LANSING, Mich.--(BUSINESS WIRE)--Apr 21, 2026--
Adams Outdoor Advertising today announced the acquisition of a digital billboard asset from an independent operator in Winston-Salem, North Carolina. The acquisition includes one digital structure with two display faces, further strengthening Adams’ growing presence across the North Carolina Triad.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260421360936/en/
This strategic addition expands Adams’ digital footprint in the region, bringing the company’s Triad market coverage to more than 40 digital faces. Adams’ network now delivers continuous digital reach across North Carolina along key transportation corridors, including I-40, I-85, and US-52, stretching from Winston-Salem through Greensboro and the greater Triad, into the Raleigh-Durham Triangle, and extending eastward to the North Carolina coast via I-40.
This expanded corridor provides advertisers with seamless market coverage across major population centers, commuter routes, and tourism-driven coastal destinations, connecting inland economic hubs with high-traffic eastern markets and enabling consistent messaging across one of the state’s most heavily traveled routes.
The newly acquired location enhances Adams’ ability to offer high-impact, flexible advertising solutions to local, regional, and national clients. With its prime positioning in Winston-Salem, the structure provides valuable visibility and frequency within this broader statewide network.
“We’re excited to continue building density in the Triad with this addition in Winston-Salem,” said Kevin Jones. “What makes this especially powerful is how our network now connects the Triad all the way to the North Carolina coast along major corridors like I-40, giving our clients a unified platform to reach audiences across the entire region.”
When combined with Adams’ Charlotte market, including coverage along I-77 and I-85, the company now offers a total of 78 digital billboard faces across its North Carolina footprint, delivering unmatched scale and reach statewide, from the Triad through the Triangle and east to the coast.
The transaction closed on April 20, 2026.
About Adams Outdoor Advertising
Adams Outdoor Advertising is the nation’s fourth-largest out-of-home advertising company and is privately held. A leader in the industry, Adams delivers high-impact, creative advertising campaigns across key U.S. markets. With a focus on innovation and strategic growth, the company connects brands with audiences through a premium portfolio of static and digital billboards.
Expanding our digital footprint in Winston-Salem, NC.
ST. LOUIS (AP) — St. Louis Cardinals manager Oliver Marmol believes in the “no shirt, no problem,” mantra.
His club was boosted to a win Friday night by a group of college ball players in the right-field seats who took off and waved their shirts as they sang, chanted and drew others into the fray.
Marmol loved it, so much so that he purchased tickets for shirtless revelers this weekend.
“Last night’s atmosphere was electric. Let’s run it back this weekend," Marmol said in a social media post. “I’ll buy tickets for fans who want to sit in the right field Loge and bring the energy.”
It all began when the Stephen F. Austin club baseball team called the Lumberjacks were in nearby Alton, Illinois, for the National Club Baseball Division II World Series. The Cardinals offered tickets to the team, and 17 players attended.
By the time Yohel Pozo drove in the game-winning run with a walk-off single in the 11th inning, the Lumberjacks had other fans — and even the mascot Fredbird — joining in on the ruckus.
“Whoever started that in right field, I’ll do whatever I need to do to make sure they come every game,” Marmol said Friday night. “Because that was awesome. Not only them, but everybody that showed up today. That was a fun environment.”
The “tarps off” trend — celebrating by taking your shirt off and waving it — is not new to sports, but it was to Busch Stadium.
Who knows, Friday night's fans may have accidentally created a new tradition.
The fans sang soccer chants and shouted players’ names. The stadium organist, Dwayne Hilton, played accompanying music and got everyone involved in the spirit.
The party had grown to multiple sections by the 11th inning.
“It creates an environment where, it’s not only filling this place up, it’s making it a tough place for other teams to come in and play,” Marmol said Friday. “That was pretty damn cool. I’ll sign up for that, any day.”
The Cardinals said Marmol purchased right-field tickets for both games this weekend, and all of them were snapped up by Saturday afternoon.
Game 2 of the three-game series against the Kansas City Royals began Saturday after about a 45-minute rain delay, and the Lumberjacks were back. They arrived to the ballpark in the fourth inning, following a win of their own, and immediately took their shirts off.
AP MLB: https://apnews.com/hub/mlb
St. Louis Cardinals manager Oliver Marmol looks up into the stands at fans as they cheer and wave their shirts above their heads during the fourth inning of a baseball game between the St. Louis Cardinals and the Kansas City Royals Saturday, May 16, 2026, in St. Louis. (AP Photo/Jeff Roberson)
Fans cheer and wave their shirts above their heads during the fourth inning of a baseball game between the St. Louis Cardinals and the Kansas City Royals Saturday, May 16, 2026, in St. Louis. (AP Photo/Jeff Roberson)
Fans cheer and wave their shirts above their heads during the fourth inning of a baseball game between the St. Louis Cardinals and the Kansas City Royals Saturday, May 16, 2026, in St. Louis. (AP Photo/Jeff Roberson)
St. Louis Cardinals' Yohel Pozo (63) is congratulated by teammate Masyn Winn (0) after hitting a walk-off single to defeat the Kansas City Royals during the 11th inning of a baseball game Friday, May 15, 2026, in St. Louis. (AP Photo/Jeff Roberson)
St. Louis Cardinals' Masyn Winn flies out during the first inning of a baseball game against the Kansas City Royals Saturday, May 16, 2026, in St. Louis. (AP Photo/Jeff Roberson)
St. Louis Cardinals manger Oliver Marmol walks to the dugout after making a pitching change during the seventh inning of a baseball game against the Athletics, Thursday, May 14, 2026, in West Sacramento, Calif. (AP Photo/Scott Marshall)
