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Inito Launches InSight Wireless Reader, the Most Precise At-Home Fertility Reader, Trained on Over 40M Datapoints

Business

Inito Launches InSight Wireless Reader, the Most Precise At-Home Fertility Reader, Trained on Over 40M Datapoints
Business

Business

Inito Launches InSight Wireless Reader, the Most Precise At-Home Fertility Reader, Trained on Over 40M Datapoints

2026-04-10 00:30 Last Updated At:11:20

HOUSTON--(BUSINESS WIRE)--Apr 9, 2026--

Inito, a technology company focused on at-home diagnostics, today announced the official launch of InSight Wireless Reader, a Wi-Fi enabled fertility hormone reader designed to deliver the most precise fertility hormone measurements from the comfort of home 1. Powered by patented Spectral Mapping technology, InSight Wireless Reader measures four key fertility hormones on a single fertility strip: estrogen (E3G), LH, PdG (a urine metabolite of progesterone), and FSH.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260409655970/en/

“When you’re trying to conceive, you don’t just want a result, you want to trust it,” said Aayush Rai, Co-Founder of Inito. “We built InSight Wireless Reader to raise the standard for at-home hormone tracking in two ways: by improving how hormone levels are measured, and by making testing work better in real life. Because when you’re tracking something this important, both precision and ease of use matter.”

Most at-home ovulation tests track only LH and provide a binary yes/no result. That may suggest ovulation is approaching, but it does not actually confirm it. In reality, fertility is a sequence of hormonal events across the cycle, not a single moment. Hormones rise, peak, fall, and sustain over time. Real understanding comes from seeing how those patterns change for a range of fertility journeys, including users with irregular cycles, PCOS-like conditions, post-pill, pre-IVF, and more.

Inito’s methodology is backed by peer-reviewed research and its accuracy validated in published studies. Inito’s hormone trends correspond closely with blood hormone trends, with 95% accuracy2, and a PdG-based method showed 92.2% precision in confirming ovulation among users testing at home. Built on this clinically validated foundation, the InSight Wireless Reader takes this precision further with our patented Spectral Mapping technology.

“As a physician, the most meaningful fertility conversations happen when we can review a patient’s full hormone pattern, not just a single lab result,” said Dr. Lora Shahine, Advisor at Inito. “Tools like the InSight Wireless Reader, which track hormone patterns across cycles, give patients accurate data so they can come into consultations feeling informed and confident. That full picture allows for quicker decisions and more timely adjustments to care, making it a meaningful step forward for anyone on their fertility journey.”

InSight Wireless Reader is built for real life. With built-in Wi-Fi, users can start a test, put their phone away, and receive results in the app when the test is complete.

InSight Wireless Reader is compatible with iOS and now Android for the first time, retailing at an introductory launch price of $99 with 15 Fertility Strips included. It is HSA/FSA eligible and can be purchased at Inito.com for shipments within the United States.

Imagery of Inito InSight Wireless Reader here

About Inito

Inito is a technology company focused on at-home diagnostics. Its flagship product is an at-home fertility monitor that deciphers hormone levels, confirms if you actually ovulate and gives people a better sense of what is happening inside their own body. Starting with fertility and expanding into areas like testosterone, vitamins, thyroid hormones, and more, Inito enhances how personal health is managed. With 20+ patents, a database of over 40 million fertility hormone tests, and a rapidly growing global team across Dubai, Bangalore, and London, Inito is committed to helping more people reach their life goals by putting lab-grade, biological insights in their hands. To learn more about Inito and how they are building the future of at-home health testing, visit https://www.inito.com.

1 ‘Most precise’ refers to system-level precision measured in controlled laboratory testing, based on lower between-device variability across key hormones, concentrations, operators, days, and strip lots. Compares Inito to other U.S. over-the-counter at-home fertility monitors that provide numeric or graded hormone values and measure the same hormones as Inito.

2 Accuracy may be reduced in irregular cycles, anovulatory cycles, or when hormone levels are affected by medical conditions, medications, or inconsistent testing. “95% accuracy to corresponding blood hormone trends” refers to published findings showing that Inito’s urinary hormone measurements closely matched the direction and pattern of corresponding serum hormone changes over time. It does not mean urine values are identical to blood values or that absolute urine and blood hormone numbers will match exactly.

