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The advisory group convenes treasury practitioners to ensure that tokenization meets the rigorous standards of corporate cash management.
LONDON and NEW YORK, April 21, 2026 /PRNewswire/ -- The Tokenized Cash Management Advisory Group (TCMAG) today published a set of principles for the adoption of digital money in corporate treasury.
TCMAG has been formed as a 'voice of the corporate' group to guide the responsible adoption of tokenization in cash management, ensuring that new forms of digital money meet stringent risk, control, and operational requirements.
Darsh Johal, Chair of TCMAG said, "Our role is to ensure that the practitioner's perspective is embedded early in the development of tokenized money, so that solutions address real client needs. We recognize that many solution providers bring strong technological capabilities and can benefit from deeper engagement with the practical realities of our discipline. To support this evolving field, we have established an initial set of principles to help guide industry development in alignment with the rigorous requirements of corporate treasury."
Principles for Tokenized Corporate Cash Management
TCMAG supports the development of interoperable, standardized, secure, and multi-issuer tokenized cash solutions that move beyond pilot use cases into real-world production. While early initiatives have demonstrated technical feasibility, broader adoption will depend on a client-centric approach.
Corporate treasurers expect tokenized solutions to meet the following minimum characteristics:
- Compliance: Solutions must operate within applicable legal and regulatory frameworks across all relevant jurisdictions.
- Multi-Bank / Multi-Issuer: Corporates operate across multiple banking and fintech relationships. Solutions must support standardized, multi-institution architectures and avoid single-provider dependency.
- Accounting Standards: Providers must demonstrate unambiguous accounting treatment for tokenized instruments, including clear classification, valuation, and disclosure.
- Integrated: Solutions must integrate seamlessly with existing TMS and ERP platforms using standard interfaces. Traditional and tokenized rails will coexist for the foreseeable future.
- Secure: Solutions must meet or exceed existing security standards and any novel risks (e.g. key management) must be clearly identified and mitigated.
- Interoperability: Walled garden solutions and vendor lock-in are unacceptable. Interoperability across solution layers should be provided.
- Confidentiality: Balances and transactions must remain private.
- Functional Equivalence: Tokenized solutions must at minimum replicate, and ideally enhance, core treasury capabilities such as pooling, sweeping, netting, and in-house banking.
- 24/7 Operations: Tokenized solutions should enable continuous, real-time operations, removing constraints such as cut-off times, bank holidays, and time zone limitations.
- Controls: Maker-checker workflows, segregation of duties, approval hierarchies, and audit trails must be maintained without compromise.
- Settlement Finality: Transactions in tokenized money must settle with legal finality.
- Operational Resilience: Solutions must address non-standard scenarios, including error handling, reversals, and dispute resolution.
TCMAG will continue to refine these principles and provide more detailed guidance through ongoing engagement with solution providers and industry stakeholders.
TCMAG Sponsors
The work of TCMAG is supported by: A&O Shearman, AllUnity, Barclays, BitGo, Dfns, Digital Asset, Finmo, The Global Legal Entity Identifier Foundation (GLEIF), HSBC, Lloyds Bank, Partior, SAP, Swift, Ubyx, Zanders and ZKsync.
Issuers of tokenized deposits, stablecoins, and tokenized money market funds, along with chains, wallet providers, TMS and ERP providers, and other ecosystem participants are welcome to engage with TCMAG to help co-create the future of tokenized corporate treasury.
Notes to Editors:
About TCMAG: The Tokenized Cash Management Advisory Group is a neutral and independent group of treasury practitioners who wish to positively influence the adoption of new forms of digital money in line with corporate treasury requirements.
The advisory group convenes treasury practitioners to ensure that tokenization meets the rigorous standards of corporate cash management.
LONDON and NEW YORK, April 21, 2026 /PRNewswire/ -- The Tokenized Cash Management Advisory Group (TCMAG) today published a set of principles for the adoption of digital money in corporate treasury.
TCMAG has been formed as a 'voice of the corporate' group to guide the responsible adoption of tokenization in cash management, ensuring that new forms of digital money meet stringent risk, control, and operational requirements.
Darsh Johal, Chair of TCMAG said, "Our role is to ensure that the practitioner's perspective is embedded early in the development of tokenized money, so that solutions address real client needs. We recognize that many solution providers bring strong technological capabilities and can benefit from deeper engagement with the practical realities of our discipline. To support this evolving field, we have established an initial set of principles to help guide industry development in alignment with the rigorous requirements of corporate treasury."
Principles for Tokenized Corporate Cash Management
TCMAG supports the development of interoperable, standardized, secure, and multi-issuer tokenized cash solutions that move beyond pilot use cases into real-world production. While early initiatives have demonstrated technical feasibility, broader adoption will depend on a client-centric approach.
