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PROVIDENCIALES, Turks and Caicos Islands, April 6, 2026 /PRNewswire/ -- KuCoin, a leading global crypto platform built on trust, today announced the launch of KuCoin PROOF, one of KuCoin's biggest trading competitions to date, built around the core message "Trade. Compete. Prove." At a time when users are placing greater emphasis on fairness in trading activities, KuCoin PROOF is designed to introduce a more structured, verifiable, and accountable competition framework, where participation rules, performance measurement, and reward distribution are clear and consistent. Launching with a reward pool of up to 500K, KuCoin PROOF combines spot and futures competitions, individual and team battle modes, and a more structured campaign framework designed to support broader participation across KuCoin users, crypto traders, communities, and ecosystem participants. Additional campaign phases and themed competitions are expected to roll out in the coming months, further expanding the PROOF experience across formats and audiences.
KuCoin PROOF reflects KuCoin's broader view that trading competitions should evolve beyond reward size and short-term incentives, and instead focus on how competitions are structured, measured, and trusted by users. The initiative is intended to make participation more credible, and engaging over time, while giving users a campaign experience they can better understand and trust. The first phase of PROOF includes spot and futures competitions, as well as individual and team-based participation formats. Over time, the campaign is expected to expand through new themes, additional competitive formats, and future ecosystem collaborations, creating a scalable foundation for longer-term engagement across products, regions, and communities.
At the center of PROOF is the idea of verifiability. KuCoin believes trading competitions should not only be competitive and rewarding, but also clear and accountable. The campaign is therefore structured around visible participation rules, a clear leaderboard methodology, anti-cheat safeguards, reward distribution logic, and an appeal mechanism designed to strengthen fairness throughout the competition lifecycle. In this way, PROOF is designed to support stronger user confidence in how results are measured, how rewards are allocated, and how participation is protected. This approach reflects KuCoin's broader commitment to building a more accountable trading environment, where user participation is not only incentivized, but also verifiable and protected.
Visit the KuCoin PROOF landing page to explore the campaign, view participation details, and join the competition.
About KuCoin
Founded in 2017, KuCoin is a leading global crypto platform built on trust and security, serving over 40 million users across 200+ countries and regions. Known for its reliability and user-first approach, the platform combines advanced technology, deep liquidity, and strong security safeguards to deliver a seamless trading experience. KuCoin provides access to 1,500+ digital assets through a broad product suite and remains committed to building transparent, compliant, and user-centric digital asset infrastructure for the future of finance, backed by SOC 2 Type II, ISO/IEC 27001:2022, and ISO/IEC 27701:2019 Certifications. In recent years, we have built a strong global compliance foundation, marked by key milestones including AUSTRAC registration in Australia, a MiCA license in Europe, and regulatory progress in other markets.
Learn more at www.kucoin.com.
PROVIDENCIALES, Turks and Caicos Islands, April 6, 2026 /PRNewswire/ -- KuCoin, a leading global crypto platform built on trust, today announced the launch of KuCoin PROOF, one of KuCoin's biggest trading competitions to date, built around the core message "Trade. Compete. Prove." At a time when users are placing greater emphasis on fairness in trading activities, KuCoin PROOF is designed to introduce a more structured, verifiable, and accountable competition framework, where participation rules, performance measurement, and reward distribution are clear and consistent. Launching with a reward pool of up to 500K, KuCoin PROOF combines spot and futures competitions, individual and team battle modes, and a more structured campaign framework designed to support broader participation across KuCoin users, crypto traders, communities, and ecosystem participants. Additional campaign phases and themed competitions are expected to roll out in the coming months, further expanding the PROOF experience across formats and audiences.
KuCoin PROOF reflects KuCoin's broader view that trading competitions should evolve beyond reward size and short-term incentives, and instead focus on how competitions are structured, measured, and trusted by users. The initiative is intended to make participation more credible, and engaging over time, while giving users a campaign experience they can better understand and trust. The first phase of PROOF includes spot and futures competitions, as well as individual and team-based participation formats. Over time, the campaign is expected to expand through new themes, additional competitive formats, and future ecosystem collaborations, creating a scalable foundation for longer-term engagement across products, regions, and communities.
