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Southeast Asian Pet Food Leader MR.VET Clinches Prestigious U.S. Orange Dot Award for Biotech Innovation

Asia Pacific

Southeast Asian Pet Food Leader MR.VET Clinches Prestigious U.S. Orange Dot Award for Biotech Innovation
Asia Pacific

Asia Pacific

Southeast Asian Pet Food Leader MR.VET Clinches Prestigious U.S. Orange Dot Award for Biotech Innovation

2026-04-02 10:00 Last Updated At:10:02

ORLANDO, UNITED STATES - Media OutReach Newswire - 2 April 2026 - As the global pet industry gathers for the Global Pet Expo in Orlando—the largest pet trade show in North America—a new power from Southeast Asia has taken center stage. MR.VET, the rising star of the Asian pet food market, has officially been honored with the 2026 Orange Dot Award (USA) in the Biotech Category, marking a historic milestone for regional brands on the world stage.​


The Orange Dot Award is a benchmark of excellence in the pet industry, established by a panel of elite American experts, including the former president of the American Pet Products Association (APPA). It recognizes products that push the boundaries of safety, innovation, and nutritional science. This year, the spotlight shines on MR.VET's commitment to "Precision Healthcare."​

A Biotech Breakthrough: The T-Series Revolution

The award-winning entry, MR.VET's T-Series, represents a paradigm shift in how pet owners approach feline health. Unlike conventional dry kibble, the T-Series—comprising T1 (Intestinal Care), T2 (Skin and Coat Care), T3 (Urinary Health), and T4 (Indoor Cat)—is built on a foundation of advanced biotechnology.​

At the heart of this innovation is MR.VET's Specialized Freeze-Drying Technology. While traditional high-heat processing often destroys delicate bioactive compounds, MR.VET utilizes low-temperature dehydration. This "Bioactive Retention" process locks in original nutrition, ensuring that proteins, fatty acids, and essential micronutrients remain intact for efficient absorption. By combining this technology with customized nutritional profiles, MR.VET offers a tailored solution to the most common health "pain points" faced by modern pet owners.​


Certified Market Dominance: The Number One Choice​

MR.VET's scientific accolades are backed by staggering commercial success. According to a recent market position statement by the world-renowned consulting firm Frost & Sullivan, MR.VET has been officially certified as the "Ranked No. 1 in Southeast Asia by Sales Volume of Dry Cat Food in 2025."​

Frost & Sullivan, a global leader in market research for over 60 years, conducted an exhaustive analysis of the Southeast Asian landscape, confirming MR.VET's status as the undisputed market leader. Over the past year, the brand has witnessed an explosive growth trajectory across both digital and physical storefronts:​

  1. Indonesia: Ranked #1 on both TikTok and Shopee.​
  2. Vietnam: Ranked #1 on TikTok and #3 on Shopee.​
  3. Thailand: Recognized as a Top 10 TikTok Trending Brand.​
  4. Regional Reach: Rapidly becoming the preferred choice for consumers in Malaysia and the Philippines.​

Double Victory: Bite of Wild Sweeps Nutrition Category​

The Orange Dot Award ceremony also celebrated a second victory for the group, as sister brand Bite of Wild secured the award in the Nutrition Category for its 42 Series.​

The inspiration for Bite of Wild began with a personal mission by co-founder Steve Bui. As a devoted pet owner, Steve sought to create a diet that truly honored the "obligate carnivore" nature of his own pets. Dissatisfied with conventional options, he set out to develop a high-meat, biologically appropriate formula, which eventually evolved into the award-winning 42 Series.​

Designed to replicate the "Ancestral Blueprint" of wild felines, the Bite of Wild 42 Series (including the P42 High Meats, F42 6-Fish recipes, and K42 Kitten Formula) is engineered for the "Tiger Physique." The series boasts industry-leading specifications:​

  1. 92% Animal Raw Materials: Providing pure biological fuel.​
  2. 42% High Crude Protein: The gold standard for lean muscle and vitality.​
  3. 0% Grain & Pork: Eliminating common allergens to ensure peak digestive health.​

Bite of Wild caters to the "obligate carnivore" nature of cats, proving that high-performance nutrition can be both scientifically precise and naturally sourced.​

A New Era for the Pan-Asian Pet Market​

The success of MR.VET and Bite of Wild at the Global Pet Expo signals a broader revolution within the Asian pet market—a transition from "basic feeding" to "scientific nurturing."​

"Winning two Orange Dot Awards in Biotech and Nutrition is a powerful validation of our commitment to elevating pet health standards across the Asian market," said Steve Bui, co-founder of the brands, during the Orlando ceremony. "It proves that by merging global scientific breakthroughs with deep regional insights, we can lead the world in both market scale and technological sophistication."​

As MR.VET continues to expand its footprint across the Pan-Asian region and beyond, its mission remains clear: to provide pets with "the right care made easy"—backed by science and proven by millions of satisfied owners. The revolution in pet health has arrived, led by the "Tiger Physique" of Bite of Wild and the biotech-driven precision of MR.VET.

