Blokees Announces Upgrade Brand Mission at 2026 Global Partner Conference

SHANGHAI, March 26, 2026 /PRNewswire/ -- On March 25, 2026, Blokees, a global brand focused on assembly character toys, unveiled its upgraded brand mission — "Inspire Creativity, Share Joy" — at the 2026 Blokees Global Partner Conference, held under the theme "FORWARD, TOGETHER."

Zhu Weisong, Founder and of Blokees, said the upgrade to the company's brand mission is part of its long-term strategic development. Blokees will further improve product certainty, strengthen the BFC ecosystem, and accelerate the execution of its "Universally appealing; Stepwise pricing; Globally promoting" strategy.

Blokees products are designed around an "assemble–create–share" experience. After completing the assembly process, users can customize their models through painting, modification and scene creation, extending the play experience. This approach encourages users to move beyond simple assembly and share their creations with the global BFC (Blokees Family Creator) community.

Sheng Xiaofeng, President of Blokees, said the company's playability-driven system forms the foundation of its product strategy and defines the positioning of its two core categories — Blokees Model Kits and Blokees Wheels. Products showcased at the conference included items based on globally recognized intellectual properties such as Ultraman, Kamen Rider, Transformers and Hatsune Miku.

This product framework allows Blokees to expand across major toy themes, including character-based and vehicle-based products, while continuously improving product experience and operational efficiency through user feedback and product iteration.

Blokees executives said the company will continue strengthening its core categories while exploring new series and products designed for broader audiences, including adult collectors. The company will follow an "80% core categories, 20% innovation" product strategy to balance category depth with new concept exploration.

Blokees also emphasized the growing importance of its global creator community, BFC (Blokees Family Creator), which empowers fans to showcase customized creations, photography, and original content inspired by the brand's products.

Ye Shanshan, Vice President of Brand Marketing at Blokees, further noted during the conference that BFC will continue to evolve toward greater professionalism and globalization. Moving forward, the platform aims to integrate competitions, experiential activities, exhibitions, and community interaction into a comprehensive creative ecosystem, providing creators worldwide with a unified stage to express, connect, and grow. 

Looking ahead, Blokees plans to accelerate its global expansion while continuing to invest in product innovation, creator communities and partnerships to support long-term growth in the global toy industry.

 

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Blokees Announces Upgrade Brand Mission at 2026 Global Partner Conference

GOLD COAST, Australia, March 26, 2026 /PRNewswire/ -- Australian Manuka honey producer Biosota Organics is supporting women's health through its participation in the Mater Chicks in Pink 5K Your Way initiative, as scientific interest grows in the potential role of high-MGO Manuka honey in cancer-related research.

The 5K Your Way challenge forms part of the Mater Chicks in Pink International Women's Day Fun Run, one of Queensland's largest community events promoting breast cancer awareness. In March 2026, more than 23,000 participants helped raise over $2 million, transforming Brisbane into the iconic "Sea of Pink" in support of women affected by breast cancer.

"Supporting initiatives that advance women's health is deeply aligned with our values," said Biosota founder Andrey Zubko.

"Our customers are increasingly focused on proactive wellbeing, particularly around immunity, inflammation and cancer recovery, and Manuka honey has long been valued for its natural bioactive properties. It's encouraging to see scientific research exploring how these compounds, especially in high-MGO varieties, may have broader potential."

High-MGO Manuka Honey Gains Attention in Emerging Breast Cancer Research

Interest in Manuka honey's bioactive compounds, particularly methylglyoxal (MGO), has accelerated, with higher MGO levels indicating greater concentrations of these compounds.

Recent preclinical research (2024–2025), including studies referenced by UCLA Health, has explored Manuka honey in breast cancer models. Findings suggest it may inhibit tumour growth and trigger apoptosis (programmed cancer cell death), with one study reporting up to an 84% reduction in tumour growth in mice with estrogen receptor-positive (ER+) breast cancer. Laboratory studies have also shown potential modulation of key signalling pathways (AMPK/AKT/mTOR) and anti-inflammatory effects.

These early findings indicate that high-activity Manuka honey may interfere with cancer cell proliferation and are contributing to growing global interest in its role as a complementary or less-toxic therapeutic approach.

However, researchers emphasise that current evidence is limited to preclinical models, and further human studies are required.

"High-MGO Manuka honey is gaining recognition as a natural functional food with unique bioactive properties," Zubko added. "While the research is promising, it's important to be clear that Manuka honey is not a treatment or substitute for medical care."

About Biosota Organics
Biosota is an Australian producer of high-MGO Manuka honey, sourced from native Australian Manuka plants in remote, pristine environments and independently lab-tested to verify strength and purity.

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Biosota Supports Mater Foundation as High-MGO Manuka Honey Revealed in Emerging Breast Cancer Research