.HK) is a leading global Contract Research, Development and Manufacturing Organization (CRDMO) offering end-to-end solutions that enable partners to discover, develop and manufacture biologics – from concept to commercialization – for the benefit of patients worldwide.
With over 12,000 skilled employees in China, the United States, Ireland, Germany and Singapore, WuXi Biologics leverages its technologies and expertise to provide customers with efficient and cost-effective biologics discovery, development and manufacturing solutions. As of December 31, 2025, WuXi Biologics is supporting 945 integrated client projects, including 74 in Phase III and 25 in commercial manufacturing.
WuXi Biologics regards sustainability as the cornerstone of long-term business growth. The company continuously drives green technology innovations to offer advanced end-to-end Green CRDMO solutions for its global partners while consistently achieving excellence in Environment, Social and Governance (ESG). Committed to creating shared value, it collaborates with all stakeholders to foster positive social and environmental impacts and promote responsible practices that empower the entire value chain.
For more information about WuXi Biologics, please visit: www.wuxibiologics.com.
Contacts
ESG
esg@wuxibiologics.com
Media
PR@wuxibiologics.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
World Water Day: WuXi Biologics Advances Water Stewardship and Achieves Water Target
|
Redefining Brand Integration: A Strategic Narrative That Resonates with Audiences and Industry Alike
HONG KONG, March 23, 2026 /PRNewswire/ -- SORTIE Agency has emerged as a standout at the 41st Kam Fan Awards, one of the advertising industry's most prestigious annual events, securing a Bronze award for its integrated marketing campaign centred around the TVB prime-time drama Heroes in White, created for the brand Herbalgy.
SORTIE Agency broke the traditional framework of brand placement by embedding brand messaging into the very fabric of the TVB prime-time drama Heroes in White. The series was inspired by the true story of Herbalgy's founder, Professor Tinly Wong Tin-chee, a respected Practitioner of Chinese Medicine, transforming the brand's 'Pain Management' philosophy into the core narrative of the drama. Throughout the viewing experience, audiences naturally absorbed the professional solutions offered by Herbalgy and its sub-brands, Touch-Cool, Herbalgy, and Tibet Red, which target the upper, central, and lower body respectively, as characters encountered relatable situations involving headaches, back pain, and sports injuries.
Innovative Content Marketing: Narrative-Driven Brand Education
The Kam Fan Awards, established in 1984 by the Hong Kong Association of Advertising Agencies, are renowned for their rigorous judging standards and are widely regarded as one of the most influential creative awards in the Asia-Pacific region. SORTIE Agency's recognition underscores the exceptional calibre of its content marketing strategy, excelling in both creative vision and measurable impact.
SORTIE Agency's approach centred on 'non-intrusive' content integration, allowing the motivations for product use to be driven by the narrative itself. Each episode outro concluded with Professor Wong personally sharing his expertise in Chinese medicine, transforming what could have been a conventional hard sell into a credible educational experience. This strategy not only reinforced Herbalgy's professional positioning as a 'Pain Management Expert' but also successfully elevated the brand from a traditional medicated oil into a systematic provider of wellness knowledge.
11.8 Million Viewers Witness a Market Phenomenon: Herbalgy Sales Surge
The campaign's market performance garnered significant recognition from the judging panel. Heroes in White achieved a peak viewership rating of 24.2 points, reaching over 11.8 million viewers. In the first week of its broadcast, Herbalgy recorded an extraordinary 1,500% surge in product sales. Through this initiative, SORTIE Agency demonstrated how brand storytelling can itself become the content medium, creating immediate commercial returns while simultaneously building enduring brand value.
Heroes in White was made possible through the unwavering support and trust of the TVB team, who partnered with SORTIE Agency to break new ground and seamlessly integrate brand content into a prime-time drama. Sincere gratitude is also extended to Herbalgy for their courage and trust, entrusting the agency with the opportunity to transform the founder's authentic story into a narrative that resonated deeply with audiences. This award affirms that when brand, creative partner, and media platform unite to innovate, the result is an exceptional viewing and communications experience of market value.
About SORTIE Agency
SORTIE Agency is a strategy-led integrated marketing firm that specialises in aligning brand objectives with cultural narratives. The agency develops campaigns that combine cultural relevance with measurable business outcomes. Its comprehensive suite of premium integrated marketing services includes strategic branding, creative marketing, digital transformation, event production, photo and video content, influencer marketing, and public relations and media management. Whether operating in local or global markets, SORTIE Agency applies international standards to broaden brand perspectives and extend market influence.
