Lenovo Announces Global Partnership With David Beckham

MORRISVILLE, N.C.--(BUSINESS WIRE)--Mar 31, 2026--

Lenovo today announced a global partnership with David Beckham, bringing together one of the world’s most recognized cultural figures and one of the world’s leading technology companies.

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The collaboration builds on Lenovo’s expanding role in global football, including its position as the Official Technology Partner of FIFA World Cup2026™ and the FIFA Women’s World Cup2027™. This first of its kind Lenovo partnership will see David Beckham participating in Lenovo’s work on sports-focused AI-driven solutions that are transforming the game for clubs, players, officials, and fans, specifically related to improving performance for teams, creating better experiences for fans, enabling more efficient operations, and driving new revenue streams through AI-driven innovation.

As someone who runs his own businesses, David Beckham brings a perspective that resonates well beyond the pitch. Whether it's the professional managing their day from a single device, the small business owner trying to do more with less, or the enterprise rethinking how entire teams work, David Beckham will help bring to life the idea at the heart of the collaboration: that the right technology, powered by AI, can help anyone operate at their best.

David Beckham will also feature in Lenovo’s upcoming global marketing campaign, due to go live in May, one month before the start of the FIFA World Cup 2026™.

Commenting on the partnership, David Beckham said:

"Lenovo is a global leader with a proven track record on the world’s biggest stages. I am proud to partner with Lenovo for the FIFA World Cup and beyond. Football will always be defined by talent, instinct, hard work and the unforgettable moments that make the game special. Now AI and data are helping us to understand the sport more deeply - shaping how players and coaches prepare and how fans connect with the game. I look forward to learning more about Lenovo’s cutting-edge work which is opening up new ideas and expanding access to the game."

Lenovo CEO & Chairman Yuanqing Yang added:

“David is not only a global figure across football, business, and culture, but is someone who understands the power of innovation to transform the world, making him the perfect partner to help us demonstrate how Smarter AI can drive better life and more efficient work for all. Together we will demonstrate how AI-powered technology, solutions, and insights - from the training ground to the boardroom - can transform understanding, preparation and decision making in ways that were previously unimaginable for the sport.”

About Lenovo

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). To find out more visit https://www.lenovo.com, and read about the latest news via our StoryHub.

Lenovo Announces Global Partnership With David Beckham

ANAHEIM, Calif. (AP) — John Tavares redirected a shot from Morgan Rielly into the net with five seconds left in overtime to lift the Toronto Maple Leafs to a 5-4 come-from-behind victory over the Anaheim Ducks in a fight-marred game Monday night.

The Leafs overcame a 3-1 deficit with three goals in the third period, including Rielly’s snap shot from the high slot that beat Anaheim goalie Ville Husso stick-side to give Toronto a 4-3 lead with three minutes left in regulation.

But Leo Carlsson, who hobbled to the locker room after taking a hard hit and falling to the ice in the first minute of the third, gathered a loose puck near the left circle and flicked a shot past Toronto goalie Anthony Stolarz to make it 4-4 with 1:39 left.

Tavares added a first-period goal, and Stolarz stopped 28 of 32 shots for Toronto, which took the ice about 1 ½ hours after general manager Brad Treliving was fired near the end of his third season, with the Maple Leafs on the verge of being eliminated from the playoffs for the first time in a decade.

Carlsson and Cutter Gauthier scored in the first 10 minutes, and John Carlson scored his first goal for the Ducks. Gauthier, who leads the Pacific Division-leading Ducks with 38 goals and 65 points, suffered an upper-body injury on a cross-check late in the first and did not return. Husso had 22 saves.

Ducks captain Radko Gudas, slowed by a lower-body injury, insisted on playing in the rematch of a March 12 game in which his knee-on-knee hit on Auston Matthews led to a season-ending injury for the Toronto captain and a five-game suspension for Gudas.

It took three seconds for the Leafs to exact some revenge, Toronto forward Max Domi and Gudas dropping the gloves and exchanging punches as soon as the puck dropped.

That set the tone for a hard-hitting game that featured a combined 85 penalty minutes, numerous scuffles and game misconducts incurred by Toronto’s Michael Pezzetta and Domi in the second.

Ducks: At San Jose on Wednesday.

Maple Leafs: At San Jose on Thursday .

AP NHL: https://apnews.com/hub/nhl

Toronto Maple Leafs left wing Michael Pezzetta (61) receives a game misconduct and is ejected during the second period of an NHL hockey game against the Anaheim Ducks, Monday, March 30, 2026, in Anaheim, Calif. (AP Photo/William Liang)

Toronto Maple Leafs center Max Domi (11) is escorted out of an NHL hockey game during the second period against the Anaheim Ducks, Monday, March 30, 2026, in Anaheim, Calif. (AP Photo/William Liang)

Anaheim Ducks and Toronto Maple Leafs players clash during the second period of an NHL hockey game Monday, March 30, 2026, in Anaheim, Calif. (AP Photo/William Liang)

Toronto Maple Leafs center John Tavares (91) is greeted by teammates after scoring the game-winning goal during overtime of an NHL hockey game against the Anaheim Ducks, Monday, March 30, 2026, in Anaheim, Calif. (AP Photo/William Liang)