The FIFA Museum is delighted to announce the forthcoming launch of a new special exhibition in Hong Kong presented in collaboration with Asia Partners. The six-month showcase will open to the public on 28 May 2026 at Times Square in Causeway Bay, bringing the magic of football to East Asia ahead of the FIFA World Cup 2026™ in Canada, Mexico and the United States.
FIFA Museum, Zurich
Showcasing the global game’s rich heritage in one of Asia’s most vibrant cultural hubs, the exhibition invites visitors on an immersive journey into the history of the biggest sport in the world. Featuring a selection of original objects, trophies, multimedia installations and captivating stories curated by the FIFA Museum, the new exhibition in Hong Kong will celebrate the most memorable FIFA World Cup™ moments and unforgettable FIFA Women’s World Cup™ milestones.
FIFA Museum, Zurich
Visitors will experience the FIFA Museum’s iconic The Rainbow – a visually striking installation comprising the jerseys of all 211 FIFA Member Associations, which celebrates the beautiful game’s global reach and diversity, as well as its ability to connect people and nations. Meanwhile, for even more memories, emotions and inspiration around the World Cup, a purpose-built cinema space screening the FIFA Museum’s popular short films The Final and The Path of Champions will be available. Building on its global perspective, the exhibition will also feature curated original objects and stories connected to football in Asia and Hong Kong.
Marco Fazzone, Managing Director of the FIFA Museum, said: “We are excited to present ‘FIFA Museum Hong Kong’ and to bring the rich heritage and culture of the global game to audiences in this wonderful city. This special exhibition represents another important step in our mission to share the magic of football with everyone around the world. By presenting original objects and their stories from our official FIFA Museum collection, we look forward to offering visitors in Hong Kong a fantastic chance to experience football’s fascinating history, unforgettable moments and iconic teams and players that have shaped the game.”
Filipe Gonçalves, Chairman of Asia Partners, added: “Asia Partners is proud to bring the FIFA Museum to Hong Kong and to collaborate on this exciting international project. The exhibition will offer local football fans, cultural enthusiasts, kids and families, as well as tourists in Hong Kong and across the region, a unique opportunity to experience the rich heritage and global story of international football. We are very excited to contribute to making this cultural initiative possible and to welcoming it to Hong Kong.”
Tickets for the exhibition will go on sale at 18:00 (HKT) on 16 April 2026, with standard entry priced at HKD 180 and concessionary tickets available at HKD 140. A limited number of VIP experiences will also be available, offering exclusive benefits including guided tours, special souvenirs and more.
For full ticket information, VIP packages and visitor details, please head to: www.arena-tix.com.
Located in the heart of Causeway Bay, Times Square provides an accessible and dynamic setting for fans and visitors of all ages to experience the exhibition. Alongside objects from the official FIFA Museum collection, the exhibition will also feature engaging and educational elements designed for school groups, families and younger visitors.
Further information, including opening hours, full ticketing details and upcoming activities will be announced in the coming weeks on the FIFA Museum’s official website: www.fifamuseum.com/en/hong-kong/fifa-museum-hong-kong.
FIFA Museum, Zurich
