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"Hello, Beijing! Diplomatic Memoirs in the Capital" Video Series Launch Successfully Held at the 2026 Bologna Children's Book Fair

Business

"Hello, Beijing! Diplomatic Memoirs in the Capital" Video Series Launch Successfully Held at the 2026 Bologna Children's Book Fair
Business

Business

"Hello, Beijing! Diplomatic Memoirs in the Capital" Video Series Launch Successfully Held at the 2026 Bologna Children's Book Fair

2026-04-21 11:29 Last Updated At:11:45

BEIJING, April 21, 2026 /PRNewswire/ -- On April 15, 2026, during the 63rd Bologna International Children's Book Fair, the launch event of the video series "Hello, Beijing! Diplomatic Memoirs in the Capital" was successfully held at the Bologna Exhibition Centre in Italy.

In 2026, China National Publications Import & Export (Group) Co., Ltd. (CNPIEC) initiated the international dialogue project "Hello, Beijing! Diplomatic Memoirs in the Capital". Focusing on Beijing's development in areas such as economy, technology, and culture, the project invites foreign diplomats stationed in China to share their impressions of Beijing and stories about China, presenting to the world a Beijing that blends tradition with modernity and embodies confidence and openness.

The six-episode video series combines interviews and documentary-style filming, with each episode focusing on the life story of a foreign diplomat in Beijing. The six featured guests (in order of filming) are: H.E. Sergio Cabrera, Ambassador of Colombia to China; Isabel Cervera, former Director of the Instituto Cervantes in Beijing; Federico Roberto Antonelli, Cultural Counselor of the Italian Embassy; Andreea-Ema Stoian, Senior Public Relations Officer of Romanian Cultural Institute in Beijing; H.E. Koula Sophianou, Ambassador of Cyprus to China; and H.E. Hussain Ibrahim Al Hammadi, Ambassador of the United Arab Emirates to China. All episodes have now been released online, showcasing Beijing's unique charm as an international metropolis where tradition and modernity coexist, and confidence and openness thrive, through the diplomats' personal observations and everyday moments.

During the launch event, selected clips from the video series were screened. The audience responded warmly to the diplomats' heartfelt accounts of Beijing's urban transformation, cultural inclusiveness, and vibrant creativity. Through the lens of diplomats, overseas audiences can more intuitively feel Beijing's development logic and humanistic warmth.

As globalization continues to deepen, building high-quality international dialogue platforms is of great significance for promoting exchanges and cooperation between China and other countries in trade, culture, education, science and technology, and beyond. By using authentic and diverse personal narratives, the "Hello, Beijing" video series has effectively sparked interest in and identification with Chinese culture among domestic and international audiences, further strengthening China's cultural confidence and injecting new vitality into the global promotion of Chinese culture.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

"Hello, Beijing! Diplomatic Memoirs in the Capital" Video Series Launch Successfully Held at the 2026 Bologna Children's Book Fair

"Hello, Beijing! Diplomatic Memoirs in the Capital" Video Series Launch Successfully Held at the 2026 Bologna Children's Book Fair

"Hello, Beijing! Diplomatic Memoirs in the Capital" Video Series Launch Successfully Held at the 2026 Bologna Children's Book Fair

"Hello, Beijing! Diplomatic Memoirs in the Capital" Video Series Launch Successfully Held at the 2026 Bologna Children's Book Fair

"Hello, Beijing! Diplomatic Memoirs in the Capital" Video Series Launch Successfully Held at the 2026 Bologna Children's Book Fair

"Hello, Beijing! Diplomatic Memoirs in the Capital" Video Series Launch Successfully Held at the 2026 Bologna Children's Book Fair

  • Hyundai Motor Company and TVS Motor Company sign Joint Development Agreement to deliver and commercialize electric three-wheelers in India and additional markets
  • Products to be jointly developed by both companies, combining electric mobility expertise and deep understanding of customers' needs
  • Both companies will share engineering expertise, incorporating Hyundai Motor's human-centric design approach and TVS Motor's advanced electric three-wheeler platform
  • SEOUL, South Korea and NEW DELHI, April 21, 2026 /PRNewswire/ -- Hyundai Motor Company (Hyundai Motor) and TVS Motor Company Ltd. (TVS Motor) have signed a Joint Development Agreement (JDA) to advance the development and commercialization of innovative Electric Three-Wheeler (E3W) solutions designed specifically to address India's last-mile mobility needs.

    The partnership formalized following the successful presentation of the E3W concept at the Bharat Mobility Global Expo 2025, represents a significant step towards bringing tailored mobility solutions to Indian consumers and reinforces both companies' commitment to sustainable urban transportation.