Hashtag: #MRVET

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

Southeast Asian Pet Food Leader MR.VET Clinches Prestigious U.S. Orange Dot Award for Biotech Innovation

Southeast Asian Pet Food Leader MR.VET Clinches Prestigious U.S. Orange Dot Award for Biotech Innovation

Southeast Asian Pet Food Leader MR.VET Clinches Prestigious U.S. Orange Dot Award for Biotech Innovation

Southeast Asian Pet Food Leader MR.VET Clinches Prestigious U.S. Orange Dot Award for Biotech Innovation

HONG KONG SAR - Media OutReach Newswire - 20 May 2026 - Phancy Group Co., Ltd. (Stock Code: 6682.HK), a leading Artificial General Intelligence (AGI) company, today announced that it has entered into a strategic cooperation and joint venture framework agreement with Huanxi Media Group Limited ("Huanxi Media", stock code: 1003.HK), a prominent player in film and television entertainment.

By combining Phancy's comprehensive full-stack AI capabilities with Huanxi Media's extensive film and television data, intellectual property (IP) assets, and production expertise, the two companies aim to drive the entertainment industry's shift from digitalization to true intelligence.

Under the framework agreement, the parties plan to set up a joint venture as the collaboration platform. They will pursue in-depth cooperation across several key areas, including data collaboration, development of large models and Agents for film and television, exploration of AI applications in new entertainment scenarios, AI-powered joint production and content creation, IP derivative development, and broader resources collaboration.

In addition, the two parties have signed a framework agreement for large model API services. Huanxi Media intends to adopt Phancy's advanced large model and API services, with a targeted cumulative service value of no less than US$200 million through Token consumption over the next three years. The substantial long-term commitment highlights strong market confidence in the reliability and commercial strength of Phancy's AI Platform, and is expected to provide the Company with stable, recurring revenue streams.

Dr. Dai Wenyuan, Founder and CEO of Phancy, said: "The entertainment sector is one of the most valuable and promising application scenarios for AI. This in-depth strategic partnership with Huanxi Media represents a strong alliance between our two companies and our shared vision to build a new industry ecosystem. As a leader in full-stack AI infrastructure and technical services, we at Phancy will fully leverage our core strengths in large model development, Agentic AI, heterogeneous computing power scheduling, and our Token ecosystem to empower the entire value chain of the entertainment industry. Moving forward, we will work closely with Huanxi Media, combining our respective technological advantages and industry resources to unlock new growth potential in the AI-powered entertainment sector."

Strategic Significance of the Partnership

Phancy's full-stack AI capabilities have taken a major step forward, moving from general platform services into deep vertical integration within the entertainment ecosystem. By embedding its self-developed AI technologies into Huanxi Media's rich data, production environments, and IP assets, Phancy can integrate cutting-edge tools directly into content creation and daily operations, turning advanced technology into real business impact.

The film and television industry is going through a fundamental transformation. From assisted creation to intelligent production, and from virtual actors to interactive film and gaming experiences, AI is reshaping the entire content production process. The two parties will collaborate on frontier areas such as co-productions, digital human actor development, AI-generated realistic dramas, and interactive film-game projects. This partnership will move AI beyond a supporting tool and make it a core driver of content creation. Leveraging Phancy's strengths in domestic computing power adaptation and integrated hardware-software solutions, the collaboration will significantly reduce the barriers and costs of using AI in the entertainment industry and speed up its adoption in actual productions.

This strategic alliance is an important move for Phancy as it expands its presence in real-world AI applications and deepens its industry impact. It is also expected to set a new benchmark for intelligent transformation in the entertainment sector. The two companies will continue to explore innovative ways to integrate AI with entertainment, create high-quality intelligent content, and help drive the industry into a new stage of high-quality intelligent development.

Hashtag: #PhancyGroup

The issuer is solely responsible for the content of this announcement.

About Phancy Group

Phancy Group (6682.HK) is a leading full-stack AI cloud services platform, providing comprehensive solutions for the AI 2.0 era. Our offerings include SageAIOS, HAMi vGPU and ModelHub XC, delivering efficient and scalable AI infrastructure with end-to-end capabilities. We provide a complete solution from heterogeneous compute resource management and optimization to the deployment of intelligent agent models. These solutions empower digital transformation across a wide range of industries, supporting our vision of building a large-scale and efficient "Token Factory."

Guided by the mission of "AI for Everyone" and positioned as the "Navigator of AI," Phancy Group is committed to becoming a global leader in Artificial General Intelligence.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

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