Basketball Star, Rapper and Philanthropist, Flau'jae Johnson, and e.l.f. Cosmetics Create New Moves Together to Inspire the Next Generation

OAKLAND, Calif.--(BUSINESS WIRE)--Mar 25, 2026--

e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, announces a new year-long partnership with Flau’jae Johnson, basketball star, musical artist and founder of More to 4 Foundation. Johnson joins e.l.f.’s growing group of empowered.legendary.females. – Billie Jean King, Kendall Coyne Schofield, Katherine Legge, Ally Sentnor, Jaedyn Shaw, Jess Carter and Lo’eau LaBonta – for their shared commitment to positivity, inclusivity and accessibility.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260324219243/en/

A standout women's college basketball guard, currently headed into the second weekend of the 2026 women’s college basketball tournament, Johnson is one of the nation’s most exciting players with her performance earning her:

From humble beginnings to stardom on the court and creative expression in the studio, she channels her platform to defy the e.l.f.ing limits, rocket above the status quo and empower others to do the same.

“I don’t take any moment for granted,” Johnson said. “Everything is big for me - every play, every lyric, every opportunity to make a difference. e.l.f. gives me a platform to show up fully, honor my journey and encourage others to do the same. I’m ready to take on this next chapter to the fullest.”

88% of women sports fans regard pro women athletes as impactful role models for young women.* By championing multi-dimensional athletes like Johnson who transcend their sport, e.l.f. is at the heart of culture, delivering for its community.

“Flau’jae is a force of inspiration,” said Patrick O'Keefe, Chief Integrated Marketing Officer, e.l.f. Beauty. “Every arena she enters, whether it’s basketball, music or philanthropy, she leads with courage, intention and generosity of spirit. Partnering with her means elevating her influence, helping a generation of young women imagine no limits, move fearlessly and show up as their fullest selves. Her leadership reminds us at e.l.f. that true impact is about lifting others as you rise.”

This partnership spotlights Johnson’s commitment to empowerment, mentorship and community impact. Her first project with e.l.f. is the new episode of e.l.f. ’s award-winning, purpose-driven series, ‘Show Yourse.l.f.’. With over 7 million video views, this series celebrates determination and the journeys that shape the best and the brightest who are making the world a better place for every eye, lip and face. Johnson’s episode, featuring her original music, is available to watch here.

Previous ‘Show Yourse.l.f.’ episodes have celebrated trailblazers like professional soccer player Jess Carter, astronaut and activist Amanda Nguyen, champion paralympic athlete Anastasia Pagonis, performance artist Viktoria Modesta and artist Chella Man, all exemplifying e.l.f.’s commitment to democratize access to beauty, to sports and to dreams.

To celebrate Flau’jae’s commitment to the community, e.l.f. will make a $75,000 donation to More to 4 Foundation, Johnson’s nonprofit organization dedicated to transforming lives through family support, education, arts, and sports and wellness - creating pathways for stability, self-expression, and opportunity. Inspired by Johnson’s own story, the foundation empowers families, single mothers and young people with programs designed to break barriers and help participants pursue their dreams.

Through this collaboration, e.l.f. and Flau'jae Johnson are building a movement where every young woman can see herself as empowered, legendary and limitless.

*From Moment to Mainstream: What International Consumers Really Think About Women's Sports, Parity Now, May 2024

About e.l.f. Cosmetics

e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com.

Flau'jae Johnson, basketball star, musical artist and founder of More to 4 Foundation, joins e.l.f.’s growing group of empowered.legendary.females. to defy expectations, ignite change and empower self-expression.

Flau'jae Johnson, basketball star, musical artist and founder of More to 4 Foundation, joins e.l.f.’s growing group of empowered.legendary.females. to defy expectations, ignite change and empower self-expression.

Flau'jae Johnson, basketball star, musical artist and founder of More to 4 Foundation, joins e.l.f.’s growing group of empowered.legendary.females. to defy expectations, ignite change and empower self-expression.

Flau'jae Johnson, basketball star, musical artist and founder of More to 4 Foundation, joins e.l.f.’s growing group of empowered.legendary.females. to defy expectations, ignite change and empower self-expression.

