Highmark Residential Expands with Tour24 to Deliver Self-Guided Touring at Scale

BOSTON--(BUSINESS WIRE)--Apr 2, 2026--

Tour24, the self-guided touring platform built for apartments, today announced the expansion of its partnership with Highmark Residential, a national property management company operating over 350 communities, nearly 95,000 units with more than 45,300 apartments with self-guided touring implemented nationwide. Following a successful pilot program, Highmark has completed a phased rollout of Tour24 designed to meet modern renter expectations while supporting onsite teams with greater flexibility and efficiency.

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The partnership began after strong operational performance during the pilot phase and positive team adoption. Highmark launched a broader portfolio rollout in May 2025, scaling self-guided touring across markets. “Tour24 has proven to be an important partner in meeting our leasing goals,” said Jon King, Executive Vice President at Highmark Residential. Together, the companies set out to solve a growing industry challenge: increasing tour demand paired with rising renter expectations for immediate, self-service options.

Meeting the Speed of Today’s Renter

In 2025 alone, Tour24 generated significant engagement across Highmark communities, including:

These results reflect a clear shift in renter behavior toward flexibility, immediacy, and choice. Self-guided touring allows prospects to visit communities when interest is highest — without waiting for office availability — while ensuring leasing teams remain focused on meaningful engagement and follow-up.

A Partnership Built Around Experience

Highmark selected Tour24 after evaluating multiple providers, citing deep integrations, operational reliability, and a collaborative partnership approach. The platform integrates directly with access control systems, smart home technologies, CRM platforms, and major industry partners including Apartments.com, RealPage and Zillow — ensuring a seamless experience for both prospects and leasing teams.

Self-guided touring acts as an extension of leasing teams — capturing demand outside traditional hours while freeing associates to focus on relationship-driven leasing conversations and retention.

“This partnership represents positive evolution for multifamily,” said Lauren Gummelt, VP of Marketing at Highmark Residential. “Beyond the numbers, it’s about giving people choice and removing friction from the touring experience. Self-guided tours add ease for prospects while taking pressure off our teams, allowing them to focus on connection, service, and delivering a better overall experience.”

Driving Operational Impact Through Collaboration

From pilot through expansion, both organizations worked closely across departments to streamline rollout, integrations, and adoption — turning enterprise complexity into a repeatable operational model.

“Our partnership with Highmark demonstrates what’s possible when tech and operations work side-by-side with a shared vision,” said Georgianna W. Oliver, CEO of Tour24. “Together, we created an experience that is faster for prospects, more supportive for leasing teams, and scalable for modern portfolios.”

Shaping the Future of Leasing

Highmark will continue to embed self-guided tours into operations, creating a consistent experience whether prospects tour independently or with a leasing professional. The companies will continue collaborating through ongoing feedback, innovation, and shared operational insights.

As multifamily embraces greater flexibility and technology adoption, the Tour24–Highmark partnership reflects a broader industry shift — one focused on convenience, efficiency, and empowering both renters and leasing teams.

About Tour24
Tour24 is a multi-award-winning platform built for multifamily that helps operators drive more leases through self-guided tours enhanced with ToriAI. Prospects can tour anytime, get instant answers, and move seamlessly to the next step, resulting in more tours, higher-intent leads, and stronger lease conversions without adding on-site workload. Watch our Self-Guided Tour Experience Video.

About Highmark Residential
Highmark Residential is one of the largest property management companies in the U.S., with over 350 communities and more than 30 years of experience under their belts. Crafting the ultimate living experience for its residents is Highmark’s top priority, and they are committed to meeting that goal in every area of the apartment lifestyle.

Highmark selected Tour24 after evaluating multiple providers, citing deep integrations, operational reliability, and a collaborative partnership approach. The platform integrates directly with access control systems, smart home technologies, CRM platforms, and major industry partners including Apartments.com, RealPage and Zillow — ensuring a seamless experience for both prospects and leasing teams. Self-guided touring acts as an extension of leasing teams — capturing demand outside traditional hours while freeing associates to focus on relationship-driven leasing conversations and retention.

WASHINGTON (AP) — It was only a matter of time before Washington Nationals outfielder James Wood hit a grand slam.

But an inside-the-park shot, like the one Wood smashed in Tuesday’s 9-6 victory over the New York Mets?

“I didn’t think it would be like this,” Wood said. “That was a fun way to get it.”

Down 5-0, the Nationals loaded the bases with two outs in the second inning against Mets starter Nolan McLean. Wood hit a first-pitch sweeper to the opposite field, where it glanced off the leaping Nick Morabito’s arm and bounded into center.

“When I saw that, I kind of just knew it was a full-on sprint home,” the 23-year-old Wood said of his 53rd career home run. “That’s probably why my eyes got big.”

Center fielder Tyrone Taylor braced himself before running into the wall before looking at Morabito, who pointed to the carom before giving chase himself.

“He lost track of the baseball,” Mets manager Carlos Mendoza said. “He went after and then he didn’t know where the ball was. That’s a tough break there.”

Wood scampered around the bases in 15.15 seconds and slid headfirst across the plate well ahead of the throw for his first career grand slam and 13th homer of the season.

It was the ninth inside-the-park grand slam in the majors since 1994. The previous one was hit by Toronto’s Raimel Tapia on July 22, 2022.

“When they get over the fence, obviously I think James enjoys that more so he doesn’t have to run as hard or as far,” first-year Nationals manager Blake Butera said. “But that was pretty cool. I think everyone was pretty fired up, talking some smack that he can’t hit it over the fence.”

The Nationals have two inside-the-park grand slams since the franchise moved to Washington in 2005. Michael A. Taylor hit the other Sept. 8, 2017, at home against Philadelphia.

Three of the four inside-the-park grand slams this century were hit at Nationals Park. Philadelphia’s Aaron Altherr connected for one at Washington on Sept. 25, 2015.

Now, Wood has joined that small club.

“It’s probably the biggest smile I’ve seen on his face since I’ve gotten to know him,” Butera said.

AP MLB: https://apnews.com/hub/mlb

Washington Nationals' Drew Millas, right, celebrates as the Nationals' James Wood slides into home on a inside the park grand slam home run during the second inning of a baseball game against the New York Mets, Tuesday, May 19, 2026, in Washington. (AP Photo/John McDonnell)

New York Mets third baseman Brett Baty (7) watches Washington Nationals' James Wood head home on a inside-the-park grand slam during the second inning of a baseball game, Tuesday, May 19, 2026, in Washington. (AP Photo/John McDonnell)

Washington Nationals' Drew Millas, right, celebrates as the Nationals' James Wood slides into home on a inside the park grand slam home run during the second inning of a baseball game against the New York Mets, Tuesday, May 19, 2026, in Washington. (AP Photo/John McDonnell)

Washington Nationals' James Wood hits an inside the park grand slam home run during the second inning of a baseball game against the New York Mets, Tuesday, May 19, 2026, in Washington. (AP Photo/John McDonnell)

Washington Nationals' James Wood slides into home as New York Mets catcher Luis Torrens waits for the throw on an inside the park gland slam home run during the second inning of a baseball game Tuesday, May 19, 2026, in Washington. (AP Photo/John McDonnell)