- Lazada kicked off the celebration for its 14th birthday with the Lazada Run Wellness Festival in six markets, which brought together over 5,500 participants.
- On 22 March, participants broke two Guinness World Records™ with a 2,728-record count for the Largest Toast with Soft Drinks (Multiple Venues) and a 2,625-record count for Most People Unwrapping Presents Simultaneously (Multiple Venues) across Singapore, Thailand, Vietnam, and the Philippines.
- The festival marked the start of Lazada's Birthday Sale, happening from 24 March (8PM) to 27 March in Singapore, featuring exclusive deals and vouchers
SINGAPORE, March 24, 2026 /PRNewswire/ -- Lazada, Southeast Asia's leading eCommerce platform, marked its 14th birthday by bringing communities together through the Lazada Run Wellness Festival in March, alongside the launch of its highly anticipated Lazada Birthday Sale.
Showcasing Lazada's position as Southeast Asia's platform of global brands, the event partnered with over 140 brands across Southeast Asia, including Shiseido, Optimum Nutrition, Garnier, Philips, Samsung, L'Occitane, Sulwhasoo, and Anessa. Lazada celebrated the occasion in Indonesia (1 March), Malaysia (14 March), and with concurrent events in Singapore, Thailand, Vietnam, and the Philippines on 22 March.
In Singapore, the Lazada Run Wellness Festival at Marina Barrage gathered over 450 runners and fitness enthusiasts for a shared experience that extended beyond the digital marketplace. The event created a vibrant space for participants to connect and celebrate together, with activities such as community-led runs and curated wellness activities.
The event also brought together a strong network of partners across Lazada's ecosystem, including leading LazMall global brands such as ZenYum, Sonos, Philips, Soundcore, SKG, Dr. Rock, DJI, EHPLABS, Sulhwasoo, Innisfree, adidas, Joyvio, Abso, alongside prominent local run clubs such as Singapore Runners, Running Department and Urban Milers.
A Record-Breaking Celebration, Brought to Life by Communities and Brands
Adding to the excitement of the birthday celebrations, Lazada made history with two Guinness World Records™, uniting over 2,900 participants simultaneously across Singapore, Thailand, Vietnam and the Philippines on 22 March.
Participants across four venues came together to break world records for Largest Toast with Soft Drinks (Multiple Venues) with a 2,728-record count, and Most People Unwrapping Presents Simultaneously (Multiple Venues) with a 2,625-record count, turning the occasion into a shared celebration across markets.
The festival was brought to life with the participation of Lazada's brand partners, who engaged participants with different experience zones set up around the festival grounds.
"Lazada's 14th birthday is not just a celebration of our journey, but of the communities that have grown with us across the region," said Marcus Chew, Chief Marketing Officer, Lazada Group. "It was remarkable to see how everyone rallied together to make this milestone such an exciting moment. Through initiatives like the Lazada Run Wellness Festival, we would like to continue creating more opportunities to engage our users beyond transactions, bringing together global brands, partners and communities in meaningful and memorable ways."
Celebrating 14 Years with Rewards for Shoppers
In tandem with the celebrations, Lazada Singapore will be kicking off its Birthday Sale from 24 March (8PM) to 27 March, offering shoppers a host of exclusive deals and rewards.
The campaign brings together top global brands and exciting promotions as part of Lazada's annual birthday celebration. Customers can enjoy up to 90% off LazFlash Deals, an additional 15% off store vouchers, as well as exclusive vouchers worth $20 off with a minimum spend of $60 from https://lzd.co/bdaysalevouchersSG
As Lazada's anniversary celebrations continue with its Birthday Sale, the platform continues to evolve beyond a transactional marketplace, strengthening its role as a platform that connects buyers and sellers while fostering meaningful communities through shared experiences, both online and offline.
For more information on the Lazada Birthday Sale, visit the app and follow Lazada on Instagram and Facebook for the latest updates and deals.
About Lazada Group
Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 14 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Lazada Celebrates Its 14th Birthday with Two Guinness World Records™ and Birthday Sale
Lazada Celebrates Its 14th Birthday with Two Guinness World Records™ and Birthday Sale
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GRENOBLE, France and PLEASANTON, Calif., May 8, 2026 /PRNewswire/ -- Following a 2026 CES Innovation Award, MountAIn enables frictionless deployment of high-precision AI models fully optimised for Alif's ultra-low-power hardware to eliminate the need for power-hungry chipsets.
Python developers can now slash development time from 12 months to minutes while achieving a 3x reduction in memory usage to run computer vision models.
To view the Multimedia News Release, please click:
https://www.multivu.com/mountain-and-alif-semiconductors/9397851-en-ai-cloud-computing-balletto-processors
MountAIn SAS, an award-winning AI orchestration company and 2026 CES Innovation Award honoree, today announced a strategic partnership with Alif Semiconductor to revolutionize Computer Vision at the extreme edge.
The combined hardware-software solution is engineered to serve high-demand mass markets, enabling the next generation of smart cameras, smart glasses, smart factories, health tech, and smart home appliances.
