MediaGo and hipto Secure Another Les Cas d'Or Gold in Performance Marketing

SAN FRANCISCO, April 21, 2026 /PRNewswire/ -- Recently, MediaGo, a global intelligent advertising platform, and hipto, France's premier lead generation specialist, won Gold in the "Content and Vertical Industries" category at the prestigious French digital marketing awards, Les Cas d'Or. Recognized for a benchmark performance marketing campaign in the health insurance sector, this award—voted on by over 40 brand marketing directors—serves as further authoritative validation of MediaGo's technical prowess and service capabilities in the European market.

Following previous wins of Gold in the Native Advertising category and Bronze in the Banking & Insurance Acquisition category, this latest industry honor marks another significant milestone. It underscores that MediaGo's localized native advertising capabilities, along with its ability to apply deep learning technologies in complex user acquisition scenarios across France and Europe, have earned high acclaim from both the market and industry experts, cementing its position at the forefront of the industry.

The French health insurance market is highly competitive and saturated. Local advertisers have long relied heavily on search and social media channels, resulting in persistently high CPAs and significant traffic inflation. Addressing these industry pain points, MediaGo and hipto collaborated to pioneer a new growth trajectory, establishing the open web as the third core acquisition pillar alongside search and social. By leveraging premium local news and information publishers in France, they seamlessly integrated native ads into media environments, providing the insurance sector with a scalable, replicable growth blueprint to effectively counter traffic inflation.

This award-winning campaign focused on scaling the acquisition of high-intent leads in the insurance sector. It successfully overcame three structural challenges inherent in traditional bidding models: reactive algorithms, high cold-start costs, and the difficulty of balancing scale with efficiency. This achievement further validates MediaGo's strong operational capabilities and its innovation in native advertising within the French market.

Powered by five deep learning models and the newly upgraded SmartBid 3.0, MediaGo precisely predicts the conversion probability of each ad impression in real time. Paired with hipto's high-frequency creative iterations (3–5 times per week), MediaGo continuously identifies high-potential audience clusters, further enhancing targeting precision. In addition, SmartBid 3.0's unique "global learning" mechanism reduced the cold start learning cycle for new campaigns by 50%. This partnership enabled campaigns to achieve stable monetization from day one.

By utilizing SmartBid 3.0's MaxCV mode, hipto's campaigns achieved a dual breakthrough in both scale and efficiency. Data shows an immediate 32% uplift in monthly conversion volume and a threefold increase in lead volumes over the longer term, successfully expanding market share within a saturated vertical. Additionally, native ad CTR surpassed the industry benchmark by 53%, demonstrating the platform's ability to precisely target high-intent users. Notably, even with a 48% increase in mobile budget allocation, CPA decreased by 2.6%, proving that volume scaling and margin preservation can coexist.

Leo Ye, Head of Partnerships at MediaGo, stated: "Winning the Les Cas d'Or Gold for Performance Marketing is a strong endorsement of MediaGo's technical strength and localized service capabilities. We remain committed to a performance-driven, advertiser-centric approach, deepening our footprint in the French market to help advertisers break through growth bottlenecks in a saturated landscape."

Looking ahead, MediaGo will continue to deepen its presence in Europe. With deep learning at its core, the platform aims to continuously enhance its native advertising capabilities and localized operations, delivering tangible value to global advertisers and empowering partners to achieve high-quality, sustainable business growth in complex market environments.

About MediaGo

MediaGo is a leading intelligent advertising platform. Based on deep learning algorithms, MediaGo empowers businesses of all scales, creating tangible value for companies. With 12 operational centers worldwide, MediaGo has successfully provided localized and comprehensive business growth services to over 10,000 partners.

 

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MediaGo and hipto Secure Another Les Cas d'Or Gold in Performance Marketing

Egyptian student wins inaugural Open Innovation Challenge with VELORA, a watch concept set for production with a portion of sales proceeds supporting a breast cancer organisation in Egypt

HONG KONG, Oct. 31, 2026 /PRNewswire/ -- Bernhard H. Mayer^®, QNET's Swiss luxury brand for fine jewellery and timepieces, has named Egyptian design student Fatema Tarek El Sayed the winner of its inaugural Bernhard H. Mayer^® Open Innovation Challenge. Her winning concept, VELORA, will be developed into a Bernhard H. Mayer^® timepiece, connecting emerging design talent with Swiss watchmaking expertise and support for women affected by breast cancer.

Fatema, a student at the Faculty of Arts and Design at October University for Modern Sciences and Arts in Egypt will travel to Biel, Switzerland, as part of her prize. She will gain first-hand exposure to Swiss watchmaking and work alongside the brand's experts as her concept is adapted for production. The finished timepiece is set to be unveiled in October 2027, with a portion of sales proceeds supporting a breast cancer organisation in Egypt.

Launched in October 2025 as part of the brand's Pink October breast cancer awareness initiative, the challenge invited young designers across the Middle East and North Africa (MENA) region to create an original watch concept inspired by hope, strength, and compassion for women affected by breast cancer. In collaboration with arts and design institutions across the region, Bernhard H. Mayer^® offered students an opportunity to develop with the potential to become a finished timepiece.

Mattias Mildenborn, Chief Executive Officer of QNET, said, "Fatema's achievement shows the value of connecting emerging talent with industry expertise across borders. Through Bernhard H. Mayer^®, we can give a young designer the opportunity to develop her idea with Swiss watchmaking specialists and see it become a finished timepiece. This challenge reflects our belief that business can create opportunities for people while supporting a meaningful cause."

The initiative reflects Bernhard H. Mayer^®'s commitment to preserving its watchmaking heritage while encouraging a new generation of designers. By bringing students into contact with experienced watchmaking specialists, the challenge connects creative education with practical product development.

VELORA draws its inspiration from the metamorphosis of a moth emerging from its cocoon, a symbol Fatema connected to the experiences of women who have faced breast cancer.

Fatema said: "What I am most proud of is that this project taught me that design can communicate something beyond its appearance; it can carry a message, create an emotional connection, and give meaning to an experience of resilience. Winning this challenge is an incredible honour, and I am excited to see where this idea takes me and to learn from the world of Swiss watchmaking."

Dr. Tarek Saleh, Dean of the Faculty of Arts and Design at October University for Modern Sciences and Arts, said: "We are immensely proud of Fatema. Opportunities like this allow students to move beyond academic projects and experience what it means to develop a design with a real brief, a real audience, and a real purpose. Seeing her concept move towards becoming an actual timepiece is an exceptional experience for both Fatema and our institution.

Fatema's achievement was celebrated at an event in Cairo, Egypt, attended by representatives from Bernhard H. Mayer^®, QNET, academia and the creative community.

The Bernhard Open Innovation Challenge has also received international recognition, winning two Bronze Stevie Awards in the categories of Most Innovative Social Impact and Most Innovative Achievement in Corporate Social Responsibility.

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QNET's Bernhard H. Mayer® Brings Emerging Design Talent Into Swiss Watchmaking