Fresha Becomes the Software Infrastructure of Choice for Multi-location Selfcare Businesses as Enterprise Growth Surges

LONDON--(BUSINESS WIRE)--Mar 31, 2026--

Fresha, the top-rated AI-powered booking platform for beauty and wellness, is witnessing significant enterprise growth as multi-location and large-team businesses increasingly choose Fresha to manage and scale their operations. Leading well-established brands, including Menspire, Ted’s Grooming Room, Gould Barbers, Masaj, Adams Barbers, The Art of Nails, and more, are among a growing cohort of enterprise selfcare businesses adopting Fresha to scale their scheduling, payments, marketplace visibility, and operational performance across expanding locations. Across multiple service verticals, from hair and barbering to wellness, spas, aesthetics and fitness, enterprise and franchise chains are utilizing Fresha to run their operations across their growing networks of locations.

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As SMBs mature into regional and national brands, demand for a single solution, scalable infrastructure has intensified. A modern beauty business operates across dozens of operational layers, from payments and payroll to inventory, marketing, online bookings, and analytics. Historically, these functions have been managed through fragmented software stacks. Fresha consolidates these critical workflows into a single intelligent platform, reducing operational complexity for growing service brands. From embedded payments and point-of-sale to staff scheduling, marketing automation, and online bookings, Fresha’s unified infrastructure replaces the patchwork of systems traditionally required to run a multi-location beauty business. Its enterprise ecosystem goes beyond standard booking by embedding fully integrated payment processing, advanced API capabilities, automated payout routing for multi-site franchises, and AI-powered automations.

"Scaling a premium grooming brand across multiple locations requires technology that can keep pace with operational complexity. Fresha provides the infrastructure that allows us to manage bookings, payments and performance across the business in one place. The visibility and efficiency the platform provides have been instrumental in supporting our continued growth while maintaining the high service standards our clients expect." - Niyazi Oztoprak, CFO of Ted's Grooming Room.

"Before Fresha, we were constantly juggling disconnected platforms to manage our different locations. We had one system for bookings, a separate terminal for payments, and another tool entirely for staff management. Fresha unified our entire tech stack, giving us the centralized control and reporting we needed to actually focus on growing the brand rather than fighting with software. Fresha is the best platform we have ever used." - Darran Gould, Founder of Gould Barbers.

“Operating multiple MASAJ Studios can mean wrestling with fragmented software that often doesn't talk to each other. Operating elements of our scheduling, marketing, and payment processing under one ecosystem helps to lessen the administrative load and allows us to scale smoothly as we grow our business. We can't wait to see what else Fresha have planned for their product roadmap to help brands like MASAJ shine!" - Alice Vaughan, Founder & COO, Masaj.

Amongst Fresha’s hundreds of thousands of businesses on the Marketplace, thousands are thriving multi-location businesses operating with two or more sites. Within this segment alone, gross merchandise value reflects a 32% annual growth, significantly outpacing business count expansion. Bookings climbed into the tens of millions per month, up 23.4% year-on-year, while average GMV per business rose 17.7%. Platform revenue from a large business segment increased 67% year-on-year, demonstrating clear demand for the all-in-one solution.

Momentum continues to extend to larger, team-based, and multi-country operators. Businesses with multiple locations experienced a 25.2% year-over-year growth. This segment generated billions in gross merchandise value (GMV) for Fresha, up 25.6% annually, alongside hundreds of millions of bookings. This activity drove a 61% year-over-year increase in platform revenue. Combined, multi-location operators now represent billions in annual GMV for Fresha. Notably, GMV growth within the multi-location segment is accelerating faster than baseline business growth, indicating strong expansion among existing operators alongside new enterprise adoption.

"Large-scale operators are moving away from fragmented software stacks in favor of unified systems that handle everything from AI-driven discovery to complex payments," says William Zeqiri, CEO of Fresha. "Generating billions in GMV, this milestone confirms that Fresha is no longer just a booking tool; it is the operational engine for the next generation of global beauty brands."

At the upper end of the market, many businesses operating ten or more locations now rely on Fresha, reinforcing its increasing penetration into large-scale chains. Processing hundreds of millions in GMV each month for businesses with six or more staff alone, the infrastructure is becoming the operational backbone for complex, multi-site service brands. These enterprise solutions, enhanced by AI integrations, are reducing administrative burden while increasing revenue visibility and performance control. Intelligent scheduling optimization, automated marketing workflows, and advanced reporting tools allow operators to manage dispersed teams with greater precision and consistency.

This enterprise acceleration reflects a broader structural shift within beauty and wellness. As brands expand geographically, fragmented combinations of booking tools, payment processors, and reporting systems create inefficiencies that limit growth. Unified systems that combine demand generation, fintech, and operational management within a single scalable environment are becoming essential. By embedding marketplace discovery and business management into one integrated ecosystem, the platform enables enterprise partners to benefit from both internal operational efficiency and external customer acquisition.

About Fresha

Fresha is a global all-in-one booking, payments and business management platform built for beauty, wellness and selfcare professionals. The platform enables salons, barbershops, spas, medspas, clinics and fitness studios to manage appointments, process payments, attract new clients and grow revenue through an integrated marketplace and advanced AI-powered automation. Trusted by more than 140,000 businesses worldwide, Fresha is redefining the future of service-based commerce through intelligent technology, scalable infrastructure and industry-leading innovation. Fresha is built to support businesses at every stage, from independent professionals and owner-operated studios to multi-location enterprises and global franchises. It is the most trusted and advanced booking and business management platform in the beauty and wellness industry.

