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Schaeffler Accelerates into Two-Wheeler Racing as Official Technology Sponsor of the Asia Road Racing Championship

Business

Schaeffler Accelerates into Two-Wheeler Racing as Official Technology Sponsor of the Asia Road Racing Championship
Business

Business

Schaeffler Accelerates into Two-Wheeler Racing as Official Technology Sponsor of the Asia Road Racing Championship

2026-04-13 08:40 Last Updated At:08:55

  • Schaeffler's participation in Asia Road Racing Championship to reinforce its position as a technology leader focused on performance and reliability
  • Showcasing full system expertise with precision-engineered products designed for two-wheelers
  • SEPANG, Malaysia, April 13, 2026 /PRNewswire/ -- Schaeffler, a global leader in motion technology, is proud to announce its role as official technology sponsor for the 2026 Asia Road Racing Championship (ARRC). The ARRC is Asia's premier regional motorcycle racing series, featuring six rounds in prominent locations across the region. The 2026 season commences on April 10, 2026, at Sepang, Malaysia. This sponsorship marks Schaeffler's strategic entry into the dynamic two-wheeler racing scene in Asia.

    Advancing Motion, with Motorsport

    At Schaeffler, motorsport represents far more than competition. As outlined in our Why We Race philosophy, the racetrack serves as an extremely demanding and proving ground for technology. As Schaeffler elevates engagement in the dynamic two-wheeler landscape in Asia, the platform offers a conducive opportunity to highlight Schaeffler's broad technology portfolio that enable reliability and efficiency in high performance environments. This aligns with the company's goal to drive innovation globally in the field of motion technology.

    Maximilian Fiedler, Regional CEO Asia/Pacific of Schaeffler, said: "Motorsports is a powerful driver for innovation, constantly challenging us to refine and elevate the standards of our technologies. We have been pursuing this in Europe for our four-wheeler segment and now with the partnership in the Asia Road Racing Championship, we foray into the two-wheeler racing segment in the region. Two-wheeler business is a strong area for us in Asia Pacific and this initiative demonstrates our passion for advancing motion and delivering solutions that perform at the highest level, on the racetrack and on the road. We are thrilled to support this exciting championship with Two Wheels Motor Racing and to leverage our cutting-edge technologies together with our partners and customers."  

    Ron Hogg, Director, Two Wheels Motor Racing Sdn Bhd, said: "Schaeffler's advanced motion technologies and proven expertise in the two-wheeler segment make them an ideal partner for the Asia Road Racing Championship. We are excited about this new partnership and together, we are focused on elevating the racing standards and delivering a world-class experience for riders and fans across the region, as a premier, innovation-driven racing championship."

    Showcasing Our Full System Expertise

    With decades of precision engineering experience and a passion for advancing motion, Schaeffler proudly sponsors the ARRC to support the evolving two-wheeler market. Schaeffler will showcase its full system expertise at the event, from precision-engineered systems, reliable batteries, to engine components. Visitors and racing enthusiasts will gain exclusive insight into how Schaeffler's products can enhance performance, durability, and efficiency across the entire lifecycle of two-wheelers.

    Schaeffler Group – We pioneer motion

    The Schaeffler Group has been driving forward groundbreaking inventions and developments in the field of motion technology for 80 years. With innovative technologies, products, and services for electric mobility, CO₂-efficient drives, chassis solutions and renewable energies, the company is a reliable partner for making motion more efficient, intelligent, and sustainable – over the entire life cycle. Schaeffler describes its comprehensive range of products and services by means of eight product families: From bearing solutions and all types of linear guidance systems through to repair and monitoring services. Schaeffler is with around 110,000 employees and more than 250 locations in 55 countries, one of the world's largest family-owned companies and one of Germany's most innovative companies.

SEPANG, Malaysia, April 13, 2026 /PRNewswire/ -- Schaeffler, a global leader in motion technology, is proud to announce its role as official technology sponsor for the 2026 Asia Road Racing Championship (ARRC). The ARRC is Asia's premier regional motorcycle racing series, featuring six rounds in prominent locations across the region. The 2026 season commences on April 10, 2026, at Sepang, Malaysia. This sponsorship marks Schaeffler's strategic entry into the dynamic two-wheeler racing scene in Asia.

Advancing Motion, with Motorsport

At Schaeffler, motorsport represents far more than competition. As outlined in our Why We Race philosophy, the racetrack serves as an extremely demanding and proving ground for technology. As Schaeffler elevates engagement in the dynamic two-wheeler landscape in Asia, the platform offers a conducive opportunity to highlight Schaeffler's broad technology portfolio that enable reliability and efficiency in high performance environments. This aligns with the company's goal to drive innovation globally in the field of motion technology.

Maximilian Fiedler, Regional CEO Asia/Pacific of Schaeffler, said: "Motorsports is a powerful driver for innovation, constantly challenging us to refine and elevate the standards of our technologies. We have been pursuing this in Europe for our four-wheeler segment and now with the partnership in the Asia Road Racing Championship, we foray into the two-wheeler racing segment in the region. Two-wheeler business is a strong area for us in Asia Pacific and this initiative demonstrates our passion for advancing motion and delivering solutions that perform at the highest level, on the racetrack and on the road. We are thrilled to support this exciting championship with Two Wheels Motor Racing and to leverage our cutting-edge technologies together with our partners and customers."  

