Lingnan University expands Business Case Competition to Greater Bay Area with record participation

HONG KONG, April 13, 2026 /PRNewswire/ -- To enhance the business acumen and practical experience of students from Hong Kong and Greater Bay Area (GBA) tertiary institutions, the Hong Kong Institute of Business Studies (HKIBS) at Lingnan University organised the third Business Case Competition (LUBCC) 2026. The Final Presentation Day and Award Presentation Ceremony were successfully held yesterday (12 April). This year's competition expanded for the first time to include five GBA universities: Shenzhen University, Jinan University, Foshan University, Guangdong University of Finance and Economics, and Guangdong University of Technology. The first-prize teams were Lingnan University and Foshan University.

A total of 445 students from 98 teams registered for this year's competition. This represents a significant 22.5 per cent increase in the number of participants compared with the previous year. The competition featured real-world business cases provided by various government departments and corporations, including the Hong Kong Police Force and MTR Corporation Limited, for participants to analyse collectively and devise optimal business strategies.

Prof Shi Shanshan, Associate Dean (TP Studies) of the Faculty of Business at Lingnan University, delivered a welcome address, noting that the inclusion of several GBA universities this year helped foster academic and cultural exchanges across institutions. She said "The number of participants this year reached a record high, reflecting the growing student demand for practical platforms that simulate the workplace. Participants are required to tackle real-world problems faced by different enterprises, gaining insights into diverse cultural and business contexts. They flexibly apply the theoretical knowledge learned in the classroom to solve business challenges with innovative solutions. Through cross-institutional competitions like this, the Faculty of Business aims to strengthen students' cross-border market mindset, enhance their analytical and problem-solving skills, and nurture future leaders capable of addressing global business challenges."

The business cases for this year's competition were provided by government departments and corporations, spanning areas such as public services, transportation, property management, and healthcare. These included the Hong Kong Police Force, Integrated Property Management Platform of China Resources Longdation Company Limited, MTR Corporation Limited, and New Town Medical Group (listed in no particular order). A total of 20 teams from the Undergraduate Division, Taught Postgraduate Division, and GBA universities advanced to the final round. Each team was required to conduct an in-depth analysis of the real-life business challenge provided by the supporting organisations and their strategic recommendations tailored to address the issues identified. Outstanding proposals may be considered as reference strategies by the respective organisations. The final judging panel, comprising industry experts and academics, engaged with the teams through insightful questions and feedback.

The Hong Kong Police Force invited students to propose a targeted, multi-channel mission-based marketing and education campaign to solve low public awareness and sustained engagement across demographics for the HKPF Super App. Integrated Property Management Platform of China Resources Longdation Company Limited requested students to formulate new strategies to solve client confusion by clearly unifying the CRLIPM Platform's brand and relationship structure across its three companies, and to enhance public engagement through its WeChat official account while making CRLIPM content trend on social media. The case topic for MTR Corporation Limited was developing a strategy and implementation plan to reduce fare evasion on MTR Light Rail. New Town Medical Group required students to provide a marketing and outreach strategy to raise public awareness of the CDCC scheme, attract eligible participants to pair with NTMG doctors, and retain enrolled participants for follow-up doctor, nurse clinic, and optometrist services—while promoting the role of nurse clinics in the co-care model. These real-world cases spanned diverse fields such as public services, property management, transportation, and healthcare, testing the students' cross-industry business analysis capabilities and innovative thinking.

The event concluded with the much-anticipated Award Presentation Ceremony. Prizes were awarded to the top-performing teams in various categories, recognizing their exceptional analyses and innovative strategies.

For the full list of awardees, please refer to the table below:

Award	Team Name	Students Name	Case
First Prize-1	B-LU-1	Huang Guanzhe Yu Yunwen Zhong Zhiheng Lyu Yichen	MTR Corporation Limited
First Prize-2	C-GBA-1	Liu Danyi Shu Zhitong Jiang Yonglin Li Zhiyan	The Hong Kong Police Force
Second Prize-1	A-LU-4	Wang Xiaowen W Chenying Chen Yue Huang Zixuan Xue Lidan	China Resources Longdation Company Limited
Second Prize-2	A-LU-9	Jiang Di Wang Gan AYIZIBA Awuti Liu Jie Zhang Xiaoxuan	China Resources Longdation Company Limited
Second Prize-3	C-LU-5	Li Kun Zhang Xiaoyu Gao Jiaying Chen Tongfei Wu Jieyu	Hong Kong Police Force
Second Prize-4	A-LU-8	Su Siqi Yang Jingyao Xu Lu Cui Zhuo Xin	China Resources Longdation Company Limited
Third Prize-1	C-GBA-7	Zhou Renhong Feng Yuhan Xiao Kailin Wang Zhe Yuan Yujie	The Hong Kong Police Force
Third Prize-2	D-GBA-8	Zhang Zhuoer Xu Xinyi Jiang Ao Liao Zihan Jiang Xinyue	New Town Medical Group
Third Prize-3	D-LU-4	Fan Ke Er Ji Yi Xu Yi Fan He Yu Jie	New Town Medical Group
Third Prize-4	B-GBA-8	Li Yiping Wu Liuchenchen Stefanie Marie Yin Zhuo Wang Yuefei Qiu Jiayi	MTR Corporation Limited
Third Prize-5	C-GBA-3	Liang Qian Liu Huiwen Liu Qian Tan Renqi Cai Anlin	The Hong Kong Police Force
Third Prize-6	A-LU-2	Zhao Jingyan Liu Xinyi Yang Siya Zhou Xingyu Lu Yuhan	China Resources Longdation Company Limited
Best Presenter Award-1	A-LU-2	Lu Yuhan	China Resources Longdation Company Limited
Best Presenter Award-2	B-LU-1	Huang Guanzhe	MTR Corporation Limited
Most Popular Video Award (First Prize)	B-LU-8	Zhou Yifan Yang Yuhan Sun Yan Wu Fangdi He Yuchen	MTR Corporation Limited
Most Popular Video Award (Second Prize)-1	B-GBA-8	Li Yiping Wu Liuchenchen Stefanie Marie Yin Zhuo Wang Yuefei Qiu Jiayi	MTR Corporation Limited
Most Popular Video Award (Second Prize)-2	C-LU-2	Zhang Jianing Li Shujie Wang Ziheng Wei Yi Li Yuyi	The Hong Kong Police Force
Most Popular Video Award (Third Prize)-1	B-LU-1	Huang Guanzhe Yu Yunwen Zhong Zhiheng Lyu Yichen	MTR Corporation Limited
Most Popular Video Award (Third Prize)-2	D-LU-3	Huang Chen Xi Guo Ming Qi Wang Jing Rui Yu Zhen Yu	New Town Medical Group
Most Popular Video Award (Third Prize)-3	A-LU-2	Zhao Jingyan Liu Xinyi Yang Siya Zhou Xingyu Lu Yuhan	China Resources Longdation Company Limited
Merit Award-1	C-LU-2	Zhang Jianing Li Shujie Wang Ziheng Wei Yi Li Yuyi	The Hong Kong Police Force
Merit Award-2	B-GBA-2	Yang Ziyang Li Xinyao Ma Yuan Lin Jiayu	MTR Corporation Limited
Merit Award-3	A-LU-7	Chen Jiawang Luo Yaxi Lin Qiuyi Yu Jiangnan Li Zihao	China Resources Longdation Company Limited
Merit Award-4	D-LU-9	Chen Junyi Zhou Yixuan Liang Lexi KANEDA Rippei He Ziyue	New Town Medical Group
Merit Award-5	B-LU-8	Zhou Yifan Yang Yuhan Sun Yan Wu Fangdi He Yuchen	MTR Corporation Limited
Merit Award-6	D-GBA-2	Hu Zhihao Qiu Liqing Wang Zhisheng Huang Jiaming Hong Kunpeng	New Town Medical Group
Merit Award-7	B-GBA-1	Lin Jiamei Ye Rui Deng Huinan Dang Hanmei	MTR Corporation Limited
Merit Award-8	D-LU-3	Huang Chen Xi Guo Ming Qi Wang Jing Rui Yu Zhen Yu	New Town Medical Group

