LOS ANGELES, March 30, 2026 /PRNewswire/ -- Halara, the athleisure brand known for blending comfort with confidence, announces its first-ever global IP collaboration with Smiley®, the iconic global symbol of positivity and self-expression.
The limited-time Spring/Summer Halara | Smiley® collection features 20 versatile styles designed to support all-day comfort, effortless movement, and optimism throughout the collection.
Centered around the campaign tagline "Wear Your Smile," the collection transforms positivity into elevated everyday fashion. Featuring seasonal lavender tones and fresh silhouettes, the drop merges expressive design with Halara's signature feel-good fabrics.
A Collaboration Rooted in Confidence
Halara and Smiley® unite around a shared belief: confidence grows when you look and feel good.
This partnership brings Smiley's globally recognized brand focused on positivity into Halara's modern design language, resulting in wearable pieces that support both physical comfort and personal expression.
The curated collection spans dresses, skirts, matching sets, essentials, and denim-inspired styles. Each piece is engineered with softness, stretch, and structure to transition seamlessly from workdays to weekends.
Signature Halara fabrics featured include:
- SoftlyZero™ – Buttery-soft, lightweight comfort
- Halara UltraSculpt™ – Sculpting support with smoothing structure
- Halara Flex™ Denim – Stretch-infused flexibility with classic denim appeal
The result: trend-forward pieces that hold their shape while delivering lasting comfort.
Trend-Forward, Feel-Good Style
With spring-ready lavender tones leading the palette, the collection captures the mood of the season fresh, optimistic, and easy to style. Designed for versatility, each piece transitions seamlessly from day to night and casual to elevated.
Whether navigating a busy workday, traveling, or meeting friends, Halara | Smiley® delivers confidence that feels as good as it looks.
Limited-Time Availability
"The Halara | Smiley® collaboration celebrates positivity through pieces designed for real life," said Cya Zhang, Partner and Global Brand Growth Lead at Halara. "With a focus on ease, comfort, and movement, the collection allows people to express themselves while feeling relaxed and confident throughout the day.
Lorna Milliken, Chief Marketing Officer, The Smiley Company, comments, "At Smiley, everything we do is about turning positivity into something people can experience in everyday life. Partnering with Halara allows us to translate that spirit into pieces that are designed to move with you and support confidence throughout the day. The 'Wear Your Smile' campaign captures the idea that when comfort, self-expression, and optimism come together, people feel empowered to show up as their best selves."
As Halara's first global IP collaboration, the Halara | Smiley® collection is available for a limited time exclusively at https://www.halara.com/activity/halara-x-smiley.
About Halara
Halara is a leading athleisure brand that blends stylish design with innovative fabrics for comfortable, versatile activewear that performs. Halara empowers confidence with styles that are made for what moves you from the studio to the streets. Committed to affordability, inclusivity, and high-quality materials, Halara continues to redefine athleisure to support every wellness goal. Learn more www.halara.com or follow us on Instagram @halara_official.
About Smiley®
Smiley® has been spreading joy and optimism to generations since French journalist Franklin Loufrani created the trademarked brand in 1972. Originally a gesture to urge readers of the newspaper France-Soir to 'Take the Time to Smile', soon this ubiquitous symbol of happiness became the most recognised and important icon in graphic design.
Continuing to influence modern culture, Smiley is one of the world's top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homeware, food and beverage.
About The Smiley® Company:
The Smiley Company is a global leader in licensing, renowned for its iconic Smiley brand that spreads positivity and happiness across various products and collaborations. With a commitment to innovation and excellence, The Smiley Company continues to inspire joy in the hearts of consumers worldwide through its diverse range of licensed offerings.
In 1996 Nicolas Loufrani, son of Franklin, took over the helm, steering Smiley into the digital revolution. Creating a whole new way of communicating, he added a variety of facial expressions to the original Smiley - his emoticons are now sent around the world infinitely.
Continuing to influence modern culture, Smiley is one of the world's top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homeware, food and beverage. Major partnerships include Loewe, Moschino, Raf Simons, Eastpak and LA-based Market, who produce the Market Smiley Basketball - a cultural icon.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
HALARA LAUNCHES FIRST-EVER GLOBAL IP COLLABORATION WITH SMILEY®
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Arriving August 2027 in Miami, the new Icon Class vacation levels up family time with more ways to splash, adventure, dine and more
MIAMI, March 30, 2026 /PRNewswire/ -- Introducing the hero of family vacations: Royal Caribbean has revealed Hero of the Seas, the fourth Icon Class ship and bold evolution of family adventure arriving in Miami in August 2027. As part of the game-changing Icon Class that combines beach retreats, resort escapes and theme park thrills, Hero will raise the bar with more records and iconic ways for families to make lifelong memories. Hero's eight neighborhoods will be home to the most pools at sea, a record-breaking 28 dining venues and cooking classes for all ages, brand-new family raft slides, new accommodations for multigenerational families – including the three-story Ultimate Family Treehouse – and more. Vacations on Hero will soon open on Royal Caribbean's website, and Crown & Anchor Society loyalty members can book starting Wednesday, April 1, ahead of the official opening on Thursday, April 2.