Historically, device manufacturers and developers faced a frustrating trade-off: use expensive, power-hungry MPUs to run complex vision AI, or settle for limited AI performance on cost-effective MCUs. MountAIn's proprietary "AI Booster" middleware is acting as an intelligent bridge, orchestrating Alif's internal processors to maximize speed (FPS) while compressing memory usage by 3x.
A Game-Changer for the Edge AI Ecosystem
For Device Manufacturers (OEMs/ODMs): MPU Power at MCU Economics
- Ultra-Low Power: Manufacturers can now integrate vision models into battery-powered devices operating under a strict 100 mW power envelope.
- Uncompromised Precision: Deliver cloud-equivalent model resolution and accuracy directly on the edge, without the traditional cost or thermal penalties.
For AI Developers: From Python to Silicon in Just One Click
- Developer Democratization: Python-centric AI specialists can seamlessly deploy models directly to Alif MCUs
- Months to Minutes: MountAIn's single-click compiler completely eliminates the firmware bottleneck
"The Edge AI industry has been forced to choose between expensive, power-hungry MPUs and cost-efficient MCUs" said Vincent Huard, CEO of MountAIn. "We believe that 'Embedded AI' shouldn't require a PhD in firmware optimization. We are on a mission to Deliver cloud-grade vision at MCU economics and to unlock entirely new use cases."
"To truly democratize Edge AI and scale it across billions of smart devices, developers need hardware that delivers extreme efficiency without sacrificing capability," said Reza Kazerounian, President and Co-Founder of Alif Semiconductor. "By pairing MountAIn's 1-click software infrastructure with the native power of our Ensemble and Balletto processor families, we are giving the market exactly that."
MountAIn and Alif Semiconductor will be present at the Embedded Vision Summit in Santa Clara, May 11-13, 2026.
Contacts:
David Nahmani
david@mountainedge.ai
Alexandra Kazerounian
alexandra.kazerounian@alifsemi.co
GRENOBLE, France and PLEASANTON, Calif., May 8, 2026 /PRNewswire/ -- Following a 2026 CES Innovation Award, MountAIn enables frictionless deployment of high-precision AI models fully optimised for Alif's ultra-low-power hardware to eliminate the need for power-hungry chipsets.
Python developers can now slash development time from 12 months to minutes while achieving a 3x reduction in memory usage to run computer vision models.
To view the Multimedia News Release, please click:
https://www.multivu.com/mountain-and-alif-semiconductors/9397851-en-ai-cloud-computing-balletto-processors
MountAIn SAS, an award-winning AI orchestration company and 2026 CES Innovation Award honoree, today announced a strategic partnership with Alif Semiconductor to revolutionize Computer Vision at the extreme edge.
The combined hardware-software solution is engineered to serve high-demand mass markets, enabling the next generation of smart cameras, smart glasses, smart factories, health tech, and smart home appliances.
Historically, device manufacturers and developers faced a frustrating trade-off: use expensive, power-hungry MPUs to run complex vision AI, or settle for limited AI performance on cost-effective MCUs. MountAIn's proprietary "AI Booster" middleware is acting as an intelligent bridge, orchestrating Alif's internal processors to maximize speed (FPS) while compressing memory usage by 3x.
A Game-Changer for the Edge AI Ecosystem
For Device Manufacturers (OEMs/ODMs): MPU Power at MCU Economics
- Ultra-Low Power: Manufacturers can now integrate vision models into battery-powered devices operating under a strict 100 mW power envelope.
- Uncompromised Precision: Deliver cloud-equivalent model resolution and accuracy directly on the edge, without the traditional cost or thermal penalties.
For AI Developers: From Python to Silicon in Just One Click
- Developer Democratization: Python-centric AI specialists can seamlessly deploy models directly to Alif MCUs
- Months to Minutes: MountAIn's single-click compiler completely eliminates the firmware bottleneck
"The Edge AI industry has been forced to choose between expensive, power-hungry MPUs and cost-efficient MCUs" said Vincent Huard, CEO of MountAIn. "We believe that 'Embedded AI' shouldn't require a PhD in firmware optimization. We are on a mission to Deliver cloud-grade vision at MCU economics and to unlock entirely new use cases."
"To truly democratize Edge AI and scale it across billions of smart devices, developers need hardware that delivers extreme efficiency without sacrificing capability," said Reza Kazerounian, President and Co-Founder of Alif Semiconductor. "By pairing MountAIn's 1-click software infrastructure with the native power of our Ensemble and Balletto processor families, we are giving the market exactly that."
MountAIn and Alif Semiconductor will be present at the Embedded Vision Summit in Santa Clara, May 11-13, 2026.
Contacts:
David Nahmani
david@mountainedge.ai
Alexandra Kazerounian
alexandra.kazerounian@alifsemi.co
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
MountAIn disrupts Edge AI landscape to Deliver Cloud-Grade Computer Vision Stack on Alif Semiconductor's Ensemble and Balletto Processors
