Multi-platinum artist continues her "refinement era" with a Spring/Summer 2026 collection that translates her signature sound into wearable style
LOS ANGELES, April 6, 2026 /PRNewswire/ -- Global superstar and style icon Normani announces the second drop of NORMANI, her fashion collection exclusively available on SHEIN, marking the next chapter in her "refinement era." The highly anticipated Spring/Summer 2026 release deepens the connection between her music and evolving personal style through elevated essentials designed for everyday confidence.
Following the success of her debut collection in November of 2025, the second drop expands on the original blend of elevated essentials, bold silhouettes, and confidence-driven design. Much like her music, the pieces strike a balance of soft and edgy, bold and refined. A natural extension of Normani's effortless energy, the collection explores rich textures and unexpected styling moments, delivering power, passion, and poise.
Normani has immersed herself in the design process, working closely with SHEIN every step of the way. From setting the mood of the collection to ensuring every detail executes her vision, the result is a lineup of pieces unmistakably true to her style; refined and authentically her.
"Each collection unlocks a new level of creativity for me," says Normani. "I want my fans to feel that same sense of empowerment when wearing these pieces, because anything is possible when you feel and look your best. I'm especially excited about this drop. SHEIN really empowered me to make this collection a reflection of myself and my music."
Designed for the spring/summer season and intended to be worn from day to night, this drop was built on versatile, mix-and-match styling. From sexy lace pieces styled with tailored leather pants to fuzzy skirts styled with soft knits, each item empowers personal expression, no matter the aesthetic or level of refinement.
Shop the NORMANI collection, exclusively on SHEIN.com.
About SHEIN
SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN, visit www.sheingroup.com.
About Normani
Normani is a multi-platinum recording artist, songwriter, dancer, and philanthropist best known for her repeated chart-topping pop/R&B hits and unshakable anthems spiked with style, soul, and spirit. The New Orleans/Texas-raised multi-hyphenate rose to international fame as a member of pop juggernaut Fifth Harmony, performing to sold-out arenas, gathering awards, and releasing a string of multi-platinum hits. In 2018, she kickstarted her solo career with the quintuple-platinum "Love Lies" [feat. Khalid] and shortly thereafter released the quadruple-platinum "Dancing With A Stranger" with Sam Smith - marking her spot as a one to watch solo artist breaking out with two Top 10 bows on the Billboard Top 200 within a year. Her trajectory of success continued with subsequent hit singles "Motivation" (Platinum), "Diamonds" [with Megan Thee Stallion], and "Wild Side" [feat. Cardi B] – the latter of which ascended to #1 on Billboard's Mainstream R&B/Hip-Hop charts. In between tallying billions of streams, she has garnered six BMI Awards, two iHeartRadio Music Awards, an MTV Video Music Award, a Variety Hitmaker Award, and a Soul Train Music Award. Most recently, after much anticipation, Normani released her debut album, "Dopamine," featuring collaborations with artists such as Gunna, James Blake, and Cardi B, and blending pop and R&B genres, perfectly encapsulating her musical evolution. Despite her worldwide catapult to fame, Normani has stayed true to her roots, giving back at every turn. She is the Diversity Ambassador for The Cybersmile Foundation, a non-profit organization committed to tackling all forms of cyberbullying and online abuse, as well as a Global Ambassador for the American Cancer Society.
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Normani Unveils Second Drop of NORMANI Collection Exclusively on SHEIN
SINGAPORE, May 23, 2026 /PRNewswire/ -- At the "Boundless Cloud, Global Motion" Executive Roundtable hosted at Google's Asia-Pacific Headquarters, Aimotion—an AI company specializing in automotive marketing and customer acquisition for high-ticket, long-decision-cycle industries—shared its latest collaboration outcomes with Google Cloud. Leveraging Google Cloud's computing infrastructure, the two companies have pioneered a full-funnel commercial best practice for "Automotive + AI Social Media Lead Generation."
Navigating Traffic Shifts and Conversion Challenges with AI
Currently, globalizing automakers face a severe marketing disconnect. On the front end, the comprehensive shift of user attention to social media, coupled with cross-cultural differences and traffic fragmentation, has created increasing pressure around content localization and conversion efficiency. On the back end, public domain traffic frequently leaks through the funnel. Operational challenges around fragmented channels and lead attribution are severely constraining automakers' online customer acquisition.
To address this, Aimotion has partnered with Google Cloud to integrate cloud technology with vertical industry workflows. This practice successfully dismantles the business silos between traffic acquisition and lead generation, creating an automated marketing engine centered on conversion efficiency.
Hongyu Zhang, CEO of Aimotion, stated: "To truly operationalize AI in enterprise environments, relying solely on general foundation models is not enough; possessing industry-specific vertical data is imperative. Backed by Google Cloud's infrastructure, we have integrated Aimotion's proprietary data—including millions of car buyer personas, an exclusive knowledge graph, and tens of thousands of visual assets—directly into automakers' social media workflows. We are proud to build this best practice for global automotive marketing, enabling multi-agent collaboration (Agentic AI) systems to deliver measurable operational value."
Building a Multi-Agent AI Workflow for Automotive Marketing
Powered by a multi-agent AI system, this AI-driven marketing platform has achieved end-to-end automated operations in real-world automotive business scenarios:
- Content Generation & Distribution: Supported by the Creative Production Agent, the platform enables scalable production of marketing creatives, short-form videos, and AI-assisted livestream content, helping brands expand audience engagement across social platforms.
- Customer Engagement & Lead Conversion: The Growth Agent automates real-time customer interactions across messaging channels, helping businesses engage high-intent prospects, improve lead response times, and increase showroom appointment conversion while maintaining visibility throughout the customer journey.
- Operational Intelligence & Optimization: The Data Intelligence Agent monitors and deeply analyzes core metrics in real time. By integrating global data, it continuously optimizes the conversion funnel, empowering automakers to make data-driven commercial decisions.
Real-World Commercial Impact: Scaling Operations with Reliable AI
Spanning the entire lifecycle of traffic generation, conversion, and management, Aimotion's solution delivers immediate commercial returns in enterprise deployments:
- Scaling Content Production
To meet the high visual quality and brand consistency standards of automotive marketing, Aimotion leverages advanced visual AI models to scale creative production beyond traditional capacity constraints. The platform supports high-volume production workloads across global automotive marketing operations. It condenses a standard 4-hour manual video production process down to just 10 minutes, helping automotive dealers achieve an over 30x increase in operational efficiency.
- Improving Reliability in Enterprise AI Deployment
Relying on the logical reasoning and multimodal understanding capabilities of Google Cloud's models, Aimotion has built an automated content quality inspection system. In complex cross-lingual scenarios, the system performs millisecond-level checks on full-modality content. Factual errors and hallucination rates have decreased by 21% compared to general models, while the high-quality usable content output rate remains stable at over 93%. This mitigates brand safety risks and transforms AI into a dependable, production-ready solution for enterprises.
The global expansion of the automotive industry has entered a phase of deep operations, where the key to winning relies heavily on customer engagement and operational efficiency. The collaboration between Aimotion and Google Cloud provides automakers with a replicable AI commercial blueprint. Moving forward, both parties will continue to focus on authentic commercial implementations to accelerate the intelligent upgrade of the global automotive industry.
CONTACT: contact@ai-motion.ai
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Aimotion and Google Cloud Collaborate to Scale AI-Driven Automotive Marketing Globally
Aimotion and Google Cloud Collaborate to Scale AI-Driven Automotive Marketing Globally
