China’s film market has reached 12 billion yuan (about 1.7 billion U.S. dollars) in box office revenue as of Sunday, with holiday releases expected to sustain growth.
A Chinese film expert hailed the market's resilience despite pressure from new AI-driven entertainment formats, saying the 2026 results are broadly in line with expectations and stronger growth is likely during upcoming holiday periods.
According to data from online platforms, China's three-day Qingming Festival holiday box office from Saturday to Monday, including pre-sales,surpassed 200 million yuan (about 29 million U.S. dollars) on Sunday. A day earlier, the country’s total box office for 2026 had already surpassed 12 billion yuan, maintaining its lead as the world’s largest single-market box office.
In an exclusive interview China Media Group (CMG), Hu Jianli, secretary-general of the China Film Critics Association, said the market has withstood the impact of emerging forms of visual entertainment in the AI era.
"Amid disruptions from the rise of new forms of visual entertainment in the AI era, China's film market has managed to hold up under pressure. Generally speaking, I think the 12 billion yuan total is in line with expectations," he said.
Hu said the strong box office performance of the domestic racing-comedy "Pegasus 3" was driven by consistent film quality and the strength of its franchise, while the success of "Blades of the Guardians" highlighted the appeal of Wuxia, a genre of Chinese fiction or cinema featuring the adventures of martial artists in ancient China.
"'Pegasus 3' has grossed more than 4.3 billion yuan (about 625 million U.S. dollars) in box office, surpassing its previous two installments. Overall, its strong box office performance can be attributed to a combination of consistent quality and the strength of its IP. 'Blades of the Guardians', on the other hand, is a Wuxia film that achieved a box office surge purely on the back of strong word of mouth, showcasing the unique appeal of this distinct Chinese genre," he said.
Hu said he is optimistic about the performance of emotionally driven films during the Qingming Festival holiday, adding that compelling storytelling could produce surprise hits.
"More than a dozen Chinese and foreign productions have been released during the Qingming Festival holiday. I am personally optimistic about the performance of these emotionally resonant films during this special period, when people remember and honor their departed loved ones. If a story is well told and able to resonate with audiences, there is potential for dark horse hits to emerge," he said.
Looking ahead to the upcoming May Day holiday, running from May 1 to 5, Hu said that if box office performance remains strong and total revenue in the first half of the year exceeds 20 billion yuan (about 2.9 billion U.S. dollars), it would meet expectations.
"If the May Day holiday box office performs strongly and total revenue for the first six months exceeds 20 billion yuan, that would be basically in line with expectations," he said.
Qingming Festival, or Tomb Sweeping Day, falls on April 5 this year. It is a traditional Chinese festival during which people pay tribute to the dead and worship their ancestors.
China's 2026 box office hits12 billion yuan as holiday releases drive gains
