DALLAS--(BUSINESS WIRE)--Mar 25, 2026--
Taco Bueno is turning up the heat with the launch of its new Fuego Fuel lineup, a fiery, limited-time menu collection providing unforgettable flavor and some serious spice.
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Designed for guests who crave heat with their Tex-Mex favorites, Fuego Fuel brings an elevated, spicy twist to the Taco Bueno experience. The lineup features the Chipotle Crema Chicken & Potato Burrito, Creamy Jalapeño Muchaco, and Chipotle Crema Chicken Quesadilla with a Spicy Cayenne Tortilla, all crafted to bring bold and fiery flavor to the menu. Guests can also order a side of Fuego sauce to bring the heat to any Bueno item, including their longtime favorites.
With vibrant flavors and a spicy attitude, the Fuego Fuel launch reinforces Taco Bueno’s commitment to innovation while staying true to its Tex-Mex roots. Inspired by the “Hotter Than Your Ex” attitude, the confident tone leans into the heat with a playful edge, inviting guests to embrace a spicy situation you actually want.
Fuego Fuel is available for a limited time at Taco Bueno locations. Guests can order in-restaurant, online, or through the new Taco Bueno app.
About Taco Bueno
In 1967, Taco Bueno opened its doors in Abilene, TX with a mission to serve fresh, authentic Mexican food. Nearly 59 years later, while others have shifted to packaged and processed shortcuts, Taco Bueno has stayed true to its roots, crafting authentic recipes in every kitchen. It’s the Bueno way, and you can taste the difference. Taco Bueno currently has 126 locations and growing in Texas, Oklahoma, and Arkansas.
Try the new Fuego Fuel Line: Chipotle Crema Chicken & Potato Burrito, Chipotle Crema Chicken Quesadilla with Spicy Cayenne Tortilla, and Creamy Jalapeño Muchaco. Can you handle the heat?
LOS ANGELES (AP) — The field at Dodger Stadium has a sponsor name for the first time in the history of the third-oldest ballpark in the major leagues.
Uniqlo Field was unveiled Wednesday on the eve of the Los Angeles Dodgers opening their bid for a third straight World Series championship. They begin the season Thursday by hosting the Arizona Diamondbacks in the start of a three-game series.
Yoshinobu Yamamoto, the star of World Series Game 7, starts for the Dodgers. He is among three Japanese stars on the team, along with Shohei Ohtani and Roki Sasaki.
“Every one of us has become fans of the Los Angeles Dodgers because of the outstanding performances of Japanese players,” company founder Tadashi Lanai said through a translator.
Uniqlo is a Japan-based apparel retailer with over 2,400 stores, including a strong presence in its home country, Asia, Europe and Canada. It has nearly 80 U.S. stores, primarily in malls, with aggressive expansion plans.
It's the first major sports sponsorship for Uniqlo in the U.S., and took nearly a year to negotiate, according to Koji Lanai, senior executive officer for Fast Retailing, the parent company of Uniqlo. He is the son of Tadashi Lanai, known as Japan's richest man with a net worth of nearly $62 billion.
The deal places Uniqlo's red-and-white signage in various locations around the stadium, including the batter's eye in center field, on the facade beneath the press box and on the grass along the baselines.
“I hope in the near future fans will like it and love it,” Koji Lanai said.
A Japanese reporter asked whether a batter would get anything for hitting the sign in center field. The Dodgers famously at Ebbets Field in Brooklyn had a sign under the scoreboard on the right-center field wall from 1931-57 that read: “Hit sign, win suit.” The ad was placed by Abe Stark, a clothing store owner who went on to become Brooklyn Borough President.
“It's a very good idea I was just given,” Koji Lanai said through a translator.
Dodgers president and CEO Stan Kasten added, “We like that idea, too.”
Tadashi Lanai said providing Dodgers players with clothing is “not that easy” because of conflicting sponsorship deals. “But probably we can provide them with everyday clothing,” he said through a translator.
Kasten piped up, saying, “We pay them enough to shop at Uniqlo stores.”
Dodgers fans are used to seeing the names of Japanese sponsors like Tokyo Electron, All Nippon Airways and Yakult in the outfield. The team has catered to Asian fans in particular since the arrival of Ohtani before the 2024 season.
“I've been thrilled with the reaction I got from fans,” Kasten said.
The Dodgers presented Tadashi Lanai with a home plate signed by the players in what Kasten called a symbol of the retailer's new home.
Among the retailer's plans at the stadium, which opened in 1962, is a special corner inside team apparel stores and a June 21 event in which fans will receive an item of LifeWear clothing. A social contribution program launches in late May.
AP MLB: https://apnews.com/hub/MLB
Dodgers executive Stan Kasten, Uniqlo chairman Tadashi Yanai, Dodgers manager Dave Roberts and Team owner Mark Walter pose for a photo at the Uniqlo Field unveiling Wednesday, March 25, 2026, at the Dodgers Stadium in Los Angeles. (AP Photo/Beth Harris)
Uniqlo Field sign is unveiled Wednesday, March 25, 2026, at the Dodgers Stadium in Los Angeles. (AP Photo/Beth Harris)
Uniqlo Field is unveiled Wednesday, March 25, 2026, at the Dodgers Stadium in Los Angeles. (AP Photo/Beth Harris)
