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Phygital International opens host city bidding, inviting cities to take a leading role in the future of sport as phygital competition continues to grow worldwide.
Click here to watch the video
DUBAI, UAE, April 9, 2026 /PRNewswire/ -- Phygital International (PI), the global promoter of phygital sports and rights holder of the Games of the Future, has officially opened the bidding process for host cities for the 2028, 2029 and 2030 editions of the Games of the Future, the world's leading phygital sports event.
Blending immersive digital gameplay with real-world physical competition, the Games of the Future is a global platform designed to re-engage the digital generation with physical activity and sport. At its core, the event uses phygital disciplines to bridge the gap between virtual and traditional sport - motivating young audiences to move from screens into active participation, and fostering long-term engagement with healthy, active lifestyles.
For host cities, the Games represent a strategic tool to strengthen grassroots and elite sports ecosystems, increase youth participation in physical activity, and promote public health outcomes. At the same time, the event accelerates innovation agendas by integrating advanced technologies, digital platforms, and next-generation entertainment formats - positioning host cities as leaders at the intersection of sport, technology, and youth culture.
Interested cities and organizations are invited to participate in a competitive international process to host one of the fastest-growing global sporting events, with the first milestone requiring the submission of a Letter of Intent by 1 July 2026. Bidding cities must secure early endorsement from a relevant governmental or official authority, with further requirements and timelines to be shared as the process progresses.
The opening of the bidding process follows the recent success of the Games of the Future 2025 in Abu Dhabi, UAE, which brought together more than 40,000 spectators on-site and delivered significant global reach and engagement. According to an independent IPSOS report, the event generated 461 million broadcast views, with 137 million unique viewers and 59 million hours of watch time, alongside a further 388 million views across social media platforms.
This level of engagement positions the Games of the Future alongside established international competitions, underlining both the scale of its global audience and the accelerating momentum of the phygital movement. It also highlights the event's strong appeal to a young and highly engaged demographic, with 90% of viewers aged between 18–34.
With momentum continuing into the Games of the Future 2026, set to be held in Astana, Kazakhstan, from 29 July to 9 August, and strong interest already demonstrated in the ongoing 2027 host city selection process - including bids from Brazil, Serbia and Uzbekistan - the opening of bids for 2028–2030 further reinforces the rapid international expansion of phygital sport.
"Hosting the Games of the Future offers more than a global event; it provides a platform to drive youth engagement, accelerate digital transformation and strengthen international visibility through sport and technology," said John Hewitt, International Marketing & Communications Director at Phygital International. ""Building on the success of Abu Dhabi and ahead of Astana this summer, we are inviting ambitious cities to help shape the next chapter of this global movement. We are seeking partner cities with the vision, infrastructure and commitment to deliver an edition of the Games that reflects local culture while contributing to the evolution of sport."
Each edition brings together elite athletes across multiple phygital disciplines, combining physical sport and gaming within a single format. City-wide fan zones, innovation showcases and community activations extend the experience beyond traditional venues and audiences, delivering tangible benefits for host cities across tourism, investment and youth engagement.
Stephane Timpano, CEO of ASPIRE and member of the Local Organising Committee for the Games of the Future Abu Dhabi 2025, said: "Hosting the Games of the Future Abu Dhabi 2025 showed that sport is no longer just physical competition, it is where digital capability and human performance converge. Bringing together around 850 competitors from more than 60 nations, the event accelerated youth engagement in high-growth sectors such as gaming, AI and robotics, while creating a global platform for industry collaboration. In doing so, it established Abu Dhabi as a credible benchmark for how future host cities can translate this format into economic impact and technological advancement."
Host cities are selected through a competitive international bidding process, assessed against a comprehensive set of criteria including infrastructure readiness, delivery capability, digital innovation, legacy planning, community engagement and alignment with the values of phygital sport.