    Under the agreement, Hyundai Motor will lead the design of and co-develop the E3W by leveraging its research and development expertise, advanced mobility technologies and human-centric design approach.

    "Hyundai Motor Company has long explored ways to contribute to improving India's transportation environment as a key market, and our collaboration with TVS Motor is a strategic decision rooted in that effort. We hope the co-developed E3W enables broader access to safer and more sustainable transportation for people across the country." – Joongsun Ko, Senior Vice President of Corporate Strategy & Planning at Hyundai Motor Company.

    The E3W will be engineered to address India's unique mobility challenges while delivering sustainable solutions aligned with local road conditions and urban infrastructure.

    TVS Motor will co-develop the product using its leading-edge electric platform, extensive three-wheeler engineering expertise and deep local market knowledge. Leveraging its long legacy of trust and quality focus, TVS will also lead local sales, with its manufacturing operations in India catering to Indian market demand and future exports.

    Commenting on the development, Sharad Mishra, President, Group Strategy, TVS Motor Company, said, "At TVS Motor Company, we aim to transform quality of life through sustainable and accessible mobility. The Joint Development Agreement marks an important step in our partnership with Hyundai Motor Company and advances our shared ambition to develop electric three-wheeler solutions. By bringing together complementary strengths - including our electric three-wheeler platform, engineering expertise, and deep understanding of customer needs - we are well-positioned to deliver purpose-built products for India and additional markets. This collaboration reinforces our commitment to scalable, sustainable last-mile mobility while setting new benchmarks in technology, quality, customer experience, and a legacy of trust."

    About TVS Motor Company

    TVS Motor Company (BSE:532343 and NSE: TVSMOTOR) is a reputed two and three-wheeler manufacturer globally, championing progress through sustainable mobility with four state-of-the-art manufacturing facilities located in India and Indonesia.

    About Hyundai Motor Company

    Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. More information about Hyundai Motor and its products can be found at:

    https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai

SEOUL, South Korea and NEW DELHI, April 21, 2026 /PRNewswire/ -- Hyundai Motor Company (Hyundai Motor) and TVS Motor Company Ltd. (TVS Motor) have signed a Joint Development Agreement (JDA) to advance the development and commercialization of innovative Electric Three-Wheeler (E3W) solutions designed specifically to address India's last-mile mobility needs.

The partnership formalized following the successful presentation of the E3W concept at the Bharat Mobility Global Expo 2025, represents a significant step towards bringing tailored mobility solutions to Indian consumers and reinforces both companies' commitment to sustainable urban transportation.

Under the agreement, Hyundai Motor will lead the design of and co-develop the E3W by leveraging its research and development expertise, advanced mobility technologies and human-centric design approach.

"Hyundai Motor Company has long explored ways to contribute to improving India's transportation environment as a key market, and our collaboration with TVS Motor is a strategic decision rooted in that effort. We hope the co-developed E3W enables broader access to safer and more sustainable transportation for people across the country." – Joongsun Ko, Senior Vice President of Corporate Strategy & Planning at Hyundai Motor Company.

The E3W will be engineered to address India's unique mobility challenges while delivering sustainable solutions aligned with local road conditions and urban infrastructure.

TVS Motor will co-develop the product using its leading-edge electric platform, extensive three-wheeler engineering expertise and deep local market knowledge. Leveraging its long legacy of trust and quality focus, TVS will also lead local sales, with its manufacturing operations in India catering to Indian market demand and future exports.

Commenting on the development, Sharad Mishra, President, Group Strategy, TVS Motor Company, said, "At TVS Motor Company, we aim to transform quality of life through sustainable and accessible mobility. The Joint Development Agreement marks an important step in our partnership with Hyundai Motor Company and advances our shared ambition to develop electric three-wheeler solutions. By bringing together complementary strengths - including our electric three-wheeler platform, engineering expertise, and deep understanding of customer needs - we are well-positioned to deliver purpose-built products for India and additional markets. This collaboration reinforces our commitment to scalable, sustainable last-mile mobility while setting new benchmarks in technology, quality, customer experience, and a legacy of trust."

About TVS Motor Company

TVS Motor Company (BSE:532343 and NSE: TVSMOTOR) is a reputed two and three-wheeler manufacturer globally, championing progress through sustainable mobility with four state-of-the-art manufacturing facilities located in India and Indonesia.

About Hyundai Motor Company

Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. More information about Hyundai Motor and its products can be found at:

https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Hyundai Motor and TVS Motor Formalize Partnership to Drive Electric Three-Wheeler Commercialization in India

Hyundai Motor and TVS Motor Formalize Partnership to Drive Electric Three-Wheeler Commercialization in India

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