Gaming Peripheral Brand DAREU Launches U.S. TikTok Shop for 20th Anniversary

• COOL 68 magnetic keyboard and A950GM mouse lead brand upgrade as esports and social commerce expand

LOS ANGELES, March 24, 2026 /PRNewswire/ -- Global gaming peripherals manufacturer DAREU celebrates its 20th anniversary with a brand upgrade. The company also launches its official U.S. storefront on TikTok, expanding its reach to American gamers.

This move coincides with continued growth in the global esports market. According to Newzoo, esports audiences are projected to exceed 640 million viewers in the coming years, while demand for high-performance gaming peripherals rises alongside competitive and content-driven gaming culture.

Social commerce is rapidly becoming a key channel for consumer electronics brands. With in-app video discovery and direct purchasing, TikTok allows hardware companies to connect with younger audiences and gaming creators more efficiently.

Magnetic Keyboards: A New Trend

Magnetic switch systems, also called Hall-effect keyboards, use sensors to detect key actuation, enabling adjustable actuation points and rapid trigger functionality. Keys reset instantly, offering faster input for competitive games such as FPS and tactical esports titles.

As part of its anniversary lineup, DAREU introduces the COOL 68 magnetic keyboard, featuring rapid trigger functionality, customizable actuation, and a compact layout suitable for modern gaming setups.

New Products for Players

Alongside the COOL 68, the company launches the A950GM gaming mouse, equipped with the PixArt 3395 sensor and a lightweight wireless design for competitive gameplay.

Both products are available through the newly launched DAREU US Shop on TikTok, where players can discover them via creator reviews, setup showcases, and gameplay demonstrations.

"Gamers increasingly discover hardware through creators and short-form content," said a DAREU spokesperson. "Our TikTok Shop brings products directly to the communities shaping gaming culture today."

20-Year Evolution 

Founded in 2006, DAREU has spent two decades developing keyboards, mice, and accessories for global markets. Its integrated design, R&D, and manufacturing capabilities enable proprietary technologies at scale.

The TikTok store launch marks an early step in DAREU's broader strategy, expanding internationally and engaging a new generation of competitive and casual gamers. Consumers can discover the store by searching "DAREU USA SHOP" on TikTok.

About DAREU 

Founded in 2006, DAREU is a global gaming peripherals brand specializing in keyboards, gaming mice, and esports accessories. With over 20 years of design and manufacturing experience, the company delivers hardware for competitive players and gaming enthusiasts worldwide.

For more information, visit

www.dareu.com

LOS ANGELES, March 24, 2026 /PRNewswire/ -- Global gaming peripherals manufacturer DAREU celebrates its 20th anniversary with a brand upgrade. The company also launches its official U.S. storefront on TikTok, expanding its reach to American gamers.

This move coincides with continued growth in the global esports market. According to Newzoo, esports audiences are projected to exceed 640 million viewers in the coming years, while demand for high-performance gaming peripherals rises alongside competitive and content-driven gaming culture.

Social commerce is rapidly becoming a key channel for consumer electronics brands. With in-app video discovery and direct purchasing, TikTok allows hardware companies to connect with younger audiences and gaming creators more efficiently.

Magnetic Keyboards: A New Trend

Magnetic switch systems, also called Hall-effect keyboards, use sensors to detect key actuation, enabling adjustable actuation points and rapid trigger functionality. Keys reset instantly, offering faster input for competitive games such as FPS and tactical esports titles.

As part of its anniversary lineup, DAREU introduces the COOL 68 magnetic keyboard, featuring rapid trigger functionality, customizable actuation, and a compact layout suitable for modern gaming setups.

New Products for Players

Alongside the COOL 68, the company launches the A950GM gaming mouse, equipped with the PixArt 3395 sensor and a lightweight wireless design for competitive gameplay.

Both products are available through the newly launched DAREU US Shop on TikTok, where players can discover them via creator reviews, setup showcases, and gameplay demonstrations.

"Gamers increasingly discover hardware through creators and short-form content," said a DAREU spokesperson. "Our TikTok Shop brings products directly to the communities shaping gaming culture today."

20-Year Evolution 

Founded in 2006, DAREU has spent two decades developing keyboards, mice, and accessories for global markets. Its integrated design, R&D, and manufacturing capabilities enable proprietary technologies at scale.

The TikTok store launch marks an early step in DAREU's broader strategy, expanding internationally and engaging a new generation of competitive and casual gamers. Consumers can discover the store by searching "DAREU USA SHOP" on TikTok.

