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The Business That Put The Planet First: Seventh Generation Cofounder Jeffrey Hollender Shares the Untold Story Behind a Sustainable Business Pioneer

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The Business That Put The Planet First: Seventh Generation Cofounder Jeffrey Hollender Shares the Untold Story Behind a Sustainable Business Pioneer
News

News

The Business That Put The Planet First: Seventh Generation Cofounder Jeffrey Hollender Shares the Untold Story Behind a Sustainable Business Pioneer

2026-03-31 01:28 Last Updated At:01:41

AUSTIN, Texas--(BUSINESS WIRE)--Mar 30, 2026--

Long before “sustainability” became a corporate buzzword, Seventh Generation was building a business around the idea that companies should serve people and the planet, not just profit. In Built for a Better World: How Seventh GenerationPioneered a Movement That Changed the Purpose of Business (March 24th, 2026; Fast Company Press; $19.95), Seventh Generation cofounder Jeffrey Hollender shares the inside story of helping pioneer the sustainable business movement, offering a candid look at the failures, breakthroughs, and hard-won lessons that shaped one of the most responsible, influential and mission-driven brands of its time.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260330760041/en/

In this behind-the-scenes account, Hollender traces his decades-long quest to rethink the relationship between corporations, society, and the environment. From the early vision behind Seventh Generation to its acquisition by Unilever, the book shares the personal and professional struggles of building a values-led company in a market obsessed with growth and power. Built for a Better World reveals what it really takes to create a business that is both principled and successful.

Built for a Better World offers readers:

Hollender’s story will resonate with entrepreneurs, executives, sustainability leaders, and anyone working to align ambition with impact in a rapidly changing world.

To learn more about Built for a Better World, visit www.jeffreyhollender.net.

About the Author

Jeffrey Hollender is cofounder and former CEO of Seventh Generation, which he built into a leading natural product brand known for its authenticity, transparency, and progressive business practices. He remains a member of the company’s Board of Directors and serves as an advisor, mentor, and board member to numerous small businesses and sustainability organizations. He is the author of seven books, including The Responsibility Revolution and Planet Home. Hollender is also an Adjunct Professor at the Stern Business School, New York University where he teaches impact entrepreneurship.

About Greenleaf Book Group

Greenleaf Book Group is a publisher and distributor best known for its innovative business model, distribution power, and award-winning designs. Named one of the fastest-growing companies in the United States by Inc. Magazine, Greenleaf has represented more than 3,800 titles, including over 55 New York Times, Wall Street Journal, and USA Today bestsellers. Learn more at www.greenleafbookgroup.com.

Anyone who aims to use their ambition for the betterment of humanity and its home is invited to step into Jeffrey’s journey as he keeps building toward a greater future.

Anyone who aims to use their ambition for the betterment of humanity and its home is invited to step into Jeffrey’s journey as he keeps building toward a greater future.

After weeks of chaos in U.S. airports, the Transportation Safety Administration said Monday that most of its officers received much of their backpay Monday for working during the shutdown.

Weary travelers hope the overdue paychecks will lead to the end of the hours-long security lines travelers experienced at several major U.S. airports in recent weeks.

Wait times at some TSA security bottlenecks, such as the airport checkpoints in Atlanta and Houston, already had improved significantly Monday morning.

But how long it will take for long security lines to consistently return to normal — and how long federal immigration officers will maintain a visible presence in airport terminals — remains unknown as the busy spring break travel season continues.

“Working without pay forced more than 500 officers to leave TSA and thousands were forced to call out,” said Acting TSA Assistant Secretary Lauren Bis.

The DHS shutdown resulted in not only travel delays but also warnings of airport closures as TSA workers missing paychecks stopped going to work. Those workers were just recovering financially since last fall’s extended government shutdown.

Wait times still pushed beyond two hours at New York’s LaGuardia Airport Monday morning. Baltimore-Washington International Airport had minimal wait-times Monday morning, but continued to advise travelers to arrive three hours before their scheduled departure.