At the center of PROOF is the idea of verifiability. KuCoin believes trading competitions should not only be competitive and rewarding, but also clear and accountable. The campaign is therefore structured around visible participation rules, a clear leaderboard methodology, anti-cheat safeguards, reward distribution logic, and an appeal mechanism designed to strengthen fairness throughout the competition lifecycle. In this way, PROOF is designed to support stronger user confidence in how results are measured, how rewards are allocated, and how participation is protected. This approach reflects KuCoin's broader commitment to building a more accountable trading environment, where user participation is not only incentivized, but also verifiable and protected.
Visit the KuCoin PROOF landing page to explore the campaign, view participation details, and join the competition.
About KuCoin
Founded in 2017, KuCoin is a leading global crypto platform built on trust and security, serving over 40 million users across 200+ countries and regions. Known for its reliability and user-first approach, the platform combines advanced technology, deep liquidity, and strong security safeguards to deliver a seamless trading experience. KuCoin provides access to 1,500+ digital assets through a broad product suite and remains committed to building transparent, compliant, and user-centric digital asset infrastructure for the future of finance, backed by SOC 2 Type II, ISO/IEC 27001:2022, and ISO/IEC 27701:2019 Certifications. In recent years, we have built a strong global compliance foundation, marked by key milestones including AUSTRAC registration in Australia, a MiCA license in Europe, and regulatory progress in other markets.
Learn more at www.kucoin.com.
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KuCoin Introduces PROOF, a Trading Competition Focused on Verifiability and Fair Play
79th Festival de Cannes • Spotlight on Chinese Cinema • China Pavilion
CANNES, France, May 21, 2026 /PRNewswire/ -- On May 14 (local time), the Chinese film My World Without Me, directed by Tian Hairong, was screened at the Palais des Festivals in Cannes. Selected for the International Promotional Screening Unit of the 79th Festival de Cannes, the film garnered warm applause and high praise from audiences around the world, as well as invaluable feedback and insights.
Following the screening, the film's creative team joined a themed panel at the China Pavilion titled "The Power of Images and Care for the Soul," engaging in a heartfelt dialogue with filmmakers and audiences from across the globe on the themes of life and adversity — resonating deeply with the tender hearts of people from all cultural backgrounds. The panel was hosted by China Film Foundation & China Film Association and organized by China Film Foundation • Wutianming Film Fund.
About the Film and Its Creative Team
My World Without Me is directed and headlined by Tian Hairong, with Zhang Hanyu serving as executive producer for the first time. The film was crafted over nearly seven years with exceptional care and dedication. It focuses on the contemporary community of people with hidden depression, conveying love and hope through the quiet spaces of daily life and the gentle light found in ordinary moments. Confronting suffering head-on, the film exemplifies the restrained aesthetics and humanistic warmth characteristic of Chinese realist cinema, offering an Eastern perspective on mental health narratives.
Tian Hairong is a graduate of the Performance Department of the Shanghai Theatre Academy and a renowned actress and producer in mainland China. She received the Golden Deer Award for Best Actress at the Changchun International Film Festival for Romantic Girl, the Best Actress award at the Nordic International Film Festival for The Spirit of a Generation: Tang Qunying, and the Best Supporting Actress award at the 12th Macao International Film Festival. Tian expressed her hope that through international platforms such as Cannes, the world will come to feel the warmth and depth of Chinese cinema.
International Recognition
French director Frédéric Oberlin praised the film for using a uniquely Eastern mastery of emotion to deliver silent feelings directly to the heart. Sinologist Luisa Prudentino noted after viewing the film that its sincere emotional core transcends cultural barriers, protecting the dignity of life and becoming a warm thread of empathy connecting different civilizations.
The film is set to continue participating in further international film festivals, using the power of cinema to build bridges of cultural communication and to help Chinese stories reach the world in a manner rich with humanistic care.
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Touching Hearts Through Cinema -- Chinese Film "My World Without Me" Earns High Praise at Cannes
