Schaeffler Accelerates into Two-Wheeler Racing as Official Technology Sponsor of the Asia Road Racing Championship

• Schaeffler's participation in Asia Road Racing Championship to reinforce its position as a technology leader focused on performance and reliability
• Showcasing full system expertise with precision-engineered products designed for two-wheelers

SEPANG, Malaysia, April 13, 2026 /PRNewswire/ -- Schaeffler, a global leader in motion technology, is proud to announce its role as official technology sponsor for the 2026 Asia Road Racing Championship (ARRC). The ARRC is Asia's premier regional motorcycle racing series, featuring six rounds in prominent locations across the region. The 2026 season commences on April 10, 2026, at Sepang, Malaysia. This sponsorship marks Schaeffler's strategic entry into the dynamic two-wheeler racing scene in Asia.

Advancing Motion, with Motorsport

At Schaeffler, motorsport represents far more than competition. As outlined in our Why We Race philosophy, the racetrack serves as an extremely demanding and proving ground for technology. As Schaeffler elevates engagement in the dynamic two-wheeler landscape in Asia, the platform offers a conducive opportunity to highlight Schaeffler's broad technology portfolio that enable reliability and efficiency in high performance environments. This aligns with the company's goal to drive innovation globally in the field of motion technology.

Maximilian Fiedler, Regional CEO Asia/Pacific of Schaeffler, said: "Motorsports is a powerful driver for innovation, constantly challenging us to refine and elevate the standards of our technologies. We have been pursuing this in Europe for our four-wheeler segment and now with the partnership in the Asia Road Racing Championship, we foray into the two-wheeler racing segment in the region. Two-wheeler business is a strong area for us in Asia Pacific and this initiative demonstrates our passion for advancing motion and delivering solutions that perform at the highest level, on the racetrack and on the road. We are thrilled to support this exciting championship with Two Wheels Motor Racing and to leverage our cutting-edge technologies together with our partners and customers."  

Ron Hogg, Director, Two Wheels Motor Racing Sdn Bhd, said: "Schaeffler's advanced motion technologies and proven expertise in the two-wheeler segment make them an ideal partner for the Asia Road Racing Championship. We are excited about this new partnership and together, we are focused on elevating the racing standards and delivering a world-class experience for riders and fans across the region, as a premier, innovation-driven racing championship."

Showcasing Our Full System Expertise

With decades of precision engineering experience and a passion for advancing motion, Schaeffler proudly sponsors the ARRC to support the evolving two-wheeler market. Schaeffler will showcase its full system expertise at the event, from precision-engineered systems, reliable batteries, to engine components. Visitors and racing enthusiasts will gain exclusive insight into how Schaeffler's products can enhance performance, durability, and efficiency across the entire lifecycle of two-wheelers.

Schaeffler Group – We pioneer motion

The Schaeffler Group has been driving forward groundbreaking inventions and developments in the field of motion technology for 80 years. With innovative technologies, products, and services for electric mobility, CO₂-efficient drives, chassis solutions and renewable energies, the company is a reliable partner for making motion more efficient, intelligent, and sustainable – over the entire life cycle. Schaeffler describes its comprehensive range of products and services by means of eight product families: From bearing solutions and all types of linear guidance systems through to repair and monitoring services. Schaeffler is with around 110,000 employees and more than 250 locations in 55 countries, one of the world's largest family-owned companies and one of Germany's most innovative companies.

SEPANG, Malaysia, April 13, 2026 /PRNewswire/ -- Schaeffler, a global leader in motion technology, is proud to announce its role as official technology sponsor for the 2026 Asia Road Racing Championship (ARRC). The ARRC is Asia's premier regional motorcycle racing series, featuring six rounds in prominent locations across the region. The 2026 season commences on April 10, 2026, at Sepang, Malaysia. This sponsorship marks Schaeffler's strategic entry into the dynamic two-wheeler racing scene in Asia.

Advancing Motion, with Motorsport

At Schaeffler, motorsport represents far more than competition. As outlined in our Why We Race philosophy, the racetrack serves as an extremely demanding and proving ground for technology. As Schaeffler elevates engagement in the dynamic two-wheeler landscape in Asia, the platform offers a conducive opportunity to highlight Schaeffler's broad technology portfolio that enable reliability and efficiency in high performance environments. This aligns with the company's goal to drive innovation globally in the field of motion technology.

Maximilian Fiedler, Regional CEO Asia/Pacific of Schaeffler, said: "Motorsports is a powerful driver for innovation, constantly challenging us to refine and elevate the standards of our technologies. We have been pursuing this in Europe for our four-wheeler segment and now with the partnership in the Asia Road Racing Championship, we foray into the two-wheeler racing segment in the region. Two-wheeler business is a strong area for us in Asia Pacific and this initiative demonstrates our passion for advancing motion and delivering solutions that perform at the highest level, on the racetrack and on the road. We are thrilled to support this exciting championship with Two Wheels Motor Racing and to leverage our cutting-edge technologies together with our partners and customers."  

