AUSTIN, Texas--(BUSINESS WIRE)--Mar 30, 2026--
Long before “sustainability” became a corporate buzzword, Seventh Generation was building a business around the idea that companies should serve people and the planet, not just profit. In Built for a Better World: How Seventh GenerationPioneered a Movement That Changed the Purpose of Business (March 24th, 2026; Fast Company Press; $19.95), Seventh Generation cofounder Jeffrey Hollender shares the inside story of helping pioneer the sustainable business movement, offering a candid look at the failures, breakthroughs, and hard-won lessons that shaped one of the most responsible, influential and mission-driven brands of its time.
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In this behind-the-scenes account, Hollender traces his decades-long quest to rethink the relationship between corporations, society, and the environment. From the early vision behind Seventh Generation to its acquisition by Unilever, the book shares the personal and professional struggles of building a values-led company in a market obsessed with growth and power. Built for a Better World reveals what it really takes to create a business that is both principled and successful.
Built for a Better World offers readers:
Hollender’s story will resonate with entrepreneurs, executives, sustainability leaders, and anyone working to align ambition with impact in a rapidly changing world.
To learn more about Built for a Better World, visit www.jeffreyhollender.net.
About the Author
Jeffrey Hollender is cofounder and former CEO of Seventh Generation, which he built into a leading natural product brand known for its authenticity, transparency, and progressive business practices. He remains a member of the company’s Board of Directors and serves as an advisor, mentor, and board member to numerous small businesses and sustainability organizations. He is the author of seven books, including The Responsibility Revolution and Planet Home. Hollender is also an Adjunct Professor at the Stern Business School, New York University where he teaches impact entrepreneurship.
About Greenleaf Book Group
Greenleaf Book Group is a publisher and distributor best known for its innovative business model, distribution power, and award-winning designs. Named one of the fastest-growing companies in the United States by Inc. Magazine, Greenleaf has represented more than 3,800 titles, including over 55 New York Times, Wall Street Journal, and USA Today bestsellers. Learn more at www.greenleafbookgroup.com.
Anyone who aims to use their ambition for the betterment of humanity and its home is invited to step into Jeffrey’s journey as he keeps building toward a greater future.
Authorities in Texas say a man who opened fire Friday morning in a shooting that left one dead and 10 injured had shot at police just days earlier during a chase.
Texas officials say the suspect began firing shots at officers and bystanders in Midland, Texas, on Friday before barricading himself inside an abandoned veterinary clinic. The Texas Department of Public Safety identified him in a news release as 45-year-old Victor Mata Villarreal.
Police say he was found dead a few hours after the shooting began. Police have not said how he died.
THIS IS A BREAKING NEWS UPDATE. AP’s earlier story follows below.
A shooter who opened fire in the West Texas city of Midland died Friday after a standoff with police following an attack that left one person dead and at least nine others injured, city officials said.
Midland police said the active shooter situation ended hours after the gunfire erupted in one part of the city before ending up near a veterinary hospital and other businesses.
Police did not immediately say how the suspect died. Midland Mayor Lori Blong said authorities used robot and drone footage to confirm that the shooter was dead.
Dozens of squad cars and law enforcement vehicles descended along what’s normally a busy roadway lined with hotels and auto businesses a few miles west of Midland’s downtown.
Andrea Mendias said she heard what sounded like a small explosion at the closed veterinary clinic next to the body shop where she works and saw a number of heavily armed police officers rush into the parking lot. Some appeared to go inside the building.
Mendias said she earlier heard what sounded like at least 40 gunshots.
Video from Mendias showed officers pouring out of the back of an armored police vehicle and police deploying robots into the area.
Midland Memorial Hospital said four people underwent surgery and that five had been treated and released.
The city with about 140,000 residents sits in the heart of the state’s oil and gas region and was near the site of a deadly shooting rampage in 2019.
In that shooting, a gunman who had been fired from his oil services job killed seven people and wounded two dozen others while firing at random as he drove around the Odessa and Midland areas. The two cities are more than 300 miles (482 kilometers) west of Dallas.
Law enforcement responds to an active shooting scene Friday, June 12, 2026, in Midland, Texas. (B. Kay Richter/Reporter-Telegram via AP)
Law enforcement responds to an active shooting scene Friday, June 12, 2026, in Midland, Texas. (B. Kay Richter/Reporter-Telegram via AP)
Councilwoman Amy Stretcher Burkes, Mayor Lori Blong, Councilman John Norman, Councilwoman-At-Large Robin Poole, and Councilman-At-Large John Burkholder provide information at a news conference about the active shooting on Friday, June 12, 2026, in Midland, Texas. (Luke Dias/Reporter-Telegram via AP)
Law enforcement responds to an active shooting scene Friday, June 12, 2026, in Midland, Texas. (Luke Dias/Reporter-Telegram via AP)
Law enforcement responds to an active shooting scene Friday, June 12, 2026, in Midland, Texas. (Luke Dias/Reporter-Telegram via AP)
Law enforcement responds to an active shooting scene Friday, June 12, 2026, in Midland, Texas. (Luke Dias/Reporter-Telegram via AP)
A helicopter flys over an active shooting scene Friday, June 12, 2026, in Midland, Texas. (Luke Dias/Reporter-Telegram via AP)
Law enforcement responds to an active shooting scene Friday, June 12, 2026, in Midland, Texas. (Luke Dias/Reporter-Telegram via AP)