Inito InSight Wireless Reader

Inito InSight Wireless Reader

WASHINGTON (AP) — A massive UFC event is taking over the White House’s South Lawn. The event celebrates President Donald Trump’s 80th birthday and the 250th anniversary of the Declaration of Independence. Fights are scheduled for Sunday night, with additional activities planned throughout the weekend.

This is a photo gallery curated by AP photo editors.

The UFC Fan Fest on the White House Ellipse ahead of Sunday's fight on the South Lawn, Saturday, June 13, 2026, in Washington. (AP Photo/Allison Robbert)

The UFC Fan Fest on the White House Ellipse ahead of Sunday's fight on the South Lawn, Saturday, June 13, 2026, in Washington. (AP Photo/Allison Robbert)

The UFC Fan Fest on the White House Ellipse ahead of Sunday's fight on the South Lawn, Saturday, June 13, 2026, in Washington. (AP Photo/Allison Robbert)

The UFC Fan Fest on the White House Ellipse ahead of Sunday's fight on the South Lawn, Saturday, June 13, 2026, in Washington. (AP Photo/Allison Robbert)

The UFC Fan Fest on the White House Ellipse ahead of Sunday's fight on the South Lawn, Saturday, June 13, 2026, in Washington. (AP Photo/Allison Robbert)

The UFC Fan Fest on the White House Ellipse ahead of Sunday's fight on the South Lawn, Saturday, June 13, 2026, in Washington. (AP Photo/Allison Robbert)

Eric Albarracin at the UFC Fan Fest on the White House Ellipse ahead of Sunday's fight on the South Lawn, Saturday, June 13, 2026, in Washington. (AP Photo/Allison Robbert)

Eric Albarracin at the UFC Fan Fest on the White House Ellipse ahead of Sunday's fight on the South Lawn, Saturday, June 13, 2026, in Washington. (AP Photo/Allison Robbert)

Ilia Topuria, center, during the ceremonial UFC Freedom 250 weigh-ins on the Ellipse, Saturday, June 13, 2026, in Washington, ahead of Sunday's fight on the South Lawn of the White House. (AP Photo/Julia Demaree Nikhinson)

Ilia Topuria, center, during the ceremonial UFC Freedom 250 weigh-ins on the Ellipse, Saturday, June 13, 2026, in Washington, ahead of Sunday's fight on the South Lawn of the White House. (AP Photo/Julia Demaree Nikhinson)

UFC commentator Joe Rogan during the ceremonial UFC Freedom 250 weigh-ins on the Ellipse, Saturday, June 13, 2026, in Washington, ahead of Sunday's fight on the South Lawn of the White House. (AP Photo/Julia Demaree Nikhinson)

UFC commentator Joe Rogan during the ceremonial UFC Freedom 250 weigh-ins on the Ellipse, Saturday, June 13, 2026, in Washington, ahead of Sunday's fight on the South Lawn of the White House. (AP Photo/Julia Demaree Nikhinson)

Diego Lopes participates in the ceremonial UFC Freedom 250 weigh-ins on the Ellipse, Saturday, June 13, 2026, in Washington, ahead of Sunday's fight on the South Lawn of the White House. (AP Photo/Julia Demaree Nikhinson)

Diego Lopes participates in the ceremonial UFC Freedom 250 weigh-ins on the Ellipse, Saturday, June 13, 2026, in Washington, ahead of Sunday's fight on the South Lawn of the White House. (AP Photo/Julia Demaree Nikhinson)

Kai Trump arrives before the ceremonial UFC Freedom 250 weigh-ins on the Ellipse, Saturday, June 13, 2026, in Washington, ahead of Sunday's fight on the South Lawn of the White House. (AP Photo/Julia Demaree Nikhinson)

Kai Trump arrives before the ceremonial UFC Freedom 250 weigh-ins on the Ellipse, Saturday, June 13, 2026, in Washington, ahead of Sunday's fight on the South Lawn of the White House. (AP Photo/Julia Demaree Nikhinson)

People arrive before the ceremonial UFC Freedom 250 weigh-ins on the Ellipse, Saturday, June 13, 2026, in Washington, ahead of Sunday's fight on the South Lawn of the White House. (AP Photo/Julia Demaree Nikhinson)

People arrive before the ceremonial UFC Freedom 250 weigh-ins on the Ellipse, Saturday, June 13, 2026, in Washington, ahead of Sunday's fight on the South Lawn of the White House. (AP Photo/Julia Demaree Nikhinson)