President Donald Trump on Friday ordered the Department of Homeland Security to pay TSA officers immediately to ease the lines plaguing airports. The move came after Trump rejected bipartisan congressional efforts to fund the TSA while negotiations continue with Democrats, who have refused to approve more funding without restraints on Trump’s immigration enforcement and mass deportation operations.

Democrats are demanding better identification for the officers, judicial warrants in some cases and for agents to refrain from conducting raids around schools, churches or other sensitive places. Republicans and the White House have been willing to negotiate on some points, but the sides have yet to reach a final agreement.

On Monday, there were few signs of progress on Capitol Hill, where the Senate held a short session without considering the House bill and resumed its two-week break. GOP Sen. John Hoeven of North Dakota said afterward that Senate Republicans are talking with Democrats and also the House as they try to find a way to funding DHS.

TSA employees had gone without pay since DHS funding lapsed in February. The department’s shutdown reached 44 days on Sunday, eclipsing the record 43-day shutdown last fall that affected all of the federal government.

The DHS shutdown has resulted in not only travel delays but also warnings of airport closures as TSA workers missing paychecks stopped going to work. Those workers had already endured the nation’s longest government shutdown last fall. Multiple airports experienced greater than 40% callout rates, and nearly 500 of the agency’s nearly 50,000 transportation security officers quit during the shutdown.

Trump deployed Immigration and Customs Enforcement agents to some airports a week ago to help with security as TSA callouts rose nationwide. How long they stay, White House border czar Tom Homan said, depends on how quickly TSA employees return to work. A TSA statement said the agency “has immediately begun the process of paying its workforce,” with paychecks arriving “as early as Monday.”

The overall absentee rate among TSA officers scheduled to work dipped slightly on Sunday, according to DHS. The highest were concentrated at major airports that have seen consistently elevated absences lately.

Those included BWI, both of Houston’s main airports; Louis Armstrong International Airport in New Orleans; Atlanta’s Hartsfield-Jackson International Airport; and John F. Kennedy International Airport in New York.

Associated Press reporters Rio Yamat in Las Vegas and Mary Clare Jalonick in Washington contributed.

A TSA agent hands a passport back to a passenger at the security checkpoint in Pittsburgh International Airport Monday, March 30, 2026. (AP Photo/Gene J. Puskar)

A TSA agent hands a passport back to a passenger at the security checkpoint in Pittsburgh International Airport Monday, March 30, 2026. (AP Photo/Gene J. Puskar)

A TSA agent hands a passport back to a passenger at the security checkpoint in Pittsburgh International Airport Monday, March 30, 2026. (AP Photo/Gene J. Puskar)

A TSA agent hands a passport back to a passenger at the security checkpoint in Pittsburgh International Airport Monday, March 30, 2026. (AP Photo/Gene J. Puskar)

Travelers wait in long security checkpoint lines at George Bush Intercontinental Airport Friday, March 27, 2026, in Houston. (AP Photo/David J. Phillip)

Travelers wait in long security checkpoint lines at George Bush Intercontinental Airport Friday, March 27, 2026, in Houston. (AP Photo/David J. Phillip)

A traveler reaches for a bottle of water being handed out while waiting in a security checkpoint line at George Bush Intercontinental Airport Friday, March 27, 2026, in Houston. (AP Photo/David J. Phillip)

A traveler reaches for a bottle of water being handed out while waiting in a security checkpoint line at George Bush Intercontinental Airport Friday, March 27, 2026, in Houston. (AP Photo/David J. Phillip)

Airline passengers make their way through the security lines, next to a closed screening area, in Terminal C at George Bush Intercontinental Airport, Sunday, March 29, 2026, in Houston. (Brett Coomer/Houston Chronicle via AP)

Airline passengers make their way through the security lines, next to a closed screening area, in Terminal C at George Bush Intercontinental Airport, Sunday, March 29, 2026, in Houston. (Brett Coomer/Houston Chronicle via AP)

A traveler moves in view of an air traffic control tower at Philadelphia International Airport in Philadelphia, Friday, March 27, 2026. (AP Photo/Matt Rourke)

A traveler moves in view of an air traffic control tower at Philadelphia International Airport in Philadelphia, Friday, March 27, 2026. (AP Photo/Matt Rourke)

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