Castrol Superbike Fest 2026 Builds Regional Momentum, Reinforcing Its Role in Empowering the Superbike Community Ahead of Nha Trang Festival from 29 to 31 May, 2026

NHA TRANG, Vietnam, April 7, 2026 /PRNewswire/ -- The Organising Committee of the Asia-Pacific Castrol Superbike Fest 2026 recently held its second press conference in Khanh Hoa, announcing key updates and growing participation ahead of the highly anticipated festival.

Through initiatives such as Castrol Superbike Fest, Castrol continues to support, empower and inspire superbike communities across the region, reinforcing its role not just as a lubricant brand, but as a committed partner embedded in biking culture.

Co-organised by Khanh Hoa Newspaper and Radio & Television, the Department of Culture, Sports and Tourism of Khanh Hoa Province, and Ky Nguyen Group, the festival continues to gain strong traction following its inaugural announcement in January.

Motorcycle clubs and riders from across Asia-Pacific, including the United States, South Korea, Thailand, Malaysia, Singapore, Indonesia, Laos and Cambodia, have confirmed participation, with registrations continuing to grow. The festival is expected to bring together over 2,000 bikers and more than 100 motorcycle clubs, positioning Nha Trang as a rising hub for regional motorsports tourism.

"We have observed an exceptionally strong response from the superbike community, reflected both in participation and engagement across platforms. Alongside anticipation, the community has also expressed curiosity and even a degree of scepticism. We see this as a positive signal of serious interest. This momentum reinforces the festival's emergence as a genuine regional gathering point for the biker community," said Mr. Doan Kieu Dzung, Chairman of Ky Nguyen Group and Co-organiser of Castrol Superbike Fest.

Taking place over three days and two nights from 29 to 31 May 2026, the festival will span key coastal locations including April 2 Square, Thanh Nien Park and the Hon Do area, creating a continuous event experience along Nha Trang's shoreline.

Highlights of the festival include large-displacement motorcycle showcases, custom bike exhibitions, interactive speed and performance experiences, community rides, cross-border biker exchanges, as well as tourism and cultural activations across the city.

The custom bike showcase has already drawn strong interest, with several uniquely modified motorcycles confirmed for display at the city's central square. Another highlight, the Miss Motor 2026 segment, has attracted more than 25 applicants to date, celebrating a new generation of female riders through skill, confidence and personal style.

"More than just a gathering of bikers from multiple countries, the event is a vivid expression of Vietnam's motorcycling culture. Clubs from across regions will come together openly and enthusiastically, creating a compelling and inspiring portrait of the community," said Mr. Pham Tuan Kiet, President of the Southern Goldwing Club & Riding Partners.

Beyond the festival, Castrol Superbike Fest 2026 aims to position Nha Trang – Khanh Hoa as a destination for international-scale events, supporting tourism growth and local economic development.

Supporting this spirit of performance and community is Castrol POWER1 Ultimate Superbike 10W50, engineered to deliver the confidence riders need to push boundaries and conquer every road. Whether riding solo or as part of a wider community, it serves as a trusted companion for those who demand both performance and reliability from their machines.

The festival is supported by Castrol BP Petco Co., Ltd. as Diamond Sponsor, alongside a range of regional, international and media partners across mobility, lifestyle and consumer sectors.

About Castrol 
Castrol, one of the world's leading lubricant brands, has a proud heritage of innovation and fuelling the dreams of pioneers. Our passion for performance, combined with a philosophy of working in partnership, has enabled Castrol to develop lubricants and greases that have been at the heart of numerous technological feats on land, air, sea and space for over 125 years.  

Castrol is part of the bp group and serves customers and consumers in the automotive, marine, industrial and energy sectors. Our branded products are recognised globally for innovation and high performance through our commitment to premium quality and cutting-edge technology. 

For more information and to register, please visit: https://superbikefest.com/
To register as a spectator or a guest, please log on to: https://superbikefest.com/dang-ky-tham-gia/

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Castrol Superbike Fest 2026 Builds Regional Momentum, Reinforcing Its Role in Empowering the Superbike Community Ahead of Nha Trang Festival from 29 to 31 May, 2026

In just two hours, 384 office workers at One Raffles Quay enjoyed a refreshing, chilled Heineken^®, switching straight to out-of-office mode because the first sip is hard to wait for

SINGAPORE, April 7, 2026 /PRNewswire/ -- Heineken^® Singapore has brought afterwork forward in a bold stunt where the brand hijacked an everyday office elevator and turned it into an unexpected bar, serving up that long-anticipated first sip.

Most office workers know the feeling: the workday is still running, but the mind has clocked off. The craving for that refreshing, first sip of beer builds through the last meeting, and peaks somewhere in the commute.

So instead of making people wait, Heineken^® disrupted the usual afterwork routine, delivering an ice-cold first sip right when it's most anticipated.

On 1 April, unsuspecting office workers at One Raffles Quay were teased with a sign that said: "The First Sip Is Hard To Wait For." And at 5.30pm, just as the workday wrapped, the elevator doors opened and afterwork began. Inside, Denise Teo, one of Singapore's top live streamers, surprised them with a Heineken^®, turning an ordinary elevator ride to the ground floor into an experience of refreshment and connection.

Dylan Tan, an office worker in the building shared: "I just ended a long meeting, so being treated with a Heineken in the lift was a nice surprise. I could also see everyone's mood instantly lift and people started saying cheers with one another."

"As a brand that champions quality socialising, this stunt brought people together in the most unexpected setting, reminding them that the first sip of Heineken^® they've been waiting for after work is closer than they think. It's also a nod that social connections don't have to be complicated, sometimes, all you need is a little spontaneity and a refreshing Heineken^® to kickstart everything," said Gemma Goh, Marketing Manager, Heineken^® Singapore.

More refreshing Heineken Afterwork Experience coming to you
The elevator stunt marks the start of Heineken^® Singapore's Afterwork campaign, championing a more refreshing afterwork routine. From 7 - 16 May 2026, Heineken^® unveils Heineken's First Sip House, a pop-up afterwork destination where your first sip is the key that unlocks a night of refreshing discoveries. Guests aged 18 and above can secure their experience via Klook.

Because getting off work and having that first sip of Heineken^® with friends is the best part of the day. And it shouldn't have to wait.

Refer to this link for high-resolution images of the elevator takeover.

For more information, please contact:

AKA Asia
Geneva Pichay/ Esther Lee
+65 9648 4254/ +65 9018 2866
geneva.pichay@aka-asia.com / esther.lee@aka-asia.com

About HEINEKEN
HEINEKEN is the world's pioneering beer company. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken^® brand, the Group has a portfolio of more than 340 international, regional, local, and specialty beers and ciders. With HEINEKEN's over 87,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution, and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants, and other production facilities in more than 70 countries. Most recent information is available on our Company's website, and follow us on LinkedIn and Instagram. 

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Heineken® Transforms CBD Office Elevator Into an Afterwork Bar, Surprising Hundreds With an Early First Sip