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vivo at Boao Forum: Building a Perception System Driven by "Imaging + AI"

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vivo at Boao Forum: Building a Perception System Driven by "Imaging + AI"
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vivo at Boao Forum: Building a Perception System Driven by "Imaging + AI"

2026-03-25 00:32 Last Updated At:00:55

BOAO, China, March 25, 2026 /PRNewswire/ -- vivo is making a notable appearance at the Boao Forum for Asia (BFA) Annual Conference 2026, which officially kicked off today in Boao, Hainan Province. The company is showcasing its Blue Technology Matrix and its latest technical achievements in AI, 6G, Mixed Reality (MR), and other cutting-edge fields. The forum will also see the debut of vivo X300 Ultra, the latest imaging flagship, which will demonstrate the innovative power and global vision of "Intelligent Manufacturing in China" through breakthroughs in mobile photography. Furthermore, the vivo X300 Ultra is the "Official Smartphone of Boao Forum for Asia". vivo is a member of the BFA Board of Directors and has been a strategic BFA partner for the fifth consecutive year.

"Imaging + AI" Leads the Leap in Smart Ecosystems

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vivo at Boao Forum: Building a Perception System Driven by "Imaging + AI"

vivo at Boao Forum: Building a Perception System Driven by "Imaging + AI"

vivo at Boao Forum: Building a Perception System Driven by "Imaging + AI"

vivo at Boao Forum: Building a Perception System Driven by "Imaging + AI"

vivo at Boao Forum: Building a Perception System Driven by "Imaging + AI"

vivo at Boao Forum: Building a Perception System Driven by "Imaging + AI"

vivo at Boao Forum: Building a Perception System Driven by "Imaging + AI"

vivo at Boao Forum: Building a Perception System Driven by "Imaging + AI"

On the afternoon of March 24, during the "Release Moment" session, Dr. Marty, Member of the Board of Directors of the Boao Forum for Asia (BFA) and former Foreign Minister of Indonesia, attended and delivered opening remarks on behalf of the Forum. His address was followed by a keynote speech from vivo. Hu Baishan, President & COO at vivo, President of vivo Central Research Institute, shared the company's "Imaging + AI" strategic planning during his keynote speech titled "Imaging technology enables the connection of all things: A Visual Dialogue with Physical Reality". The strategy is based on vivo' s forward-looking insights into technological evolution. It aims to build a perception system rooted in imaging that will advance AI in making a critical leap from the digital realm into the physical world.

Hu said that smartphones will remain the dominant medium for human-computer interaction throughout the next decade. However, in addition to their role as a communication tool, they will also become the first frontier for AI implementation, acting as a sensory hub and personal "digital brain" that brings AI into the physical world. As artificial intelligence evolves, it will transition from "omniscience" in the digital dimension to "omnipotence" in the physical dimension. In this process, imaging will serve as the "eyes" through which AI navigates the real world.

Based on this foresight, vivo has made imaging a strategic priority that will define the future of AI as the company steadily expands its multi-scenario smart ecosystem and transitions toward becoming an ecosystem-based technology platform.

Thus, vivo is developing a comprehensive perception system driven by "Imaging + AI" to meet a variety of user needs. Hu noted that as these new technologies become deeply integrated, future devices will evolve from Smart Phones into Agent Phones – digital companions that have the power of perception, cognition, and action. vivo is reimagining the product interaction paradigm by developing customized agentic experiences for its entire product lineup that can deeply understand user needs in high-frequency scenarios.

Hu emphasized that vivo is planning to leverage imaging as a foundational capability in three core product categories: smartphones, headsets, and robotics. It will empower each level in a modular way to eventually bring the benefits of "Imaging + AI" to all facets of life.

vivo also remains committed to working with global partners to foster mutual trust, innovation, and exploration of the infinite possibilities within the "Imaging + AI" space.

Showcasing the Leading Strengths of Chinese Technology

On the opening day of the BFA, Hu Baishan officially presented Zhang Jun, Secretary-General of the Boao Forum for Asia, with the vivo X300 Ultra as official smartphone for the forum.

vivo is also sharing its cutting-edge insights during two sub-forums at BFA. On March 25, Zhang Fei, Vice President of AI at vivo, will participate in the "AI+: Empowering Industrial Upgrading through Digital and Intelligent Technology" session. Zhang will share vivo' s strategic path and practical results in driving the smartphone industry's digital transformation via "AI+" technology and present a panoramic view of the application paradigm where AI and imaging deeply converge. In addition, Shao Hao, head of the Robot Lab and Chief Scientist at vivo, will participate in the "Advancement and Breakthrough of Humanoid Robotics" sub-forum to share vivo' s latest R&D progress and future roadmap in the robotics field.

