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- Pepsi reveals The Killers will headline the UCL final's unmissable annual 'Kick Off Show'
- The UEFA Champions League Final Kick Off Show presented by Pepsi will take place before kick-off on May 30th at the Puskás Aréna in Budapest, Hungary
- To mark the announcement, The Killers feature in a short film alongside football legend and Pepsi ambassador, Sir David Beckham
PURCHASE, N.Y., March 26, 2026 /PRNewswire/ -- #PepsiKickOffShow - Pepsi® and UC3 are excited to announce that The Killers will headline the UEFA Champions League Final Kick Off Show presented by Pepsi on May 30th at the Puskás Aréna in Budapest, Hungary. Pepsi and UC3 will once again mark the final with its eagerly anticipated curtain raiser, with the event set to be an unforgettable experience just minutes ahead of the match.
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The Killers will headline the UEFA Champions League Final Kick Off Show presented by Pepsi on May 30th at the Puskás Aréna in Budapest, Hungary jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2942391/Pepsi_The_Killers.mp4', image: 'https://mma.prnasia.com/media2/2942391/Pepsi_The_Killers.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'});
Since arriving on the world stage in 2004, The Killers have gone on to solidify their place as globally recognised rock icons of the 21st century, boasting over 35 million albums sold, including multi-platinum hits like 'Mr. Brightside', 'When You Were Young' and 'Human'. The legendary quartet is now entering a bold new era, having recently confirmed their eighth studio album is in the works, with electrifying global performances also on the horizon.
Most notably, The Killers will headline this year's UEFA Champions League Final Kick Off Show presented by Pepsi. Football's influence extends far beyond the ninety minutes on the pitch, and The Killers hold a significant place within this global fan culture. Bringing their stadium-sized anthems to one of the world's most prestigious sporting stages, the band is set to deliver a high-octane performance featuring a career-spanning setlist of fan favourite hits, including global football anthem, Mr Brightside.
To announce this iconic show, The Killers' feature in a short film alongside football figure, Sir David Beckham. In the film, we see the legendary pair in a high-stakes race to the UEFA Champions League final in Budapest. Upon seeing the official Kick Off Show announcement on a television, the stars challenge each other to a "race" to the stadium, with Brandon Flowers jumping into a custom electric blue classic car and Sir David Beckham departing on his motorcycle. The film, titled "The Race Begins," pays homage to the anticipation leading up to the biggest match in club football and the way the Pepsi Kick Off Show fuses football and music together to create one night of epic entertainment.
The Killers commented: "When we were asked to perform at the UEFA Champions League Final Kick Off Show presented by Pepsi, we said yes without hesitation, some stages speak for themselves. We're honored to celebrate the incredible teams and players at what will undoubtedly be an epic match."
Eugene Willemsen, CEO, International Beverages at PepsiCo added: "Pepsi has a proud history of bringing big cultural moments in sports and music to fans around the world, and this year is no different. Through Pepsi Football Nation, our fan platform celebrating the culture and passion at the heart of the UEFA Champions League Final Kick Off Show, we're proud to welcome one of the most loved rock bands of the 21st century, The Killers, to the stage in Budapest. We are delighted to partner with a band that embodies the spirit of Pepsi, creating the kind of moments that define how the game is experienced. We can't wait for them to deliver their electrifying performance and world-renowned anthems at the Puskás Aréna, and we look forward to the reaction from fans in the stadium and around the world."
Guy-Laurent Epstein, Co-Managing Director, UC3, said: "The UEFA Champions League Final Kick Off Show presented by Pepsi has grown into a true landmark moment in global entertainment, and this year's edition is shaping up to be one of the most spectacular yet. The Killers are an iconic band whose energy will set the perfect tone in Budapest, delivering an exhilarating start to the biggest match in European club football. Together with Pepsi, we're proud to elevate the fan experience once again — in the stadium and for millions watching worldwide."
Once more, Pepsi and UC3 will mark the UEFA Champions League final with a momentous music performance showcasing the world's most iconic artists and uniting football and music fans through one compelling entertainment spectacle. The UEFA Champions League Final Kick Off Show presented by Pepsi will be aired all around the world and territories globally, just minutes before the showpiece fixture of the club football season commences.