All bids are evaluated by an independent expert committee convened by Phygital International, bringing together specialists from sport, technology, event delivery and governance to ensure a transparent, robust and merit-based selection process.
For more information on hosting the Games of the Future from 2028 onwards, visit phygitalinternational.com or contact team@phygitalinternational.com.
Notes to Editors:
About Phygital International (PI):
Phygital International is the promoter of phygital sports globally and is focused on innovating and redefining sports. It is the custodian and rights holder of the Games of the Future and oversees the bidding process for each host city.
For further information please visit https://Phygitalinternational.com or contact us at: press@phygitalinternational.com
About the Games of the Future (GOTF):
The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 were held in Abu Dhabi while the Games of the Future 2026, will be held in Astana.
For more information please visit: https://gofuture.games/
Phygital International opens host city bidding, inviting cities to take a leading role in the future of sport as phygital competition continues to grow worldwide.
Click here to watch the video
DUBAI, UAE, April 9, 2026 /PRNewswire/ -- Phygital International (PI), the global promoter of phygital sports and rights holder of the Games of the Future, has officially opened the bidding process for host cities for the 2028, 2029 and 2030 editions of the Games of the Future, the world's leading phygital sports event.
Blending immersive digital gameplay with real-world physical competition, the Games of the Future is a global platform designed to re-engage the digital generation with physical activity and sport. At its core, the event uses phygital disciplines to bridge the gap between virtual and traditional sport - motivating young audiences to move from screens into active participation, and fostering long-term engagement with healthy, active lifestyles.
For host cities, the Games represent a strategic tool to strengthen grassroots and elite sports ecosystems, increase youth participation in physical activity, and promote public health outcomes. At the same time, the event accelerates innovation agendas by integrating advanced technologies, digital platforms, and next-generation entertainment formats - positioning host cities as leaders at the intersection of sport, technology, and youth culture.
Interested cities and organizations are invited to participate in a competitive international process to host one of the fastest-growing global sporting events, with the first milestone requiring the submission of a Letter of Intent by 1 July 2026. Bidding cities must secure early endorsement from a relevant governmental or official authority, with further requirements and timelines to be shared as the process progresses.
The opening of the bidding process follows the recent success of the Games of the Future 2025 in Abu Dhabi, UAE, which brought together more than 40,000 spectators on-site and delivered significant global reach and engagement. According to an independent IPSOS report, the event generated 461 million broadcast views, with 137 million unique viewers and 59 million hours of watch time, alongside a further 388 million views across social media platforms.
This level of engagement positions the Games of the Future alongside established international competitions, underlining both the scale of its global audience and the accelerating momentum of the phygital movement. It also highlights the event's strong appeal to a young and highly engaged demographic, with 90% of viewers aged between 18–34.
With momentum continuing into the Games of the Future 2026, set to be held in Astana, Kazakhstan, from 29 July to 9 August, and strong interest already demonstrated in the ongoing 2027 host city selection process - including bids from Brazil, Serbia and Uzbekistan - the opening of bids for 2028–2030 further reinforces the rapid international expansion of phygital sport.
"Hosting the Games of the Future offers more than a global event; it provides a platform to drive youth engagement, accelerate digital transformation and strengthen international visibility through sport and technology," said John Hewitt, International Marketing & Communications Director at Phygital International. ""Building on the success of Abu Dhabi and ahead of Astana this summer, we are inviting ambitious cities to help shape the next chapter of this global movement. We are seeking partner cities with the vision, infrastructure and commitment to deliver an edition of the Games that reflects local culture while contributing to the evolution of sport."
Each edition brings together elite athletes across multiple phygital disciplines, combining physical sport and gaming within a single format. City-wide fan zones, innovation showcases and community activations extend the experience beyond traditional venues and audiences, delivering tangible benefits for host cities across tourism, investment and youth engagement.