Flau'jae Johnson, basketball star, musical artist and founder of More to 4 Foundation, joins e.l.f.’s growing group of empowered.legendary.females. to defy expectations, ignite change and empower self-expression.

After nearly seven years away from the big screen, a new Star Wars movie drew healthy but not record-breaking crowds to global theaters this weekend. According to studio estimates on Sunday, “Star Wars: The Mandalorian and Grogu” made $82 million in ticket sales from 4,300 theaters in the U.S. and Canada. By the end of Monday’s Memorial Day holiday, it’s expected to have earned $102 million domestically and $165 million globally.

It exceeded opening weekend expectations for the movie, a continuation of Disney+ spinoff series “The Mandalorian,” but it’s also on the low end of Disney-era Star Wars releases, closer to “Solo: A Star Wars Story,” which made $103 million over the four-day Memorial Day frame in 2018. While “Solo” was considered a disaster, the metrics around “The Mandalorian and Grogu” are a little different.

The production budget for “Solo” was in the $300 million range, while “The Mandalorian and Grogu” was made for significantly less — a reported $165 million, not accounting for marketing and promotion costs. It makes the journey to profitability more likely, especially when factoring in positive audience scores. Although critics were mixed to negative on the movie (it currently carries a 63% on Rotten Tomatoes), ticket buyers overall gave it an A- CinemaScore. Boys under the age of 13 are especially high on the movie: They gave it an A CinemaScore and a perfect five on PostTrak. Parents also gave it a five out of five.

The Jon Favreau-directed movie stars Pedro Pascal as the titular bounty hunter and puts him and his tiny green companion on a mission to save Jabba’s son Rotta the Hutt, who is voiced by Jeremy Allen White.

“Star Wars: The Mandalorian and Grogu” could also be graded on a bit of a curve because of the streaming component, both that it started as a series, and that it will eventually end up as a value add on Disney+, which was only about a month old when the last Star Wars movie, “The Rise of Skywalker,” debuted in December 2019.

Star Wars as a brand is in a time of transition under its new leadership team of Dave Filoni and Lynwen Brennan; Earlier this year it was announced that Lucasfilm president Kathleen Kennedy, who produced “Star Wars: The Mandalorian and Grogu,” was stepping down after 13 years. The question for the industry is whether audience interest in Star Wars on the big screen might have cooled slightly, and if next year’s “Star Wars: Starfighter,” starring Ryan Gosling, will provide a definitive answer. Until then, the hope is that strong audience and exit scores will propel word-of-mouth generated enthusiasm in the coming weeks.

Word-of-mouth certainly helped Curry Barker’s relationship horror movie “Obsession” defy the standard box office trajectory and do better business in its second weekend. The Focus Features had an astonishing 30% uptick in ticket sales, earning $22.4 million from 2,655 theaters. The studio, which acquired the microbudget movie for some $15 million, is projecting that it will have made $28.2 million by the end of Monday, bringing its running total to $58.5 million. It snagged the second-place spot, while “Michael” landed in third place with $20 million for the three-day weekend. The Michael Jackson biopic has now earned $782.4 million.

“Obsession” also did better than the new horror movie “Passenger,” a Paramount Pictures release with Melissa Leo, which grossed an estimated $8.7 million from 2,534 locations. It’s expected to earn $10.5 million over its first four days. The movie received poor reviews from both critics (44% on Rotten Tomatoes) and audiences (B- Cinema Score).

The mix of movies this year didn’t hold a candle to last year’s record Memorial Day weekend, which was led by Disney’s live-action “Lilo & Stitch” and “Mission: Impossible — The Final Reckoning.” The overall four-day frame this year will net out around $211 million, down about 36% from last year’s $330 million. It’s also far from the disastrous 2024 Memorial Day weekend box office, a 30-year low, when “Furiosa: A Mad Max Saga” opened.

Jon Favreau arrives at the premiere of "Star Wars: The Mandalorian and Grogu" on Thursday, May 14, 2026, at TCL Chinese Theatre in Los Angeles. (Photo by Jordan Strauss/Invision/AP)

The character Grogu arrives at the premiere of "Star Wars: The Mandalorian and Grogu" on Thursday, May 14, 2026, at TCL Chinese Theatre in Los Angeles. (Photo by Jordan Strauss/Invision/AP)