Fans can tune in to watch the Kick Off Show via their local broadcaster and through the official UEFA YouTube channel. Fans are encouraged to stay in-the-know by following Pepsi on Instagram, X (formally Twitter), and Facebook.
- Pepsi reveals The Killers will headline the UCL final's unmissable annual 'Kick Off Show'
- The UEFA Champions League Final Kick Off Show presented by Pepsi will take place before kick-off on May 30th at the Puskás Aréna in Budapest, Hungary
- To mark the announcement, The Killers feature in a short film alongside football legend and Pepsi ambassador, Sir David Beckham
PURCHASE, N.Y., March 26, 2026 /PRNewswire/ -- #PepsiKickOffShow - Pepsi® and UC3 are excited to announce that The Killers will headline the UEFA Champions League Final Kick Off Show presented by Pepsi on May 30th at the Puskás Aréna in Budapest, Hungary. Pepsi and UC3 will once again mark the final with its eagerly anticipated curtain raiser, with the event set to be an unforgettable experience just minutes ahead of the match.
The Killers will headline the UEFA Champions League Final Kick Off Show presented by Pepsi on May 30th at the Puskás Aréna in Budapest, Hungary jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2942391/Pepsi_The_Killers.mp4', image: 'https://mma.prnasia.com/media2/2942391/Pepsi_The_Killers.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'});
Since arriving on the world stage in 2004, The Killers have gone on to solidify their place as globally recognised rock icons of the 21st century, boasting over 35 million albums sold, including multi-platinum hits like 'Mr. Brightside', 'When You Were Young' and 'Human'. The legendary quartet is now entering a bold new era, having recently confirmed their eighth studio album is in the works, with electrifying global performances also on the horizon.
Most notably, The Killers will headline this year's UEFA Champions League Final Kick Off Show presented by Pepsi. Football's influence extends far beyond the ninety minutes on the pitch, and The Killers hold a significant place within this global fan culture. Bringing their stadium-sized anthems to one of the world's most prestigious sporting stages, the band is set to deliver a high-octane performance featuring a career-spanning setlist of fan favourite hits, including global football anthem, Mr Brightside.
To announce this iconic show, The Killers' feature in a short film alongside football figure, Sir David Beckham. In the film, we see the legendary pair in a high-stakes race to the UEFA Champions League final in Budapest. Upon seeing the official Kick Off Show announcement on a television, the stars challenge each other to a "race" to the stadium, with Brandon Flowers jumping into a custom electric blue classic car and Sir David Beckham departing on his motorcycle. The film, titled "The Race Begins," pays homage to the anticipation leading up to the biggest match in club football and the way the Pepsi Kick Off Show fuses football and music together to create one night of epic entertainment.
The Killers commented: "When we were asked to perform at the UEFA Champions League Final Kick Off Show presented by Pepsi, we said yes without hesitation, some stages speak for themselves. We're honored to celebrate the incredible teams and players at what will undoubtedly be an epic match."
Eugene Willemsen, CEO, International Beverages at PepsiCo added: "Pepsi has a proud history of bringing big cultural moments in sports and music to fans around the world, and this year is no different. Through Pepsi Football Nation, our fan platform celebrating the culture and passion at the heart of the UEFA Champions League Final Kick Off Show, we're proud to welcome one of the most loved rock bands of the 21st century, The Killers, to the stage in Budapest. We are delighted to partner with a band that embodies the spirit of Pepsi, creating the kind of moments that define how the game is experienced. We can't wait for them to deliver their electrifying performance and world-renowned anthems at the Puskás Aréna, and we look forward to the reaction from fans in the stadium and around the world."
Guy-Laurent Epstein, Co-Managing Director, UC3, said: "The UEFA Champions League Final Kick Off Show presented by Pepsi has grown into a true landmark moment in global entertainment, and this year's edition is shaping up to be one of the most spectacular yet. The Killers are an iconic band whose energy will set the perfect tone in Budapest, delivering an exhilarating start to the biggest match in European club football. Together with Pepsi, we're proud to elevate the fan experience once again — in the stadium and for millions watching worldwide."