"Icon Class truly set a new standard for family vacations, and Hero of the Seas takes that vision even further," said Michael Bayley, president and CEO, Royal Caribbean. "With more water, more thrills and more choices for all ages, we're continuing to build on what our guests love about Royal Caribbean and delivering the experiences families are looking for when vacationing together."
More Ways to Splash
Vacationers can dive into nine distinct pools – the most at sea – including family-friendly spaces, a new Caribbean-inspired pool, three adults-only options, the largest swim-up bars at sea and more.
- Hero will introduce Coconut Cove, an all-new pool steps away from the tropical Caribbean bar, The Lime and Coconut. With in-water loungers and poolside service for refreshing drinks, vacationers can kick back with views of the Central Park neighborhood's lush greenery.
- The Hideaway adults-only oasis will now feature two pools, including the largest swim-up bar at sea for tropical cocktails and an in-water DJ booth for nonstop party vibes.
- Familiar favorites will be revamped with more room to splash and unwind at the expanded Swim & Tonic pool and swim-up bar for adults, plus new water features at Splashaway Bay, the aquapark designed for young kids in the Surfside family neighborhood.
More Adventure
Adventure will reach new heights on Hero of the Seas with more action-packed thrills for the whole family to experience together.
- At Category 6 – the largest waterpark at sea – adventurers can take on two new family raft slides, including the first funnel raft slide at sea, along with new twists on the mat-racing Storm Chasers duo.
- Vacationers can test their courage on Crown's Edge – part skywalk, part zip line experience 154 feet above the ocean – or catch waves on the FlowRider surf simulator.
- Families can challenge one another to friendly competition at the Adrenaline Peak rock-climbing wall, Lost Dunes mini-golf course and sports courts for pickleball, basketball, soccer and more.
More Dining
Hero serves up the most family-favorite eats in the fleet with 28 dining spots, bringing world flavors and immersive experiences to the table.
- The newest supper club experience, Orleans Parish Supper Club is a multi-course dining venue with live jazz, craft cocktails, and gourmet Cajun and Creole dishes inspired by the early 20th century elegance of the French Quarter.
- Royal Railway – Hero Station will bring to life the most immersive dining experience at sea that transports adventurous diners by train car to new destinations through a combination of entertainment, food and technology.
- The family-friendly Surfside neighborhood will host hands-on cooking classes in a new venue to be revealed. Families of all ages can learn kitchen skills together, from fun recipes for little ones to more advanced courses focused on chopping and baking.
- The AquaDome Market food hall will return with four new stall concepts, plus desserts at Crème de la Crêpe and freshly squeezed juices at Simply Pressed.
- The all-encompassing dining lineup will also include fleet favorites like sushi at Izumi and the walk-up window Izumi in the Park; family-style dishes at Giovanni's Italian Kitchen & Wine Bar, premium steaks at Chops Grille and fresh catches at Hooked Seafood. Plus, families can refuel throughout the day at grab-and-go spots with everything included like Basecamp for burgers and tater tots, El Loco Fresh for Mexican plates and Sorrento's for pizza.
More Family Stays
Hero is decked out with more options than ever for families to stay in style and celebrate any occasion.
- The Ultimate Family Treehouse is a dream come true for kids and kids at heart with a three-deck treehouse featuring a rooftop terrace and private whirlpool, a two-deck teen space, and two main bedrooms each with their own bathroom and balcony.
- Families can stay in rooms designed just for them at the three-level Ultimate Family Townhouse with direct access to Surfside; Surfside Family Suites and Family Infinite Ocean View Balconies.
- For leveled-up accommodations, vacationers can unwind in style at the Royal Loft Suites and Icon Loft Suites for spacious comfort with prime ocean views. Plus, Interior Plus and Sunset Suites offer comfortable stays for vacationers resting up for the next big day of adventure.