Award

Team Name

Students Name

Case

First Prize-1

B-LU-1

Huang Guanzhe

Yu Yunwen

Zhong Zhiheng

Lyu Yichen

MTR Corporation Limited

First Prize-2

C-GBA-1

Liu Danyi

Shu Zhitong

Jiang Yonglin

Li Zhiyan

The Hong Kong Police Force

Second Prize-1

A-LU-4

Wang Xiaowen

W Chenying

Chen Yue

Huang Zixuan

Xue Lidan

China Resources Longdation Company Limited

Second Prize-2

A-LU-9

Jiang Di

Wang Gan

AYIZIBA Awuti

Liu Jie

Zhang Xiaoxuan

China Resources Longdation Company Limited

Second Prize-3

C-LU-5

Li Kun

Zhang Xiaoyu

Gao Jiaying

Chen Tongfei

Wu Jieyu

Hong Kong Police Force

Second Prize-4

A-LU-8

Su Siqi

Yang Jingyao

Xu Lu

Cui Zhuo Xin

China Resources Longdation Company Limited

Third Prize-1

C-GBA-7

Zhou Renhong

Feng Yuhan

Xiao Kailin

Wang Zhe

Yuan Yujie

The Hong Kong Police Force

Third Prize-2

D-GBA-8

Zhang Zhuoer

Xu Xinyi

Jiang Ao

Liao Zihan

Jiang Xinyue

New Town Medical Group

Third Prize-3

D-LU-4

Fan Ke Er

Ji Yi

Xu Yi Fan

He Yu Jie

New Town Medical Group

Third Prize-4

B-GBA-8

Li Yiping

Wu Liuchenchen

Stefanie Marie Yin Zhuo

Wang Yuefei

Qiu Jiayi

MTR Corporation Limited

Third Prize-5

C-GBA-3

Liang Qian

Liu Huiwen

Liu Qian

Tan Renqi

Cai Anlin

The Hong Kong Police Force

Third Prize-6

A-LU-2

Zhao Jingyan

Liu Xinyi

Yang Siya

Zhou Xingyu

Lu Yuhan

China Resources Longdation Company Limited

Best Presenter Award-1

A-LU-2

Lu Yuhan

China Resources Longdation Company Limited

Best Presenter Award-2

B-LU-1

Huang Guanzhe

MTR Corporation Limited

Most Popular Video Award (First Prize)

B-LU-8

Zhou Yifan

Yang Yuhan

Sun Yan

Wu Fangdi

He Yuchen

MTR Corporation Limited

Most Popular Video Award (Second Prize)-1

B-GBA-8

Li Yiping

Wu Liuchenchen

Stefanie Marie Yin Zhuo

Wang Yuefei

Qiu Jiayi

MTR Corporation Limited

Most Popular Video Award (Second Prize)-2

C-LU-2

Zhang Jianing

Li Shujie

Wang Ziheng

Wei Yi

Li Yuyi

The Hong Kong Police Force

Most Popular Video Award (Third Prize)-1

B-LU-1

Huang Guanzhe

Yu Yunwen

Zhong Zhiheng

Lyu Yichen

MTR Corporation Limited

Most Popular Video Award (Third Prize)-2

D-LU-3

Huang Chen Xi

Guo Ming Qi

Wang Jing Rui

Yu Zhen Yu

New Town Medical Group

Most Popular Video Award (Third Prize)-3

A-LU-2

Zhao Jingyan

Liu Xinyi

Yang Siya

Zhou Xingyu

Lu Yuhan

China Resources Longdation Company Limited

Merit Award-1

C-LU-2

Zhang Jianing

Li Shujie

Wang Ziheng

Wei Yi

Li Yuyi

The Hong Kong Police Force

Merit Award-2

B-GBA-2

Yang Ziyang

Li Xinyao

Ma Yuan

Lin Jiayu

MTR Corporation Limited

Merit Award-3

A-LU-7

Chen Jiawang

Luo Yaxi

Lin Qiuyi

Yu Jiangnan

Li Zihao

China Resources Longdation Company Limited

Merit Award-4

D-LU-9

Chen Junyi

Zhou Yixuan

Liang Lexi

KANEDA Rippei

He Ziyue

New Town Medical Group

Merit Award-5

B-LU-8

Zhou Yifan

Yang Yuhan

Sun Yan

Wu Fangdi

He Yuchen

MTR Corporation Limited

Merit Award-6

D-GBA-2

Hu Zhihao

Qiu Liqing

Wang Zhisheng

Huang Jiaming

Hong Kunpeng

New Town Medical Group

Merit Award-7

B-GBA-1

Lin Jiamei

Ye Rui

Deng Huinan

Dang Hanmei

MTR Corporation Limited

Merit Award-8

D-LU-3

Huang Chen Xi

Guo Ming Qi

Wang Jing Rui

Yu Zhen Yu

New Town Medical Group

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Lingnan University expands Business Case Competition to Greater Bay Area with record participation

MELBOURNE, Australia, April 13, 2026 /PRNewswire/ -- The countdown to one of the world's most iconic poker tournaments is officially underway, with the 2026 Aussie Millions Poker Championship returning to Crown Melbourne this month – now presented by CrownBet and backed by Pepperstone Trading as a major partner.

Running from 24 April, Aussie Millions makes its highly anticipated comeback after a six‑year break, reclaiming its place on the international poker calendar and drawing a powerhouse field of Australia's finest players alongside global poker stars.

This year's tournament will be officially titled the Aussie Millions Poker Championship Presented by CrownBet, marking the first time CrownBet has partnered with the prestigious event. The partnership coincides with CrownBet's recent return to the Australian market following the relaunch of the brand earlier this year. As Presenting Partner, CrownBet will deliver strong branding throughout the tournament.

Adding further weight to the event, Pepperstone has joined Aussie Millions as Official Trading Partner, reflecting its focus on performance‑driven principles and its continued alignment with mind-sports and elite competition. The partnership will see Pepperstone featured through on‑site branding and global live‑streaming exposure, connecting the brand with poker fans around the world as the action unfolds.