People seek relief from the heat before the ceremonial UFC Freedom 250 weigh-ins on the Ellipse, Saturday, June 13, 2026, in Washington, ahead of Sunday's fight on the South Lawn of the White House. (AP Photo/Julia Demaree Nikhinson)

People seek relief from the heat before the ceremonial UFC Freedom 250 weigh-ins on the Ellipse, Saturday, June 13, 2026, in Washington, ahead of Sunday's fight on the South Lawn of the White House. (AP Photo/Julia Demaree Nikhinson)

Attendees cool off in a mist tent at the UFC Fan Fest on the White House Ellipse ahead of Sunday's fight on the South Lawn, Saturday, June 13, 2026, in Washington. (AP Photo/Allison Robbert)

Attendees cool off in a mist tent at the UFC Fan Fest on the White House Ellipse ahead of Sunday's fight on the South Lawn, Saturday, June 13, 2026, in Washington. (AP Photo/Allison Robbert)

An attendee holds up a championship belt at the UFC Fan Fest on the White House Ellipse ahead of Sunday's fight on the South Lawn, Saturday, June 13, 2026, in Washington. (AP Photo/Allison Robbert)

An attendee holds up a championship belt at the UFC Fan Fest on the White House Ellipse ahead of Sunday's fight on the South Lawn, Saturday, June 13, 2026, in Washington. (AP Photo/Allison Robbert)

Motorsports athletes and stunt performers do a motorcycle jump ahead of the UFC Freedom 250 fights on the South Lawn of the White House, Saturday, June 13, 2026, in Washington. (AP Photo/Alex Brandon, Pool)

Motorsports athletes and stunt performers do a motorcycle jump ahead of the UFC Freedom 250 fights on the South Lawn of the White House, Saturday, June 13, 2026, in Washington. (AP Photo/Alex Brandon, Pool)

A UFC fan participates in the UFC striking challenge before the ceremonial UFC Freedom 250 weigh-ins on the Ellipse, Saturday, June 13, 2026, in Washington, ahead of Sunday's fight on the South Lawn of the White House. (AP Photo/Julia Demaree Nikhinson)

A UFC fan participates in the UFC striking challenge before the ceremonial UFC Freedom 250 weigh-ins on the Ellipse, Saturday, June 13, 2026, in Washington, ahead of Sunday's fight on the South Lawn of the White House. (AP Photo/Julia Demaree Nikhinson)

UFC fans take video before the ceremonial UFC Freedom 250 weigh-ins on the Ellipse, Saturday, June 13, 2026, in Washington, ahead of Sunday's fight on the South Lawn of the White House. (AP Photo/Julia Demaree Nikhinson)

UFC fans take video before the ceremonial UFC Freedom 250 weigh-ins on the Ellipse, Saturday, June 13, 2026, in Washington, ahead of Sunday's fight on the South Lawn of the White House. (AP Photo/Julia Demaree Nikhinson)

Audience members cheer and boo during a UFC news conference at the Lincoln Memorial, ahead of Sunday's fight on the South Lawn of the White House, Friday, June 12, 2026, in Washington. (AP Photo/Allison Robbert)

Audience members cheer and boo during a UFC news conference at the Lincoln Memorial, ahead of Sunday's fight on the South Lawn of the White House, Friday, June 12, 2026, in Washington. (AP Photo/Allison Robbert)

Audience members cheer during a UFC news conference at the Lincoln Memorial, ahead of Sunday's fight on the South Lawn of the White House, Friday, June 12, 2026, in Washington. (AP Photo/Allison Robbert)

Audience members cheer during a UFC news conference at the Lincoln Memorial, ahead of Sunday's fight on the South Lawn of the White House, Friday, June 12, 2026, in Washington. (AP Photo/Allison Robbert)

UFC bantamweight fighter Sean O'Malley enters a UFC news conference at the Lincoln Memorial, ahead of Sunday's fight on the South Lawn of the White House, Friday, June 12, 2026, in Washington. (AP Photo/Allison Robbert)

UFC bantamweight fighter Sean O'Malley enters a UFC news conference at the Lincoln Memorial, ahead of Sunday's fight on the South Lawn of the White House, Friday, June 12, 2026, in Washington. (AP Photo/Allison Robbert)