Stephane Timpano, CEO of ASPIRE and member of the Local Organising Committee for the Games of the Future Abu Dhabi 2025, said: "Hosting the Games of the Future Abu Dhabi 2025 showed that sport is no longer just physical competition, it is where digital capability and human performance converge. Bringing together around 850 competitors from more than 60 nations, the event accelerated youth engagement in high-growth sectors such as gaming, AI and robotics, while creating a global platform for industry collaboration. In doing so, it established Abu Dhabi as a credible benchmark for how future host cities can translate this format into economic impact and technological advancement."
Host cities are selected through a competitive international bidding process, assessed against a comprehensive set of criteria including infrastructure readiness, delivery capability, digital innovation, legacy planning, community engagement and alignment with the values of phygital sport.
All bids are evaluated by an independent expert committee convened by Phygital International, bringing together specialists from sport, technology, event delivery and governance to ensure a transparent, robust and merit-based selection process.
For more information on hosting the Games of the Future from 2028 onwards, visit phygitalinternational.com or contact team@phygitalinternational.com.
Notes to Editors:
About Phygital International (PI):
Phygital International is the promoter of phygital sports globally and is focused on innovating and redefining sports. It is the custodian and rights holder of the Games of the Future and oversees the bidding process for each host city.
For further information please visit https://Phygitalinternational.com or contact us at: press@phygitalinternational.com
About the Games of the Future (GOTF):
The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 were held in Abu Dhabi while the Games of the Future 2026, will be held in Astana.
For more information please visit: https://gofuture.games/
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Host City Bids Open for The Games Of The Future 2028 to 2030
Host City Bids Open for The Games Of The Future 2028 to 2030
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A proven favorite among 500,000+ pool owners gets even smarter, more efficient, and easier to use
ATLANTA, Ga., April 9, 2026 /PRNewswire/ -- As April marks the start of pool opening season, homeowners everywhere are stepping outside, pulling back pool covers, and getting ready for long, sun-filled days ahead. Aiper, the world's No.1 smart robotic pool cleaner brand [1] and leader in smart yard innovation, is celebrating one of its most successful products, the award-winning Scuba S1, with new upgrades designed to make pool care even easier, more reliable, and more enjoyable.
Since its launch in 2024, the Scuba S1 has become a proven favorite, trusted by more than 500,000 pool owners worldwide and backed by over 10,000 top-rated reviews. For many, it has transformed pool maintenance from a time-consuming chore into something that runs effortlessly in the background. Now, with thoughtful enhancements, the Scuba S1 continues to deliver on Aiper's promise of neat, reliable, and carefree living, all at an accessible price point that makes smart pool care more attainable.
For pool owners, opening the pool is often the biggest hurdle of the season. From clearing debris to balancing water and getting everything swim-ready, it can feel like a full-day project. Aiper recognizes that reality and offers simple, practical guidance to make the process smoother, including tips on removing buildup, checking systems, and ensuring water is ready for use. With the Scuba S1, that process becomes significantly easier, helping owners go from "opening day" to "first swim" faster. For more tips on How to Open a Pool visit the Aiper blog here: https://blogs.aiper.com/us/how-to-open-a-pool/.
The Scuba S1 effortlessly fits into everyday routines. With one-click activation, pool owners can simply drop it in and let it get to work, no messy cords or complicated setup required. Its lightweight design makes it easy to handle, while smart app control gives users the flexibility to manage cleaning on their own schedule, whether they are prepping for a weekend gathering or just maintaining a clean, ready-to-use pool throughout the season.
The latest OTA upgrades take that ease even further. A new weekly custom cleaning plan allows owners to set it and forget it, ensuring their pool stays consistently clean without constant attention. Enhanced Eco Mode extends runtime up to four hours, making it ideal for maintaining cleanliness with less energy use over time. Optimized Adaptive Path Planning improves how the cleaner navigates the pool, covering more ground efficiently so no area is missed, while expanded shallow-area cleaning ensures even hard-to-reach spaces get the attention they need. With MicroMesh™ multi-layer filtration, the Scuba S1 captures everything from large debris to fine particles, leaving water visibly clearer and more inviting.