Ron Hogg, Director, Two Wheels Motor Racing Sdn Bhd, said: "Schaeffler's advanced motion technologies and proven expertise in the two-wheeler segment make them an ideal partner for the Asia Road Racing Championship. We are excited about this new partnership and together, we are focused on elevating the racing standards and delivering a world-class experience for riders and fans across the region, as a premier, innovation-driven racing championship."

Showcasing Our Full System Expertise

With decades of precision engineering experience and a passion for advancing motion, Schaeffler proudly sponsors the ARRC to support the evolving two-wheeler market. Schaeffler will showcase its full system expertise at the event, from precision-engineered systems, reliable batteries, to engine components. Visitors and racing enthusiasts will gain exclusive insight into how Schaeffler's products can enhance performance, durability, and efficiency across the entire lifecycle of two-wheelers.

Schaeffler Group – We pioneer motion

The Schaeffler Group has been driving forward groundbreaking inventions and developments in the field of motion technology for 80 years. With innovative technologies, products, and services for electric mobility, CO₂-efficient drives, chassis solutions and renewable energies, the company is a reliable partner for making motion more efficient, intelligent, and sustainable – over the entire life cycle. Schaeffler describes its comprehensive range of products and services by means of eight product families: From bearing solutions and all types of linear guidance systems through to repair and monitoring services. Schaeffler is with around 110,000 employees and more than 250 locations in 55 countries, one of the world's largest family-owned companies and one of Germany's most innovative companies.

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Schaeffler Accelerates into Two-Wheeler Racing as Official Technology Sponsor of the Asia Road Racing Championship

NEW YORK, July 25, 2026 /PRNewswire/ -- As CASEKOO approaches its 10th anniversary, founder Ralph Ye says the company's biggest achievement isn't measured by units sold, but by how its philosophy has evolved.

Ten years ago, Ye found himself frustrated by a simple problem: his phone wouldn't stand upright on a fast-food table. Instead of accepting the inconvenience, he saw an opportunity to rethink what a phone case could do.

Today, CASEKOO has sold more than 20 million phone cases across 32 countries. Over the past decade, the company has evolved from creating protective accessories into designing products that fit naturally into everyday life.

"Innovation isn't about changing identities," Ye said. "It's about making meaningful habits easier to keep."

From Q Line to LinKOO

The evolution of CASEKOO's product portfolio reflects a broader shift in the company's design philosophy.

The journey began with the Q Line (Quality Line), a collection of crystal-clear phone cases engineered to deliver premium protection without compromising aesthetics. In 2021, CASEKOO introduced the E Line (Innovation Line), the world's first phone case with an integrated ring stand. The product earned an iF Design Award and became an Amazon bestseller, demonstrating the market's appetite for accessories that combined protection with everyday functionality. The X Line (Expression Line) followed, expanding the brand's focus on personalization and expressive design.

Each product generation introduced new capabilities, but each also reinforced an important insight.

"We moved from Q Line to E Line to X Line, and every generation taught us something about what people actually need," said Ye. "By the time we introduced The KOO series, we weren't designing features anymore. We were designing around everyday behaviors."

Today, the portfolio gives each rhythm a clear name: LinKOO — Link Your Way for hands-free carry, StandKOO — Elevate Your Day for hands-free viewing and grip, and X-LINE — Fit Your Vibe for expressive personalization.

It represents CASEKOO's transition from designing accessories with added functions to creating products that support everyday habits. For the company, the future of consumer technology lies not in how many features a product offers, but in how seamlessly it integrates into the way people live.

A Philosophy Born from Everyday Life

The inspiration behind LinKOO came from one of Ye's longest-standing habits.

For nearly two decades, he has left home every day holding his wife's hand. One evening, while carrying his phone, keys, and wallet in his other hand, he realized how often everyday essentials compete with life's simplest moments.

That observation inspired ClipSafe™, a foldable clasp integrated into the LinKOO series. Hidden when not in use and deployable with a single press, it allows users to carry everyday essentials without sacrificing comfort or aesthetics.

For CASEKOO, LinKOO is more than a product launch. It represents the company's belief that technology should adapt to people—not the other way around.

"Ten years ago, we asked how to better protect a phone," Ye said. "Today, we're asking how to protect a moment."

That is what designed to fit you means. That is Less Effort, More Living. And after a decade of iteration, failure, and quiet persistence, CASEKOO has finally arrived—not at an answer, but at a better question.

About CASEKOO

CASEKOO is a design-led lifestyle accessories brand built around a simple idea: freeing your hands in everyday life. Through thoughtful hands-free solutions, we help people move seamlessly between different moments of the day—from active, on-the-go moments to times of focus and connection.

What makes CASEKOO different from a regular phone case? We believe technology should support life, not interrupt it. By designing products that adapt naturally to how people live, work, and move, CASEKOO reduces everyday friction and creates a more effortless experience—making room for freedom, connection, and the moments that truly matter.

For more information, visit: casekoo.com.

Contact:
Charlotte Yu
brandteam@casekoo.com 

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Ralph Ye on 10 Years of Entrepreneurship at CASEKOO: Less Identity Shift, More Habits That Endure