NEEDHAM, Mass.--(BUSINESS WIRE)--Apr 6, 2026--
SharkNinja, Inc. (NYSE: SN), the global product design and technology company, today introduced “Tom Upgrady”, a new campaign created in partnership with seven-time Super Bowl champion and SharkNinja global brand ambassador Tom Brady, designed to reimagine how families use and enjoy their outdoor spaces.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260406368240/en/
Despite 85% of U.S. households having outdoor space, 77% say they’re not using it as much as they’d like, according to the ICFA 2025 Outdoor Living Trend Report.¹ “Tom Upgrady” aims to change that by bringing high-performance outdoor products and inspiration directly to homeowners to show what’s possible with the right setup.
To kick off the campaign, Ninja ® and Brady surprised families across the greater Boston area, outfitting their backyards with products from Ninja’s outdoor portfolio, including the Ninja ® FlexFlame™ Outdoor Cooking System, Fireside360™ Outdoor Heater & Firepit, FrostVault™ Cooler, Woodfire Pro Connect™ Outdoor Grill & Smoker, and Artisan Electric Pizza & Outdoor Oven. Each family also received a surprise FaceTime call from Brady as the Tom Upgrady van arrived at their door.
“I’ve always believed winning starts with having the right tools. That’s true on the field, and it’s true in life. The backyard is one of my favorite places to slow down, grill some food, and enjoy time with family and friends,” said Tom Brady. “When you’ve got great equipment, everything just comes together. That’s what got me excited about teaming up with Ninja - being able to give families an incredible backyard experience right as summer kicks off.”
The Tom Upgrady campaign continues this summer, with Ninja ® inviting fans to share their own backyard setups by tagging @NinjaKitchen and using #TomUpgrady for a chance to receive the MVP treatment.
Featured Ninja ® Kitchen Outdoor Offerings:
1 International Casual Furnishings Association (ICFA), 2025 Outdoor Living Trend Report, conducted by Wakefield Research, March 2025.
About SharkNinja
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,000 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit sharkninja.com.
Ninja® and Tom Brady introduce “Tom Upgrady” Campaign
Ninja® and Tom Brady introduce “Tom Upgrady” Campaign
KYIV, Ukraine (AP) — A Russian drone attack on Ukraine’s southern port city of Odesa killed two women and a toddler, authorities said Monday, while Ukrainian long-range drones targeted Russia’s key Black Sea port for oil exports.
The nighttime attack on Odesa heavily damaged an apartment block, killing the women and a 2-year-old child, officials said. Rescuers working under floodlights pulled four people from the rubble.
Eleven people were hospitalized, including a pregnant woman and two children — the youngest less than a year old, Ukrainian President Volodymyr Zelenskyy said in a post on X.
Russia has pounded civilian areas of Ukraine since it invaded its neighbor just over four years ago, killing more than 15,000 people, according to the United Nations.
Over the past week, Russia has launched at Ukraine more than 2,800 attack drones, nearly 1,350 powerful glide bombs and more than 40 missiles of various types, according to Zelenskyy.
In the southern city of Kherson, Russian shelling killed an elderly woman and three other women, 86, 79 and 44, were hospitalized, according to Oleksandr Prokudin, head of the regional military administration. The injured women sustained shrapnel wounds, concussion, blast injuries and head trauma, he said.
Seven people were injured by Russian drones and shelling in the southern city of Nikopol, leaving a 62-year-old in critical condition as the strikes damaged a multistory building and a pharmacy.
Drones also hit Kharkiv, Ukraine’s second-largest city, injuring three people, according to regional military administration head Oleh Sinehubov.
Russia has taken aim at Ukraine’s power grid, and overnight barrages hit energy infrastructure in Chernihiv, Sumy, Kharkiv and Dnipro regions, Zelenskyy said.
More than 300,000 households were without electricity in northern Chernihiv after distribution facilities were damaged in the attacks, according to the regional power utility.
Zelenskyy expressed concern in a weekend interview with The Associated Press that the war in the Middle East is draining stockpiles of weapons that Ukraine needs to defend itself, especially American-made Patriot air defense systems that can stop missiles.
Zelenskyy said Monday that the country’s partners “need to strengthen air defense together so that the interception rate of drones and missiles continues to increase.”
With U.S.-led peace efforts stalled, Zelenskyy added: “Russia has no intention of stopping” its invasion.
Ukraine has fought back by developing its own long-range drones, which now reach targets some 1,500 kilometers (900 miles) inside Russia.
Ukraine has used them recently to hammer Russian oil facilities as Moscow looks to boost its exports after the Trump administration gave it a temporary waiver from sanctions to ease supply constraints. Kyiv officials complain that Russia will use the additional revenue on new weapons to hit Ukraine harder.
The Russian Defense Ministry said that Ukrainian drones struck the Novorossiysk oil terminal, one of Russia’s largest Black Sea ports, overnight. The attack damaged a pipeline, loading and unloading berths, and set fire to four tanks holding petroleum products.
The strike damaged assets belonging to the Caspian Pipeline Consortium run by U.S. and Kazakhstani companies, it said.
Eight people, including two children, were injured in the Novorossiysk attack that damaged six apartment buildings and two private houses, according to Krasnodar Gov. Veniamin Kondratyev.
Last week, Ukraine’s drones struck oil facilities in the Gulf of Finland, in northwest Russia.
Russia’s Defense Ministry said that air defenses downed 50 Ukrainian drones overnight.
Ukraine’s armed forces claimed they hit a Russian Black Sea frigate, the Admiral Makarov, and a drilling rig.
Russian officials did not immediately comment on the claim.
Follow AP’s coverage of the war in Ukraine at https://apnews.com/hub/russia-ukraine
A residential building is seen heavily damaged after a Russian strike in Odesa, Ukraine, Monday, April 6, 2026. (AP Photo/Michael Shtekel)
A local man stands in front of residential building which was heavily damaged after a Russian strike in Odesa, Ukraine, Monday, April 6, 2026. (AP Photo/Michael Shtekel)
A rescue worker walks in front of residential building which was heavily damaged after a Russian strike in Odesa, Ukraine, Monday, April 6, 2026. (AP Photo/Michael Shtekel)
A rescue worker walks in front of residential building which was heavily damaged after a Russian strike in Odesa, Ukraine, Monday, April 6, 2026. (AP Photo/Michael Shtekel)
A rescue worker walks in front of residential building which was heavily damaged after a Russian strike in Odesa, Ukraine, Monday, April 6, 2026. (AP Photo/Michael Shtekel)