"Scuba S1 has become a favorite for a reason. It's a product our customers trust to deliver exactly what they want, which is a clean pool without the hassle," said Richard Wang, CEO of Aiper. "What excites us most is how this product fits into real life. It gives people more time to enjoy their pool instead of maintaining it, and these new upgrades are all about making that experience even more seamless and reliable."
"I've been using Aiper Scuba S1 for about a year now and I can honestly say it's been one of my favorite purchases for my pool. It made my pool maintenance experience so much easier! No hose, no extra setup, just charge it and ready to go. It does a really good job cleaning and is easy to clean after use. Another reason I'm impressed was the customer service, which made the purchase feel even more worthwhile. I genuinely think Aiper Scuba S1 is worth the investment," according to Nadine Wijaya, a Scuba S1 user from California.
A high-value, budget-friendly option within Aiper's cordless robotic pool cleaner lineup, the Scuba S1 continues to stand out. Its combination of proven performance, thoughtful design, and strong customer trust reinforces its place as one of the most dependable choices for pool owners today.
As pool season begins, the upgraded Scuba S1 offers a simple promise: less time cleaning, more time enjoying, and is available at a discounted price of $579.99 on Aiper.com and Amazon.com.
For more information, visit Aiper.com or follow Aiper on LinkedIn, Facebook, Instagram, TikTok and X.
About Aiper
Aiper is the No.1 smart robotic pool cleaner brand and a leader in reliable, intelligent solutions for the smart yard ecosystem. From crystal-clear pools to balanced water and smarter irrigation, Aiper's ecosystem simplifies care across your entire yard. Trusted by more than 3 million users worldwide, Aiper is available in over 7,000 stores across 50+ countries and regions. Renowned for excellence, Aiper products have earned prestigious honors including the Red Dot Design Award, the iF Design Award, and editorial awards from USA Today and TWICE, and have been recognized as a CES Innovation Awards Honoree from 2023 through 2026. Driven by smart automation, adaptive AI, and sustainable design, Aiper delivers a truly carefree experience, giving you more time to enjoy life's best moments.
| [1]Euromonitor International Co., Ltd., in terms of 2025 manufacturer sales volume (units) in the world. Smart robotic pool cleaner is defined as: intelligent service robots integrating mechanical, electronic, software algorithm and sensor technologies. They autonomously or with minimal human intervention perform pool cleaning and maintenance tasks, typically featuring smart navigation, path planning, and multiple cleaning modes. Research completed in 2025/12. |
Media Contact:
Eva Li
eva.li@aiper.com
A proven favorite among 500,000+ pool owners gets even smarter, more efficient, and easier to use
ATLANTA, Ga., April 9, 2026 /PRNewswire/ -- As April marks the start of pool opening season, homeowners everywhere are stepping outside, pulling back pool covers, and getting ready for long, sun-filled days ahead. Aiper, the world's No.1 smart robotic pool cleaner brand [1] and leader in smart yard innovation, is celebrating one of its most successful products, the award-winning Scuba S1, with new upgrades designed to make pool care even easier, more reliable, and more enjoyable.
Since its launch in 2024, the Scuba S1 has become a proven favorite, trusted by more than 500,000 pool owners worldwide and backed by over 10,000 top-rated reviews. For many, it has transformed pool maintenance from a time-consuming chore into something that runs effortlessly in the background. Now, with thoughtful enhancements, the Scuba S1 continues to deliver on Aiper's promise of neat, reliable, and carefree living, all at an accessible price point that makes smart pool care more attainable.
