LOS ANGELES, April 1, 2026 /PRNewswire/ -- Following the release of several authoritative 2025 annual AR market reports, one brand has consistently emerged as the industry leader: RayNeo. Despite varying statistical methodologies across firms, the conclusion remains unanimous—RayNeo has secured the No.1 position in both global and Chinese markets. In just four years since its inception, the AR pioneer has achieved a "no-suspense" lead, dominating key regions with record-breaking growth.
Dominating Global and North American Markets
According to the Counterpoint Research 2025 Global AR Smart Glasses Brand Shipment Report, RayNeo commanded a 27% share of global shipments in 2025, ranking first worldwide. The brand saw explosive growth in Q4 2025 across China, North America, and Europe.
Data from IDC further confirms RayNeo's global leadership in Q4 2025, highlighting a "phenomenal breakthrough" in the North American market, where RayNeo's shipments surged by 456.5% year-over-year. Consequently, IDC noted in its report that the smart glasses sector has officially entered an era led by Chinese brands.
Full-Stack Innovation and Global Ecosystem
RayNeo's ascent is fueled by its deep commitment to R&D in near-eye display, spatial computing, AI large models, and human-computer interaction. By achieving full-link self-research and mass production of core optical solutions, RayNeo has built a formidable technical moat.
- X Series: All-scenario AI+AR glasses.
- Air Series: The "super blockbuster" focused on immersive viewing.
- V Series: Specialized AI filming glasses.
RayNeo's services now span over 30 countries and regions, with a strong retail presence in global mainstream channels such as Amazon and Best Buy. RayNeo's ecosystem has received several praises, signaling the brand's success in moving AR from "tech novelty" to "daily essential."
Strategic Financing and Ecosystem Expansion
RayNeo's market leadership is supported by robust capital backing and a rapidly expanding global partner network. In Q1 2026, the company successfully completed a financing round exceeding $140 million (approx. 1 billion RMB), led by an investment group including CITIC Goldstone and strategic funds from industry giants China Mobile and China Unicom.
Alongside this financial growth, RayNeo is deepening its technical integration with world-class telecommunications partners, including China Mobile, and China Unicom. These collaborations focus on building a 5G+AR+AI ecosystem centered on eSIM technology, advanced AI models, and cloud services. Additionally, RayNeo continues to co-create diverse application scenarios with global tech leaders such as Google, Applied Materials, SeeYA Technology, Alibaba Cloud, Ant Group, and Tencent, further accelerating the maturity of the global AR industry.
About RayNeo
RayNeo is the global leader in consumer Augmented Reality (AR) glasses, dedicated to transforming everyday life for one billion people. As the Official Worldwide Olympic Partner in the AR glasses category, the company represents the forefront of immersive technology. Its product portfolio features the AI-enhanced, full-color display X Series and the portable, large-screen Air Series, designed for versatility and high-quality viewing. According to Counterpoint Research, RayNeo dominated the global AR glasses market in Q3 2025, capturing a 24% market share and securing the top position worldwide.
Contact
PR Manager: Sophie
Email: lixj@rayneo.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
RayNeo Leads Global AR Market with One-Third Share
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- From red carpet to avant-garde, 1664's Global Brand Ambassador, Robert Pattinson invites the world to examine Good Taste
- New global research from 1664 reveals 83% believe they have good taste, yet only 31% agree on what it actually means - revealing a cultural contradiction at the heart of modern taste.
- Robert Pattinson brings this modern taste debate to life in a cinematic Paris-set film, taking on three contrasting characters
LONDON, April 1, 2026 /PRNewswire/ -- Good taste is one of the most personal and most publicly debated concepts of our time.
New global research from premium French beer brand 1664 reveals a defining contradiction at the heart of modern culture: while a majority believe they have good taste, very few agree on what it actually means.
1664 and Robert Pattinson are turning that cultural tension into a bold statement - Robert embodies the paradox of modern taste in a cinematic short film that explores identity, individuality and the confidence to stand by your own point of view.
From red carpets to independent cinema, Robert Pattinson has long navigated the space between mainstream and avant-garde, making him a natural ambassador for a platform built around the subjectivity and self-expression of Good Taste.
White Paper: A Question of Good Taste
1664's research paper 'A Question of Good Taste', conducted across Asia, Europe and North America, suggests that while people feel strongly about their own taste, there is little agreement on what "good taste" actually means - highlighting a growing cultural tension around identity and self-expression.
- 83% say they have good taste
- 87% say good taste reflects who they are
- Yet only 31% agree on what it actually means
At the same time, the paper reveals a growing hesitation around sharing opinions publicly. With the rise of online debate and "cancel culture", many feel expressing their views can be risky — despite 77% believing society would be better if people were open and honest about what they think.
From music and fashion to art and interiors, taste has become one of the most visible expressions of who we are and that's where the tension lives. Rather than resolve the debate, 1664 invites the world to own every perspective of Good Taste.
Robert Pattinson In Three Acts
Directed by acclaimed filmmaker Brady Corbet - director of the Oscar-winning epic The Brutalist (Golden Globe and BAFTA award for Best Director), as well as Vox Lux and The Childhood of a Leader -, the short film sees Robert Pattinson take on three sharply contrasting personas:
- A modern minimalist character
- An avant-garde artist
- An eccentric older 'dandy'
Each is utterly convinced they represent the pinnacle of good taste.
As their worlds collide inside a Parisian apartment building, opinions clash - on music, art, interiors and aesthetics. But amid the debate, one shared truth quietly emerges: 1664 is Unquestionably Good Taste.