Signature Icon Class favorites will return on Hero, from the Royal Promenade neighborhood's restaurants, bars, floor-to-ceiling ocean views and the jaw-dropping Pearl – the world's largest kinetic art sculpture – to the open-air Central Park lined with more than 30,500 real plants, restaurants, and pick-up windows for sushi, champagne and more. Plus, the boldest entertainment takes center stage with new productions at the Royal Theater, the marquee AquaTheater and Absolute Zero – the largest ice arena at sea – along with spots for live music day and night.
Hero will take vacationers on 7-night Eastern and Western Caribbean adventures from Miami, with every vacation visiting Royal Caribbean's top-rated exclusive destination at Perfect Day at CocoCay in The Bahamas. Guests can choose between weeklong Caribbean vacations wandering Western Caribbean spots like Roatan, Honduras, and Cozumel and Costa Maya, Mexico, or explore crystal-clear waters in Eastern Caribbean locales at Philipsburg, St. Maarten, and Charlotte Amalie, St. Thomas.
Vacations on Hero are now open to book on Royal Caribbean's website.
About Royal Caribbean
Royal Caribbean, part of Royal Caribbean Group (NYSE: RCL), has delivered memorable vacations for more than 50 years. The cruise line's game-changing ships and exclusive destinations revolutionize vacations with industry-leading innovations and an all-encompassing combination of experiences, from thrills and ways to chill, to dining and entertainment, for every type of family and vacationer. Voted "Best Cruise Line Overall" for 23 consecutive years in the Travel Weekly Readers Choice Awards, Royal Caribbean makes memories with adventurers across more than 300 destinations in 80 countries on all seven continents, including the vacation brand's Perfect Day at CocoCay and Royal Beach Club Paradise Island in The Bahamas, plus four new signature destinations joining the growing lineup by 2027.
Media can stay up to date by following @RoyalCaribPR on X and visit www.RoyalCaribbeanPressCenter.com. For additional information or to book, vacationers can visit www.RoyalCaribbean.com, call (800) ROYAL-CARIBBEAN or contact their travel advisor.
Arriving August 2027 in Miami, the new Icon Class vacation levels up family time with more ways to splash, adventure, dine and more
MIAMI, March 30, 2026 /PRNewswire/ -- Introducing the hero of family vacations: Royal Caribbean has revealed Hero of the Seas, the fourth Icon Class ship and bold evolution of family adventure arriving in Miami in August 2027. As part of the game-changing Icon Class that combines beach retreats, resort escapes and theme park thrills, Hero will raise the bar with more records and iconic ways for families to make lifelong memories. Hero's eight neighborhoods will be home to the most pools at sea, a record-breaking 28 dining venues and cooking classes for all ages, brand-new family raft slides, new accommodations for multigenerational families – including the three-story Ultimate Family Treehouse – and more. Vacations on Hero will soon open on Royal Caribbean's website, and Crown & Anchor Society loyalty members can book starting Wednesday, April 1, ahead of the official opening on Thursday, April 2.
"Icon Class truly set a new standard for family vacations, and Hero of the Seas takes that vision even further," said Michael Bayley, president and CEO, Royal Caribbean. "With more water, more thrills and more choices for all ages, we're continuing to build on what our guests love about Royal Caribbean and delivering the experiences families are looking for when vacationing together."
More Ways to Splash
Vacationers can dive into nine distinct pools – the most at sea – including family-friendly spaces, a new Caribbean-inspired pool, three adults-only options, the largest swim-up bars at sea and more.
- Hero will introduce Coconut Cove, an all-new pool steps away from the tropical Caribbean bar, The Lime and Coconut. With in-water loungers and poolside service for refreshing drinks, vacationers can kick back with views of the Central Park neighborhood's lush greenery.
- The Hideaway adults-only oasis will now feature two pools, including the largest swim-up bar at sea for tropical cocktails and an in-water DJ booth for nonstop party vibes.
- Familiar favorites will be revamped with more room to splash and unwind at the expanded Swim & Tonic pool and swim-up bar for adults, plus new water features at Splashaway Bay, the aquapark designed for young kids in the Surfside family neighborhood.
More Adventure
Adventure will reach new heights on Hero of the Seas with more action-packed thrills for the whole family to experience together.
- At Category 6 – the largest waterpark at sea – adventurers can take on two new family raft slides, including the first funnel raft slide at sea, along with new twists on the mat-racing Storm Chasers duo.
- Vacationers can test their courage on Crown's Edge – part skywalk, part zip line experience 154 feet above the ocean – or catch waves on the FlowRider surf simulator.
- Families can challenge one another to friendly competition at the Adrenaline Peak rock-climbing wall, Lost Dunes mini-golf course and sports courts for pickleball, basketball, soccer and more.
