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VIENNA, March 26, 2026 /PRNewswire/ -- The Hotel Sacher Vienna opened its doors in 1876 and celebrates its 150th anniversary in 2026. The anniversary year begins with the presentation of the sculptures "Step Big" and "Dancer" by renowned artist Erwin Wurm in front of the hotel entrance. On 26 March 2026, these were ceremoniously unveiled in the presence of the artist, Vienna's Mayor Dr. Michael Ludwig and the owner family. They remain on display there throughout the anniversary year.
"150 years of Hotel Sacher Vienna stand for a lived tradition combined with continuous renewal, as well as for the passion and excellence of the many people who have shaped Sacher over generations. Both guests and employees. It is thanks to them that we are able to stand here today," emphasize the owners Alexandra Winkler and Georg Gürtler.
"I warmly congratulate Hotel Sacher on its 150th anniversary. Sacher represents Viennese history and genuine hospitality, making it an important ambassador for Vienna around the world," says Vienna's Mayor Dr. Michael Ludwig.
Oversized handbags in front of the hotel
To mark the beginning of the anniversary year, Hotel Sacher Vienna presents two sculptures by internationally renowned Austrian artist Erwin Wurm at its entrance: "Step Big" and "Dancer," oversized handbags on long, slender legs. The installation can be understood as a poetic reflection on the "invisible baggage" each person carries, shaped by origin, history and experience. At the same time, this collaboration highlights Sacher's strong connection to art and culture.
"I made these walking, jumping, dancing and stepping bags to address certain ideas about how we design ourselves, how we present ourselves, how we pretend, what we want to be, and how we want to be seen – both in the male world and the female world," explains Erwin Wurm.
150 years shaped by family and excellence
The foundations of Sacher date back to 1832, when Franz Sacher created the Original Sacher-Torte. To this day, it is handcrafted in 34 individual steps and is considered a culinary icon of Vienna. With the opening of Hotel Sacher Vienna in 1876, Eduard Sacher continued this success story and, together with Anna Sacher, established the hotel as an internationally renowned meeting place for society. Hotel Sacher Vienna is one of the few privately owned, family-run five-star superior hotels, a member of The Leading Hotels of the World, and was listed among The World's 50 Best Hotels 2025.
The sculptures mark the beginning of the anniversary celebrations. Further initiatives, such as messages from prominent personalities and a short film combining animation and live-action footage, will follow. More information can be found at: www.sacher.com/en/sacher-vienna-150-years.
Enquiries
Sacher Communications
communications@sacher.com
+43 1 51456 1276
VIENNA, March 26, 2026 /PRNewswire/ -- The Hotel Sacher Vienna opened its doors in 1876 and celebrates its 150th anniversary in 2026. The anniversary year begins with the presentation of the sculptures "Step Big" and "Dancer" by renowned artist Erwin Wurm in front of the hotel entrance. On 26 March 2026, these were ceremoniously unveiled in the presence of the artist, Vienna's Mayor Dr. Michael Ludwig and the owner family. They remain on display there throughout the anniversary year.
"150 years of Hotel Sacher Vienna stand for a lived tradition combined with continuous renewal, as well as for the passion and excellence of the many people who have shaped Sacher over generations. Both guests and employees. It is thanks to them that we are able to stand here today," emphasize the owners Alexandra Winkler and Georg Gürtler.
"I warmly congratulate Hotel Sacher on its 150th anniversary. Sacher represents Viennese history and genuine hospitality, making it an important ambassador for Vienna around the world," says Vienna's Mayor Dr. Michael Ludwig.
Oversized handbags in front of the hotel
To mark the beginning of the anniversary year, Hotel Sacher Vienna presents two sculptures by internationally renowned Austrian artist Erwin Wurm at its entrance: "Step Big" and "Dancer," oversized handbags on long, slender legs. The installation can be understood as a poetic reflection on the "invisible baggage" each person carries, shaped by origin, history and experience. At the same time, this collaboration highlights Sacher's strong connection to art and culture.
"I made these walking, jumping, dancing and stepping bags to address certain ideas about how we design ourselves, how we present ourselves, how we pretend, what we want to be, and how we want to be seen – both in the male world and the female world," explains Erwin Wurm.
150 years shaped by family and excellence
The foundations of Sacher date back to 1832, when Franz Sacher created the Original Sacher-Torte. To this day, it is handcrafted in 34 individual steps and is considered a culinary icon of Vienna. With the opening of Hotel Sacher Vienna in 1876, Eduard Sacher continued this success story and, together with Anna Sacher, established the hotel as an internationally renowned meeting place for society. Hotel Sacher Vienna is one of the few privately owned, family-run five-star superior hotels, a member of The Leading Hotels of the World, and was listed among The World's 50 Best Hotels 2025.