Ron Hogg, Director, Two Wheels Motor Racing Sdn Bhd, said: "Schaeffler's advanced motion technologies and proven expertise in the two-wheeler segment make them an ideal partner for the Asia Road Racing Championship. We are excited about this new partnership and together, we are focused on elevating the racing standards and delivering a world-class experience for riders and fans across the region, as a premier, innovation-driven racing championship."

Showcasing Our Full System Expertise

With decades of precision engineering experience and a passion for advancing motion, Schaeffler proudly sponsors the ARRC to support the evolving two-wheeler market. Schaeffler will showcase its full system expertise at the event, from precision-engineered systems, reliable batteries, to engine components. Visitors and racing enthusiasts will gain exclusive insight into how Schaeffler's products can enhance performance, durability, and efficiency across the entire lifecycle of two-wheelers.

Schaeffler Group – We pioneer motion

The Schaeffler Group has been driving forward groundbreaking inventions and developments in the field of motion technology for 80 years. With innovative technologies, products, and services for electric mobility, CO₂-efficient drives, chassis solutions and renewable energies, the company is a reliable partner for making motion more efficient, intelligent, and sustainable – over the entire life cycle. Schaeffler describes its comprehensive range of products and services by means of eight product families: From bearing solutions and all types of linear guidance systems through to repair and monitoring services. Schaeffler is with around 110,000 employees and more than 250 locations in 55 countries, one of the world's largest family-owned companies and one of Germany's most innovative companies.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Schaeffler Accelerates into Two-Wheeler Racing as Official Technology Sponsor of the Asia Road Racing Championship

Schaeffler Accelerates into Two-Wheeler Racing as Official Technology Sponsor of the Asia Road Racing Championship

The bullet ice maker delivers first ice in as fast as 3 minutes, up to 47 lb of daily ice production, and up to 6 hours of continuous ice-making from a single fill

BELLEVUE, Wash., June 8, 2026 /PRNewswire/ -- Smart appliance brand GoveeLife today announced the launch of the GoveeLife Smart Countertop Ice Maker 2 Pro, a bullet ice maker built to help households make ice faster, keep more ice on hand, and reduce hands-on management throughout the day.

Designed for iced coffee, summer gatherings, home bars, and everyday hydration, the Smart Countertop Ice Maker 2 Pro combines fast first ice, high daily output, smart control, and improved ice retention in a countertop design made for regular kitchen use.

For iced coffee at home, the ice maker delivers first ice in as fast as 3 minutes¹, helping users prepare cold drinks without a long wait. Its patented Pre-cooling Management System brings water down to 41°F before each cycle, reducing the thermal gap that slows conventional ice-making and enabling faster first-ice production. Beyond speed, the machine is designed to produce consistent bullet ice across batches. GoveeLife's patented Dynamic Timing Algorithm monitors water and ambient temperature cycle by cycle, adjusting timing in real time to help maintain consistent ice shape, size, and density while reducing thin, cracked, or irregular ice that can melt more quickly. The result is bullet ice that chills coffee quickly and melts gradually, helping preserve the drink's original flavor with less dilution.

For summer gatherings, the Smart Countertop Ice Maker 2 Pro produces up to 47 lb of ice per day², enough for approximately 120 servings of 16 oz iced drinks. Its 1.56-gallon dual-tank system, consisting of a 1.14-gallon side tank and a 0.42-gallon inner tank, supports up to 6 hours of continuous ice-making from a single fill, producing roughly 13 lb of ice to keep drinks stocked. Three ice sizes cover different drink needs, from small ice for espresso and iced coffee to medium ice for daily hydration and large ice for cocktails and slow-sipping drinks.

The Smart Countertop Ice Maker 2 Pro is also designed to reduce friction in daily use. A high-density foam-insulated ice basket helps keep ice ready between uses, with less than 2.2% melt loss in the first hour³, helping reduce the need to start new batches throughout the day. Through the Govee Home App, users can remotely start ice-making, schedule production, run self-cleaning, check real-time status, and view ice production charts, while Amazon Alexa and Google Assistant compatibility enables hands-free voice control.

For long-term kitchen use, the ice maker includes a 3-year warranty, an uncoated stainless steel evaporator, food-grade water- and ice-contact materials, and automated self-cleaning, supporting easier upkeep and more reliable everyday use.

The GoveeLife Smart Countertop Ice Maker 2 Pro will be available on Amazon and the GoveeLife website beginning June 8, 2026, at an MSRP of $349.99, with availability at Walmart and Best Buy to follow. Early buyers can receive a complimentary $99.99 GoveeLife Smart Air Purifier 2, as well as a 5% discount during the first seven days of launch.

About GoveeLife
Established in 2023, GoveeLife is a smart home appliance brand committed to making intelligent living accessible to everyone. Offering a diverse portfolio that includes innovative ice makers, environmental appliances, and smart sensors, GoveeLife empowers users to simplify everyday life and enhance their lifestyles through intuitive, reliable, and advanced smart appliances.

¹ ² ³ Performance claims are based on controlled laboratory testing. Actual performance may vary depending on environmental and operating conditions.
¹ Speed performance verified by TÜV Rheinland under 66°F ambient temperature, water pre-cooled to 41°F, Small Ice mode, under steady production state.
² Daily output measured under controlled laboratory conditions at 59°F ambient temperature and 41°F water temperature.
³ Ice retention verified by TÜV Rheinland under 66°F ambient temperature, Large Ice mode, and a fully filled ice basket.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

GoveeLife Launches Smart Countertop Ice Maker 2 Pro for Iced Coffee and Summer Hosting

GoveeLife Launches Smart Countertop Ice Maker 2 Pro for Iced Coffee and Summer Hosting

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