For pool owners, opening the pool is often the biggest hurdle of the season. From clearing debris to balancing water and getting everything swim-ready, it can feel like a full-day project. Aiper recognizes that reality and offers simple, practical guidance to make the process smoother, including tips on removing buildup, checking systems, and ensuring water is ready for use. With the Scuba S1, that process becomes significantly easier, helping owners go from "opening day" to "first swim" faster. For more tips on How to Open a Pool visit the Aiper blog here: https://blogs.aiper.com/us/how-to-open-a-pool/.
The Scuba S1 effortlessly fits into everyday routines. With one-click activation, pool owners can simply drop it in and let it get to work, no messy cords or complicated setup required. Its lightweight design makes it easy to handle, while smart app control gives users the flexibility to manage cleaning on their own schedule, whether they are prepping for a weekend gathering or just maintaining a clean, ready-to-use pool throughout the season.
The latest OTA upgrades take that ease even further. A new weekly custom cleaning plan allows owners to set it and forget it, ensuring their pool stays consistently clean without constant attention. Enhanced Eco Mode extends runtime up to four hours, making it ideal for maintaining cleanliness with less energy use over time. Optimized Adaptive Path Planning improves how the cleaner navigates the pool, covering more ground efficiently so no area is missed, while expanded shallow-area cleaning ensures even hard-to-reach spaces get the attention they need. With MicroMesh™ multi-layer filtration, the Scuba S1 captures everything from large debris to fine particles, leaving water visibly clearer and more inviting.
"Scuba S1 has become a favorite for a reason. It's a product our customers trust to deliver exactly what they want, which is a clean pool without the hassle," said Richard Wang, CEO of Aiper. "What excites us most is how this product fits into real life. It gives people more time to enjoy their pool instead of maintaining it, and these new upgrades are all about making that experience even more seamless and reliable."
"I've been using Aiper Scuba S1 for about a year now and I can honestly say it's been one of my favorite purchases for my pool. It made my pool maintenance experience so much easier! No hose, no extra setup, just charge it and ready to go. It does a really good job cleaning and is easy to clean after use. Another reason I'm impressed was the customer service, which made the purchase feel even more worthwhile. I genuinely think Aiper Scuba S1 is worth the investment," according to Nadine Wijaya, a Scuba S1 user from California.
A high-value, budget-friendly option within Aiper's cordless robotic pool cleaner lineup, the Scuba S1 continues to stand out. Its combination of proven performance, thoughtful design, and strong customer trust reinforces its place as one of the most dependable choices for pool owners today.
As pool season begins, the upgraded Scuba S1 offers a simple promise: less time cleaning, more time enjoying, and is available at a discounted price of $579.99 on Aiper.com and Amazon.com.
For more information, visit Aiper.com or follow Aiper on LinkedIn, Facebook, Instagram, TikTok and X.
About Aiper
Aiper is the No.1 smart robotic pool cleaner brand and a leader in reliable, intelligent solutions for the smart yard ecosystem. From crystal-clear pools to balanced water and smarter irrigation, Aiper's ecosystem simplifies care across your entire yard. Trusted by more than 3 million users worldwide, Aiper is available in over 7,000 stores across 50+ countries and regions. Renowned for excellence, Aiper products have earned prestigious honors including the Red Dot Design Award, the iF Design Award, and editorial awards from USA Today and TWICE, and have been recognized as a CES Innovation Awards Honoree from 2023 through 2026. Driven by smart automation, adaptive AI, and sustainable design, Aiper delivers a truly carefree experience, giving you more time to enjoy life's best moments.
[1]Euromonitor International Co., Ltd., in terms of 2025 manufacturer sales volume (units) in the world. Smart robotic pool cleaner is defined as: intelligent service robots integrating mechanical, electronic, software algorithm and sensor technologies. They autonomously or with minimal human intervention perform pool cleaning and maintenance tasks, typically featuring smart navigation, path planning, and multiple cleaning modes. Research completed in 2025/12.
Media Contact:
Eva Li
eva.li@aiper.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Aiper Celebrates Its Best-Selling Scuba S1 with New Upgrades Just in Time for Pool Season