About DAREU 

Founded in 2006, DAREU is a global gaming peripherals brand specializing in keyboards, gaming mice, and esports accessories. With over 20 years of design and manufacturing experience, the company delivers hardware for competitive players and gaming enthusiasts worldwide.

For more information, visit

www.dareu.com

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Gaming Peripheral Brand DAREU Launches U.S. TikTok Shop for 20th Anniversary

• Will collaborate with the Vietnamese government and educational institutions to train construction equipment professionals
• Plans to provide comprehensive support and technical expertise for the entire process leading to WorldSkills Shanghai in September
• "Committed to fostering young technical talent and bolstering industrial competitiveness in Vietnam."

SEOUL, South Korea, April 5, 2026 /PRNewswire/ -- HD Construction Equipment, the intermediary holding company of HD Hyundai's construction equipment business, will be expanding its commitment to nurturing global technical talent in the construction machinery sector by supporting Vietnam's national team for WorldSkills.

HD Construction Equipment announced on Sunday, April 5 that it signed a tripartite Memorandum of Understanding (MOU) in Hanoi with the Directorate of Vocational Education and Training, or DVET, under the Vietnamese Ministry of Labour, Invalids and Social Affairs, and the Central College of Transport No. 1 (CCT1), a local vocational training college. The agreement aims to support Vietnam's participation in the WorldSkills competition.

Under this agreement, HD Construction Equipment will assist with the entire process—from training to competition entry—for the Vietnamese national representative competing in the Heavy Vehicle Maintenance category at WorldSkills Shanghai 2026, scheduled for this September.

The company plans to offer comprehensive technical training to Nguyen Xuan Khanh, who was selected as the national representative last year. Furthermore, the company will cover all expenses related to this training, including airfare, registration fees, and accommodation, in order to create an optimal environment for the competitor to maximize his performance.

In July of last year, HD Construction Equipment signed an MOU with CCT1, which includes the Green and Smart Construction Equipment Talent Project. This initiative is part of the Korea International Cooperation Agency (KOICA)'s inclusive business program. The collaboration aims to support the development of smart equipment in Vietnam and to create localized training curricula.

The company has deepened its commitment to Vietnam through a series of key initiatives, including hosting government officials and instructors for training in October, supporting national skills trials in November, and awarding scholarships.

An official from HD Construction Equipment stated, "This collaboration is not just a one-time event; it is part of our commitment to sustainable, locally integrated business practices. We will continue to foster Vietnam's young technical talents, helping them compete on the global stage."

• Will collaborate with the Vietnamese government and educational institutions to train construction equipment professionals
• Plans to provide comprehensive support and technical expertise for the entire process leading to WorldSkills Shanghai in September
• "Committed to fostering young technical talent and bolstering industrial competitiveness in Vietnam."

SEOUL, South Korea, April 5, 2026 /PRNewswire/ -- HD Construction Equipment, the intermediary holding company of HD Hyundai's construction equipment business, will be expanding its commitment to nurturing global technical talent in the construction machinery sector by supporting Vietnam's national team for WorldSkills.

HD Construction Equipment announced on Sunday, April 5 that it signed a tripartite Memorandum of Understanding (MOU) in Hanoi with the Directorate of Vocational Education and Training, or DVET, under the Vietnamese Ministry of Labour, Invalids and Social Affairs, and the Central College of Transport No. 1 (CCT1), a local vocational training college. The agreement aims to support Vietnam's participation in the WorldSkills competition.

Under this agreement, HD Construction Equipment will assist with the entire process—from training to competition entry—for the Vietnamese national representative competing in the Heavy Vehicle Maintenance category at WorldSkills Shanghai 2026, scheduled for this September.

The company plans to offer comprehensive technical training to Nguyen Xuan Khanh, who was selected as the national representative last year. Furthermore, the company will cover all expenses related to this training, including airfare, registration fees, and accommodation, in order to create an optimal environment for the competitor to maximize his performance.

In July of last year, HD Construction Equipment signed an MOU with CCT1, which includes the Green and Smart Construction Equipment Talent Project. This initiative is part of the Korea International Cooperation Agency (KOICA)'s inclusive business program. The collaboration aims to support the development of smart equipment in Vietnam and to create localized training curricula.

The company has deepened its commitment to Vietnam through a series of key initiatives, including hosting government officials and instructors for training in October, supporting national skills trials in November, and awarding scholarships.

An official from HD Construction Equipment stated, "This collaboration is not just a one-time event; it is part of our commitment to sustainable, locally integrated business practices. We will continue to foster Vietnam's young technical talents, helping them compete on the global stage."

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

HD Construction Equipment to Support Training for Vietnam's National WorldSkills Team