Corporate treasurers expect tokenized solutions to meet the following minimum characteristics:
TCMAG will continue to refine these principles and provide more detailed guidance through ongoing engagement with solution providers and industry stakeholders.
TCMAG Sponsors
The work of TCMAG is supported by: A&O Shearman, AllUnity, Barclays, BitGo, Dfns, Digital Asset, Finmo, The Global Legal Entity Identifier Foundation (GLEIF), HSBC, Lloyds Bank, Partior, SAP, Swift, Ubyx, Zanders and ZKsync.
Issuers of tokenized deposits, stablecoins, and tokenized money market funds, along with chains, wallet providers, TMS and ERP providers, and other ecosystem participants are welcome to engage with TCMAG to help co-create the future of tokenized corporate treasury.
Notes to Editors:
About TCMAG: The Tokenized Cash Management Advisory Group is a neutral and independent group of treasury practitioners who wish to positively influence the adoption of new forms of digital money in line with corporate treasury requirements.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Tokenized Cash Management Advisory Group Publishes Core Principles for Digital Money
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- iQIYI shifts to a decentralized, social-media-like platform with expanded IP access, distribution, and revenue-sharing for creators
- Nadou Pro launches as a full-stack AI platform for professional content production
- AI accelerates content development; premium IP remains core value driver
BEIJING, April 21, 2026 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, unveiled a series of AI-driven initiatives at iQIYI World Conference 2026, the company's flagship annual summit in Beijing during April 20-21. The announcements center on three strategic pillars: Nadou Pro's official commercial launch, upgraded platform services, and optimized revenue-sharing, designed to empower AIGC creators with industrial-scale capabilities and resources.
iQIYI Founder and CEO Yu GONG opened the conference with his outlook for AI's content creation transformation. Gong highlighted AI's role in driving explosive creator and content growth through production time and cost efficiencies.
In the AI era, iQIYI has recognized that entertainment platforms will need to equip creators with the right tools to succeed, not just commission more content. The company is evolving into a decentralized platform opening its IP library, talent network, digital assets, and commercial infrastructure to empower creators to scale production to tell their stories with greater share of the commercial success.
"iQIYI will transform into a non-centralized social media-alike platform, building a new content ecosystem where creators own their IP assets, audience relationships, and substantial commercial returns," said Gong. "Our future work will focus on establishing this new ecosystem through close collaboration with creators."
Nadou Pro: A professional content production platform powered by AI and proprietary resources
iQIYI demonstrated how its Nadou Pro AI production platform delivers scaled, industrial-grade capabilities to empower individual creators and teams to unleash their creativity. Rather than standalone tools, Nadou Pro integrates nearly 70 AI agents – covering scriptwriting, directing, visual design, editing, and more – into a unified workflow that resolves key AIGC challenges like character and scene consistency while enabling creators to produce film-grade content with improved efficiency.
Creators can access iQIYI's IP library for adaptation, collaborate with affiliated talent, and draw on a shared digital asset library of scenes, props, and virtual characters. Through integration with iQIYI's distribution and monetization systems, Nadou Pro provides a seamless path from creation to commercialization.
"Nadou Pro's core goal is lowering creation barriers without compromising quality," said Wenfeng LIU, Senior Vice President of iQIYI. "It enables talented creators to overcome technical and resource barriers, transforming ideas into professional-grade works while unifying the full chain from ideation to production, distribution, and monetization – all within one platform."
Opening the Platform: New Tools and Revenue Models for Creators
iQIYI's app is shifting toward a decentralized model, giving creators greater autonomy and revenue returns within its content ecosystem. This approach expands beyond traditional, centrally commissioned production and is supported by three key initiatives, including the upgraded iQIYI creator account system, an optimized revenue-sharing framework, and comprehensive support services.
iQIYI has upgraded its creator account system with zero-threshold onboarding and a simplified sign-up process, allowing creators to publish and distribute content directly. Deeply integrated with Nadou Pro and iQIYI's creator account and revenue-sharing systems, creators' works can seamlessly enter the platform's distribution network and benefit from a transparent and open revenue-sharing mechanism.
The revenue-sharing returns are tied to actual project performance with no upper limit, with additional incentives including a 20% subsidy for AI-generated and mid-form series (no less than 5 minutes per episode, with a total runtime of no less than 60 minutes) through year-end 2026.
In parallel, iQIYI is expanding support through training programs, creator communities, funding opportunities, and resources like compute power, IP licensing, and office space. Together, these initiatives create a complete commercial cycle that lowers barriers and drives sustainable creator growth.
IP Remains the Foundation of AI-Era Content
Premium IP and compelling storytelling remain the foundation of value creation. During the event, the company released over 350 highly anticipated titles across dramas, variety shows, films and animations. iQIYI Chief Content Officer Xiaohui WANG emphasized: "AI cannot change the reality that IP relies on premium content. Great stories will always command top value, and strong IP generates higher ecosystem revenue premiums."
