CHARLOTTE, N.C.--(BUSINESS WIRE)--Apr 6, 2026--
With spring comes sweet change, and Krispy Kreme® is keeping pace by introducing its new Spring Seasonal Collection – four doughnuts that celebrate the freshness and renewal of spring.
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As the second of five seasonal drops this year, Krispy Kreme’s Spring Seasonal Collection delivers something fans love most: more choices, more flavor and more reasons to treat themselves and others. This collection features two new indulgent flavors and two returning fan-favorites, available beginning April 7 for a limited time at Krispy Kreme shops across the U.S.:
To complement the new spring doughnuts, Krispy Kreme is introducing the Cookie Blast Latte, featuring all the best parts of cookie dough, reimagined in a cup: cookie dough-flavored syrup blended with indulgent chocolate sauce, topped with whipped cream and a sprinkle of cookie crumbles for the perfect bakery-inspired finish, available hot, iced or frozen.
“We wanted this year’s Spring Seasonal Collection to feel like a fresh start – four vibrant flavors that bring a little seasonal joy to every box,” said Alison Holder, Krispy Kreme Chief Brand and Product Officer. “Spring goes by quickly, so now’s the time to try them all.”
As the Spring Seasonal doughnuts take center stage, Krispy Kreme’s Winter Seasonal Collection is saying goodbye … for now: Caramel Dulce, Chocolate Truffle, Raspberry Cheesecake and Cinnamon Sugar Cake Doughnuts will be removed to make room for the sweet new spring lineup.
Krispy Kreme’s new Spring Seasonal Collection will be available in-shop and at drive-thru, and for pickup or delivery via Krispy Kreme’s app and website. Visit www.krispykreme.com/locate/location-search to find a shop near you.
Share how you're enjoying Krispy Kreme's new Spring Seasonal Collection by using #KrispyKreme and tagging @krispykreme on social media.
About Krispy Kreme
Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at KrispyKreme.com and follow us on social: X, Instagram and Facebook.
Category: Brand News
Four crave-worthy flavors, including new creations and fan-favorite returns, available beginning April 7 to sprinkle more joy into every spring box
After nearly seven years away from the big screen, a new Star Wars movie drew healthy but not record-breaking crowds to global theaters this weekend. According to studio estimates on Sunday, “Star Wars: The Mandalorian and Grogu” made $82 million in ticket sales from 4,300 theaters in the U.S. and Canada. By the end of Monday’s Memorial Day holiday, it’s expected to have earned $102 million domestically and $165 million globally.
It exceeded opening weekend expectations for the movie, a continuation of Disney+ spinoff series “The Mandalorian,” but it’s also on the low end of Disney-era Star Wars releases, closer to “Solo: A Star Wars Story,” which made $103 million over the four-day Memorial Day frame in 2018. While “Solo” was considered a disaster, the metrics around “The Mandalorian and Grogu” are a little different.
The production budget for “Solo” was in the $300 million range, while “The Mandalorian and Grogu” was made for significantly less — a reported $165 million, not accounting for marketing and promotion costs. It makes the journey to profitability more likely, especially when factoring in positive audience scores. Although critics were mixed to negative on the movie (it currently carries a 63% on Rotten Tomatoes), ticket buyers overall gave it an A- CinemaScore. Boys under the age of 13 are especially high on the movie: They gave it an A CinemaScore and a perfect five on PostTrak. Parents also gave it a five out of five.
The Jon Favreau-directed movie stars Pedro Pascal as the titular bounty hunter and puts him and his tiny green companion on a mission to save Jabba’s son Rotta the Hutt, who is voiced by Jeremy Allen White.
“Star Wars: The Mandalorian and Grogu” could also be graded on a bit of a curve because of the streaming component, both that it started as a series, and that it will eventually end up as a value add on Disney+, which was only about a month old when the last Star Wars movie, “The Rise of Skywalker,” debuted in December 2019.
Star Wars as a brand is in a time of transition under its new leadership team of Dave Filoni and Lynwen Brennan; Earlier this year it was announced that Lucasfilm president Kathleen Kennedy, who produced “Star Wars: The Mandalorian and Grogu,” was stepping down after 13 years. The question for the industry is whether audience interest in Star Wars on the big screen might have cooled slightly, and if next year’s “Star Wars: Starfighter,” starring Ryan Gosling, will provide a definitive answer. Until then, the hope is that strong audience and exit scores will propel word-of-mouth generated enthusiasm in the coming weeks.
Word-of-mouth certainly helped Curry Barker’s relationship horror movie “Obsession” defy the standard box office trajectory and do better business in its second weekend. The Focus Features had an astonishing 30% uptick in ticket sales, earning $22.4 million from 2,655 theaters. The studio, which acquired the microbudget movie for some $15 million, is projecting that it will have made $28.2 million by the end of Monday, bringing its running total to $58.5 million. It snagged the second-place spot, while “Michael” landed in third place with $20 million for the three-day weekend. The Michael Jackson biopic has now earned $782.4 million.
“Obsession” also did better than the new horror movie “Passenger,” a Paramount Pictures release with Melissa Leo, which grossed an estimated $8.7 million from 2,534 locations. It’s expected to earn $10.5 million over its first four days. The movie received poor reviews from both critics (44% on Rotten Tomatoes) and audiences (B- Cinema Score).
The mix of movies this year didn’t hold a candle to last year’s record Memorial Day weekend, which was led by Disney’s live-action “Lilo & Stitch” and “Mission: Impossible — The Final Reckoning.” The overall four-day frame this year will net out around $211 million, down about 36% from last year’s $330 million. It’s also far from the disastrous 2024 Memorial Day weekend box office, a 30-year low, when “Furiosa: A Mad Max Saga” opened.
Jon Favreau arrives at the premiere of "Star Wars: The Mandalorian and Grogu" on Thursday, May 14, 2026, at TCL Chinese Theatre in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
The character Grogu arrives at the premiere of "Star Wars: The Mandalorian and Grogu" on Thursday, May 14, 2026, at TCL Chinese Theatre in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
