Xinhua Silk Road: Savor a cup of Fenjiu to cheer for reunion

BEIJING, April 3, 2026 /PRNewswire/ -- In China, traditional festivals such as the Spring Festival and Mid-Autumn Festival are days to celebrate reunion.

While Chinese people return home for family gatherings during such holidays, some overseas Chinese and foreigners in China find it captivating to savor a cup of baijiu to experience the oriental essence.

Among their diverse choices, Fenjiu, a light-flavor Chinese baijiu, was one of the optimal choices that conquered the taste buds of many and gained more popularity abroad this February.

In Canada, a spring temple fair for overseas Chinese from north China's Shanxi Province where Fenjiu Group, the producer of Fenjiu, is situated, was thronged by visitors eager to taste Qinghua Fenjiu, Rose Fenjiu and other Fenjiu products with refreshing aroma, refined flavors and smooth texture.

In Australia, a celebration of the Year of the Horse in Chinatown of Melbourne presented the Fenjiu special Panama edition and 30-year-old Qinghua Fenjiu with upscale black and gold packaging to overseas Chinese there and captured their hearts.

Elsewhere in the Chinese food restaurants in Paris of France and streets of Madrid in Spain, Fenjiu products are always spotted on tables of overseas Chinese during the holidays.

In Greece and the UAE, similar venues or events akin to the above-mentioned ones welcomed more foreigners to experience the traditional Chinese holiday while enjoying a cup of the distinguished Chinese baijiu.

In Chinese cities, an increasing number of foreigners had opted in February for a China travel to feel the warmth and charm of the Spring Festival when celebrating the festival in China is evolving into a new global fashion.

Already collected in Kremlin Museum in Moscow, Qinghua Fenjiu, a premium Fenjiu product, is showing how foreign friends have understood the oriental brewing wisdom and cultural inclusiveness.

Original link: https://en.imsilkroad.com/p/350006.html

 

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Xinhua Silk Road: Savor a cup of Fenjiu to cheer for reunion

BEIJING, April 3, 2026 /PRNewswire/ -- In 1915 when a jar of Fenjiu produced by the then Yiquanyong Distillery, a Shanxi-located distillery, was opened at a booth of the Panama-Pacific International Exposition, its refreshing aroma spread over the exhibition venue and brought the light-flavor Chinese baijiu to the world.

The fine liquor made from sorghum, also the predecessor of today's Fenjiu, embodied the profound oriental brewing wisdom of baijiu, helping Fenjiu win the grand prize of the expo held in San Francisco of the United States over a century ago.

Around 110 years later, Fenjiu Museum, a site housing all the honors and historical items relative to Fenjiu's brewing, welcomed an American friend Ian, who exclaimed that the Chinese liquor boasts a mellow taste.

After savoring the original pulp Fenjiu with an alcohol content of 69 percent and Baiyu Fenjiu, Ian fell in love with the Chinese liquor now embracing the world with its unique aroma, taste and openness.

Currently, Fenjiu products, a cultural bond between Chinese baijiu lovers at home and abroad, have been exported to more than 70 countries and regions around the world.

Original link: https://en.imsilkroad.com/p/350005.html

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Xinhua Silk Road: A splendid taste bud journey in Fenjiu Museum