Amy Zavros, CEO of Betfair Pty Limited said: "CrownBet making its return shares similarities with the return of the Aussie Millions Poker Tournament. Two well-known brands in their respective categories; both operating under the Crown brand. CrownBet is excited to support the return of Aussie Millions."

Jodi Cutler, Global Head of Sponsorships at Pepperstone, noted: "As a global leader in financial trading, we are aligning with a world-class tournament defined by strategy, discipline and high-level analysis. Pepperstone is proud to support an international event that values the shared importance of discipline, patience, and calculated decision-making."

With two major partners on board and anticipation building fast, the 2026 Aussie Millions Poker Championship is shaping up as a landmark return – bigger, bolder, and ready to once again take centre stage at Crown Melbourne.

Pepperstone Trading Backs the Action as Major Partner of the Aussie Millions Presented by CrownBet

Pepperstone has joined the Aussie Millions Poker Championship Presented by CrownBet as Official Trading Partner. 

The partnership reinforces Pepperstone's performance-driven principles and its continued alignment with mind-sports and elite competition." Pepperstone will be featured through prominent on-site branding and global live‑streaming coverage that connects Pepperstone with poker fans around the world.

Jodi Cutler, Global Head of Sponsorships at Pepperstone, noted: "As a global leader in financial trading, we are aligning with a world-class tournament defined by high-level analysis and strategy. Pepperstone is proud to support an international event that values the shared importance of discipline, patience, and calculated decision-making.

Boiler Plates: Pepperstone

Founded in 2010, Pepperstone delivers award-winning platforms, ultra-low spreads, and trader-first solutions to over 830,000 clients across 150 countries. It's globally regulated, and holds retail client funds in segregated Tier 1 bank accounts. The platform aims to deliver a great-value service – with clients at the heart of every decision they make.

MELBOURNE, Australia, April 13, 2026 /PRNewswire/ -- The countdown to one of the world's most iconic poker tournaments is officially underway, with the 2026 Aussie Millions Poker Championship returning to Crown Melbourne this month – now presented by CrownBet and backed by Pepperstone Trading as a major partner.

Running from 24 April, Aussie Millions makes its highly anticipated comeback after a six‑year break, reclaiming its place on the international poker calendar and drawing a powerhouse field of Australia's finest players alongside global poker stars.

This year's tournament will be officially titled the Aussie Millions Poker Championship Presented by CrownBet, marking the first time CrownBet has partnered with the prestigious event. The partnership coincides with CrownBet's recent return to the Australian market following the relaunch of the brand earlier this year. As Presenting Partner, CrownBet will deliver strong branding throughout the tournament.

Adding further weight to the event, Pepperstone has joined Aussie Millions as Official Trading Partner, reflecting its focus on performance‑driven principles and its continued alignment with mind-sports and elite competition. The partnership will see Pepperstone featured through on‑site branding and global live‑streaming exposure, connecting the brand with poker fans around the world as the action unfolds.

Amy Zavros, CEO of Betfair Pty Limited said: "CrownBet making its return shares similarities with the return of the Aussie Millions Poker Tournament. Two well-known brands in their respective categories; both operating under the Crown brand. CrownBet is excited to support the return of Aussie Millions."

Jodi Cutler, Global Head of Sponsorships at Pepperstone, noted: "As a global leader in financial trading, we are aligning with a world-class tournament defined by strategy, discipline and high-level analysis. Pepperstone is proud to support an international event that values the shared importance of discipline, patience, and calculated decision-making."

With two major partners on board and anticipation building fast, the 2026 Aussie Millions Poker Championship is shaping up as a landmark return – bigger, bolder, and ready to once again take centre stage at Crown Melbourne.

Pepperstone Trading Backs the Action as Major Partner of the Aussie Millions Presented by CrownBet

Pepperstone has joined the Aussie Millions Poker Championship Presented by CrownBet as Official Trading Partner. 

The partnership reinforces Pepperstone's performance-driven principles and its continued alignment with mind-sports and elite competition." Pepperstone will be featured through prominent on-site branding and global live‑streaming coverage that connects Pepperstone with poker fans around the world.

Jodi Cutler, Global Head of Sponsorships at Pepperstone, noted: "As a global leader in financial trading, we are aligning with a world-class tournament defined by high-level analysis and strategy. Pepperstone is proud to support an international event that values the shared importance of discipline, patience, and calculated decision-making.

Boiler Plates: Pepperstone

Founded in 2010, Pepperstone delivers award-winning platforms, ultra-low spreads, and trader-first solutions to over 830,000 clients across 150 countries. It's globally regulated, and holds retail client funds in segregated Tier 1 bank accounts. The platform aims to deliver a great-value service – with clients at the heart of every decision they make.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

The Countdown Is On: Aussie Millions Returns to Crown with CrownBet and Pepperstone Trading