UFC fighter Alex Pereira holds his UFC belts at a UFC news conference at the Lincoln Memorial, ahead of Sunday's fight on the South Lawn of the White House, Friday, June 12, 2026, in Washington. (AP Photo/Allison Robbert)

UFC fighter Alex Pereira holds his UFC belts at a UFC news conference at the Lincoln Memorial, ahead of Sunday's fight on the South Lawn of the White House, Friday, June 12, 2026, in Washington. (AP Photo/Allison Robbert)

The UFC holds a news conference at the Lincoln Memorial, ahead of Sunday's fight on the South Lawn of the White House, Friday, June 12, 2026, in Washington. (AP Photo/Allison Robbert)

The UFC holds a news conference at the Lincoln Memorial, ahead of Sunday's fight on the South Lawn of the White House, Friday, June 12, 2026, in Washington. (AP Photo/Allison Robbert)

UFC bantamweight fighters Sean O'Malley and Aiemann Zahabi face off during a UFC news conference at the Lincoln Memorial, ahead of Sunday's fight on the South Lawn of the White House, Friday, June 12, 2026, in Washington. (AP Photo/Allison Robbert)

UFC bantamweight fighters Sean O'Malley and Aiemann Zahabi face off during a UFC news conference at the Lincoln Memorial, ahead of Sunday's fight on the South Lawn of the White House, Friday, June 12, 2026, in Washington. (AP Photo/Allison Robbert)

UFC President and CEO Dana White watches the U.S. Air Force Thunderbirds and U.S. Navy Blue Angels fly over the White House, before the UFC Freedom 250 fights on the South Lawn of the White House, Friday, June 12, 2026, in Washington. (AP Photo/Alex Brandon)

UFC President and CEO Dana White watches the U.S. Air Force Thunderbirds and U.S. Navy Blue Angels fly over the White House, before the UFC Freedom 250 fights on the South Lawn of the White House, Friday, June 12, 2026, in Washington. (AP Photo/Alex Brandon)

UFC President and CEO Dana White holds the jersey of Travis Pastrana alongside Pastrana following a motorcycle jump ahead of the UFC Freedom 250 fights on the South Lawn of the White House, Saturday, June 13, 2026, in Washington. (AP Photo/Alex Brandon, Pool)

UFC President and CEO Dana White holds the jersey of Travis Pastrana alongside Pastrana following a motorcycle jump ahead of the UFC Freedom 250 fights on the South Lawn of the White House, Saturday, June 13, 2026, in Washington. (AP Photo/Alex Brandon, Pool)

Motorsports athletes and stunt performers do a motorcycle jump ahead of the UFC Freedom 250 fights on the South Lawn of the White House, Saturday, June 13, 2026, in Washington. (AP Photo/Alex Brandon, Pool)

Motorsports athletes and stunt performers do a motorcycle jump ahead of the UFC Freedom 250 fights on the South Lawn of the White House, Saturday, June 13, 2026, in Washington. (AP Photo/Alex Brandon, Pool)

Kai Trump, left, and UFC President and CEO Dana White looks on before a Motorsports athlete and stunt performer does a motorcycle jump ahead of the UFC Freedom 250 fights on the South Lawn of the White House, Saturday, June 13, 2026, in Washington. (AP Photo/Alex Brandon, Pool)

Kai Trump, left, and UFC President and CEO Dana White looks on before a Motorsports athlete and stunt performer does a motorcycle jump ahead of the UFC Freedom 250 fights on the South Lawn of the White House, Saturday, June 13, 2026, in Washington. (AP Photo/Alex Brandon, Pool)

Thunderbirds and Blue Angels do a practice flyover of the White House, Octagon and Washington Monument, Friday, June 12, 2026, in Washington, ahead of the UFC fight. (AP Photo/Jacquelyn Martin)

Thunderbirds and Blue Angels do a practice flyover of the White House, Octagon and Washington Monument, Friday, June 12, 2026, in Washington, ahead of the UFC fight. (AP Photo/Jacquelyn Martin)

The arena for the UFC Freedom 250 fights on the South Lawn of the White House is photographed Thursday, June 11, 2026, in Washington. (AP Photo/Alex Brandon)

The arena for the UFC Freedom 250 fights on the South Lawn of the White House is photographed Thursday, June 11, 2026, in Washington. (AP Photo/Alex Brandon)

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