Set in Paris, home to the brand's iconic French identity, the film blends cinema with subtle humour and cultural debate - placing Robert at the heart of a wider conversation about individuality and expression.
The film premieres globally on 1 April 2026.
Robert Pattinson says: "What really drew me to 1664 was the refreshing, strong sense of style and humour. I enjoyed playing characters with completely different identities and points of view, each convinced they're right. Taste is such a personal thing - everyone thinks they've cracked it. The fun of the film is watching that certainty unravel and explore how subjective Good Taste really is."
"We're delighted to have explored how Good Taste is one of culture's most debated concepts with Robert Pattinson. What interested us in this process was not whether people agree, but how strongly they hold their own perspective," says Seva Nikolaev, Global Vice-President for Premium Brands at Carlsberg, "1664 isn't here to define taste, but to celebrate the confidence to stand by it. Good taste doesn't need consensus — it demands conviction."
The film and research were unveiled and celebrated with members of the global creative communities of fashion, art, design and culture in London at an exclusive event.
Link to visual assets: https://drive.google.com/drive/folders/1JdmpKWnHX4L6v819uvmsUriF6VFuGtfb?usp=sharing
About 1664 Blanc
Blue in bottle and iconic in flavour. 1664 Blanc is a light and refreshing premium bière française with a hint of citrus and a delicate touch of spice. Perfect for moments with friends. To find out more, please visit @1664blanc.
*The 1664 Global research combines 16 in-depth interviews with large-scale quantitative survey data across 7 markets [Canada, Germany, Denmark, Vietnam, China, Ukraine, UK].
- From red carpet to avant-garde, 1664's Global Brand Ambassador, Robert Pattinson invites the world to examine Good Taste
- New global research from 1664 reveals 83% believe they have good taste, yet only 31% agree on what it actually means - revealing a cultural contradiction at the heart of modern taste.
- Robert Pattinson brings this modern taste debate to life in a cinematic Paris-set film, taking on three contrasting characters
LONDON, April 1, 2026 /PRNewswire/ -- Good taste is one of the most personal and most publicly debated concepts of our time.
New global research from premium French beer brand 1664 reveals a defining contradiction at the heart of modern culture: while a majority believe they have good taste, very few agree on what it actually means.
1664 and Robert Pattinson are turning that cultural tension into a bold statement - Robert embodies the paradox of modern taste in a cinematic short film that explores identity, individuality and the confidence to stand by your own point of view.
From red carpets to independent cinema, Robert Pattinson has long navigated the space between mainstream and avant-garde, making him a natural ambassador for a platform built around the subjectivity and self-expression of Good Taste.
White Paper: A Question of Good Taste
1664's research paper 'A Question of Good Taste', conducted across Asia, Europe and North America, suggests that while people feel strongly about their own taste, there is little agreement on what "good taste" actually means - highlighting a growing cultural tension around identity and self-expression.
- 83% say they have good taste
- 87% say good taste reflects who they are
- Yet only 31% agree on what it actually means
At the same time, the paper reveals a growing hesitation around sharing opinions publicly. With the rise of online debate and "cancel culture", many feel expressing their views can be risky — despite 77% believing society would be better if people were open and honest about what they think.
From music and fashion to art and interiors, taste has become one of the most visible expressions of who we are and that's where the tension lives. Rather than resolve the debate, 1664 invites the world to own every perspective of Good Taste.
Robert Pattinson In Three Acts
Directed by acclaimed filmmaker Brady Corbet - director of the Oscar-winning epic The Brutalist (Golden Globe and BAFTA award for Best Director), as well as Vox Lux and The Childhood of a Leader -, the short film sees Robert Pattinson take on three sharply contrasting personas:
- A modern minimalist character
- An avant-garde artist
- An eccentric older 'dandy'
Each is utterly convinced they represent the pinnacle of good taste.
As their worlds collide inside a Parisian apartment building, opinions clash - on music, art, interiors and aesthetics. But amid the debate, one shared truth quietly emerges: 1664 is Unquestionably Good Taste.
Set in Paris, home to the brand's iconic French identity, the film blends cinema with subtle humour and cultural debate - placing Robert at the heart of a wider conversation about individuality and expression.
The film premieres globally on 1 April 2026.
Robert Pattinson says: "What really drew me to 1664 was the refreshing, strong sense of style and humour. I enjoyed playing characters with completely different identities and points of view, each convinced they're right. Taste is such a personal thing - everyone thinks they've cracked it. The fun of the film is watching that certainty unravel and explore how subjective Good Taste really is."
"We're delighted to have explored how Good Taste is one of culture's most debated concepts with Robert Pattinson. What interested us in this process was not whether people agree, but how strongly they hold their own perspective," says Seva Nikolaev, Global Vice-President for Premium Brands at Carlsberg, "1664 isn't here to define taste, but to celebrate the confidence to stand by it. Good taste doesn't need consensus — it demands conviction."
The film and research were unveiled and celebrated with members of the global creative communities of fashion, art, design and culture in London at an exclusive event.
Link to visual assets: https://drive.google.com/drive/folders/1JdmpKWnHX4L6v819uvmsUriF6VFuGtfb?usp=sharing
About 1664 Blanc
Blue in bottle and iconic in flavour. 1664 Blanc is a light and refreshing premium bière française with a hint of citrus and a delicate touch of spice. Perfect for moments with friends. To find out more, please visit @1664blanc.
*The 1664 Global research combines 16 in-depth interviews with large-scale quantitative survey data across 7 markets [Canada, Germany, Denmark, Vietnam, China, Ukraine, UK].
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
1664 and Robert Pattinson Turn Good Taste Into the Cultural Debate of the Moment