The sculptures mark the beginning of the anniversary celebrations. Further initiatives, such as messages from prominent personalities and a short film combining animation and live-action footage, will follow. More information can be found at: www.sacher.com/en/sacher-vienna-150-years.
Enquiries
Sacher Communications
communications@sacher.com
+43 1 51456 1276
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Hotel Sacher Vienna celebrates its 150th anniversary - with sculptures by Erwin Wurm
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BARCELONA, Spain, March 27, 2026 /PRNewswire/ -- The leading trade fair platform for the food, beverage, foodservice and hospitality equipment industry closes today with strong attendance and business results, in an edition marked by its highest-ever number of international exhibitors and significant participation of national and international buyers. The event, which celebrated Alimentaria's 50th anniversary, also stood out for the leading role of the Horeca sector and the promotion of product innovations and solutions for the industry.
During the four days of the show, nearly 109.600 professionals visited the event, 25% of them international, from 120 countries, mainly from USA, Europa and Latin America. Buyers and trade visitors were attracted by the wide range of offerings presented by more than 3,300 exhibiting companies, 1,200 of them from over 70 countries, in an event that promoted the internationalisation, business opportunities and competitiveness of strategic sectors of the Spanish economy.
In this sense, participating international companies accounted for 30% more than the previous edition, in 2024, with a 40% increase in exhibition space allocated to international presence. Europe, with Poland as a Country of Honour, together with Latin America and North America, concentrated a large part of this international representation.
In addition, during the four days of the event, more than 14,500 business meetings were held between participating companies and over 2,700 buyers and importers from 120 countries invited by the show.
Promotion of the Horeca channel and innovation
One of the most successful areas of this edition was the one dedicated to the Horeca channel, which, in line with the event's strategic commitment to food service and hospitality, grew this year by 40% bringing together more than 600 companies in the sector.
In this sense, new products and developments were once again at the heart of the event. The show became a showcase for pioneering proposals, particularly offering healthier solutions, with less environmental impact, as well as artificial intelligence applications aimed at increasingly personalised nutrition.
As a result of its collaboration with the Fundació Banc dels Aliments, Alimentaria + Hostelco, a hundred volunteers from the NGO will collect more than 20,000 kg of food and beverages donated by the exhibiting companies.
The next edition of Alimentaria+Hostelco will take place from 20 to 23 March 2028 at Fira de Barcelona's Gran Via venue.
BARCELONA, Spain, March 27, 2026 /PRNewswire/ -- The leading trade fair platform for the food, beverage, foodservice and hospitality equipment industry closes today with strong attendance and business results, in an edition marked by its highest-ever number of international exhibitors and significant participation of national and international buyers. The event, which celebrated Alimentaria's 50th anniversary, also stood out for the leading role of the Horeca sector and the promotion of product innovations and solutions for the industry.
During the four days of the show, nearly 109.600 professionals visited the event, 25% of them international, from 120 countries, mainly from USA, Europa and Latin America. Buyers and trade visitors were attracted by the wide range of offerings presented by more than 3,300 exhibiting companies, 1,200 of them from over 70 countries, in an event that promoted the internationalisation, business opportunities and competitiveness of strategic sectors of the Spanish economy.
In this sense, participating international companies accounted for 30% more than the previous edition, in 2024, with a 40% increase in exhibition space allocated to international presence. Europe, with Poland as a Country of Honour, together with Latin America and North America, concentrated a large part of this international representation.
In addition, during the four days of the event, more than 14,500 business meetings were held between participating companies and over 2,700 buyers and importers from 120 countries invited by the show.
Promotion of the Horeca channel and innovation
One of the most successful areas of this edition was the one dedicated to the Horeca channel, which, in line with the event's strategic commitment to food service and hospitality, grew this year by 40% bringing together more than 600 companies in the sector.
In this sense, new products and developments were once again at the heart of the event. The show became a showcase for pioneering proposals, particularly offering healthier solutions, with less environmental impact, as well as artificial intelligence applications aimed at increasingly personalised nutrition.
As a result of its collaboration with the Fundació Banc dels Aliments, Alimentaria + Hostelco, a hundred volunteers from the NGO will collect more than 20,000 kg of food and beverages donated by the exhibiting companies.
The next edition of Alimentaria+Hostelco will take place from 20 to 23 March 2028 at Fira de Barcelona's Gran Via venue.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Alimentaria+Hostelco successfully closes its most international edition