Once more, Pepsi and UC3 will mark the UEFA Champions League final with a momentous music performance showcasing the world's most iconic artists and uniting football and music fans through one compelling entertainment spectacle. The UEFA Champions League Final Kick Off Show presented by Pepsi will be aired all around the world and territories globally, just minutes before the showpiece fixture of the club football season commences.
Fans can tune in to watch the Kick Off Show via their local broadcaster and through the official UEFA YouTube channel. Fans are encouraged to stay in-the-know by following Pepsi on Instagram, X (formally Twitter), and Facebook.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
'SOMEBODY TOLD ME' THE KILLERS ARE HEADLINING THE UEFA CHAMPIONS LEAGUE FINAL KICK OFF SHOW PRESENTED BY PEPSI®
BARCELONA, Spain, March 26, 2026 /PRNewswire/ -- At Mobile World Congress (MWC) 2026, Tencent Cloud, the cloud business of global technology company Tencent, announced its strategic partnership with CGTrader, one of the world's largest 3D model marketplaces. Under the agreement, Tencent HY 3D Global will be integrated into CGTrader's upcoming AI-powered 3D creation workflow, marking a significant step forward in automated and accelerated 3D asset creation.
The partnership establishes CGTrader as the first 3D model marketplace to offer a dedicated AI-powered creation workflow directly within its platform, introducing a transformative workflow that eliminates traditional manual bottlenecks. Powered by Tencent's proprietary generative AI model, Tencent HY 3D Global serves as the underlying generative engine of the integrated AI-powered 3D creation workflow, delivering API-based services for advanced 3D model generation. This enables the platform to convert 2D reference images into production-ready 3D assets with precise geometry and PBR textures, significantly accelerating the modeling lifecycle.
By leveraging Tencent HY 3D Global, CGTrader's integrated AI-powered 3D creation workflow is designed to streamline complex workflows, accelerate and scale 3D model sourcing and generation, and reduce the time and technical effort required to create high-quality, professional 3D assets. This empowers designers and 3D professionals to scale their output while dedicating more time to creative refinement. Through this collaboration, Tencent Cloud provides the high-performance generative engine that enables CGTrader to deliver a powerful, production-ready solution for global B2B and B2C 3D buyers.
Fred Sun, General Manager of Tencent Cloud Europe, said: "At Tencent Cloud, we are focused on developing high-performance AI technologies that enable our partners to innovate and scale. Our collaboration with CGTrader reflects this commitment. By integrating our HY 3D Global generative engine into CGTrader's platform, we are enabling a faster, more consistent way to produce high-quality 3D assets, equipping creators with advanced tools that accelerate production cycles while maintaining the precision required for professional applications."
Dalia Lasaite, Co-founder & CEO at CGTrader, said, "We are thrilled to partner with Tencent Cloud on this collaboration, which represents a major leap forward in our mission to provide the best tools and resources for the 3D community. By harnessing Tencent HY 3D Global, we are enabling our users to create high-quality 3D models faster and more efficiently than ever before, reinforcing our position as the leading platform for 3D content."
About Tencent Cloud:
Tencent Cloud, one of the world's leading cloud companies, is committed to creating innovative solutions to resolve real-world issues and enabling digital transformation for smart industries. Through our extensive global infrastructure, Tencent Cloud provides businesses across the globe with stable and secure industry-leading cloud products and services, leveraging technological advancements such as cloud computing, Big Data analytics, AI, IoT, and network security. It is our constant mission to meet the needs of industries across the board, including the fields of gaming, media and entertainment, finance, healthcare, property, retail, travel, and transportation.
About CGTrader:
CGTrader is one of the world's largest 3D model marketplaces, trusted by a global community of over 12 million users. It connects designers with businesses across industries, offering millions of high-quality 3D and 3D print assets for use in design, advertising, gaming, film, and e-commerce. CGTrader also partners with leading technology companies and more than 200 Fortune 500 enterprises, powering scalable 3D content creation for the global creative economy.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Tencent Cloud and CGTrader Forge Strategic Partnership to Drive Next‑Generation AI-Powered 3D Content Creation