More Dining
Hero serves up the most family-favorite eats in the fleet with 28 dining spots, bringing world flavors and immersive experiences to the table.
- The newest supper club experience, Orleans Parish Supper Club is a multi-course dining venue with live jazz, craft cocktails, and gourmet Cajun and Creole dishes inspired by the early 20th century elegance of the French Quarter.
- Royal Railway – Hero Station will bring to life the most immersive dining experience at sea that transports adventurous diners by train car to new destinations through a combination of entertainment, food and technology.
- The family-friendly Surfside neighborhood will host hands-on cooking classes in a new venue to be revealed. Families of all ages can learn kitchen skills together, from fun recipes for little ones to more advanced courses focused on chopping and baking.
- The AquaDome Market food hall will return with four new stall concepts, plus desserts at Crème de la Crêpe and freshly squeezed juices at Simply Pressed.
- The all-encompassing dining lineup will also include fleet favorites like sushi at Izumi and the walk-up window Izumi in the Park; family-style dishes at Giovanni's Italian Kitchen & Wine Bar, premium steaks at Chops Grille and fresh catches at Hooked Seafood. Plus, families can refuel throughout the day at grab-and-go spots with everything included like Basecamp for burgers and tater tots, El Loco Fresh for Mexican plates and Sorrento's for pizza.
More Family Stays
Hero is decked out with more options than ever for families to stay in style and celebrate any occasion.
- The Ultimate Family Treehouse is a dream come true for kids and kids at heart with a three-deck treehouse featuring a rooftop terrace and private whirlpool, a two-deck teen space, and two main bedrooms each with their own bathroom and balcony.
- Families can stay in rooms designed just for them at the three-level Ultimate Family Townhouse with direct access to Surfside; Surfside Family Suites and Family Infinite Ocean View Balconies.
- For leveled-up accommodations, vacationers can unwind in style at the Royal Loft Suites and Icon Loft Suites for spacious comfort with prime ocean views. Plus, Interior Plus and Sunset Suites offer comfortable stays for vacationers resting up for the next big day of adventure.
Signature Icon Class favorites will return on Hero, from the Royal Promenade neighborhood's restaurants, bars, floor-to-ceiling ocean views and the jaw-dropping Pearl – the world's largest kinetic art sculpture – to the open-air Central Park lined with more than 30,500 real plants, restaurants, and pick-up windows for sushi, champagne and more. Plus, the boldest entertainment takes center stage with new productions at the Royal Theater, the marquee AquaTheater and Absolute Zero – the largest ice arena at sea – along with spots for live music day and night.
Hero will take vacationers on 7-night Eastern and Western Caribbean adventures from Miami, with every vacation visiting Royal Caribbean's top-rated exclusive destination at Perfect Day at CocoCay in The Bahamas. Guests can choose between weeklong Caribbean vacations wandering Western Caribbean spots like Roatan, Honduras, and Cozumel and Costa Maya, Mexico, or explore crystal-clear waters in Eastern Caribbean locales at Philipsburg, St. Maarten, and Charlotte Amalie, St. Thomas.
Vacations on Hero are now open to book on Royal Caribbean's website.
About Royal Caribbean
Royal Caribbean, part of Royal Caribbean Group (NYSE: RCL), has delivered memorable vacations for more than 50 years. The cruise line's game-changing ships and exclusive destinations revolutionize vacations with industry-leading innovations and an all-encompassing combination of experiences, from thrills and ways to chill, to dining and entertainment, for every type of family and vacationer. Voted "Best Cruise Line Overall" for 23 consecutive years in the Travel Weekly Readers Choice Awards, Royal Caribbean makes memories with adventurers across more than 300 destinations in 80 countries on all seven continents, including the vacation brand's Perfect Day at CocoCay and Royal Beach Club Paradise Island in The Bahamas, plus four new signature destinations joining the growing lineup by 2027.
Media can stay up to date by following @RoyalCaribPR on X and visit www.RoyalCaribbeanPressCenter.com. For additional information or to book, vacationers can visit www.RoyalCaribbean.com, call (800) ROYAL-CARIBBEAN or contact their travel advisor.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
ROYAL CARIBBEAN'S HERO OF THE SEAS INTRODUCES THE NEXT EVOLUTION OF FAMILY VACATION EXPERIENCES
ROYAL CARIBBEAN'S HERO OF THE SEAS INTRODUCES THE NEXT EVOLUTION OF FAMILY VACATION EXPERIENCES
ROYAL CARIBBEAN'S HERO OF THE SEAS INTRODUCES THE NEXT EVOLUTION OF FAMILY VACATION EXPERIENCES