This principle guides iQIYI's AIGC strategy – using AI to enhance, not replace, strong IP. The company builds talent pipelines through competitions, venture programs, and training camps; develops content via internal AI studios; and equips creators with the Nadou Pro platform for professional-grade production.
CONTACT: iQIYI Press, press@qiyi.com
- iQIYI shifts to a decentralized, social-media-like platform with expanded IP access, distribution, and revenue-sharing for creators
- Nadou Pro launches as a full-stack AI platform for professional content production
- AI accelerates content development; premium IP remains core value driver
BEIJING, April 21, 2026 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, unveiled a series of AI-driven initiatives at iQIYI World Conference 2026, the company's flagship annual summit in Beijing during April 20-21. The announcements center on three strategic pillars: Nadou Pro's official commercial launch, upgraded platform services, and optimized revenue-sharing, designed to empower AIGC creators with industrial-scale capabilities and resources.
iQIYI Founder and CEO Yu GONG opened the conference with his outlook for AI's content creation transformation. Gong highlighted AI's role in driving explosive creator and content growth through production time and cost efficiencies.
In the AI era, iQIYI has recognized that entertainment platforms will need to equip creators with the right tools to succeed, not just commission more content. The company is evolving into a decentralized platform opening its IP library, talent network, digital assets, and commercial infrastructure to empower creators to scale production to tell their stories with greater share of the commercial success.
"iQIYI will transform into a non-centralized social media-alike platform, building a new content ecosystem where creators own their IP assets, audience relationships, and substantial commercial returns," said Gong. "Our future work will focus on establishing this new ecosystem through close collaboration with creators."
Nadou Pro: A professional content production platform powered by AI and proprietary resources
iQIYI demonstrated how its Nadou Pro AI production platform delivers scaled, industrial-grade capabilities to empower individual creators and teams to unleash their creativity. Rather than standalone tools, Nadou Pro integrates nearly 70 AI agents – covering scriptwriting, directing, visual design, editing, and more – into a unified workflow that resolves key AIGC challenges like character and scene consistency while enabling creators to produce film-grade content with improved efficiency.
Creators can access iQIYI's IP library for adaptation, collaborate with affiliated talent, and draw on a shared digital asset library of scenes, props, and virtual characters. Through integration with iQIYI's distribution and monetization systems, Nadou Pro provides a seamless path from creation to commercialization.
"Nadou Pro's core goal is lowering creation barriers without compromising quality," said Wenfeng LIU, Senior Vice President of iQIYI. "It enables talented creators to overcome technical and resource barriers, transforming ideas into professional-grade works while unifying the full chain from ideation to production, distribution, and monetization – all within one platform."
Opening the Platform: New Tools and Revenue Models for Creators
iQIYI's app is shifting toward a decentralized model, giving creators greater autonomy and revenue returns within its content ecosystem. This approach expands beyond traditional, centrally commissioned production and is supported by three key initiatives, including the upgraded iQIYI creator account system, an optimized revenue-sharing framework, and comprehensive support services.
iQIYI has upgraded its creator account system with zero-threshold onboarding and a simplified sign-up process, allowing creators to publish and distribute content directly. Deeply integrated with Nadou Pro and iQIYI's creator account and revenue-sharing systems, creators' works can seamlessly enter the platform's distribution network and benefit from a transparent and open revenue-sharing mechanism.
The revenue-sharing returns are tied to actual project performance with no upper limit, with additional incentives including a 20% subsidy for AI-generated and mid-form series (no less than 5 minutes per episode, with a total runtime of no less than 60 minutes) through year-end 2026.
In parallel, iQIYI is expanding support through training programs, creator communities, funding opportunities, and resources like compute power, IP licensing, and office space. Together, these initiatives create a complete commercial cycle that lowers barriers and drives sustainable creator growth.
IP Remains the Foundation of AI-Era Content
Premium IP and compelling storytelling remain the foundation of value creation. During the event, the company released over 350 highly anticipated titles across dramas, variety shows, films and animations. iQIYI Chief Content Officer Xiaohui WANG emphasized: "AI cannot change the reality that IP relies on premium content. Great stories will always command top value, and strong IP generates higher ecosystem revenue premiums."
This principle guides iQIYI's AIGC strategy – using AI to enhance, not replace, strong IP. The company builds talent pipelines through competitions, venture programs, and training camps; develops content via internal AI studios; and equips creators with the Nadou Pro platform for professional-grade production.
CONTACT: iQIYI Press, press@qiyi.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
iQIYI Charts New Course for the AI Era: Decentralized Content Model and Nadou Pro Launched at World Conference 2026
iQIYI Charts New Course for the AI Era: Decentralized Content Model and Nadou Pro Launched at World Conference 2026
iQIYI Charts New Course for the AI Era: Decentralized Content Model and Nadou Pro Launched at World Conference 2026