Fresha

WASHINGTON (AP) — The Trump administration on Thursday loosened federal rules that require grocery stores and air-conditioning companies to reduce greenhouse gases used in cooling equipment, a step President Donald Trump said would help lower grocery costs.

Trump, at a White House ceremony, said the action by the Environmental Protection Agency would “substantially lower costs for consumers” by delaying costly restrictions that limit the type of refrigerants U.S. businesses and families can use.

The move to relax the Biden-era rules on harmful pollutants known as HFCs emitted by refrigerators and other appliances was the latest attempt by the Trump administration to try to address rising voter concerns over the cost of living ahead of pivotal elections in November.

It is not clear how much or how quickly the loosening of the refrigerant rule might impact grocery prices. Industry groups said the move could even raise prices because manufacturers have already redesigned products, retooled factories and trained workers to build and service next-generation refrigerant equipment.

Inflation in the United States increased to 3.8% annually in April, amid price spikes caused by the Iran war and President Donald Trump’s sweeping tariffs. Inflation is now outpacing wage gains as the war has kept oil and gasoline prices high.

The Biden-era regulation was “unnecessary and costly and actually makes the machinery worse,” Trump said at a ceremony joined by top executives from Kroger, Piggly Wiggly and other grocery chains. The EPA action will protect hundreds of thousands of jobs and save Americans more than $2 billion a year, he said.

The Air-Conditioning, Heating and Refrigeration Institute, which represents more than 330 HVAC manufacturers and commercial refrigeration companies, said the change in approach would “inject uncertainty across the market” and could even raise prices.

“This rule works against basic supply and demand,” said Stephen Yurek, the group’s president and CEO. “By extending the compliance deadline” for phasing out hydrofluorocarbons, or HFCs, the administration “is maintaining and even increasing demand in the market for existing refrigerants while supply continues to fall.”

Manufacturers have already retooled product lines and certified models based on the existing timeline, Yurek said. Nearly 90% of residential and light commercial air conditioning systems use substitute refrigerants, rather than HFCs, he said.

The administration's action on refrigerants represents a reversal after Trump signed a law in his first term that aimed to reduce harmful, planet-warming pollutants emitted by refrigerators and air conditioners. That bipartisan measure brought environmentalists and major business groups into rare alignment on the contentious issue of climate change and won praise across the political spectrum.

The 2020 law reflected a broad bipartisan consensus on the need to quickly phase out domestic use of HFCs, greenhouse gases that are thousands of times more potent than carbon dioxide and are considered a major driver of global warming.

The EPA action highlights the second Trump administration’s drive to roll back regulations perceived as climate friendly. The plan is among a series of sweeping environmental changes that EPA Administrator Lee Zeldin has said will put a “dagger through the heart of climate change religion.”

Environmentalists criticized the administration’s actions, saying the new rule would exacerbate climate pollution while disrupting a yearslong industry transition to new coolants as an alternative to HFCs.

The 2020 law signed by Trump, known as the American Innovation and Manufacturing Act, phased out HFCs as part of an international agreement on ozone pollution. The law accelerated an industry shift to alternative refrigerants that use less harmful chemicals and are widely available.

The U.S. Chamber of Commerce and the American Chemistry Council, the top lobbying group for the chemical industry, were among numerous business groups that supported the law and an international deal on pollutants, known as the Kigali Amendment, as victories for jobs and the environment. U.S. companies such as Chemours and Honeywell developed and produce the alternative refrigerants sold in the United States and around the world.

The 2023 rule now being relaxed imposed steep restrictions on HFCs starting in 2026. Zeldin said the rule from the Democratic Biden administration did not give companies enough time to comply and that the rapid switch to other refrigerants caused shortages and price increases last year. Some in the industry dispute this.

The Food Industry Association, which represents grocery stores and suppliers, applauded the Trump EPA proposal last year, saying the earlier rule “imposed significant and unrealistic compliance timelines.”

Kevin McDaniel, Piggly Wiggly franchise owner, speaks during an event with President Donald Trump about loosening a federal refrigerant rule, in the Oval Office at the White House, Thursday, May 21, 2026, in Washington. (AP Photo/Jacquelyn Martin)

Kroger CEO Greg Foran speaks speaks during an event with President Donald Trump about loosening a federal refrigerant rule, in the Oval Office at the White House, Thursday, May 21, 2026, in Washington. (AP Photo/Jacquelyn Martin)

Lee Zeldin, Environmental Protection Agency administrator, listens as President Donald Trump speaks during an event about loosening a federal refrigerant rule, in the Oval Office at the White House, Thursday, May 21, 2026, in Washington. (AP Photo/Jacquelyn Martin)

President Donald Trump speaks during an event about loosening a federal refrigerant rule, in the Oval Office at the White House, Thursday, May 21, 2026, in Washington. (AP Photo/Jacquelyn Martin)

FILE - A shop owner reaches into a drink display refrigerator at his convenience store in Kent, Wash., Oct. 1, 2018. (AP Photo/Elaine Thompson, File)