NEW YORK, April 21, 2026 /PRNewswire/ -- Rocketium announced the appointment of Hitesh Mehta and Sharon Foo as Executive Partners to lead enterprise growth for AI Studio, its creative production platform for global brands.
Foo brings 20 years of global experience at WPP, Omnicom and Publicis Groupe, driving growth through creativity, media, and data, leading mandates for brands like P&G, Mars, and HP. Mehta brings over 20 years of advertising and brand leadership, with experience across MullenLowe Lintas, Leo Burnett, and Edelman, leading mandates for brands such as Unilever, McDonald's, FrieslandCampina, and Johnson & Johnson.
"Every brand is asking us the same question - how do we move faster without sacrificing quality?" said Satej Sirur, CEO and Co-founder of Rocketium. "AI gives us speed. Human expertise ensures the work is strategically sound and creatively strong. Rocketium is the only AI platform combining both. Sharon and Hitesh understand this from decades of working with the world's best brands."
Foo and Mehta will expand Rocketium's footprint with retail and CPG brands, working with CMOs and brand leaders to reimagine traditional creative work and budgets with AI Studio.
Sharon Foo said, "I have spent my career helping brands build and scale marketing systems. The model has not kept up with the pace and complexity brands now operate in. AI Studio brings speed, consistency, and control into one system, so client teams can focus on goals and outcomes, not orchestration. At a fraction of the cost."
Hitesh Mehta added, "What Rocketium has built is a new model - AI-led creative production and operations driving faster, more efficient go-to-market, combined with expert oversight to ensure strategic and creative excellence. It is the balance this industry has been waiting for. I am excited to bring it to my marketing peers."
The hires reflect Rocketium's strategic focus on the human expertise layer of its AI platform. While Rocketium's AI handles autonomous creative production, experienced strategists and designers ensure output meets brand standards and strategic objectives - a combination no generative AI or traditional agency model can match.
About Rocketium
Rocketium AI Studio is a creative production platform that combines purpose-built software, agentic AI, and expert oversight to help marketing teams produce on-brand assets at scale. Founded in 2015 and headquartered in New York, Rocketium serves brands across 12 countries.
For more information, visit rocketium.ai.
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Advertising leaders join Rocketium to scale AI-powered creative production platform
Advertising leaders join Rocketium to scale AI-powered creative production platform
DUBAI, UAE, April 21, 2026 /PRNewswire/ -- The Dubai International Financial Centre (DIFC), the leading global financial centre in the Middle East, Africa and South Asia region, today announced that it will become the world's first AI-Native financial centre.
As an AI-Native jurisdiction and destination, artificial intelligence will be embedded at the foundational level across legal and regulatory frameworks, business operations, talent development systems, ecosystem infrastructure and the district's physical environment.
The Centre's Native AI programme will generate USD 3.5bn (AED 12.9bn) in economic benefits and 25,000 jobs.
Uniquely positioned to become an AI role model for the finance industry, DIFC has the advantage of speed to implementation, being less constrained by legacy processes and regulation experienced by traditional financial centres.
DIFC will also provide financial firms with access to advanced AI tools to support their operations and export AI governance software and trained talent to the Global South. The jurisdiction will become the first to offer a full-stack AI Campus combining regulation, training, compute and physical AI.
His Excellency Essa Kazim, Governor of DIFC said: "DIFC's evolution into the world's first AI-Native financial centre marks a defining step in Dubai's ascent as a global capital for the future of finance. As artificial intelligence reshapes the international financial landscape, this initiative reinforces Dubai's role in setting new standards for innovation, trust and competitiveness. In line with the Dubai Economic Agenda D33, it underscores our commitment to building a resilient, forward-looking economy and positioning the emirate at the forefront of responsible AI adoption in financial services worldwide."
Within its legal and regulatory architecture, DIFC will establish ethics and governance frameworks that address not only human activity but also AI agents and robotics, positioning itself at the forefront of responsible innovation. Across business operations, AI will be embedded into enterprise workflows, compliance systems and financial services delivery, creating intelligent, automated and trusted financial ecosystems.
DIFC also intends to become the number one global destination for AI-in-finance companies, surpassing other top ten financial centres in start-up density, venture capital funding and unicorn creation.
DIFC's commitment to advancing the city's position as a global AI hub is highlighted through the Dubai AI Festival, which will be held at Dubai World Trade Centre (DWTC) on 26 and 27 October 2026, convening 20,000 people from across the world.
For the video: https://youtu.be/Al8rMWgBASM
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DIFC to become the world's first AI-Native financial centre