With the belief that imaging technology enables the connection of all things, vivo will remain dedicated to user-oriented innovation while embarking on a technological journey with global partners to ensure that the fruits of innovation benefit all and make a better life accessible to everyone.

(END)

About vivo

vivo is a technology company that creates great products based on a user-oriented value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company's core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.

While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi'an and more cities, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is loved by more than 500 million users worldwide.

*"Benfen" is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo's mission to create value for society.

Stay informed of latest vivo news at https://www.vivo.com/en/about-vivo/news  

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

vivo at Boao Forum: Building a Perception System Driven by "Imaging + AI"

vivo at Boao Forum: Building a Perception System Driven by "Imaging + AI"

vivo at Boao Forum: Building a Perception System Driven by "Imaging + AI"

vivo at Boao Forum: Building a Perception System Driven by "Imaging + AI"

vivo at Boao Forum: Building a Perception System Driven by "Imaging + AI"

vivo at Boao Forum: Building a Perception System Driven by "Imaging + AI"

vivo at Boao Forum: Building a Perception System Driven by "Imaging + AI"

vivo at Boao Forum: Building a Perception System Driven by "Imaging + AI"

BANGKOK, March 25, 2026 /PRNewswire/ -- The Marketing + Media Alliance (MMA) proudly announces the opening of entries for the SMARTIES™ Thailand 2026.

Thailand is one of the few markets where advertising is treated as entertainment. Thai marketers have mastered the craft of turning campaigns into cultural moments. SMARTIES™ Thailand 2026 celebrates the work that proves creativity can drive both conversation and measurable business impact.

Marketing effectiveness today is powered by the convergence of technology, creativity, data, and media. The SMARTIES™ 2026 framework reflects this reality with a refined channel structure built for today's integrated marketing ecosystem.

Purpose Driven Marketing - For work that leverages brands to drive meaningful societal impact, advancing sustainability, social responsibility, diversity, and inclusion.

Impact Marketing - For work that delivers measurable business outcomes by strengthening brand connections, enhancing customer experiences, and driving growth.

Media and Growth - For work demonstrating excellence in media planning, digital ecosystems, and performance-driven marketing to reach and grow audiences.

Creative & Innovation Impact - For work that harnesses creativity, data, and emerging technologies to create groundbreaking experiences and drive measurable marketing impact.

"Thai marketers continue to raise the bar by combining creativity with measurable business outcomes and have a rare ability to combine cultural intelligence with creative effectiveness that drives real business impact .SMARTIES™ Thailand 2026 honors the work that proves great storytelling can also drive real growth." says Rohit Dadwal, CEO of MMA APAC & Global Head of SMARTIES™ Worldwide.

Winning a SMARTIES™ Award puts Thai campaigns on the world map- featured in MMA SMARTIES Business Impact Index, RECMA, and the WARC Media 100 Ranking.

  • Deadline: Jul 9, 2026
  • Awards: Gold, Silver, Bronze; top honors include Best in Show, Juror's Choice Award of the Year, Most Resilient Brand of the Year, Advertiser of the Year, National Advertiser of the Year (Country award), Brand of the Year, Local Brand of the Year (Country award), Publisher of the Year, Enabling Technology Company of the Year, Media Agency of the Year, Creative Agency of the Year, Independent Agency of the Year, Holding Agency Company of the Year, Agency Network of the Year (Regional /Global award), Specialist Agency of the Year
  • Judging: Senior brand marketers and industry leaders evaluating innovation, creativity, and measurable impact.
  • Entry Levels:

About MMA: The Marketing + Media Alliance is the global non-profit community of CMOs advancing marketers' ability to create value, with 825+ members across 16 countries. mmaglobal.com

About SMARTIES™:

SMARTIES™ is the prestigious marketing awards program hosted by MMA, recognizing excellence in marketing effectiveness and innovation. The SMARTIES Awards celebrate campaigns that push creative boundaries while delivering measurable business impact. With programs spanning local, regional, and global markets, SMARTIES has become the industry's most respected benchmark for marketing that drives real growth.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

SMARTIES™ 2026: Where Marketing Excellence Meets Real-World Impact - Thailand, Now Is Your Time to Shine

SMARTIES™ 2026: Where Marketing Excellence Meets Real-World Impact - Thailand, Now Is Your Time to Shine

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