The agency operates on the principle that strong brands are not limited by geography. With extensive experience in international marketing, SORTIE Agency navigates diverse markets and cultural contexts to help clients expand their global presence across language and regional boundaries. The team possesses strong cross-cultural communication capabilities and market insight, supported by a deep understanding of consumer behaviour and psychology. Strategies are tailored to engage target audiences with precision and relevance.
SORTIE Agency is driven by challenge and defined by results. Each project reflects a commitment to quality and a focused execution approach. The agency strives to ensure that a brand's message is not only communicated effectively but also resonates on a deeper level with its intended audience.
Media Enquiries:
SORTIE Agency Limited
Tel: (852) 2855 6896
Email: info@sortieagency.com
Redefining Brand Integration: A Strategic Narrative That Resonates with Audiences and Industry Alike
HONG KONG, March 23, 2026 /PRNewswire/ -- SORTIE Agency has emerged as a standout at the 41st Kam Fan Awards, one of the advertising industry's most prestigious annual events, securing a Bronze award for its integrated marketing campaign centred around the TVB prime-time drama Heroes in White, created for the brand Herbalgy.
SORTIE Agency broke the traditional framework of brand placement by embedding brand messaging into the very fabric of the TVB prime-time drama Heroes in White. The series was inspired by the true story of Herbalgy's founder, Professor Tinly Wong Tin-chee, a respected Practitioner of Chinese Medicine, transforming the brand's 'Pain Management' philosophy into the core narrative of the drama. Throughout the viewing experience, audiences naturally absorbed the professional solutions offered by Herbalgy and its sub-brands, Touch-Cool, Herbalgy, and Tibet Red, which target the upper, central, and lower body respectively, as characters encountered relatable situations involving headaches, back pain, and sports injuries.
Innovative Content Marketing: Narrative-Driven Brand Education
The Kam Fan Awards, established in 1984 by the Hong Kong Association of Advertising Agencies, are renowned for their rigorous judging standards and are widely regarded as one of the most influential creative awards in the Asia-Pacific region. SORTIE Agency's recognition underscores the exceptional calibre of its content marketing strategy, excelling in both creative vision and measurable impact.
SORTIE Agency's approach centred on 'non-intrusive' content integration, allowing the motivations for product use to be driven by the narrative itself. Each episode outro concluded with Professor Wong personally sharing his expertise in Chinese medicine, transforming what could have been a conventional hard sell into a credible educational experience. This strategy not only reinforced Herbalgy's professional positioning as a 'Pain Management Expert' but also successfully elevated the brand from a traditional medicated oil into a systematic provider of wellness knowledge.
11.8 Million Viewers Witness a Market Phenomenon: Herbalgy Sales Surge
The campaign's market performance garnered significant recognition from the judging panel. Heroes in White achieved a peak viewership rating of 24.2 points, reaching over 11.8 million viewers. In the first week of its broadcast, Herbalgy recorded an extraordinary 1,500% surge in product sales. Through this initiative, SORTIE Agency demonstrated how brand storytelling can itself become the content medium, creating immediate commercial returns while simultaneously building enduring brand value.
Heroes in White was made possible through the unwavering support and trust of the TVB team, who partnered with SORTIE Agency to break new ground and seamlessly integrate brand content into a prime-time drama. Sincere gratitude is also extended to Herbalgy for their courage and trust, entrusting the agency with the opportunity to transform the founder's authentic story into a narrative that resonated deeply with audiences. This award affirms that when brand, creative partner, and media platform unite to innovate, the result is an exceptional viewing and communications experience of market value.
About SORTIE Agency
SORTIE Agency is a strategy-led integrated marketing firm that specialises in aligning brand objectives with cultural narratives. The agency develops campaigns that combine cultural relevance with measurable business outcomes. Its comprehensive suite of premium integrated marketing services includes strategic branding, creative marketing, digital transformation, event production, photo and video content, influencer marketing, and public relations and media management. Whether operating in local or global markets, SORTIE Agency applies international standards to broaden brand perspectives and extend market influence.
The agency operates on the principle that strong brands are not limited by geography. With extensive experience in international marketing, SORTIE Agency navigates diverse markets and cultural contexts to help clients expand their global presence across language and regional boundaries. The team possesses strong cross-cultural communication capabilities and market insight, supported by a deep understanding of consumer behaviour and psychology. Strategies are tailored to engage target audiences with precision and relevance.
SORTIE Agency is driven by challenge and defined by results. Each project reflects a commitment to quality and a focused execution approach. The agency strives to ensure that a brand's message is not only communicated effectively but also resonates on a deeper level with its intended audience.
Media Enquiries:
SORTIE Agency Limited
Tel: (852) 2855 6896
Email: info@sortieagency.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
SORTIE Agency Honours Content Innovation with Kam Fan Bronze Award for Heroes in White
